From 92fadede974424cc4b7d3fb357e3413a28be06fa Mon Sep 17 00:00:00 2001
From: minheon <minheon@minheonui-MacBookPro.local>
Date: Wed, 1 Apr 2026 17:24:12 +0900
Subject: [PATCH] =?UTF-8?q?[feat]=20plan=20=ED=8E=98=EC=9D=B4=EC=A7=80=20?=
 =?UTF-8?q?=EC=83=9D=EC=84=B1?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

---
 eslint.config.js                              |   9 +
 src/app/App.tsx                               |   2 +
 src/app/index.css                             |  21 +-
 src/components/atoms/Button.tsx               |  33 ++
 src/components/atoms/Pill.tsx                 |  37 ++
 src/components/atoms/Surface.tsx              |  60 ++++
 src/components/atoms/index.ts                 |   4 +
 src/components/atoms/uiTokens.ts              |   2 +
 src/components/brand/BrandConsistencyMap.tsx  |  20 +-
 src/components/index.ts                       |   9 +
 src/components/section/PageSection.tsx        |  23 +-
 src/features/plan/constants/mock_plan.ts      | 272 ++++++++++++++
 src/features/plan/constants/plan_sections.ts  |  14 +
 .../plan/hooks/useCurrentMarketingPlan.ts     |  11 +
 src/features/plan/hooks/useMarketingPlan.ts   |  20 ++
 src/features/plan/hooks/usePlanSubNav.ts      |  52 +++
 src/features/plan/types/marketingPlan.ts      | 176 +++++++++
 src/features/plan/ui/MarketingPlanPage.tsx    |  44 +++
 .../plan/ui/PlanAssetCollectionSection.tsx    |  22 ++
 .../plan/ui/PlanBrandingGuideSection.tsx      |  22 ++
 .../plan/ui/PlanChannelStrategySection.tsx    |  23 ++
 .../plan/ui/PlanContentCalendarSection.tsx    |  23 ++
 .../plan/ui/PlanContentStrategySection.tsx    |  22 ++
 src/features/plan/ui/PlanCtaSection.tsx       | 118 +++++++
 src/features/plan/ui/PlanHeaderSection.tsx    |  34 ++
 .../plan/ui/PlanMyAssetUploadSection.tsx      |  19 +
 src/features/plan/ui/SegmentTabButton.tsx     |  40 +++
 .../assetCollection/AssetCollectionPanel.tsx  | 122 +++++++
 .../assetCollectionBadgeClass.ts              |  75 ++++
 .../assetCollectionFilterTabs.ts              |  10 +
 .../plan/ui/branding/BrandingChannelIcon.tsx  |  35 ++
 .../ui/branding/BrandingChannelRulesTab.tsx   |  52 +++
 .../plan/ui/branding/BrandingGuidePanel.tsx   |  45 +++
 .../plan/ui/branding/BrandingToneVoiceTab.tsx |  69 ++++
 .../ui/branding/BrandingVisualIdentityTab.tsx |  92 +++++
 .../ui/branding/brandingChannelStatusClass.ts |  27 ++
 .../plan/ui/branding/brandingTabItems.ts      |   8 +
 .../channelStrategy/ChannelStrategyGrid.tsx   |  86 +++++
 .../channelStrategyPillClass.ts               |  14 +
 .../contentCalendar/ContentCalendarPanel.tsx  | 110 ++++++
 .../ContentCalendarTypeIcon.tsx               |  25 ++
 .../calendarContentTypeVisual.ts              |  69 ++++
 .../contentStrategy/ContentStrategyPanel.tsx  |  48 +++
 .../ContentStrategyPillarsTab.tsx             |  40 +++
 .../ContentStrategyRepurposingTab.tsx         |  36 ++
 .../ContentStrategyTypesTab.tsx               |  41 +++
 .../ContentStrategyWorkflowTab.tsx            |  45 +++
 .../contentStrategyChannelBadgeClass.ts       |  26 ++
 .../contentStrategyTabItems.ts                |   8 +
 .../plan/ui/header/PlanHeaderDaysBadge.tsx    |  11 +
 .../plan/ui/header/PlanHeaderHeroBlobs.tsx    |  21 ++
 .../plan/ui/header/PlanHeaderHeroColumn.tsx   |  32 ++
 .../plan/ui/header/PlanHeaderMetaChips.tsx    |  24 ++
 .../plan/ui/header/planHeaderSectionStyles.ts |   6 +
 .../plan/ui/myAssets/MyAssetUploadPanel.tsx   | 333 ++++++++++++++++++
 src/features/report/ui/ReportPage.tsx         |  40 +++
 src/layouts/PageNavigator.tsx                 |  10 +-
 src/pages/Plan.tsx                            |   5 +
 src/pages/Report.tsx                          |  39 +-
 59 files changed, 2687 insertions(+), 49 deletions(-)
 create mode 100644 src/components/atoms/Button.tsx
 create mode 100644 src/components/atoms/Pill.tsx
 create mode 100644 src/components/atoms/Surface.tsx
 create mode 100644 src/components/atoms/index.ts
 create mode 100644 src/components/atoms/uiTokens.ts
 create mode 100644 src/features/plan/constants/mock_plan.ts
 create mode 100644 src/features/plan/constants/plan_sections.ts
 create mode 100644 src/features/plan/hooks/useCurrentMarketingPlan.ts
 create mode 100644 src/features/plan/hooks/useMarketingPlan.ts
 create mode 100644 src/features/plan/hooks/usePlanSubNav.ts
 create mode 100644 src/features/plan/types/marketingPlan.ts
 create mode 100644 src/features/plan/ui/MarketingPlanPage.tsx
 create mode 100644 src/features/plan/ui/PlanAssetCollectionSection.tsx
 create mode 100644 src/features/plan/ui/PlanBrandingGuideSection.tsx
 create mode 100644 src/features/plan/ui/PlanChannelStrategySection.tsx
 create mode 100644 src/features/plan/ui/PlanContentCalendarSection.tsx
 create mode 100644 src/features/plan/ui/PlanContentStrategySection.tsx
 create mode 100644 src/features/plan/ui/PlanCtaSection.tsx
 create mode 100644 src/features/plan/ui/PlanHeaderSection.tsx
 create mode 100644 src/features/plan/ui/PlanMyAssetUploadSection.tsx
 create mode 100644 src/features/plan/ui/SegmentTabButton.tsx
 create mode 100644 src/features/plan/ui/assetCollection/AssetCollectionPanel.tsx
 create mode 100644 src/features/plan/ui/assetCollection/assetCollectionBadgeClass.ts
 create mode 100644 src/features/plan/ui/assetCollection/assetCollectionFilterTabs.ts
 create mode 100644 src/features/plan/ui/branding/BrandingChannelIcon.tsx
 create mode 100644 src/features/plan/ui/branding/BrandingChannelRulesTab.tsx
 create mode 100644 src/features/plan/ui/branding/BrandingGuidePanel.tsx
 create mode 100644 src/features/plan/ui/branding/BrandingToneVoiceTab.tsx
 create mode 100644 src/features/plan/ui/branding/BrandingVisualIdentityTab.tsx
 create mode 100644 src/features/plan/ui/branding/brandingChannelStatusClass.ts
 create mode 100644 src/features/plan/ui/branding/brandingTabItems.ts
 create mode 100644 src/features/plan/ui/channelStrategy/ChannelStrategyGrid.tsx
 create mode 100644 src/features/plan/ui/channelStrategy/channelStrategyPillClass.ts
 create mode 100644 src/features/plan/ui/contentCalendar/ContentCalendarPanel.tsx
 create mode 100644 src/features/plan/ui/contentCalendar/ContentCalendarTypeIcon.tsx
 create mode 100644 src/features/plan/ui/contentCalendar/calendarContentTypeVisual.ts
 create mode 100644 src/features/plan/ui/contentStrategy/ContentStrategyPanel.tsx
 create mode 100644 src/features/plan/ui/contentStrategy/ContentStrategyPillarsTab.tsx
 create mode 100644 src/features/plan/ui/contentStrategy/ContentStrategyRepurposingTab.tsx
 create mode 100644 src/features/plan/ui/contentStrategy/ContentStrategyTypesTab.tsx
 create mode 100644 src/features/plan/ui/contentStrategy/ContentStrategyWorkflowTab.tsx
 create mode 100644 src/features/plan/ui/contentStrategy/contentStrategyChannelBadgeClass.ts
 create mode 100644 src/features/plan/ui/contentStrategy/contentStrategyTabItems.ts
 create mode 100644 src/features/plan/ui/header/PlanHeaderDaysBadge.tsx
 create mode 100644 src/features/plan/ui/header/PlanHeaderHeroBlobs.tsx
 create mode 100644 src/features/plan/ui/header/PlanHeaderHeroColumn.tsx
 create mode 100644 src/features/plan/ui/header/PlanHeaderMetaChips.tsx
 create mode 100644 src/features/plan/ui/header/planHeaderSectionStyles.ts
 create mode 100644 src/features/plan/ui/myAssets/MyAssetUploadPanel.tsx
 create mode 100644 src/features/report/ui/ReportPage.tsx
 create mode 100644 src/pages/Plan.tsx

diff --git a/eslint.config.js b/eslint.config.js
index 5e6b472..6119520 100644
--- a/eslint.config.js
+++ b/eslint.config.js
@@ -19,5 +19,14 @@ export default defineConfig([
       ecmaVersion: 2020,
       globals: globals.browser,
     },
+    rules: {
+      '@typescript-eslint/no-unused-vars': [
+        'error',
+        {
+          argsIgnorePattern: '^_',
+          caughtErrorsIgnorePattern: '^_',
+        },
+      ],
+    },
   },
 ])
diff --git a/src/app/App.tsx b/src/app/App.tsx
index b9ff8e7..4dff973 100644
--- a/src/app/App.tsx
+++ b/src/app/App.tsx
@@ -5,6 +5,7 @@ import MainSubNavLayout from "@/layouts/MainSubNavLayout";
 
 // pages
 import { Home } from "@/pages/Home";
+import { PlanPage } from "@/pages/Plan";
 import { ReportPage } from "@/pages/Report";
 
 function App() {
@@ -16,6 +17,7 @@ function App() {
       </Route>
       <Route element={<MainSubNavLayout />}>
         <Route path="report/:id" element={<ReportPage />} />
+        <Route path="plan/:id" element={<PlanPage />} />
       </Route>
     </Routes>
   )
diff --git a/src/app/index.css b/src/app/index.css
index 9aa6294..70e04c3 100644
--- a/src/app/index.css
+++ b/src/app/index.css
@@ -130,12 +130,27 @@
 
 /* ─── Utility Classes ─────────────────────────────────────────────── */
 
-/* 라이트 섹션 헤딩 그라디언트 텍스트 */
+/* 라이트 섹션 헤딩 그라디언트 텍스트
+   - base의 h2 { color: navy }와 함께 쓸 때 color를 반드시 투명으로 두어야 그라데이션이 보임
+   - background 단축 속성은 clip을 리셋할 수 있어 background-image만 사용 */
 .text-gradient {
-  background: linear-gradient(to right, var(--color-navy-900), #3b5998);
+  color: transparent;
+  background-image: linear-gradient(to right, var(--color-navy-900), #3b5998);
   -webkit-background-clip: text;
-  -webkit-text-fill-color: transparent;
   background-clip: text;
+  -webkit-text-fill-color: transparent;
+}
+
+/*
+ * 그라데이션 제목(h2)과 같은 레이아웃 안의 뱃지·버튼:
+ * WebKit 계열에서 -webkit-text-fill-color 가 상속되면 text-* 만으로는 글씨가 비어 보일 수 있음.
