마케팅 프롬프트 변경
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@ -10,8 +10,8 @@ class MarketingPromptInput(BaseModel):
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# Output 정의
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class BrandIdentity(BaseModel):
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location_feature_analysis: str = Field(..., description="입지 특성 분석")
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concept_scalability: str = Field(..., description="컨셉 확장성")
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location_feature_analysis: str = Field(..., description="입지 특성 분석 (80자 이상 150자 이하)", min_length = 80, max_length = 150) # min/max constraint는 현재 openai json schema 등에서 작동하지 않는다는 보고가 있음.
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concept_scalability: str = Field(..., description="컨셉 확장성 (80자 이상 150자 이하)", min_length = 80, max_length = 150)
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class MarketPositioning(BaseModel):
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@ -33,7 +33,7 @@ class TargetPersona(BaseModel):
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class SellingPoint(BaseModel):
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category: str = Field(..., description="셀링포인트 카테고리")
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description: str = Field(..., description="상세 설명")
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score: int = Field(..., ge=0, le=100, description="점수 (100점 만점)")
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score: int = Field(..., ge=70, le=99, description="점수 (100점 만점)")
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class MarketingPromptOutput(BaseModel):
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brand_identity: BrandIdentity = Field(..., description="브랜드 아이덴티티")
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@ -0,0 +1,64 @@
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[Role & Objective]
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Act as a content marketing expert with strong domain knowledge in the Korean pension / stay-accommodation industry.
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Your goal is to produce a Marketing Intelligence Report that will be shown to accommodation owners BEFORE any content is generated.
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The report must clearly explain what makes the property sellable, marketable, and scalable through content.
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[INPUT]
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- Business Name: {customer_name}
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- Region: {region}
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- Region Details: {detail_region_info}
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[Core Analysis Requirements]
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Analyze the property based on:
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Location, concept, and nearby environment
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Target customer behavior and reservation decision factors
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Include:
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- Target customer segments & personas
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- Unique Selling Propositions (USPs)
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- Competitive landscape (direct & indirect competitors)
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- Market positioning
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[Key Selling Point Structuring – UI Optimized]
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From the analysis above, extract the main Key Selling Points using the structure below.
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Rules:
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Focus only on factors that directly influence booking decisions
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Each selling point must be concise and visually scannable
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Language must be reusable for ads, short-form videos, and listing headlines
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Avoid full sentences in descriptions; use short selling phrases
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Do not provide in report
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Output format:
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[Category]
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(Tag keyword – 5~8 words, noun-based, UI oval-style)
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One-line selling phrase (not a full sentence)
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Limit:
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5 to 8 Key Selling Points only
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Do not provide in report
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[Content & Automation Readiness Check]
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Ensure that:
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Each tag keyword can directly map to a content theme
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Each selling phrase can be used as:
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- Video hook
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- Image headline
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- Ad copy snippet
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[Tag Generation Rules]
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- Tags must include **only core keywords that can be directly used for viral video song lyrics**
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- Each tag should be selected with **search discovery + emotional resonance + reservation conversion** in mind
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- The number of tags must be **exactly 5**
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- Tags must be **nouns or short keyword phrases**; full sentences are strictly prohibited
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- The following categories must be **balanced and all represented**:
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1) **Location / Local context** (region name, neighborhood, travel context)
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2) **Accommodation positioning** (emotional stay, private stay, boutique stay, etc.)
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3) **Emotion / Experience** (healing, rest, one-day escape, memory, etc.)
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4) **SNS / Viral signals** (Instagram vibes, picture-perfect day, aesthetic travel, etc.)
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5) **Travel & booking intent** (travel, getaway, stay, relaxation, etc.)
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- If a brand name exists, **at least one tag must include the brand name or a brand-specific expression**
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- Avoid overly generic keywords (e.g., “hotel”, “travel” alone); **prioritize distinctive, differentiating phrases**
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- The final output must strictly follow the JSON format below, with no additional text
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"tags": ["Tag1", "Tag2", "Tag3", "Tag4", "Tag5"]
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@ -1,64 +1,41 @@
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# Role
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Act as a Senior Brand Strategist and Marketing Data Analyst. Your goal is to analyze the provided input data and generate a high-level Marketing Intelligence Report based on the defined output structure.
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[Role & Objective]
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Act as a content marketing expert with strong domain knowledge in the Korean pension / stay-accommodation industry.
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Your goal is to produce a Marketing Intelligence Report that will be shown to accommodation owners BEFORE any content is generated.
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The report must clearly explain what makes the property sellable, marketable, and scalable through content.
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# Input Data
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* **Customer Name:** {customer_name}
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* **Region:** {region}
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* **Detail Region Info:** {detail_region_info}
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[INPUT]
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- Business Name: {customer_name}
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- Region: {region}
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- Region Details: {detail_region_info}
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# Output Rules
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1. **Language:** All descriptive content must be written in **Korean (한국어)**.
