diff --git a/src/db/seed.ts b/src/db/seed.ts
index f15c350..8271d14 100644
--- a/src/db/seed.ts
+++ b/src/db/seed.ts
@@ -8,6 +8,8 @@ const industries = [
   ['food.korean', 'food.korean', '한식당'],
   ['health', 'health', '의료'],
   ['health.dental', 'health.dental', '치과'],
+  ['stay', 'stay', '숙박'],
+  ['stay.pension', 'stay.pension', '펜션'],
 ];
 
 const regions = [
@@ -17,6 +19,8 @@ const regions = [
   ['kr.seoul.mapo', 'kr.seoul.mapo', '마포'],
   ['kr.busan', 'kr.busan', '부산'],
   ['kr.busan.haeundae', 'kr.busan.haeundae', '해운대'],
+  ['kr.jeonbuk', 'kr.jeonbuk', '전북'],
+  ['kr.jeonbuk.gunsan', 'kr.jeonbuk.gunsan', '군산'],
 ];
 
 const merchants = [
@@ -59,6 +63,24 @@ const merchants = [
       priceRange: '25,000~80,000원',
     },
   },
+  {
+    externalId: 'site-3001',
+    name: '스테이머뭄',
+    industryId: 'stay.pension',
+    regionId: 'kr.jeonbuk.gunsan',
+    description:
+      '군산 고군산군도 초입에 자리한 독채 펜션. 전 객실 오션뷰, 프라이빗 스파와 바베큐장을 갖췄다.',
+    siteUrl: 'https://stay-meomum.example.com',
+    profile: {
+      services: ['독채 펜션', '프라이빗 스파', '바베큐장', '조식 제공', 'picnic 세팅'],
+      features: ['오션뷰', '애견동반', '야외 수영장', '무료 주차', '넷플릭스', '스파 욕조', '단체 대여'],
+      audiences: ['커플', '가족', '친구', '애견동반', '단체 워크샵', '태교여행'],
+      nearby: ['선유도', '은파호수공원', '경암동 철길마을', '근대역사박물관', '새만금', '고군산군도'],
+      seasons: ['여름휴가', '겨울', '연말', '크리스마스', '벚꽃시즌'],
+      priceRange: '150,000~380,000원',
+      rooms: 6,
+    },
+  },
 ];
 
 async function main() {
diff --git a/src/generation/generation.service.ts b/src/generation/generation.service.ts
index 840a054..888f270 100644
--- a/src/generation/generation.service.ts
+++ b/src/generation/generation.service.ts
@@ -41,6 +41,7 @@ export class GenerationService {
   async runForMerchant(
     idOrExternalId: string,
     trigger: GenerationTrigger = 'manual',
+    targetCount = env.generation.targetKeywords,
   ): Promise<GenerationStats> {
     const startedAt = Date.now();
     const merchant = await this.merchants.findWithTaxonomy(idOrExternalId);
@@ -64,7 +65,7 @@ export class GenerationService {
         regionPath: merchant.region_path,
         profile: merchant.profile ?? {},
         existingKeywords: existing,
-        targetCount: env.generation.targetKeywords,
+        targetCount,
       };
 
       const output = await this.llm.generate(ctx);
diff --git a/src/llm/mock.provider.ts b/src/llm/mock.provider.ts
index 0bb88df..40b029b 100644
--- a/src/llm/mock.provider.ts
+++ b/src/llm/mock.provider.ts
@@ -29,38 +29,68 @@ export class MockLlmProvider extends LlmProvider {
   async generate(ctx: MerchantContext): Promise<GenerationOutput> {
     const region = ctx.regionName ?? '';
     const industry = ctx.industryName ?? '업체';
-    const services = toStringArray(ctx.profile['services']);
-    const features = toStringArray(ctx.profile['features']);
+    const p = ctx.profile;
+    const services = toStringArray(p['services']);
+    const features = toStringArray(p['features']);
+    const audiences = toStringArray(p['audiences']);
+    const nearby = toStringArray(p['nearby']);
+    const seasons = toStringArray(p['seasons']);
 
-    const modifiers = ['추천', '예약', '가격', '후기', '잘하는곳', '근처'];
-    const raw: Array<[string, KeywordIntent, number]> = [];
+    const MODIFIERS = ['추천', '예약', '가격', '후기', '저렴한곳', '깨끗한', '인기', '순위', '위치', '실시간예약'];
+    const out: Array<[string, KeywordIntent, number]> = [];
+    const push = (k: string, intent: KeywordIntent, rel: number) => out.push([k, intent, rel]);
 