+ * currentColor 는 해당 요소의 (Tailwind) color 값과 맞춘다.
+ */
+.solid-text-paint {
+  -webkit-text-fill-color: currentColor !important;
+  /* bg-* 와 같은 요소에 clip:text가 남으면 글리프가 배경으로만 채워져 비어 보일 수 있음 */
+  -webkit-background-clip: border-box !important;
+  background-clip: border-box !important;
 }
 
 /* 반투명 글래스 카드 — 랜딩 섹션 */
diff --git a/src/components/atoms/Button.tsx b/src/components/atoms/Button.tsx
new file mode 100644
index 0000000..521415c
--- /dev/null
+++ b/src/components/atoms/Button.tsx
@@ -0,0 +1,33 @@
+import type { ButtonHTMLAttributes, ReactNode } from "react";
+import { UI_PRIMARY_GRADIENT_CLASS } from "@/components/atoms/uiTokens";
+
+export type ButtonProps = Omit<ButtonHTMLAttributes<HTMLButtonElement>, "type"> & {
+  children: ReactNode;
+  className?: string;
+  variant?: "primary" | "outline";
+};
+
+export function Button({
+  children,
+  className = "",
+  variant = "outline",
+  ...rest
+}: ButtonProps) {
+  return (
+    <button
+      type="button"
+      className={[
+        "rounded-full transition-all cursor-pointer break-keep solid-text-paint",
+        variant === "primary"
+          ? `${UI_PRIMARY_GRADIENT_CLASS} text-white shadow-md`
+          : "bg-white border border-neutral-30 text-neutral-70 hover:bg-neutral-10",
+        className,
+      ]
+        .filter(Boolean)
+        .join(" ")}
+      {...rest}
+    >
+      {children}
+    </button>
+  );
+}
diff --git a/src/components/atoms/Pill.tsx b/src/components/atoms/Pill.tsx
new file mode 100644
index 0000000..61c3c9f
--- /dev/null
+++ b/src/components/atoms/Pill.tsx
@@ -0,0 +1,37 @@
+import type { HTMLAttributes, ReactNode } from "react";
+
+export type PillProps = Omit<HTMLAttributes<HTMLSpanElement>, "className"> & {
+  children: ReactNode;
+  className?: string;
+  size?: "sm" | "md";
+  weight?: "medium" | "semibold" | "none";
+  inlineFlex?: boolean;
+};
+
+export function Pill({
+  children,
+  className = "",
+  size = "md",
+  weight = "medium",
+  inlineFlex = false,
+  ...rest
+}: PillProps) {
+  return (
+    <span
+      className={[
+        "rounded-full break-keep",
+        inlineFlex && "inline-flex items-center",
+        size === "sm" ? "px-2 py-1" : "px-3 py-1",
+        weight === "semibold" ? "font-semibold" : weight === "medium" ? "font-medium" : "",
+        "label-12",
+        className,
+      ]
+        .filter(Boolean)
+        .join(" ")}
+      {...rest}
+    >
+      {/* 배경·테두리는 바깥 span, WebKit 글자 채움은 안쪽만 solid-text-paint */}
+      <span className="solid-text-paint">{children}</span>
+    </span>
+  );
+}
diff --git a/src/components/atoms/Surface.tsx b/src/components/atoms/Surface.tsx
new file mode 100644
index 0000000..fc64795
--- /dev/null
+++ b/src/components/atoms/Surface.tsx
@@ -0,0 +1,60 @@
+import type { HTMLAttributes, ReactNode } from "react";
+
+const paddingMap = {
+  none: "",
+  sm: "p-4",
+  md: "p-5",
+  lg: "p-6",
+} as const;
+
+export type SurfaceProps = Omit<HTMLAttributes<HTMLDivElement>, "className"> & {
+  children: ReactNode;
+  className?: string;
+  padding?: keyof typeof paddingMap;
+  radius?: "xl" | "2xl";
+  bordered?: boolean;
+  surface?: "white" | "none";
+  shadow?: boolean;
+  interactive?: boolean | "lift";
+  overflowHidden?: boolean;
+};
+
+export function Surface({
+  children,
+  className = "",
+  padding = "md",
+  radius = "2xl",
+  bordered = true,
+  surface = "white",
+  shadow = true,
+  interactive = false,
+  overflowHidden = false,
+  ...rest
+}: SurfaceProps) {
+  const interactiveClass =
+    interactive === "lift"
+      ? "hover:shadow-[4px_6px_16px_rgba(0,0,0,0.09)] transition-shadow"
+      : interactive
+        ? "hover:shadow-md transition-shadow"
+        : "";
+
+  return (
+    <div
+      className={[
+        radius === "xl" ? "rounded-xl" : "rounded-2xl",
+        bordered && "border border-neutral-20",
+        surface === "white" && "bg-white",
+        shadow && "card-shadow",
+        paddingMap[padding],
+        interactiveClass,
+        overflowHidden && "overflow-hidden",
+        className,
+      ]
+        .filter(Boolean)
+        .join(" ")}
+      {...rest}
+    >
+      {children}
+    </div>
+  );
+}
diff --git a/src/components/atoms/index.ts b/src/components/atoms/index.ts
new file mode 100644
index 0000000..c0df762
--- /dev/null
+++ b/src/components/atoms/index.ts
@@ -0,0 +1,4 @@
+export { Button, type ButtonProps } from "@/components/atoms/Button";
+export { Pill, type PillProps } from "@/components/atoms/Pill";
+export { Surface, type SurfaceProps } from "@/components/atoms/Surface";
+export { UI_PRIMARY_GRADIENT_CLASS } from "@/components/atoms/uiTokens";
diff --git a/src/components/atoms/uiTokens.ts b/src/components/atoms/uiTokens.ts
new file mode 100644
index 0000000..1a66646
--- /dev/null
+++ b/src/components/atoms/uiTokens.ts
@@ -0,0 +1,2 @@
+/** 앱 전역에서 쓸 수 있는 브랜드 그라데이션 배경 클래스 (버튼·블록 배경 등) */
+export const UI_PRIMARY_GRADIENT_CLASS = "bg-gradient-to-r from-violet-700 to-navy-950";
diff --git a/src/components/brand/BrandConsistencyMap.tsx b/src/components/brand/BrandConsistencyMap.tsx
index 3e9fdde..cd5c237 100644
--- a/src/components/brand/BrandConsistencyMap.tsx
+++ b/src/components/brand/BrandConsistencyMap.tsx
@@ -8,17 +8,29 @@ import type { BrandInconsistency } from "@/types/brandConsistency";
 export type BrandConsistencyMapProps = {
   inconsistencies: BrandInconsistency[];
   className?: string;
+  /** false면 상단 제목·설명을 숨김 (플랜 브랜딩 가이드 탭 등) */
+  showHeading?: boolean;
 };
 
-export function BrandConsistencyMap({ inconsistencies, className = "" }: BrandConsistencyMapProps) {
+export function BrandConsistencyMap({
+  inconsistencies,
+  className = "",
+  showHeading = true,
+}: BrandConsistencyMapProps) {
   const [expanded, setExpanded] = useState<number | null>(0);
 
   if (inconsistencies.length === 0) return null;
 
   return (
-    <div className={`mt-8 animate-fade-in-up animation-delay-200 ${className}`.trim()}>
-      <h3 className="font-serif headline-20 text-navy-900 mb-2 break-keep">Brand Consistency Map</h3>
-      <p className="body-14 text-neutral-60 mb-5 break-keep">전 채널 브랜드 일관성 분석</p>
+    <div
+      className={`${showHeading ? "mt-8 animate-fade-in-up animation-delay-200 " : ""}${className}`.trim()}
+    >
+      {showHeading ? (
+        <>
+          <h3 className="font-serif headline-20 text-navy-900 mb-2 break-keep">Brand Consistency Map</h3>
+          <p className="body-14 text-neutral-60 mb-5 break-keep">전 채널 브랜드 일관성 분석</p>
+        </>
+      ) : null}
 
       <div className="space-y-3">
         {inconsistencies.map((item, i) => {
diff --git a/src/components/index.ts b/src/components/index.ts
index c3a2d13..e083438 100644
--- a/src/components/index.ts
+++ b/src/components/index.ts
@@ -14,3 +14,12 @@ export { HighlightPanel, type HighlightPanelProps } from "@/components/panel/Hig
 export { ScoreRing, type ScoreRingProps } from "@/components/rating/ScoreRing";
 export { StarRatingDisplay, type StarRatingDisplayProps } from "@/components/rating/StarRatingDisplay";
 export { PageSection, type PageSectionProps } from "@/components/section/PageSection";
+export {
+  Button,
+  Pill,
+  Surface,
+  UI_PRIMARY_GRADIENT_CLASS,
+  type ButtonProps,
+  type PillProps,
+  type SurfaceProps,
+} from "@/components/atoms";
diff --git a/src/components/section/PageSection.tsx b/src/components/section/PageSection.tsx
index 84dd7c8..1da0134 100644
--- a/src/components/section/PageSection.tsx
+++ b/src/components/section/PageSection.tsx
@@ -6,6 +6,8 @@ export type PageSectionProps = {
   subtitle?: string;
   dark?: boolean;
