244 lines
17 KiB
JSON
244 lines
17 KiB
JSON
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"image_count": 119,
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"m_id": 1,
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"processed_info": {
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"customer_name": "풀스테이 스테이펫 홍천",
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"region": "",
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"detail_region_info": "강원 홍천군 화촌면 답연밭길 5-2 스테이펫 홍천"
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},
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"marketing_analysis": {
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"brand_identity": {
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"location_feature_analysis": "강원 홍천 화촌면의 자연 친화적 입지는 도심 소음에서 벗어난 ‘조용한 숲세권’ 체류 니즈에 최적이며, 수도권에서 주말 이동이 가능한 거리감으로 숏브레이크 수요를 흡수하기 유리합니다.",
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"concept_scalability": "‘스테이펫’ 콘셉트는 반려동물 동반 숙박을 넘어 펫 어메니티·펫 포토·펫 웰니스(산책 코스/케어 서비스)까지 확장 가능해, 체류 전 과정의 경험 가치를 패키지화하기 좋습니다."
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},
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"market_positioning": {
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"category_definition": "자연 속 프라이빗 애견 동반 힐링 스테이",
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"core_value": "반려동물과 ‘눈치 없이’ 온전히 쉬는 프라이빗한 쉼"
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},
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"target_persona": [
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{
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"persona": "주말 펫캉스 커플(반려견 1마리) – 조용한 자연에서 둘+한 마리의 리셋 여행을 찾는 2030",
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"age": {
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"min_age": 27,
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"max_age": 39
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},
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"favor_target": [
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"반려견 동반 가능 숙소",
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"자연 뷰/산책하기 좋은 동선",
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"청결한 침구와 탈취 관리",
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"프라이빗한 공간 구성",
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"감성 사진이 잘 나오는 무드"
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],
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"decision_trigger": "반려견 동반 + 프라이빗하게 쉴 수 있다는 확신(후기/시설 안내)"
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},
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{
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"persona": "도심 탈출 1인/2인 힐링러 – 조용한 곳에서 휴식·독서를 즐기며 재충전하는 직장인",
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"age": {
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"min_age": 29,
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"max_age": 45
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},
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"favor_target": [
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"소음 적은 입지",
|
||
"자연 속 뷰",
|
||
"편안한 침대/휴식형 라운지",
|
||
"야간 감성 조명",
|
||
"체크인/이용 동선의 간편함"
|
||
],
|
||
"decision_trigger": "‘조용함’과 ‘자연 몰입’이 보장되는 입지/분위기"
|
||
},
|
||
{
|
||
"persona": "가족형 펫오너 – 반려견과 함께 안전하고 편하게 머물며 추억을 만드는 3040",
|
||
"age": {
|
||
"min_age": 33,
|
||
"max_age": 49
|
||
},
|
||
"favor_target": [
|
||
"반려견 안전 동선(미끄럼/울타리 등)",
|
||
"넓은 휴식 공간",
|
||
"바베큐 등 가족형 액티비티",
|
||
"주차/이동 편의",
|
||
"위생/청결 신뢰"
|
||
],
|
||
"decision_trigger": "가족 단위도 불편 없는 공간감 + 펫 프렌들리 정책"
|
||
}
|
||
],
|
||
"selling_points": [
|
||
{
|
||
"english_category": "PET FRIENDLY",
|
||
"korean_category": "애견 동반",
|
||
"description": "반려견과 함께하는 완전한 휴식",
|
||
"score": 95
|
||
},
|
||
{
|
||
"english_category": "HEALING",
|
||
"korean_category": "힐링 요소",
|
||
"description": "홍천 자연 속 리셋 스테이",
|
||
"score": 90
|
||
},
|
||
{
|
||
"english_category": "PRIVACY",
|
||
"korean_category": "프라이버시",
|
||
"description": "눈치 없이 즐기는 프라이빗 쉼",
|
||
"score": 88
|
||
},
|
||
{
|
||
"english_category": "SHORT GETAWAY",
|
||
"korean_category": "숏브레이크",
|
||
"description": "주말에 딱, 가볍게 떠나는 홍천",
|
||
"score": 82
|
||
},
|
||
{
|
||
"english_category": "NIGHT MOOD",
|
||
"korean_category": "야간 감성",
|
||
"description": "밤이 더 예쁜 감성 무드",
|
||
"score": 78
|
||
},
|
||
{
|
||
"english_category": "BBQ PARTY",
|
||
"korean_category": "바베큐",
|
||
"description": "자연을 곁들인 바베큐 한 판",
|
||
"score": 75
|
||
},
|
||
{
|
||
"english_category": "PHOTO SPOT",
|
||
"korean_category": "포토 스팟",
|
||
"description": "반려견 인생샷 남기는 공간",
|
||
"score": 73
|
||
}
|
||
],
|
||
"target_keywords": [
|
||
"홍천애견동반숙소",
|
||
"강원도애견동반펜션",
|
||
"스테이펫",
|
||
"펫캉스",
|
||
"반려견동반여행",
|
||
"홍천감성숙소",
|
||
"강원도힐링스테이",
|
||
"숲뷰숙소",
|
||
"주말여행추천",
|
||
"프라이빗스테이"
|
||
]
|
||
}
|
||
} |