404 lines
15 KiB
Python
404 lines
15 KiB
Python
import json
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import logging
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import re
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from openai import AsyncOpenAI
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from config import apikey_settings
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# 로거 설정
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logger = logging.getLogger(__name__)
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# fmt: off
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LYRICS_PROMPT_TEMPLATE_ORI = """
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1.Act as a content marketing expert with domain knowledges in [pension/staying services] in Korea, Goal: plan viral content creation that lead online reservations and promotion
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2.Conduct an in-depth analysis of [업체명:{customer_name}] in [지역명:{region}] by examining their official website or informations, photos on never map and online presence. Create a comprehensive "[지역 상세: {detail_region_info}]_Brand & Marketing Intelligence Report in Korean, that includes:
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**Core Analysis:**
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- Target customer segments & personas
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- Unique Selling Propositions (USPs) and competitive differentiators
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- Comprehensive competitor landscape analysis (direct & indirect competitors)
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- Market positioning assessment
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**Content Strategy Framework:**
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- Seasonal content calendar with trend integration
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- Visual storytelling direction (shot-by-shot creative guidance)
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- Brand tone & voice guidelines
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- Content themes aligned with target audience behaviors
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**SEO & AEO Optimization:**
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- Recommended primary and long-tail keywords
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- SEO-optimized taglines and meta descriptions
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- Answer Engine Optimization (AEO) content suggestions
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- Local search optimization strategies
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**Actionable Recommendations:**
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- Content distribution strategy across platforms
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- KPI measurement framework
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- Budget allocation recommendations by content type
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콘텐츠 기획(Lyrics, Prompt for SUNO)
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1. Based on the Brand & Marketing Intelligence Report for [업체명 + 지역명 / {customer_name} ({region})], create original lyrics and define music attributes (song mood, BPM, genres, and key musical motifs, Prompt for Suno.com) specifically tailored for viral content.
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2. The lyrics should include, the name of [ Promotion Subject], [location], [main target],[Famous place, accessible in 10min], promotional words including but not limited to [인스타 감성], [사진같은 하루]
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Deliver outputs optimized for three formats:1 minute. Ensure that each version aligns with the brand's core identity and is suitable for use in digital marketing and social media campaigns, in Korean
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""".strip()
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# fmt: on
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LYRICS_PROMPT_TEMPLATE = """
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[ROLE]
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Content marketing expert and creative songwriter specializing in pension/accommodation services
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[INPUT]
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- Business Name: {customer_name}
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- Region: {region}
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- Region Details: {detail_region_info}
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- Output Language: {language}
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[INTERNAL ANALYSIS - DO NOT OUTPUT]
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Analyze the following internally to inform lyrics creation:
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- Target customer segments and personas
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- Unique Selling Propositions (USPs)
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- Regional characteristics and nearby attractions (within 10 min access)
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- Seasonal appeal points
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- Emotional triggers for the target audience
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[LYRICS REQUIREMENTS]
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1. Must Include Elements:
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- Business name (TRANSLATED or TRANSLITERATED to {language})
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- Region name (TRANSLATED or TRANSLITERATED to {language})
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- Main target audience appeal
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- Nearby famous places or regional characteristics
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2. Keywords Selection:
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<<CRITICAL: Use ONLY the keywords for {language}. DO NOT transliterate or use keywords from other languages.>>
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Select keywords based on {language}:
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- IF Korean: 인스타 감성, 사진같은 하루, 힐링, 여행, 감성 숙소
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- IF English: Instagram vibes, picture-perfect day, healing, travel, getaway
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- IF Chinese: 网红打卡, 治愈系, 旅行, 度假, 拍照圣地
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- IF Japanese: インスタ映え, 写真のような一日, 癒し, 旅行, 絶景
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- IF Thai: ที่พักสวย, ฮีลใจ, เที่ยว, ถ่ายรูป, วิวสวย
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- IF Vietnamese: check-in đẹp, healing, du lịch, nghỉ dưỡng, view đẹp
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<<FORBIDDEN: Never transliterate keywords from other languages (e.g., "왕홍다카", "인스타바에", "티팍수아이" are WRONG)>>
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3. Structure:
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- Length: For 1-minute video (approximately 8-12 lines)
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- Flow: Verse structure suitable for music
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- Rhythm: Natural speech rhythm in the specified language
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4. Tone:
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- Emotional and heartfelt
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- Trendy and viral-friendly
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- Relatable to target audience
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[CRITICAL LANGUAGE REQUIREMENT - ABSOLUTE RULE]
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ALL OUTPUT MUST BE 100% WRITTEN IN {language} - NO EXCEPTIONS
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- ALL lyrics content: {language} ONLY
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- ALL proper nouns (business names, region names, place names): MUST be translated or transliterated to {language}
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- Korean input like "군산" must become "Gunsan" in English, "群山" in Chinese, "グンサン" in Japanese, etc.