   className?: string;
+  /** false면 섹션 입장용 `animate-fade-in-up` 미적용 (DEMO에 없는 모션을 쓰지 않을 때) */
+  animateEnter?: boolean;
   children: ReactNode;
 };
 
@@ -15,13 +17,15 @@ export function PageSection({
   subtitle,
   dark = false,
   className = "",
+  animateEnter = true,
   children,
 }: PageSectionProps) {
   return (
     <section
       id={id}
       className={[
-        "py-16 md:py-20 px-6 scroll-mt-36 animate-fade-in-up",
+        "py-16 md:py-20 px-6 scroll-mt-36",
+        animateEnter ? "animate-fade-in-up" : "",
         dark ? "bg-navy-900 text-white relative overflow-hidden" : "bg-white",
         className,
       ]
@@ -34,19 +38,30 @@ export function PageSection({
           aria-hidden
         />
       ) : null}
-      <div className="relative max-w-7xl mx-auto">
+      <div
+        className={[
+          "relative max-w-7xl mx-auto",
+          dark ? "text-white" : "text-neutral-80",
+        ].join(" ")}
+      >
         <header className="mb-10">
           <h2
             className={
               dark
                 ? "font-serif text-3xl md:display-36 font-bold mb-3 bg-gradient-to-r from-lavender-200 to-marketing-ice bg-clip-text text-transparent"
-                : "font-serif text-3xl md:display-36 font-bold mb-3 text-gradient"
+                : "font-serif text-3xl md:display-36 font-bold mb-3 text-transparent text-gradient"
             }
           >
             {title}
           </h2>
           {subtitle ? (
-            <p className={dark ? "body-18 text-lavender-200 break-keep" : "body-18 text-neutral-70 break-keep"}>
+            <p
+              className={
+                dark
+                  ? "body-18 text-lavender-200 break-keep solid-text-paint"
+                  : "body-18 text-neutral-70 break-keep solid-text-paint"
+              }
+            >
               {subtitle}
             </p>
           ) : null}
diff --git a/src/features/plan/constants/mock_plan.ts b/src/features/plan/constants/mock_plan.ts
new file mode 100644
index 0000000..a1376f1
--- /dev/null
+++ b/src/features/plan/constants/mock_plan.ts
@@ -0,0 +1,272 @@
+import type { MarketingPlan } from "@/features/plan/types/marketingPlan";
+
+export const MOCK_PLAN: MarketingPlan = {
+  id: 'view-clinic',
+  reportId: 'view-clinic',
+  clinicName: '뷰성형외과의원',
+  clinicNameEn: 'VIEW Plastic Surgery',
+  createdAt: '2026-03-22',
+  targetUrl: 'https://www.viewclinic.com',
+
+  // ─── Section 1: Brand Guide ───
+  brandGuide: {
+    colors: [
+      { name: 'VIEW Purple', hex: '#7B2D8E', usage: '공식 로고 메인 컬러, 깃털 아이콘, 브랜드 텍스트' },
+      { name: 'VIEW Gold', hex: '#E8B931', usage: '깃털 악센트, 강조 요소, CTA 포인트' },
+      { name: 'VIEW Text Purple', hex: '#6B2D7B', usage: '한글/영문 브랜드명, 헤딩 텍스트' },
+      { name: 'Warm White', hex: '#FAF8F5', usage: '배경, 카드, 여백 공간' },
+      { name: 'Deep Charcoal', hex: '#2D2D2D', usage: '본문 텍스트, 서브 텍스트' },
+    ],
+    fonts: [
+      { family: 'Pretendard', weight: 'Bold 700', usage: '헤딩, 섹션 타이틀, CTA 버튼', sampleText: '안전이 예술이 되는 곳' },
+      { family: 'Pretendard', weight: 'Regular 400', usage: '본문 텍스트, 설명, 캡션', sampleText: '21년 무사고 VIEW 성형외과' },
+      { family: 'Playfair Display', weight: 'Bold 700', usage: '영문 헤딩, 프리미엄 강조', sampleText: 'VIEW Plastic Surgery' },
+    ],
+    logoRules: [
+      { rule: '보라색+골드 깃털 로고 통일 사용', description: '공식 깃털 심볼(보라색+골드) + VIEW 텍스트를 모든 채널에서 동일하게 사용', correct: true },
+      { rule: '원형 로고: 보라색 테두리 버전', description: '프로필 사진용 원형 버전은 보라색 원 테두리 안에 깃털 심볼 + VIEW 텍스트 배치', correct: true },
+      { rule: '가로형 로고: 깃털 + 텍스트 조합', description: '배너, 헤더에는 깃털 심볼 옆에 View Plastic Surgery 텍스트를 가로 배치', correct: true },
+      { rule: '모델 사진 프로필 금지', description: '프로필 사진에 모델/환자 사진 대신 반드시 공식 깃털 로고 사용 (Instagram KR 위반 중)', correct: false },
+      { rule: '비공식 변형 로고 사용 금지', description: 'YouTube의 VIEW 골드 텍스트 전용 로고는 비공식 — 깃털 심볼이 반드시 포함되어야 함', correct: false },
+      { rule: '로고 주변 여백 확보', description: '로고 크기의 50% 이상 여백을 유지하여 가독성 확보', correct: true },
+    ],
+    toneOfVoice: {
+      personality: ['차분한 전문가', '신뢰감 있는', '과장 없는', '환자 중심', '결과로 증명하는'],
+      communicationStyle: '환자의 불안과 고민을 이해하고, 전문적인 판단력으로 신뢰를 구축합니다. 유행을 좇지 않고 원칙을 말하는 병원으로서, 과장된 표현 대신 정확한 정보와 설명으로 설득합니다.',
+      doExamples: [
+        '"수술을 권하기 전에, 판단을 설명합니다"',
+        '"결과가 설명되는 수술"',
+        '"21년간 안전을 최우선으로"',
+        '"환자의 관점에서 생각합니다"',
+      ],
+      dontExamples: [
+        '"강남 최고! 파격 할인!"',
+        '"연예인이 선택한 병원"',
+        '"이 가격은 오늘까지만!"',
+        '"100% 만족 보장"',
+      ],
+    },
+    channelBranding: [
+      { channel: 'YouTube', icon: 'youtube', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: '2560x1440px, 퍼플+골드 그라디언트 배경, 깃털 심볼 + "VIEW Plastic Surgery" 슬로건', bioTemplate: '안전이 예술이 되는 곳 — 21년 무사고 VIEW 성형외과\n02-539-1177 | 카톡: @뷰성형외과의원', currentStatus: 'incorrect' },
+      { channel: 'Instagram KR', icon: 'instagram', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: 'N/A (하이라이트 커버: 퍼플 톤 아이콘 세트)', bioTemplate: '안전이 예술이 되는 곳 — VIEW 성형외과\n신논현역 3번 출구 | 02-539-1177\nviewclinic.com', currentStatus: 'incorrect' },
+      { channel: 'Instagram EN', icon: 'instagram', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: 'N/A', bioTemplate: 'Where Safety Becomes Art — VIEW Plastic Surgery\nGangnam, Seoul | +82-2-539-1177\nviewclinic.com/en', currentStatus: 'incorrect' },
+      { channel: 'Facebook KR', icon: 'facebook', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: '820x312px, 퍼플+골드 배너, 깃털 심볼 + 슬로건', bioTemplate: '안전이 예술이 되는 곳 — 21년 무사고 VIEW 성형외과', currentStatus: 'correct' },
+      { channel: 'Facebook EN', icon: 'facebook', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: '820x312px, 동일 디자인 시스템', bioTemplate: 'Where Safety Becomes Art — VIEW Plastic Surgery', currentStatus: 'incorrect' },
+      { channel: 'Naver Blog', icon: 'globe', profilePhoto: '보라색+골드 깃털 로고', bannerSpec: '블로그 상단: 깃털 심볼 + 대표 이미지', bioTemplate: '21년 무사고 VIEW 성형외과 공식 블로그\n가슴성형·안면윤곽·양악·눈코·리프팅', currentStatus: 'missing' },
+      { channel: 'TikTok', icon: 'video', profilePhoto: '보라색+골드 깃털 원형 로고', bannerSpec: 'N/A', bioTemplate: 'VIEW 성형외과 — 안전이 예술이 되는 곳\n강남 신논현역 | 02-539-1177', currentStatus: 'missing' },
+    ],
+    brandInconsistencies: [
+      {
+        field: '로고',
+        values: [
+          { channel: 'YouTube', value: 'VIEW 텍스트 전용 골드 로고 (깃털 심볼 없음)', isCorrect: false },
+          { channel: 'Instagram KR', value: '모델 프로필 사진 (로고 아님)', isCorrect: false },
+          { channel: 'Instagram EN', value: 'VIEW 텍스트 전용 골드 로고 (깃털 심볼 없음)', isCorrect: false },
+          { channel: 'Facebook KR', value: '보라색+골드 깃털 로고 (공식 로고)', isCorrect: true },
+          { channel: 'Facebook EN', value: 'VIEW 텍스트 전용 골드 로고 (깃털 심볼 없음)', isCorrect: false },
+          { channel: 'Website', value: '보라색+골드 깃털 로고 (공식 로고)', isCorrect: true },
+        ],
+        impact: '공식 깃털 로고를 사용하는 채널은 Facebook KR과 웹사이트 2곳뿐. 나머지 4개 채널은 비공식 변형 로고 또는 모델 사진을 사용',
+        recommendation: '전 채널에 보라색+골드 깃털 공식 로고 통일 적용 (원형 버전: 프로필, 가로형 버전: 배너)',
+      },
+      {
+        field: '바이오/소개 메시지',
+        values: [
+          { channel: 'YouTube', value: '💜뷰성형외과💜 VIEW가 예술이다!', isCorrect: false },
+          { channel: 'Instagram KR', value: '뷰 성형외과 | 가슴성형·안면윤곽·눈성형', isCorrect: false },
+          { channel: 'Facebook KR', value: '예쁨이 일상이 되는 순간!', isCorrect: false },
+          { channel: 'Facebook EN', value: 'Official Account by VIEW Partners', isCorrect: false },
+        ],
+        impact: '4개 채널, 4개의 서로 다른 소개 메시지 → 통일된 브랜드 포지셔닝 부재',
+        recommendation: '핵심 USP 포함 통일 바이오: "안전이 예술이 되는 곳 — 21년 무사고 VIEW"',
+      },
+    ],
+  },
+
+  // ─── Section 2: Channel Strategies ───
