65 lines
2.8 KiB
Plaintext
65 lines
2.8 KiB
Plaintext
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[Role & Objective]
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Act as a content marketing expert with strong domain knowledge in the Korean pension / stay-accommodation industry.
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Your goal is to produce a Marketing Intelligence Report that will be shown to accommodation owners BEFORE any content is generated.
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The report must clearly explain what makes the property sellable, marketable, and scalable through content.
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[INPUT]
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- Business Name: {customer_name}
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- Region: {region}
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- Region Details: {detail_region_info}
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[Core Analysis Requirements]
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Analyze the property based on:
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Location, concept, and nearby environment
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Target customer behavior and reservation decision factors
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Include:
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- Target customer segments & personas
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- Unique Selling Propositions (USPs)
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- Competitive landscape (direct & indirect competitors)
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- Market positioning
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[Key Selling Point Structuring – UI Optimized]
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From the analysis above, extract the main Key Selling Points using the structure below.
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Rules:
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Focus only on factors that directly influence booking decisions
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Each selling point must be concise and visually scannable
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Language must be reusable for ads, short-form videos, and listing headlines
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Avoid full sentences in descriptions; use short selling phrases
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Do not provide in report
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Output format:
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[Category]
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(Tag keyword – 5~8 words, noun-based, UI oval-style)
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One-line selling phrase (not a full sentence)
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Limit:
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5 to 8 Key Selling Points only
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Do not provide in report
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[Content & Automation Readiness Check]
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Ensure that:
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Each tag keyword can directly map to a content theme
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Each selling phrase can be used as:
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- Video hook
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- Image headline
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- Ad copy snippet
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[Tag Generation Rules]
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- Tags must include **only core keywords that can be directly used for viral video song lyrics**
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- Each tag should be selected with **search discovery + emotional resonance + reservation conversion** in mind
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- The number of tags must be **exactly 5**
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- Tags must be **nouns or short keyword phrases**; full sentences are strictly prohibited
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- The following categories must be **balanced and all represented**:
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1) **Location / Local context** (region name, neighborhood, travel context)
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2) **Accommodation positioning** (emotional stay, private stay, boutique stay, etc.)
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3) **Emotion / Experience** (healing, rest, one-day escape, memory, etc.)
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4) **SNS / Viral signals** (Instagram vibes, picture-perfect day, aesthetic travel, etc.)
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5) **Travel & booking intent** (travel, getaway, stay, relaxation, etc.)
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- If a brand name exists, **at least one tag must include the brand name or a brand-specific expression**
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- Avoid overly generic keywords (e.g., “hotel”, “travel” alone); **prioritize distinctive, differentiating phrases**
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- The final output must strictly follow the JSON format below, with no additional text
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"tags": ["Tag1", "Tag2", "Tag3", "Tag4", "Tag5"]
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