diff --git a/.gitignore b/.gitignore
index d9c3f15..cdd7623 100644
--- a/.gitignore
+++ b/.gitignore
@@ -53,6 +53,4 @@ Dockerfile
 
 zzz/
 credentials/service_account.json
-
-# Scheduler (separate repo)
 o2o-castad-scheduler/
\ No newline at end of file
diff --git a/app/home/api/routers/v1/home.py b/app/home/api/routers/v1/home.py
index 03fac5d..4ab81df 100644
--- a/app/home/api/routers/v1/home.py
+++ b/app/home/api/routers/v1/home.py
@@ -357,7 +357,6 @@ async def _crawling_logic(
                 f"[crawling] Step 3 FAILED - GPT 마케팅 분석 중 오류: {e} ({step3_elapsed:.1f}ms)"
             )
             logger.exception("[crawling] Step 3 상세 오류:")
-            # GPT 실패 시에도 크롤링 결과는 반환
             marketing_analysis = None
             gpt_status = "failed"
     else:
@@ -375,8 +374,6 @@ async def _crawling_logic(
         logger.info(f"[crawling]   - Step 2 (정보가공): {step2_elapsed:.1f}ms")
         if "step3_elapsed" in locals():
             logger.info(f"[crawling]   - Step 3 (GPT 분석): {step3_elapsed:.1f}ms")
-            if "step3_3_elapsed" in locals():
-                logger.info(f"[crawling]       - GPT API 호출: {step3_3_elapsed:.1f}ms")
 
     return {
         "status": gpt_status if 'gpt_status' in locals() else "completed",
diff --git a/app/home/models.py b/app/home/models.py
index c372219..a7e55d5 100644
--- a/app/home/models.py
+++ b/app/home/models.py
@@ -289,10 +289,10 @@ class MarketingIntel(Base):
         comment="고유 식별자",
     )
 
-    place_id: Mapped[str] = mapped_column(
+    place_id: Mapped[Optional[str]] = mapped_column(
         String(36),
-        nullable=False,
-        comment="매장 소스별 고유 식별자",
+        nullable=True,
+        comment="매장 소스별 고유 식별자 (네이버 크롤링 시 'nv{id}' 형식; 직접 입력 시 NULL)",
     )
 
     intel_result : Mapped[dict[str, Any]] = mapped_column(
diff --git a/docs/database-schema/migration_2026_05_28_marketing_place_id_nullable.sql b/docs/database-schema/migration_2026_05_28_marketing_place_id_nullable.sql
new file mode 100644
index 0000000..5e926fa
--- /dev/null
+++ b/docs/database-schema/migration_2026_05_28_marketing_place_id_nullable.sql
@@ -0,0 +1,8 @@
+-- ============================================================
+-- Migration: marketing.place_id NULL 허용
+-- Date: 2026-05-28
+-- Description: 업체명+주소 직접 입력으로 마케팅 분석 생성 시
+--              네이버 place_id가 없으므로 NULL 허용으로 변경
+-- ============================================================
+
+ALTER TABLE marketing MODIFY place_id VARCHAR(36) NULL COMMENT '매장 소스별 고유 식별자 (네이버 크롤링 시 nv{id} 형식; 직접 입력 시 NULL)';