+  channelStrategies: [
+    {
+      channelId: 'youtube', channelName: 'YouTube', icon: 'youtube',
+      currentStatus: '103K 구독자, 주 1회 업로드', targetGoal: '200K 구독자, 주 3회 업로드',
+      contentTypes: ['Shorts', 'Long-form', 'Community'],
+      postingFrequency: '주 3회 (롱폼 1 + Shorts 2)',
+      tone: '차분한 전문가 — 원장이 직접 설명하는 교육 콘텐츠',
+      formatGuidelines: ['Shorts: 15-60초, 세로형, 후크 3초 내', 'Long-form: 5-15분, 원장 설명 + B-roll', '썸네일: VIEW 골드 워터마크 + 통일 폰트'],
+      priority: 'P0',
+    },
+    {
+      channelId: 'instagram_kr', channelName: 'Instagram KR', icon: 'instagram',
+      currentStatus: '14K 팔로워, Reels 0개', targetGoal: '50K 팔로워, Reels 주 5개',
+      contentTypes: ['Reels', 'Carousel', 'Stories', 'Feed Image'],
+      postingFrequency: '일 1회 + Stories 일 2-3개',
+      tone: '차분하지만 접근 가능한 — 환자 관점의 Q&A',
+      formatGuidelines: ['Reels: YouTube Shorts 동시 게시', 'Carousel: 시술 가이드 5-7장', 'Stories: 병원 일상, 상담 비하인드, 투표'],
+      priority: 'P0',
+    },
+    {
+      channelId: 'instagram_en', channelName: 'Instagram EN', icon: 'instagram',
+      currentStatus: '68.8K 팔로워, Reels 활발', targetGoal: '100K 팔로워',
+      contentTypes: ['Reels', 'Before/After', 'Patient Stories'],
+      postingFrequency: '주 5회',
+      tone: 'Professional & warm — medical tourism storytelling',
+      formatGuidelines: ['Patient journey videos (English subtitles)', 'Before/After with consent', 'Korea travel + surgery content'],
+      priority: 'P1',
+    },
+    {
+      channelId: 'facebook', channelName: 'Facebook', icon: 'facebook',
+      currentStatus: 'KR 253명 + EN 88K, 로고 불일치', targetGoal: '통합 관리, 광고 리타겟 전용',
+      contentTypes: ['광고 크리에이티브', '리타겟 콘텐츠'],
+      postingFrequency: '주 2-3회 (광고 소재 위주)',
+      tone: '신뢰 기반 — 안전, 경험, 결과 강조',
+      formatGuidelines: ['KR 페이지 폐쇄 → EN 페이지로 통합', 'Facebook Pixel 리타겟 광고 최적화', '로고 VIEW 골드로 즉시 교체'],
+      priority: 'P1',
+    },
+    {
+      channelId: 'naver_blog', channelName: 'Naver Blog', icon: 'globe',
+      currentStatus: '미확인 / 미운영', targetGoal: '월 30,000 방문자',
+      contentTypes: ['SEO 블로그 포스트', '시술 가이드', '환자 후기'],
+      postingFrequency: '주 3회',
+      tone: '정보성 전문가 — 키워드 중심, 환자 고민 해결',
+      formatGuidelines: ['2,000자 이상 SEO 최적화 포스트', '시술별 FAQ 시리즈', '이미지 10장 이상 + 동영상 임베드'],
+      priority: 'P0',
+    },
+    {
+      channelId: 'tiktok', channelName: 'TikTok', icon: 'video',
+      currentStatus: '계정 없음', targetGoal: '10K 팔로워',
+      contentTypes: ['Shorts 크로스포스팅', '트렌드 챌린지'],
+      postingFrequency: '주 5회 (YouTube Shorts 동시 배포)',
+      tone: '가볍고 접근 가능한 — 20~30대 타겟',
+      formatGuidelines: ['YouTube Shorts 동시 업로드', '트렌딩 사운드 활용', '자막 필수 (음소거 시청 대비)'],
+      priority: 'P1',
+    },
+    {
+      channelId: 'kakaotalk', channelName: 'KakaoTalk', icon: 'messageSquare',
+      currentStatus: '상담 전용 운영', targetGoal: '상담 전환율 30% 향상',
+      contentTypes: ['상담 안내', '이벤트 알림', '예약 확인'],
+      postingFrequency: '주 1-2회 (메시지 발송)',
+      tone: '따뜻하고 전문적인 — 1:1 상담 톤',
+      formatGuidelines: ['자동 응답 + 상담사 연결 시스템', '시술별 상담 시나리오 준비', '예약 리마인더 자동 발송'],
+      priority: 'P1',
+    },
+  ],
+
+  // ─── Section 3: Content Strategy ───
+  contentStrategy: {
+    pillars: [
+      { title: '수술 전문성', description: '원장의 경험과 판단력을 보여주는 교육 콘텐츠', relatedUSP: 'Surgical Authority', exampleTopics: ['코성형 Q&A', '가슴보형물 선택 가이드', '양악수술 오해와 진실'], color: '#6C5CE7' },
+      { title: '안전 & 신뢰', description: '21년 무사고 이력과 안전 시스템을 증명하는 콘텐츠', relatedUSP: 'Trust & Safety', exampleTopics: ['수술실 CCTV 공개', '마취 전문의 인터뷰', '회복 관리 시스템'], color: '#7A84D4' },
+      { title: '결과 예측', description: '자연스러운 결과와 밸런스를 강조하는 비포/애프터', relatedUSP: 'Result Predictability', exampleTopics: ['자연스러운 코 라인', '얼굴 밸런스 분석', '과교정 방지 철학'], color: '#9B8AD4' },
+      { title: '환자 여정', description: '상담부터 회복까지의 환자 경험을 보여주는 스토리텔링', relatedUSP: 'Patient Guidance', exampleTopics: ['상담 시뮬레이션', '수술 당일 브이로그', '회복 타임라인'], color: '#D4A872' },
+    ],
+    typeMatrix: [
+      { format: 'YouTube Long-form', channels: ['YouTube'], frequency: '주 1회', purpose: '깊은 신뢰 구축, 전문성 증명' },
+      { format: 'Shorts / Reels', channels: ['YouTube', 'Instagram', 'TikTok'], frequency: '주 5회', purpose: '도달 확대, 첫 관심 유도' },
+      { format: 'Carousel', channels: ['Instagram KR'], frequency: '주 2회', purpose: '정보 전달, 저장 유도' },
+      { format: 'Blog Post', channels: ['Naver Blog'], frequency: '주 3회', purpose: 'SEO 검색 유입, 키워드 확보' },
+      { format: 'Stories', channels: ['Instagram KR', 'Instagram EN'], frequency: '일 2-3개', purpose: '일상 소통, 친밀감 형성' },
+      { format: 'Ad Creative', channels: ['Facebook', 'Instagram'], frequency: '월 4-8개', purpose: '신규 환자 유입, 리타겟' },
+    ],
+    workflow: [
+      { step: 1, name: '주제 선정', description: '키워드 분석 + 콘텐츠 필러 매칭', owner: '마케팅 매니저', duration: '1일' },
+      { step: 2, name: '원고 작성', description: 'AI 초안 생성 + 의료 검수', owner: 'AI + 의료진', duration: '1-2일' },
+      { step: 3, name: '비주얼 제작', description: '촬영/영상 편집/디자인', owner: '콘텐츠 팀', duration: '2-3일' },
+      { step: 4, name: '검토 & 승인', description: '원장 최종 검토 + 의료광고 규정 체크', owner: '원장 / 법무', duration: '1일' },
+      { step: 5, name: '배포 & 모니터링', description: '채널별 최적 시간 게시 + 성과 추적', owner: '마케팅 매니저', duration: '당일' },
+    ],
+    repurposingSource: '1개 원장 롱폼 영상 (10분)',
+    repurposingOutputs: [
+      { format: 'YouTube Long-form', channel: 'YouTube', description: '원본 풀 영상 업로드' },
+      { format: 'Shorts 3-5개', channel: 'YouTube / Instagram / TikTok', description: '핵심 구간 15-60초 클립 추출' },
+      { format: 'Carousel 1-2개', channel: 'Instagram KR', description: '영상 내용을 카드뉴스로 재구성' },
+      { format: 'Blog Post 1개', channel: 'Naver Blog', description: '영상 스크립트 → SEO 블로그 포스트 변환' },
+      { format: 'Stories 3-5개', channel: 'Instagram', description: '비하인드 + 촬영 현장 스니펫' },
+      { format: 'Ad Creative 2개', channel: 'Facebook / Instagram', description: '가장 임팩트 있는 장면 + CTA 오버레이' },
+    ],
+  },
+
+  // ─── Section 4: Content Calendar ───
+  calendar: {
+    weeks: [
+      {
+        weekNumber: 1, label: 'Week 1: 브랜드 정비 & 첫 콘텐츠',
+        entries: [
+          { dayOfWeek: 0, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: '원장 인터뷰: VIEW의 수술 철학' },
+          { dayOfWeek: 1, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: '프로필 리뉴얼 공지 + 첫 Reel' },
+          { dayOfWeek: 2, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 코성형 Q&A #1' },
+          { dayOfWeek: 2, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '코성형 가이드: 내 얼굴에 맞는 코' },
+          { dayOfWeek: 3, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Carousel: 가슴보형물 종류 비교' },
+          { dayOfWeek: 4, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 전후 Before/After #1' },
+          { dayOfWeek: 4, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '가슴성형 절개 위치별 장단점' },
+        ],
+      },
+      {
+        weekNumber: 2, label: 'Week 2: 콘텐츠 엔진 가동',
+        entries: [
+          { dayOfWeek: 0, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: '원장이 설명하는: 안면윤곽' },
+          { dayOfWeek: 0, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '안면윤곽 수술 종류와 회복기간' },
+          { dayOfWeek: 1, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Reel: 윤곽 전후 변화' },
+          { dayOfWeek: 2, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 사각턱 축소 과정' },
+          { dayOfWeek: 3, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Carousel: 리프팅 시술 비교' },
+          { dayOfWeek: 3, channel: 'Facebook', channelIcon: 'facebook', contentType: 'ad', title: '광고: 코성형 상담 유도 (리타겟)' },
+          { dayOfWeek: 4, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 눈성형 자연스러운 라인' },
+          { dayOfWeek: 4, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '눈성형 쌍꺼풀 수술 FAQ' },