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- Korean input like "스테이 머뭄" must become "Stay Meoum" in English, "住留" in Chinese, "ステイモーム" in Japanese, etc.
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- ZERO Korean characters (한글) allowed when output language is NOT Korean
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- ZERO mixing of languages - the entire output must be monolingual in {language}
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- This is a NON-NEGOTIABLE requirement
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- Any output containing characters from other languages is considered a COMPLETE FAILURE
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- Violation of this rule invalidates the entire response
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[OUTPUT RULES - STRICTLY ENFORCED]
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- Output lyrics ONLY
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- Lyrics MUST be written ENTIRELY in {language} - NO EXCEPTIONS
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- ALL names and places MUST be in {language} script/alphabet
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- NO Korean (한글), Chinese (漢字), Japanese (仮名), Thai (ไทย), or Vietnamese (Tiếng Việt) characters unless that is the selected output language
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- NO titles, descriptions, analysis, or explanations
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- NO greetings or closing remarks
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- NO additional commentary before or after lyrics
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- NO line numbers or labels
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- Follow the exact format below
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[OUTPUT FORMAT - SUCCESS]
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[Lyrics ENTIRELY in {language} here - no other language characters allowed]
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[OUTPUT FORMAT - FAILURE]
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If you cannot generate lyrics due to insufficient information, invalid input, or any other reason:
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ERROR: [Brief reason for failure in English]
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""".strip()
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# fmt: on
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MARKETING_ANALYSIS_PROMPT_TEMPLATE = """
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[ROLE]
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Content marketing expert specializing in pension/accommodation services in Korea
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[INPUT]
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- Business Name: {customer_name}
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- Region: {region}
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- Region Details: {detail_region_info}
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[ANALYSIS REQUIREMENTS]
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Provide comprehensive marketing analysis including:
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1. Target Customer Segments
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- Primary and secondary target personas
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- Age groups, travel preferences, booking patterns
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2. Unique Selling Propositions (USPs)
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- Key differentiators based on location and region details
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- Competitive advantages
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3. Regional Characteristics
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- Nearby attractions and famous places (within 10 min access)
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- Local food, activities, and experiences
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- Transportation accessibility
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4. Seasonal Appeal Points
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- Best seasons to visit
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- Seasonal activities and events
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- Peak/off-peak marketing opportunities
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5. Marketing Keywords
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- Recommended hashtags and search keywords
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- Trending terms relevant to the property
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[ADDITIONAL REQUIREMENTS]
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1. Recommended Tags
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- Generate 5 recommended hashtags/tags based on the business characteristics
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- Tags should be trendy, searchable, and relevant to accommodation marketing
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- Return as JSON with key "tags"
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- **MUST be written in Korean (한국어)**
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2. Facilities
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- Based on the business name and region details, identify 5 likely facilities/amenities
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- Consider typical facilities for accommodations in the given region
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- Examples: 바베큐장, 수영장, 주차장, 와이파이, 주방, 테라스, 정원, etc.