-    raw.push([`${region} ${industry}`.trim(), 'local', 0.95]);
-    raw.push([ctx.name, 'brand', 0.99]);
-    for (const m of modifiers) {
-      raw.push([`${region} ${industry} ${m}`.trim(), m === '예약' ? 'transactional' : 'local', 0.8]);
+    // 실제 로컬 검색 패턴을 프로필 배열의 조합으로 전개한다.
+    push(ctx.name, 'brand', 0.99);
+    push(`${region} ${ctx.name}`, 'brand', 0.97);
+    push(`${region} ${industry}`, 'local', 0.95);
+    push(`${region} ${industry} 추천`, 'local', 0.93);
+
+    for (const m of MODIFIERS) {
+      push(`${region} ${industry} ${m}`, intentOf(m), 0.86);
     }
-    for (const s of services) {
-      raw.push([`${region} ${s}`.trim(), 'local', 0.85]);
-      raw.push([`${s} 가격`, 'transactional', 0.7]);
-      raw.push([`${s} 잘하는 곳`, 'informational', 0.65]);
+    for (const a of audiences) {
+      push(`${region} ${a} ${industry}`, 'local', 0.88);
+      for (const m of MODIFIERS.slice(0, 4)) push(`${region} ${a} ${industry} ${m}`, intentOf(m), 0.74);
+      push(`${a} ${industry} 추천`, 'informational', 0.62);
     }
     for (const f of features) {
-      raw.push([`${industry} ${f}`.trim(), 'informational', 0.6]);
+      push(`${region} ${f} ${industry}`, 'local', 0.84);
+      push(`${industry} ${f}`, 'informational', 0.6);
+      push(`${region} ${industry} ${f}`, 'local', 0.7);
     }
-    // 표기 변형을 일부러 섞는다 — 중복제거 단계가 실제로 흡수하는지 확인용
-    raw.push([`${region}${industry}추천`, 'local', 0.5]);
-    raw.push([`${region} ${industry}  추천`, 'local', 0.5]);
+    for (const s of services) {
+      push(`${region} ${s}`, 'local', 0.82);
+      for (const m of MODIFIERS.slice(0, 4)) push(`${s} ${m}`, intentOf(m), 0.66);
+    }
+    for (const n of nearby) {
+      push(`${n} 근처 ${industry}`, 'local', 0.8);
+      push(`${n} ${industry} 추천`, 'local', 0.76);
+      push(`${n} 숙소`, 'local', 0.68);
+    }
+    for (const s of seasons) {
+      push(`${s} ${region} ${industry}`, 'local', 0.72);
+      push(`${region} ${s} ${industry} 예약`, 'transactional', 0.64);
+    }
+    // 동반자 × 시설 롱테일 — 여기서부터 검색량이 급격히 얇아진다
+    for (const a of audiences) {
+      for (const f of features) push(`${region} ${a} ${f} ${industry}`, 'local', 0.42);
+    }
+    for (const a of audiences) {
+      for (const s of services) push(`${a} ${s}`, 'informational', 0.38);
+    }
+    // 질문형 (AEO 유입)
+    for (const a of audiences) push(`${region} ${a} ${industry} 어디가 좋을까요`, 'informational', 0.5);
+    for (const n of nearby) push(`${n} 여행 ${industry} 어디`, 'informational', 0.44);
 
     const seen = new Set<string>();
     const keywords: KeywordCandidate[] = [];
-    for (const [keyword, intent, relevance] of raw) {
-      const k = keyword.replace(/\s+/g, ' ').trim();
-      if (!k) continue;
-      if (seen.has(k)) continue;
+    for (const [raw, intent, relevance] of out) {
+      const k = raw.replace(/\s+/g, ' ').trim();
+      if (!k || seen.has(k)) continue;
       seen.add(k);
       keywords.push({ keyword: k, intent, relevance, rationale: `mock: ${intent}` });
-      if (keywords.length >= ctx.targetCount + 4) break;
+      if (keywords.length >= ctx.targetCount) break;
     }
 
     const qaPairs: QaCandidate[] = [
@@ -78,12 +108,30 @@ export class MockLlmProvider extends LlmProvider {
           ? `주요 서비스는 ${services.join(', ')} 입니다.`
           : `${industry} 관련 서비스를 제공합니다.`,
       },
+      {
+        question: `${ctx.name} 근처에 가볼 만한 곳은 어디인가요?`,
+        answer: nearby.length
+          ? `${nearby.join(', ')} 등이 가깝습니다.`
+          : `${region} 주요 명소가 인근에 있습니다.`,
+      },
+      {
+        question: `${ctx.name}에 ${audiences[0] ?? '반려동물'}도 갈 수 있나요?`,
+        answer: features.length
+          ? `${features.join(', ')} 조건을 제공합니다. 예약 전 상세 조건을 확인해 주세요.`
+          : `예약 전 상세 조건을 확인해 주세요.`,
+      },
     ];
 
     return { keywords, qaPairs, model: this.model, provider: this.name };
   }
 }
 
+function intentOf(modifier: string): KeywordIntent {
+  if (modifier === '예약' || modifier === '실시간예약' || modifier === '가격') return 'transactional';
+  if (modifier === '후기' || modifier === '순위') return 'informational';
+  return 'local';
+}
+
 function toStringArray(v: unknown): string[] {
   return Array.isArray(v) ? v.filter((x): x is string => typeof x === 'string') : [];
 }
diff --git a/src/merchants/merchants.controller.ts b/src/merchants/merchants.controller.ts
index 8f96950..b0eed6f 100644
--- a/src/merchants/merchants.controller.ts
+++ b/src/merchants/merchants.controller.ts
@@ -37,9 +37,14 @@ export class MerchantsController {
 
   /** 수동 재생성 */
   @Post(':id/generate')
-  async generate(@Param('id') id: string, @Query('sync') sync?: string) {
+  async generate(
+    @Param('id') id: string,
+    @Query('sync') sync?: string,
+    @Query('count') count?: string,
+  ) {
+    const target = count ? Math.min(Math.max(1, Number(count)), 500) : undefined;
     if (sync === 'true' || sync === '1') {
-      return this.generation.runForMerchant(id, 'manual');
+      return this.generation.runForMerchant(id, 'manual', target);
     }
     const m = await this.merchants.findWithTaxonomy(id);
     const jobId = await this.queue.enqueue(m.id, 'manual');
diff --git a/tsconfig.build.json b/tsconfig.build.json
new file mode 100644
index 0000000..3151a23
--- /dev/null
+++ b/tsconfig.build.json
@@ -0,0 +1,4 @@
+{
+  "extends": "./tsconfig.json",
+  "exclude": ["node_modules", "dist", "scripts"]
+}