+        ],
+      },
+      {
+        weekNumber: 3, label: 'Week 3: 신뢰 콘텐츠 강화',
+        entries: [
+          { dayOfWeek: 0, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: '원장이 설명하는: 수술 안전 시스템' },
+          { dayOfWeek: 1, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Reel: 수술실 안전 장비 소개' },
+          { dayOfWeek: 1, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '성형외과 선택 시 확인할 안전 기준 5가지' },
+          { dayOfWeek: 2, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 마취 전문의가 함께합니다' },
+          { dayOfWeek: 3, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Carousel: 21년 무사고의 비결' },
+          { dayOfWeek: 4, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 상담 전 꼭 알아야 할 것' },
+          { dayOfWeek: 4, channel: 'Facebook', channelIcon: 'facebook', contentType: 'ad', title: '광고: 안전 시스템 소개 (신규 유입)' },
+        ],
+      },
+      {
+        weekNumber: 4, label: 'Week 4: 전환 최적화',
+        entries: [
+          { dayOfWeek: 0, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: '원장이 설명하는: 재수술 케이스' },
+          { dayOfWeek: 0, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '재수술이 필요한 경우와 주의사항' },
+          { dayOfWeek: 1, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Reel: 재수술 전후 변화' },
+          { dayOfWeek: 2, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 원장 한 줄 답변 모음' },
+          { dayOfWeek: 3, channel: 'Instagram KR', channelIcon: 'instagram', contentType: 'social', title: 'Carousel: 상담 예약 가이드' },
+          { dayOfWeek: 3, channel: 'Naver', channelIcon: 'globe', contentType: 'blog', title: '첫 성형 상담, 이것만 준비하세요' },
+          { dayOfWeek: 4, channel: 'YouTube', channelIcon: 'youtube', contentType: 'video', title: 'Shorts: 이 달의 베스트 케이스' },
+          { dayOfWeek: 4, channel: 'Facebook', channelIcon: 'facebook', contentType: 'ad', title: '광고: 월말 상담 예약 CTA' },
+        ],
+      },
+    ],
+    monthlySummary: [
+      { type: 'video', label: '영상', count: 16, color: '#8B5CF6' },
+      { type: 'blog', label: '블로그', count: 8, color: '#7A84D4' },
+      { type: 'social', label: '소셜', count: 12, color: '#9B8AD4' },
+      { type: 'ad', label: '광고', count: 4, color: '#D4A872' },
+    ],
+  },
+
+  // ─── Section 5: Asset Collection ───
+  assetCollection: {
+    assets: [
+      { id: 'a1', source: 'homepage', sourceLabel: '홈페이지', type: 'photo', title: '병원 내부 인테리어 사진', description: '로비, 상담실, 수술실 외관, 대기 공간 고화질 사진', repurposingSuggestions: ['Instagram Feed 배경', '유튜브 B-roll', 'Naver 블로그 대표 이미지'], status: 'collected' },
+      { id: 'a2', source: 'homepage', sourceLabel: '홈페이지', type: 'photo', title: '의료진 프로필 사진', description: '28명 의료진 개인 프로필 사진 및 경력 정보', repurposingSuggestions: ['원장 소개 Carousel', '유튜브 섬네일', '네이버 블로그 프로필'], status: 'collected' },
+      { id: 'a3', source: 'homepage', sourceLabel: '홈페이지', type: 'text', title: '시술 설명 텍스트', description: '가슴성형, 안면윤곽, 눈코 등 시술별 상세 설명', repurposingSuggestions: ['Naver 블로그 포스트 소스', 'Carousel 텍스트', '광고 카피'], status: 'collected' },
+      { id: 'a4', source: 'youtube', sourceLabel: 'YouTube', type: 'video', title: '기존 롱폼 영상 1,064개', description: '10년간 축적된 시술 설명, Q&A, 인터뷰 영상 아카이브', repurposingSuggestions: ['AI Shorts 추출 100+개', 'Instagram Reels 변환', 'TikTok 크로스포스팅'], status: 'collected' },
+      { id: 'a5', source: 'youtube', sourceLabel: 'YouTube', type: 'video', title: '고성과 Shorts (10만+ 조회)', description: '574K, 525K, 392K 조회 Shorts — 전후 변화 중심', repurposingSuggestions: ['Instagram Reels 재업로드', 'TikTok 동시 게시', '광고 소재 활용'], status: 'collected' },
+      { id: 'a6', source: 'social', sourceLabel: '소셜미디어', type: 'photo', title: 'Instagram EN Before/After 사진', description: '@view_plastic_surgery 계정의 2,524개 게시물 중 B/A 사진', repurposingSuggestions: ['KR 계정 크로스포스팅', '유튜브 롱폼 삽입', 'Naver 블로그 활용'], status: 'collected' },
+      { id: 'a7', source: 'social', sourceLabel: '소셜미디어', type: 'text', title: '강남언니 환자 리뷰 18,840건', description: '9.5점 평균, 시술별 실 환자 후기 텍스트', repurposingSuggestions: ['후기 기반 Carousel 시리즈', '블로그 환자 스토리', '광고 사회적 증거'], status: 'pending' },
+      { id: 'a8', source: 'naver_place', sourceLabel: '네이버 플레이스', type: 'photo', title: '네이버 플레이스 사진', description: '병원 외관, 위치, 시설 사진', repurposingSuggestions: ['블로그 위치 안내 포스트', '구글 마이비즈니스 동기화'], status: 'pending' },
+      { id: 'a9', source: 'blog', sourceLabel: '블로그', type: 'text', title: '네이버 블로그 기존 포스트', description: '기존 블로그 포스트 (수량 미확인)', repurposingSuggestions: ['SEO 최적화 리라이팅', '영상 스크립트 소스'], status: 'pending' },
+      { id: 'a10', source: 'homepage', sourceLabel: '홈페이지', type: 'video', title: '개원 20주년 기념 영상', description: '뷰성형외과 20년 역사 + 시설 소개 영상 (1:30)', repurposingSuggestions: ['브랜드 스토리 Reel', '웹사이트 히어로 영상', '신뢰 광고 소재'], status: 'collected' },
+      { id: 'a11', source: 'homepage', sourceLabel: '홈페이지', type: 'photo', title: '시술별 전후 사진 갤러리', description: '눈, 코, 가슴, 윤곽 시술별 비포/애프터 사진', repurposingSuggestions: ['Instagram B/A 시리즈', 'Shorts 전환 소스', '상담 자료'], status: 'needs_creation' },
+    ],
+    youtubeRepurpose: [
+      { title: '한번에 성공하는 성형', views: 574000, type: 'Short', repurposeAs: ['Instagram Reel', 'TikTok', '광고 소재'] },
+      { title: '코성형+지방이식 전후', views: 525000, type: 'Short', repurposeAs: ['Instagram Reel', 'TikTok', 'Naver 블로그 삽입'] },
+      { title: '코성형! 내 얼굴에 가장 예쁜 코', views: 124000, type: 'Long', repurposeAs: ['Shorts 5개 추출', 'Carousel 3개', 'Blog Post 변환'] },
+      { title: '아나운서 박은영, 가슴 할 결심', views: 127000, type: 'Long', repurposeAs: ['Shorts 3개 추출', '스토리 시리즈', '광고 소재'] },
+      { title: '서울대 의학박사의 가슴재수술 성공전략', views: 1400, type: 'Long', repurposeAs: ['Shorts 추출', 'SEO 블로그', 'Carousel'] },
+    ],
+  },
+};
diff --git a/src/features/plan/constants/plan_sections.ts b/src/features/plan/constants/plan_sections.ts
new file mode 100644
index 0000000..8175e6a
--- /dev/null
+++ b/src/features/plan/constants/plan_sections.ts
@@ -0,0 +1,14 @@
+/**
+ * SubNav·IntersectionObserver와 각 섹션 `id`가 일치해야 합니다.
+ * (`DEMO/src/pages/MarketingPlanPage.tsx`의 PLAN_SECTIONS와 동일)
+ */
+export const PLAN_SECTIONS = [
+  { id: "branding-guide", label: "브랜딩 가이드" },
+  { id: "channel-strategy", label: "채널 전략" },
+  { id: "content-strategy", label: "콘텐츠 전략" },
+  { id: "content-calendar", label: "콘텐츠 캘린더" },
+  { id: "asset-collection", label: "에셋 수집" },
+  { id: "my-asset-upload", label: "My Assets" },
+] as const;
+
+export type PlanSectionId = (typeof PLAN_SECTIONS)[number]["id"];
diff --git a/src/features/plan/hooks/useCurrentMarketingPlan.ts b/src/features/plan/hooks/useCurrentMarketingPlan.ts
new file mode 100644
index 0000000..916290b
--- /dev/null
+++ b/src/features/plan/hooks/useCurrentMarketingPlan.ts
@@ -0,0 +1,11 @@
+import { useParams } from "react-router-dom";
+import { useMarketingPlan } from "@/features/plan/hooks/useMarketingPlan";
+
+/**
+ * 현재 `plan/:id` 라우트의 마케팅 플랜.
+ * Zustand 등 전역 소스로 바꿀 때는 이 훅만 수정하면 섹션들은 그대로 둘 수 있습니다.
+ */
+export function useCurrentMarketingPlan() {
+  const { id } = useParams<{ id: string }>();
+  return useMarketingPlan(id);
+}
diff --git a/src/features/plan/hooks/useMarketingPlan.ts b/src/features/plan/hooks/useMarketingPlan.ts
new file mode 100644
index 0000000..5db5b48
--- /dev/null
+++ b/src/features/plan/hooks/useMarketingPlan.ts
@@ -0,0 +1,20 @@
+import { useMemo } from "react";
+import { MOCK_PLAN } from "@/features/plan/constants/mock_plan";
+import type { MarketingPlan } from "@/features/plan/types/marketingPlan";
+
+type UseMarketingPlanResult = {
+  data: MarketingPlan | null;
+  isLoading: boolean;
+  error: string | null;
+};
+
+/**
+ * Phase 1: 항상 `MOCK_PLAN` 반환.
+ * `_planRouteId`는 `plan/:id`·추후 API 조회에 사용 예정(현재 목만 반환).