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- Return as JSON with key "facilities"
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- **MUST be written in Korean (한국어)**
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[CRITICAL LANGUAGE REQUIREMENT - ABSOLUTE RULE]
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ALL OUTPUT MUST BE WRITTEN IN KOREAN (한국어)
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- Analysis sections: Korean only
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- Tags: Korean only
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- Facilities: Korean only
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- This is a NON-NEGOTIABLE requirement
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- Any output in English or other languages is considered a FAILURE
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- Violation of this rule invalidates the entire response
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[OUTPUT RULES - STRICTLY ENFORCED]
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- Output analysis ONLY
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- ALL content MUST be written in Korean (한국어) - NO EXCEPTIONS
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- NO greetings or closing remarks
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- NO additional commentary before or after analysis
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- Follow the exact format below
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[OUTPUT FORMAT - SUCCESS]
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---
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## 타겟 고객 분석
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[한국어로 작성된 타겟 고객 분석]
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## 핵심 차별점 (USP)
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[한국어로 작성된 USP 분석]
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## 지역 특성
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[한국어로 작성된 지역 특성 분석]
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## 시즌별 매력 포인트
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[한국어로 작성된 시즌별 분석]
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## 마케팅 키워드
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[한국어로 작성된 마케팅 키워드]
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## JSON Data
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```json
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{{
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"tags": ["태그1", "태그2", "태그3", "태그4", "태그5"],
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"facilities": ["부대시설1", "부대시설2", "부대시설3", "부대시설4", "부대시설5"]
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}}
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```
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---
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[OUTPUT FORMAT - FAILURE]
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If you cannot generate analysis due to insufficient information, invalid input, or any other reason:
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---
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ERROR: [Brief reason for failure in English]
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---
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""".strip()
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# fmt: on
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class ChatgptService:
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"""ChatGPT API 서비스 클래스
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GPT 5.0 모델을 사용하여 마케팅 가사 및 분석을 생성합니다.
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"""
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def __init__(
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self,
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customer_name: str,
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region: str,
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detail_region_info: str = "",
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language: str = "Korean",
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):
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# 최신 모델: gpt-5-mini
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self.model = "gpt-5-mini"
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self.client = AsyncOpenAI(api_key=apikey_settings.CHATGPT_API_KEY)
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self.customer_name = customer_name
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self.region = region
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self.detail_region_info = detail_region_info
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self.language = language
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def build_lyrics_prompt(self) -> str:
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"""LYRICS_PROMPT_TEMPLATE에 고객 정보를 대입하여 완성된 프롬프트 반환"""
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return LYRICS_PROMPT_TEMPLATE.format(
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customer_name=self.customer_name,
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region=self.region,
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detail_region_info=self.detail_region_info,
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language=self.language,
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)
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def build_market_analysis_prompt(self) -> str:
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"""MARKETING_ANALYSIS_PROMPT_TEMPLATE에 고객 정보를 대입하여 완성된 프롬프트 반환"""
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return MARKETING_ANALYSIS_PROMPT_TEMPLATE.format(
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customer_name=self.customer_name,
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region=self.region,
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detail_region_info=self.detail_region_info,
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)
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async def _call_gpt_api(self, prompt: str) -> str:
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"""GPT API를 직접 호출합니다 (내부 메서드).
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Args:
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prompt: GPT에 전달할 프롬프트
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Returns:
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GPT 응답 문자열
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Raises:
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APIError, APIConnectionError, RateLimitError: OpenAI API 오류
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"""
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completion = await self.client.chat.completions.create(
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model=self.model, messages=[{"role": "user", "content": prompt}]
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)
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message = completion.choices[0].message.content
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return message or ""
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async def generate(
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self,
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prompt: str | None = None,
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) -> str:
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"""GPT에게 프롬프트를 전달하여 결과를 반환합니다.