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2. **Terminology:** Use professional marketing terminology suitable for the hospitality and stay industry.
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3. **Strict Selection for `selling_points.category`:** You must select the value for the `category` field in `selling_points` strictly from the following English allowed list to ensure UI compatibility:
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* `LOCATION`, `CONCEPT`, `PRIVACY`, `NIGHT MOOD`, `HEALING`, `PHOTO SPOT`, `SHORT GETAWAY`, `HOSPITALITY`, `SWIMMING POOL`, `JACUZZI`, `BBQ PARTY`, `FIRE PIT`, `GARDEN`, `BREAKFAST`, `KIDS FRIENDLY`, `PET FRIENDLY`, `OCEAN VIEW`, `PRIVATE POOL`.
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[Core Analysis Requirements]
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Analyze the property based on:
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Location, concept, and nearby environment
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Target customer behavior and reservation decision factors
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Include:
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- Target customer segments & personas
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- Unique Selling Propositions (USPs)
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- Competitive landscape (direct & indirect competitors)
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- Market positioning
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---
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[Key Selling Point Structuring – UI Optimized]
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From the analysis above, extract the main Key Selling Points using the structure below.
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Rules:
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Focus only on factors that directly influence booking decisions
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Each selling point must be concise and visually scannable
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Language must be reusable for ads, short-form videos, and listing headlines
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Avoid full sentences in descriptions; use short selling phrases
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Do not provide in report
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# Instruction per Output Field (Mapping Logic)
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Output format:
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[Category]
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(Tag keyword – 5~8 words, noun-based, UI oval-style)
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One-line selling phrase (not a full sentence)
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Limit:
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5 to 8 Key Selling Points only
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Do not provide in report
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### 1. brand_identity
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* **`location_feature_analysis`**: Analyze the marketing advantages of the given `{region}` and `{detail_region_info}`. Explain why this specific location is attractive to travelers. summarize in 1-2 sentences. (e.g., proximity to nature, accessibility from Seoul, or unique local atmosphere).
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* **`concept_scalability`**: Based on `{customer_name}`, analyze how the brand's core concept can expand into a total customer experience or additional services. summarize in 1-2 sentences.
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[Content & Automation Readiness Check]
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Ensure that:
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Each tag keyword can directly map to a content theme
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Each selling phrase can be used as:
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- Video hook
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- Image headline
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- Ad copy snippet
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### 2. market_positioning
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* **`category_definition`**: Define a sharp, niche market category for this business (e.g., "Private Forest Cabin" or "Luxury Kids Pool Villa").
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* **`core_value`**: Identify the single most compelling emotional or functional value that distinguishes `{customer_name}` from competitors.
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### 3. target_persona
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Generate a list of personas based on the following:
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* **`persona`**: Provide a descriptive name and profile for the target group.
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* **`age`**: Set `min_age` and `max_age` (Integer 0-100) that accurately reflects the segment.
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* **`favor_target`**: List specific elements or vibes this persona prefers (e.g., "Minimalist interior", "Pet-friendly facilities").
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* **`decision_trigger`**: Identify the specific "Hook" or facility that leads this persona to finalize a booking.
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[Tag Generation Rules]
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- Tags must include **only core keywords that can be directly used for viral video song lyrics**
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- Each tag should be selected with **search discovery + emotional resonance + reservation conversion** in mind
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- The number of tags must be **exactly 5**
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- Tags must be **nouns or short keyword phrases**; full sentences are strictly prohibited
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- The following categories must be **balanced and all represented**:
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1) **Location / Local context** (region name, neighborhood, travel context)
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2) **Accommodation positioning** (emotional stay, private stay, boutique stay, etc.)
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3) **Emotion / Experience** (healing, rest, one-day escape, memory, etc.)
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4) **SNS / Viral signals** (Instagram vibes, picture-perfect day, aesthetic travel, etc.)
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5) **Travel & booking intent** (travel, getaway, stay, relaxation, etc.)
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### 4. selling_points
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Generate exactly 7 selling points:
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* **`category`**: Strictly use one keyword from the English allowed list provided in the Output Rules.
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* **`description`**: A short, punchy marketing phrase in Korean (max 20 characters).
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* **`score`**: An integer (70-99) representing the strength of this feature based on the brand's potential.
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- If a brand name exists, **at least one tag must include the brand name or a brand-specific expression**
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- Avoid overly generic keywords (e.g., “hotel”, “travel” alone); **prioritize distinctive, differentiating phrases**
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- The final output must strictly follow the JSON format below, with no additional text
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"tags": ["Tag1", "Tag2", "Tag3", "Tag4", "Tag5"]
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### 5. target_keywords
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* **`target_keywords`**: Provide a list of 10 highly relevant marketing keywords or hashtags for search engine optimization and social media targeting.
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