+ */
+export function useMarketingPlan(_planRouteId: string | undefined): UseMarketingPlanResult {
+  return useMemo(
+    () => ({ data: MOCK_PLAN, isLoading: false, error: null }),
+    [],
+  );
+}
diff --git a/src/features/plan/hooks/usePlanSubNav.ts b/src/features/plan/hooks/usePlanSubNav.ts
new file mode 100644
index 0000000..d085a90
--- /dev/null
+++ b/src/features/plan/hooks/usePlanSubNav.ts
@@ -0,0 +1,52 @@
+import { useEffect, useMemo, useState } from "react";
+import { useMainSubNav } from "@/layouts/MainSubNavLayout";
+import type { SubNavItem } from "@/layouts/SubNav";
+import { PLAN_SECTIONS } from "@/features/plan/constants/plan_sections";
+
+export function usePlanSubNav() {
+  const { setSubNav } = useMainSubNav();
+  const [activeId, setActiveId] = useState<string>(PLAN_SECTIONS[0]?.id ?? "");
+
+  const items: SubNavItem[] = useMemo(
+    () =>
+      PLAN_SECTIONS.map((s) => ({
+        id: s.id,
+        label: s.label,
+        targetId: s.id,
+      })),
+    []
+  );
+
+  useEffect(() => {
+    const observer = new IntersectionObserver(
+      (entries) => {
+        const visible = entries
+          .filter((e) => e.isIntersecting)
+          .sort((a, b) => a.boundingClientRect.top - b.boundingClientRect.top);
+        if (visible.length > 0) {
+          setActiveId(visible[0].target.id);
+        }
+      },
+      { rootMargin: "-100px 0px -60% 0px", threshold: 0 }
+    );
+
+    PLAN_SECTIONS.forEach(({ id: sectionId }) => {
+      const el = document.getElementById(sectionId);
+      if (el) observer.observe(el);
+    });
+
+    return () => observer.disconnect();
+  }, []);
+
+  useEffect(() => {
+    setSubNav({
+      items,
+      activeId,
+      scrollActiveIntoView: true,
+    });
+  }, [activeId, items, setSubNav]);
+
+  useEffect(() => {
+    return () => setSubNav(null);
+  }, [setSubNav]);
+}
diff --git a/src/features/plan/types/marketingPlan.ts b/src/features/plan/types/marketingPlan.ts
new file mode 100644
index 0000000..e0802d8
--- /dev/null
+++ b/src/features/plan/types/marketingPlan.ts
@@ -0,0 +1,176 @@
+import type { BrandInconsistency } from "@/types/brandConsistency";
+
+// ─── Section 1: Branding Guide ───
+
+export interface ColorSwatch {
+  name: string;
+  hex: string;
+  usage: string;
+}
+
+export interface FontSpec {
+  family: string;
+  weight: string;
+  usage: string;
+  sampleText: string;
+}
+
+export interface LogoUsageRule {
+  rule: string;
+  description: string;
+  correct: boolean;
+}
+
+export interface ToneOfVoice {
+  personality: string[];
+  communicationStyle: string;
+  doExamples: string[];
+  dontExamples: string[];
+}
+
+export interface ChannelBrandingRule {
+  channel: string;
+  icon: string;
+  profilePhoto: string;
+  bannerSpec: string;
+  bioTemplate: string;
+  currentStatus: 'correct' | 'incorrect' | 'missing';
+}
+
+export interface BrandGuide {
+  colors: ColorSwatch[];
+  fonts: FontSpec[];
+  logoRules: LogoUsageRule[];
+  toneOfVoice: ToneOfVoice;
+  channelBranding: ChannelBrandingRule[];
+  brandInconsistencies: BrandInconsistency[];
+}
+
+// ─── Section 2: Channel Communication Strategy ───
+
+export interface ChannelStrategyCard {
+  channelId: string;
+  channelName: string;
+  icon: string;
+  currentStatus: string;
+  targetGoal: string;
+  contentTypes: string[];
+  postingFrequency: string;
+  tone: string;
+  formatGuidelines: string[];
+  priority: 'P0' | 'P1' | 'P2';
+}
+
+// ─── Section 3: Content Marketing Strategy ───
+
+export interface ContentPillar {
+  title: string;
+  description: string;
+  relatedUSP: string;
+  exampleTopics: string[];
+  color: string;
+}
+
+export interface ContentTypeRow {
+  format: string;
+  channels: string[];
+  frequency: string;
+  purpose: string;
+}
+
+export interface WorkflowStep {
+  step: number;
+  name: string;
+  description: string;
+  owner: string;
+  duration: string;
+}
+
+export interface RepurposingOutput {
+  format: string;
+  channel: string;
+  description: string;
+}
+
+export interface ContentStrategyData {
+  pillars: ContentPillar[];
+  typeMatrix: ContentTypeRow[];
+  workflow: WorkflowStep[];
+  repurposingSource: string;
+  repurposingOutputs: RepurposingOutput[];
+}
+
+// ─── Section 4: Content Calendar ───
+
+export type ContentCategory = 'video' | 'blog' | 'social' | 'ad';
+
+export interface CalendarEntry {
+  dayOfWeek: number;
+  channel: string;
+  channelIcon: string;
+  contentType: ContentCategory;
+  title: string;
+}
+
+export interface CalendarWeek {
+  weekNumber: number;
+  label: string;
+  entries: CalendarEntry[];
+}
+
+export interface ContentCountSummary {
+  type: ContentCategory;
+  label: string;
+  count: number;
+  color: string;
+}
+
+export interface CalendarData {
+  weeks: CalendarWeek[];
+  monthlySummary: ContentCountSummary[];
+}
+
+// ─── Section 5: Asset Collection ───
+
+export type AssetSource = 'homepage' | 'naver_place' | 'blog' | 'social' | 'youtube';
+export type AssetType = 'photo' | 'video' | 'text';
+export type AssetStatus = 'collected' | 'pending' | 'needs_creation';
+
+export interface AssetCard {
+  id: string;
+  source: AssetSource;
+  sourceLabel: string;
+  type: AssetType;
+  title: string;
+  description: string;
+  repurposingSuggestions: string[];
+  status: AssetStatus;
+}
+
+export interface YouTubeRepurposeItem {
+  title: string;
+  views: number;
+  type: 'Short' | 'Long';
+  repurposeAs: string[];
+}
+
+export interface AssetCollectionData {
+  assets: AssetCard[];
+  youtubeRepurpose: YouTubeRepurposeItem[];
+}
+
+// ─── Root Plan Type ───
+
+export interface MarketingPlan {
+  id: string;
+  reportId: string;
+  clinicName: string;
+  clinicNameEn: string;
+  createdAt: string;
+  targetUrl: string;
+  brandGuide: BrandGuide;
+  channelStrategies: ChannelStrategyCard[];
+  contentStrategy: ContentStrategyData;
+  calendar: CalendarData;
+  assetCollection: AssetCollectionData;
+}
diff --git a/src/features/plan/ui/MarketingPlanPage.tsx b/src/features/plan/ui/MarketingPlanPage.tsx
new file mode 100644
index 0000000..095f469
--- /dev/null
+++ b/src/features/plan/ui/MarketingPlanPage.tsx
@@ -0,0 +1,44 @@
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { usePlanSubNav } from "@/features/plan/hooks/usePlanSubNav";
+import { PlanAssetCollectionSection } from "@/features/plan/ui/PlanAssetCollectionSection";
+import { PlanBrandingGuideSection } from "@/features/plan/ui/PlanBrandingGuideSection";
+import { PlanChannelStrategySection } from "@/features/plan/ui/PlanChannelStrategySection";
+import { PlanContentCalendarSection } from "@/features/plan/ui/PlanContentCalendarSection";
+import { PlanContentStrategySection } from "@/features/plan/ui/PlanContentStrategySection";
+import { PlanCtaSection } from "@/features/plan/ui/PlanCtaSection";
+import { PlanHeaderSection } from "@/features/plan/ui/PlanHeaderSection";
+import { PlanMyAssetUploadSection } from "@/features/plan/ui/PlanMyAssetUploadSection";
+
+export function MarketingPlanPage() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  usePlanSubNav();
+
+  if (error || !data) {
+    return (
+      <div className="min-h-[50vh] flex items-center justify-center px-6">
+        <div className="text-center max-w-md">
+          <p className="title-16 text-[var(--color-status-critical-text)] mb-2 break-keep">
+            오류가 발생했습니다
+          </p>
+          <p className="body-14 text-neutral-60 break-keep">
+            {error ?? "마케팅 플랜을 찾을 수 없습니다."}
+          </p>
+        </div>
+      </div>
+    );
+  }
+
+  return (
+    <div data-plan-content data-plan-id={data.id}>
+        <PlanHeaderSection />
+        <PlanBrandingGuideSection />
+        <PlanChannelStrategySection />
+        <PlanContentStrategySection />
+        <PlanContentCalendarSection />
+        <PlanAssetCollectionSection />
+        <PlanMyAssetUploadSection />
+        <PlanCtaSection />
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/PlanAssetCollectionSection.tsx b/src/features/plan/ui/PlanAssetCollectionSection.tsx
new file mode 100644
index 0000000..bc5d832
--- /dev/null
+++ b/src/features/plan/ui/PlanAssetCollectionSection.tsx
@@ -0,0 +1,22 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { AssetCollectionPanel } from "@/features/plan/ui/assetCollection/AssetCollectionPanel";
+
+export function PlanAssetCollectionSection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <PageSection
+      id="asset-collection"
+      title="에셋 수집"
+      subtitle="에셋 수집 & 리퍼포징 소스"
+      animateEnter={false}
+    >
+      <AssetCollectionPanel data={data.assetCollection} />
+    </PageSection>
+  );
+}
diff --git a/src/features/plan/ui/PlanBrandingGuideSection.tsx b/src/features/plan/ui/PlanBrandingGuideSection.tsx
new file mode 100644
index 0000000..44d0225
--- /dev/null
+++ b/src/features/plan/ui/PlanBrandingGuideSection.tsx
@@ -0,0 +1,22 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { BrandingGuidePanel } from "@/features/plan/ui/branding/BrandingGuidePanel";
+
+export function PlanBrandingGuideSection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <PageSection
+      id="branding-guide"
+      title="브랜딩 가이드"
+      subtitle="브랜딩 가이드 빌드"
+      animateEnter={false}
+    >
+      <BrandingGuidePanel data={data.brandGuide} />
+    </PageSection>
+  );
+}
diff --git a/src/features/plan/ui/PlanChannelStrategySection.tsx b/src/features/plan/ui/PlanChannelStrategySection.tsx
new file mode 100644
index 0000000..4efbe57
--- /dev/null
+++ b/src/features/plan/ui/PlanChannelStrategySection.tsx
@@ -0,0 +1,23 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { ChannelStrategyGrid } from "@/features/plan/ui/channelStrategy/ChannelStrategyGrid";
+
+export function PlanChannelStrategySection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <PageSection
+      id="channel-strategy"
+      title="채널 전략"
+      subtitle="채널별 커뮤니케이션 전략"
+      dark
+      animateEnter={false}
