diff --git a/app/utils/nvMapPwScraper.py b/app/utils/nvMapPwScraper.py
index 3fc6468..dde73f5 100644
--- a/app/utils/nvMapPwScraper.py
+++ b/app/utils/nvMapPwScraper.py
@@ -1,4 +1,6 @@
 import asyncio
+import re
+from difflib import SequenceMatcher
 from playwright.async_api import async_playwright
 from urllib import parse
 import time
@@ -95,57 +97,105 @@ patchedGetter.toString();''')
         page = self.page
         await page.goto(url, wait_until=wait_until, timeout=timeout)
 
+    @staticmethod
+    def _clean_title(text: str) -> str:
+        return re.sub(r"<.*?>", "", text).strip()
+
+    @staticmethod
+    def _similarity(a: str, b: str) -> float:
+        return SequenceMatcher(None, a, b).ratio()
+
+    async def _extract_candidates_from_list_page(self) -> list[dict]:
+        """pcmap.place.naver.com iframe HTML에서 place ID와 업체명을 추출한다."""
+        pcmap_frame = None
+        for frame in self.page.frames:
+            if "pcmap.place.naver.com" in frame.url:
+                pcmap_frame = frame
+                logger.debug(f"[DEBUG] pcmap frame 발견: {frame.url[:80]}")
+                break
+
+        if not pcmap_frame:
+            logger.debug("[DEBUG] pcmap frame 없음")
+            return []
+
+        try:
+            html = await pcmap_frame.content()
+        except Exception as e:
+            logger.debug(f"[DEBUG] pcmap frame content 추출 실패: {e}")
+            return []
+
+        # {"id":"11659052","name":"프레지던트 호텔",...} 형태의 JSON 쌍 추출
+        pair_pattern = re.compile(
+            r'"id"\s*:\s*"(\d{5,})"[^}]{0,200}?"name"\s*:\s*"([^"]{1,60})"'
+            r'|"name"\s*:\s*"([^"]{1,60})"[^}]{0,200}?"id"\s*:\s*"(\d{5,})"'
+        )
+
+        seen = {}  # place_id → title (순서 보존)
+        for m in pair_pattern.finditer(html):
+            if m.group(1):  # id 먼저
+                pid, title = m.group(1), m.group(2)
+            else:            # name 먼저
+                pid, title = m.group(4), m.group(3)
+            if pid not in seen:
+                seen[pid] = title
+
+        candidates = [
+            {"title": title, "place_url": f"https://map.naver.com/p/entry/place/{pid}"}
+            for pid, title in list(seen.items())[:10]
+        ]
+
+        for i, c in enumerate(candidates):
+            logger.debug(f"[DEBUG] 후보 {i+1}: {c['title']} / {c['place_url']}")
+
+        logger.debug(f"[DEBUG] 목록 후보 {len(candidates)}개 추출")
+        return candidates
+
     async def get_place_id_url(self, selected):
         count = 0
-        get_place_id_url_start = time.perf_counter()
-        while (count <= self._max_retry):
-            title = selected['title'].replace("<b>", "").replace("</b>", "")
-            address = selected.get('roadAddress', selected['address']).replace("<b>", "").replace("</b>", "")
-            encoded_query = parse.quote(f"{address} {title}")
-            url = f"https://map.naver.com/p/search/{encoded_query}"
-            
-            wait_first_start = time.perf_counter()
+        title = self._clean_title(selected['title'])
+        address = self._clean_title(selected.get('roadAddress', selected['address']))
+        encoded_query = parse.quote(f"{address} {title}")
+        url = f"https://map.naver.com/p/search/{encoded_query}"
 
+        while count <= self._max_retry:
             try:
-                await self.goto_url(url, wait_until="networkidle",timeout = self._timeout*1000)
+                await self.goto_url(url, wait_until="networkidle", timeout=self._timeout * 1000)
             except:
                 if "/place/" in self.page.url:
                     return self.page.url
-                logger.error(f"[ERROR] Can't Finish networkidle")
+                logger.error("[ERROR] Can't Finish networkidle")
 
-
-            wait_first_time = (time.perf_counter() - wait_first_start) * 1000
-
-            logger.debug(f"[DEBUG] Try {count+1} : Wait for perfect matching : {wait_first_time}ms")
+            logger.debug(f"[DEBUG] Try {count+1} : current url = {self.page.url}")
 
             if "/place/" in self.page.url:
                 return self.page.url
 
+            # 목록 페이지에 머문 경우 — 후보 추출 후 유사도 선택
+            candidates = await self._extract_candidates_from_list_page()
+            if candidates:
+                best = max(
+                    candidates,
+                    key=lambda c: self._similarity(title, self._clean_title(c['title']))
+                )
+                best_score = self._similarity(title, self._clean_title(best['title']))
+                logger.info(
+                    f"[AUTO-SELECT] '{title}' → '{best['title']}' (score={best_score:.2f}) {best['place_url']}"
+                )
+                return best['place_url']
 
-            logger.debug(f"[DEBUG] Try {count+1} : url place id not found, retry for forced collect answer")
-            wait_forced_correct_start = time.perf_counter()
-
-            url = self.page.url.replace("?","?isCorrectAnswer=true&")
+            # isCorrectAnswer 플래그 재시도
+            url = self.page.url.replace("?", "?isCorrectAnswer=true&")
             try:
-                await self.goto_url(url, wait_until="networkidle",timeout = self._timeout*1000)
+                await self.goto_url(url, wait_until="networkidle", timeout=self._timeout * 1000)
             except:
                 if "/place/" in self.page.url:
                     return self.page.url
-                logger.error(f"[ERROR] Can't Finish networkidle")
+                logger.error("[ERROR] Can't Finish networkidle")
 
-            wait_forced_correct_time = (time.perf_counter() - wait_forced_correct_start) * 1000
-            logger.debug(f"[DEBUG] Try {count+1} : Wait for forced isCorrectAnswer flag : {wait_forced_correct_time}ms")
-            
             if "/place/" in self.page.url:
                 return self.page.url
+
             count += 1
 
-        logger.error("[ERROR] Not found url for {selected}")
-
-        return None # 404
-        
-
-        # if (count == self._max_retry / 2):
-        #     raise Exception("Failed to identify place id. loading timeout")
-        # else:
-        #     raise Exception("Failed to identify place id. item is ambiguous")
+        logger.error(f"[ERROR] Not found url for {selected}")
+        return None