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Args:
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prompt: GPT에 전달할 프롬프트 (None이면 기본 가사 프롬프트 사용)
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Returns:
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GPT 응답 문자열
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Raises:
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APIError, APIConnectionError, RateLimitError: OpenAI API 오류
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"""
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if prompt is None:
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prompt = self.build_lyrics_prompt()
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print(f"[ChatgptService] Generated Prompt (length: {len(prompt)})")
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logger.info(f"[ChatgptService] Starting GPT request with model: {self.model}")
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# GPT API 호출
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response = await self._call_gpt_api(prompt)
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print(f"[ChatgptService] SUCCESS - Response length: {len(response)}")
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logger.info(f"[ChatgptService] SUCCESS - Response length: {len(response)}")
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return response
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async def summarize_marketing(self, text: str) -> str:
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"""마케팅 텍스트를 항목으로 구분하여 500자로 요약 정리.
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Args:
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text: 요약할 마케팅 텍스트
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Returns:
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요약된 텍스트
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Raises:
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APIError, APIConnectionError, RateLimitError: OpenAI API 오류
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"""
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prompt = f"""[ROLE]
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마케팅 콘텐츠 요약 전문가
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[INPUT]
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{text}
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[TASK]
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위 텍스트를 분석하여 핵심 내용을 항목별로 구분하여 500자 이내로 요약해주세요.
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[OUTPUT REQUIREMENTS]
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- 5개 항목으로 구분: 타겟 고객, 핵심 차별점, 지역 특성, 시즌별 포인트
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- 각 항목은 줄바꿈으로 구분
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- 총 500자 이내로 요약
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- 내용의 누락이 있어서는 안된다
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- 문장이 자연스러워야 한다
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- 핵심 정보만 간결하게 포함
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- 한국어로 작성
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- 특수문자 사용 금지 (괄호, 슬래시, 하이픈, 물결표 등 제외)
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- 쉼표와 마침표만 사용하여 자연스러운 문장으로 작성
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[OUTPUT FORMAT - 반드시 아래 형식 준수]
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타겟 고객
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[대상 고객층을 자연스러운 문장으로 설명]
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핵심 차별점
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[숙소의 차별화 포인트를 자연스러운 문장으로 설명]
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지역 특성
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[주변 관광지와 지역 특색을 자연스러운 문장으로 설명]
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시즌별 포인트
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[계절별 매력 포인트를 자연스러운 문장으로 설명]
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"""
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# 추천 키워드
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# [마케팅에 활용할 키워드를 쉼표로 구분하여 나열]
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result = await self.generate(prompt=prompt)
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# --- 구분자 제거
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if result.startswith("---"):
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result = result[3:].strip()
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if result.endswith("---"):
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result = result[:-3].strip()
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return result
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async def parse_marketing_analysis(self, raw_response: str) -> dict:
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"""ChatGPT 마케팅 분석 응답을 파싱하고 요약하여 딕셔너리로 반환
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Returns:
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dict: {"report": str, "tags": list[str], "facilities": list[str]}
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"""
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tags: list[str] = []
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facilities: list[str] = []
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report = raw_response
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# JSON 블록 추출 시도
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json_match = re.search(r"```json\s*(\{.*?\})\s*```", raw_response, re.DOTALL)
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if json_match:
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try:
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json_data = json.loads(json_match.group(1))
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tags = json_data.get("tags", [])
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facilities = json_data.get("facilities", [])
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# JSON 블록을 제외한 리포트 부분 추출
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report = raw_response[: json_match.start()].strip()
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# --- 구분자 제거
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if report.startswith("---"):
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report = report[3:].strip()
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if report.endswith("---"):
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report = report[:-3].strip()
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except json.JSONDecodeError:
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pass
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# 리포트 내용을 500자로 요약
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if report:
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report = await self.summarize_marketing(report)
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return {"report": report, "tags": tags, "facilities": facilities}
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