+    >
+      <ChannelStrategyGrid channels={data.channelStrategies} />
+    </PageSection>
+  );
+}
diff --git a/src/features/plan/ui/PlanContentCalendarSection.tsx b/src/features/plan/ui/PlanContentCalendarSection.tsx
new file mode 100644
index 0000000..a67a72e
--- /dev/null
+++ b/src/features/plan/ui/PlanContentCalendarSection.tsx
@@ -0,0 +1,23 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { ContentCalendarPanel } from "@/features/plan/ui/contentCalendar/ContentCalendarPanel";
+
+export function PlanContentCalendarSection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <PageSection
+      id="content-calendar"
+      title="콘텐츠 캘린더"
+      subtitle="콘텐츠 캘린더 (월간)"
+      dark
+      animateEnter={false}
+    >
+      <ContentCalendarPanel data={data.calendar} />
+    </PageSection>
+  );
+}
diff --git a/src/features/plan/ui/PlanContentStrategySection.tsx b/src/features/plan/ui/PlanContentStrategySection.tsx
new file mode 100644
index 0000000..9e20863
--- /dev/null
+++ b/src/features/plan/ui/PlanContentStrategySection.tsx
@@ -0,0 +1,22 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { ContentStrategyPanel } from "@/features/plan/ui/contentStrategy/ContentStrategyPanel";
+
+export function PlanContentStrategySection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <PageSection
+      id="content-strategy"
+      title="콘텐츠 전략"
+      subtitle="콘텐츠 마케팅 전략"
+      animateEnter={false}
+    >
+      <ContentStrategyPanel data={data.contentStrategy} />
+    </PageSection>
+  );
+}
diff --git a/src/features/plan/ui/PlanCtaSection.tsx b/src/features/plan/ui/PlanCtaSection.tsx
new file mode 100644
index 0000000..0923bbc
--- /dev/null
+++ b/src/features/plan/ui/PlanCtaSection.tsx
@@ -0,0 +1,118 @@
+import { useState } from "react";
+import { useNavigate } from "react-router-dom";
+import DownloadIcon from "@/assets/report/download.svg?react";
+import { Button } from "@/components/atoms/Button";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+
+function PlanCtaRocketIcon({ className }: { className?: string }) {
+  return (
+    <svg
+      className={className}
+      width={28}
+      height={28}
+      viewBox="0 0 24 24"
+      fill="none"
+      xmlns="http://www.w3.org/2000/svg"
+      aria-hidden
+    >
+      <path
+        d="M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+      <path
+        d="m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+      <path
+        d="M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+      <path
+        d="M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+    </svg>
+  );
+}
+
+/** `DEMO/src/components/plan/PlanCTA.tsx` 레이아웃·카피·버튼 구성과 동일 (PDF는 Phase 1 목 동작). */
+export function PlanCtaSection() {
+  const navigate = useNavigate();
+  const { data, error } = useCurrentMarketingPlan();
+  const [isExporting, setIsExporting] = useState(false);
+
+  if (error || !data) {
+    return null;
+  }
+
+  const planId = data.id;
+
+  const exportPdf = () => {
+    setIsExporting(true);
+    window.setTimeout(() => setIsExporting(false), 900);
+  };
+
+  return (
+    <section className="py-16 md:py-20 px-6 scroll-mt-36" aria-label="다음 단계 안내">
+      <div className="max-w-7xl mx-auto">
+        <div
+          data-cta-card
+          className="rounded-2xl bg-gradient-to-r from-[var(--color-marketing-cream)] via-[var(--color-marketing-lilac)] to-[var(--color-marketing-ice)] p-10 md:p-14 text-center"
+        >
+          <div className="flex justify-center mb-6">
+            <div className="w-14 h-14 rounded-full bg-white/80 backdrop-blur-sm border border-white/40 flex items-center justify-center">
+              <PlanCtaRocketIcon className="text-violet-700" />
+            </div>
+          </div>
+
+          <h3 className="font-serif text-2xl md:text-3xl font-bold text-navy-950 mb-3 break-keep">
+            콘텐츠 제작을 시작하세요
+          </h3>
+
+          <p className="text-navy-950/60 mb-8 max-w-lg mx-auto break-keep">
+            INFINITH가 브랜딩부터 콘텐츠 제작, 채널 배포까지 자동화합니다.
+          </p>
+
+          <div className="flex flex-col sm:flex-row gap-3 justify-center">
+            <Button
+              variant="primary"
+              onClick={() => navigate(`/studio/${planId}`)}
+              className="inline-flex items-center justify-center gap-2 px-6 py-3 text-sm font-medium hover:shadow-lg transition-shadow"
+            >
+              <span className="break-keep">콘텐츠 제작 시작</span>
+            </Button>
+
+            <Button
+              variant="outline"
+              onClick={exportPdf}
+              disabled={isExporting}
+              className="inline-flex items-center justify-center gap-2 px-6 py-3 text-sm font-medium text-navy-950 shadow-sm hover:shadow-md disabled:opacity-60 disabled:cursor-not-allowed"
+            >
+              {isExporting ? (
+                <span
+                  className="w-4 h-4 border-2 border-navy-950 border-t-transparent rounded-full animate-spin shrink-0"
+                  aria-hidden
+                />
+              ) : (
+                <DownloadIcon width={16} height={16} className="shrink-0" aria-hidden />
+              )}
+              <span className="break-keep">플랜 다운로드</span>
+            </Button>
+          </div>
+        </div>
+      </div>
+    </section>
+  );
+}
diff --git a/src/features/plan/ui/PlanHeaderSection.tsx b/src/features/plan/ui/PlanHeaderSection.tsx
new file mode 100644
index 0000000..a09ac68
--- /dev/null
+++ b/src/features/plan/ui/PlanHeaderSection.tsx
@@ -0,0 +1,34 @@
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { PlanHeaderDaysBadge } from "@/features/plan/ui/header/PlanHeaderDaysBadge";
+import { PlanHeaderHeroBlobs } from "@/features/plan/ui/header/PlanHeaderHeroBlobs";
+import { PlanHeaderHeroColumn } from "@/features/plan/ui/header/PlanHeaderHeroColumn";
+import { PLAN_HEADER_BG_CLASS } from "@/features/plan/ui/header/planHeaderSectionStyles";
+
+export function PlanHeaderSection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <section
+      aria-label="마케팅 플랜 헤더"
+      className={`relative overflow-hidden scroll-mt-36 py-20 md:py-28 px-6 ${PLAN_HEADER_BG_CLASS}`}
+    >
+      <PlanHeaderHeroBlobs />
+
+      <div className="relative max-w-7xl mx-auto">
+        <div className="flex flex-col md:flex-row items-center md:items-start justify-between gap-10">
+          <PlanHeaderHeroColumn
+            clinicName={data.clinicName}
+            clinicNameEn={data.clinicNameEn}
+            date={data.createdAt}
+            targetUrl={data.targetUrl}
+          />
+          <PlanHeaderDaysBadge />
+        </div>
+      </div>
+    </section>
+  );
+}
diff --git a/src/features/plan/ui/PlanMyAssetUploadSection.tsx b/src/features/plan/ui/PlanMyAssetUploadSection.tsx
new file mode 100644
index 0000000..a9e1983
--- /dev/null
+++ b/src/features/plan/ui/PlanMyAssetUploadSection.tsx
@@ -0,0 +1,19 @@
+import { PageSection } from "@/components/section/PageSection";
+import { useCurrentMarketingPlan } from "@/features/plan/hooks/useCurrentMarketingPlan";
+import { MyAssetUploadPanel } from "@/features/plan/ui/myAssets/MyAssetUploadPanel";
+
+export function PlanMyAssetUploadSection() {
+  const { data, error } = useCurrentMarketingPlan();
+
+  if (error || !data) {
+    return null;
+  }
+
+  return (
+    <div data-no-print>
+      <PageSection id="my-asset-upload" title="My Assets" subtitle="나의 에셋 업로드" animateEnter={false}>
+        <MyAssetUploadPanel />
+      </PageSection>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/SegmentTabButton.tsx b/src/features/plan/ui/SegmentTabButton.tsx
new file mode 100644
index 0000000..49240e2
--- /dev/null
+++ b/src/features/plan/ui/SegmentTabButton.tsx
@@ -0,0 +1,40 @@
+import type { ButtonHTMLAttributes, ReactNode } from "react";
+import { Button } from "@/components/atoms/Button";
+
+export type SegmentTabButtonProps = Omit<
+  ButtonHTMLAttributes<HTMLButtonElement>,
+  "type" | "className"
+> & {
+  active: boolean;
+  onClick: () => void;
+  children: ReactNode;
+  /** 비활성 탭에 `card-shadow` (에셋 업로드 필터 등) */
+  inactiveShadow?: boolean;
+  className?: string;
+};
+
+export function SegmentTabButton({
+  active,
+  onClick,
+  children,
+  inactiveShadow = false,
+  className = "",
+  ...rest
+}: SegmentTabButtonProps) {
+  return (
+    <Button
+      variant={active ? "primary" : "outline"}
+      onClick={onClick}
+      className={[
+        "px-4 py-2 body-14-medium",
+        !active && inactiveShadow ? "card-shadow" : "",
+        className,
+      ]
+        .filter(Boolean)
+        .join(" ")}
+      {...rest}
+    >
+      {children}
+    </Button>
+  );
+}
diff --git a/src/features/plan/ui/assetCollection/AssetCollectionPanel.tsx b/src/features/plan/ui/assetCollection/AssetCollectionPanel.tsx
new file mode 100644
index 0000000..eb49762
--- /dev/null
+++ b/src/features/plan/ui/assetCollection/AssetCollectionPanel.tsx
@@ -0,0 +1,122 @@
+import { useState } from "react";
+import ChannelYoutubeIcon from "@/assets/icons/channel-youtube.svg?react";
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import { SegmentTabButton } from "@/features/plan/ui/SegmentTabButton";
+import type { AssetCollectionData } from "@/features/plan/types/marketingPlan";
+import {
+  ASSET_COLLECTION_FILTER_TABS,
+  type AssetCollectionFilterKey,
+} from "@/features/plan/ui/assetCollection/assetCollectionFilterTabs";
+import {
+  assetSourceBadgeClass,
+  assetStatusConfig,
+  assetTypeBadgeClass,
+  assetTypeDisplayLabel,
+  formatYoutubeViews,
+} from "@/features/plan/ui/assetCollection/assetCollectionBadgeClass";
+
+type AssetCollectionPanelProps = {
+  data: AssetCollectionData;
+};
+
+export function AssetCollectionPanel({ data }: AssetCollectionPanelProps) {
+  const [activeFilter, setActiveFilter] = useState<AssetCollectionFilterKey>("all");
+
+  const filteredAssets =
+    activeFilter === "all" ? data.assets : data.assets.filter((a) => a.source === activeFilter);
+
+  return (
+    <div>
+      <div className="flex flex-wrap gap-2 mb-8" role="tablist" aria-label="에셋 출처 필터">
+        {ASSET_COLLECTION_FILTER_TABS.map((tab) => {
+          const isActive = activeFilter === tab.key;
+          return (
+            <SegmentTabButton
+              key={tab.key}
+              role="tab"
+              aria-selected={isActive}
+              active={isActive}
+              onClick={() => setActiveFilter(tab.key)}
+            >
+              {tab.label}
+            </SegmentTabButton>
+          );
+        })}
+      </div>
+
+      <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-4 mb-12">
+        {filteredAssets.map((asset) => {
+          const statusInfo = assetStatusConfig(asset.status);
+          return (
+            <Surface key={asset.id}>
+              <div className="flex items-center gap-2 mb-3 flex-wrap">
+                <Pill className={`shrink-0 ${assetSourceBadgeClass(asset.source)}`}>{asset.sourceLabel}</Pill>
+                <Pill className={`shrink-0 ${assetTypeBadgeClass(asset.type)}`}>{assetTypeDisplayLabel(asset.type)}</Pill>
+                <Pill className={`ml-auto shrink-0 ${statusInfo.className}`}>{statusInfo.label}</Pill>
+              </div>
+
+              <h4 className="title-14 text-navy-900 mb-1 break-keep">{asset.title}</h4>
+              <p className="body-14 text-neutral-70 mb-3 break-keep">{asset.description}</p>
+
+              {asset.repurposingSuggestions.length > 0 ? (
+                <div>
+                  <p className="label-12 font-semibold text-neutral-60 uppercase mb-2 break-keep">
+                    Repurposing →
+                  </p>
+                  <div className="flex flex-wrap gap-2">
+                    {asset.repurposingSuggestions.map((suggestion, j) => (
+                      <Pill key={j} size="sm" className="shrink-0 bg-lavender-100 text-violet-700">
+                        {suggestion}
+                      </Pill>
+                    ))}
+                  </div>
+                </div>
+              ) : null}
+            </Surface>
+          );
+        })}
+      </div>
+
+      {data.youtubeRepurpose.length > 0 ? (
+        <div>
+          <h3 className="font-serif headline-24 text-navy-900 mb-4 break-keep">
+            YouTube Top Videos for Repurposing
+          </h3>
+          <div className="flex overflow-x-auto gap-4 pb-4 scrollbar-hide">
+            {data.youtubeRepurpose.map((video) => (
+              <Surface key={video.title} className="min-w-[280px] shrink-0">
+                <div className="flex items-start gap-2 mb-3 min-w-0">
+                  <ChannelYoutubeIcon width={18} height={18} className="text-[var(--color-status-critical-dot)] shrink-0 mt-1" aria-hidden />
+                  <h4 className="title-14 text-navy-900 break-keep min-w-0">{video.title}</h4>
+                </div>
+                <div className="flex items-center gap-2 mb-3 flex-wrap">
+                  <Pill className="shrink-0 bg-neutral-10 text-neutral-80">
+                    {formatYoutubeViews(video.views)} views
+                  </Pill>
+                  <Pill
+                    className={
+                      video.type === "Short"
+                        ? "shrink-0 bg-lavender-100 text-violet-700 border border-lavender-300"
+                        : "shrink-0 bg-[var(--color-status-info-bg)] text-[var(--color-status-info-text)] border border-[var(--color-status-info-border)]"
+                    }
+                  >
+                    {video.type}
+                  </Pill>
+                </div>
+                <p className="label-12 font-semibold text-neutral-60 uppercase mb-2 break-keep">Repurpose As:</p>
+                <div className="flex flex-wrap gap-2">
+                  {video.repurposeAs.map((suggestion, j) => (
+                    <Pill key={j} size="sm" className="shrink-0 bg-lavender-100 text-violet-700">
+                      {suggestion}
+                    </Pill>
+                  ))}
+                </div>
+              </Surface>
+            ))}
+          </div>
+        </div>
+      ) : null}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/assetCollection/assetCollectionBadgeClass.ts b/src/features/plan/ui/assetCollection/assetCollectionBadgeClass.ts
new file mode 100644
index 0000000..bfdd8fa
--- /dev/null
+++ b/src/features/plan/ui/assetCollection/assetCollectionBadgeClass.ts
@@ -0,0 +1,75 @@
+import type { AssetSource, AssetStatus, AssetType } from "@/features/plan/types/marketingPlan";
+
+export function assetSourceBadgeClass(source: AssetSource): string {
+  switch (source) {
+    case "homepage":
+      return "bg-neutral-10 text-neutral-80 border border-neutral-20";
+    case "naver_place":
+      return "bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border border-[var(--color-status-good-border)]";
+    case "blog":
+      return "bg-[var(--color-status-info-bg)] text-[var(--color-status-info-text)] border border-[var(--color-status-info-border)]";
+    case "social":
+      return "bg-[var(--color-marketing-blush)]/50 text-navy-800 border border-neutral-30";
+    case "youtube":
+      return "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border border-[var(--color-status-critical-border)]";
+    default:
+      return "bg-neutral-10 text-neutral-70 border border-neutral-20";
+  }
+}
+
+export function assetTypeDisplayLabel(type: AssetType): string {
+  switch (type) {
+    case "photo":
+      return "사진";
+    case "video":
+      return "영상";
+    case "text":
+      return "텍스트";
+    default:
+      return type;
+  }
+}
+
+export function assetTypeBadgeClass(type: AssetType): string {
+  switch (type) {
+    case "photo":
+      return "bg-[var(--color-status-info-bg)] text-[var(--color-status-info-text)] border border-[var(--color-status-info-border)]";
+    case "video":
+      return "bg-lavender-100 text-violet-700 border border-lavender-300";
+    case "text":
+      return "bg-[var(--color-status-warning-bg)] text-[var(--color-status-warning-text)] border border-[var(--color-status-warning-border)]";
+    default:
+      return "bg-neutral-10 text-neutral-70 border border-neutral-20";
+  }
+}
+
+export function assetStatusConfig(status: AssetStatus): { className: string; label: string } {
+  switch (status) {
+    case "collected":
+      return {
+        className:
+          "bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border border-[var(--color-status-good-border)]",
+        label: "수집완료",
+      };
+    case "pending":
+      return {
+        className:
+          "bg-[var(--color-status-warning-bg)] text-[var(--color-status-warning-text)] border border-[var(--color-status-warning-border)]",
+        label: "수집 대기",
+      };
+    case "needs_creation":
+      return {
+        className:
+          "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border border-[var(--color-status-critical-border)]",
+        label: "제작 필요",
+      };
+    default:
+      return { className: "bg-neutral-10 text-neutral-70 border border-neutral-20", label: status };
+  }
+}
+
+export function formatYoutubeViews(views: number): string {
+  if (views >= 1_000_000) return `${(views / 1_000_000).toFixed(1)}M`;
+  if (views >= 1_000) return `${Math.round(views / 1_000)}K`;
+  return String(views);
+}
diff --git a/src/features/plan/ui/assetCollection/assetCollectionFilterTabs.ts b/src/features/plan/ui/assetCollection/assetCollectionFilterTabs.ts
new file mode 100644
index 0000000..88a10f5
--- /dev/null
+++ b/src/features/plan/ui/assetCollection/assetCollectionFilterTabs.ts
@@ -0,0 +1,10 @@
+export const ASSET_COLLECTION_FILTER_TABS = [
+  { key: "all", label: "전체" },
+  { key: "homepage", label: "홈페이지" },
+  { key: "naver_place", label: "네이버" },
+  { key: "blog", label: "블로그" },
+  { key: "social", label: "소셜미디어" },
+  { key: "youtube", label: "YouTube" },
+] as const;
+
+export type AssetCollectionFilterKey = (typeof ASSET_COLLECTION_FILTER_TABS)[number]["key"];
diff --git a/src/features/plan/ui/branding/BrandingChannelIcon.tsx b/src/features/plan/ui/branding/BrandingChannelIcon.tsx
new file mode 100644
index 0000000..36f9ceb
--- /dev/null
+++ b/src/features/plan/ui/branding/BrandingChannelIcon.tsx
@@ -0,0 +1,35 @@
+import type { ComponentType, SVGProps } from "react";
+import ChannelFacebookIcon from "@/assets/icons/channel-facebook.svg?react";
+import ChannelInstagramIcon from "@/assets/icons/channel-instagram.svg?react";
+import ChannelYoutubeIcon from "@/assets/icons/channel-youtube.svg?react";
+import GlobeIcon from "@/assets/report/globe.svg?react";
+import MessageCircleIcon from "@/assets/report/message-circle.svg?react";
+import VideoIcon from "@/assets/icons/video.svg?react";
+
+type SvgIcon = ComponentType<SVGProps<SVGSVGElement>>;
+
+const CHANNEL_ICON_MAP: Record<string, SvgIcon> = {
+  youtube: ChannelYoutubeIcon,
+  instagram: ChannelInstagramIcon,
+  facebook: ChannelFacebookIcon,
+  globe: GlobeIcon,
+  video: VideoIcon,
+  messagesquare: MessageCircleIcon,
+};
+
+function normalizeIconKey(icon: string): string {
+  return icon.toLowerCase().replace(/-/g, "");
+}
+
+type BrandingChannelIconProps = {
+  icon: string;
+  className?: string;
+  width?: number;
+  height?: number;
+};
+
+export function BrandingChannelIcon({ icon, className, width = 18, height = 18 }: BrandingChannelIconProps) {
+  const key = normalizeIconKey(icon);
+  const Icon = CHANNEL_ICON_MAP[key] ?? GlobeIcon;
+  return <Icon className={className} width={width} height={height} aria-hidden />;
+}
diff --git a/src/features/plan/ui/branding/BrandingChannelRulesTab.tsx b/src/features/plan/ui/branding/BrandingChannelRulesTab.tsx
new file mode 100644
index 0000000..3fea650
--- /dev/null
+++ b/src/features/plan/ui/branding/BrandingChannelRulesTab.tsx
@@ -0,0 +1,52 @@
+import { Surface } from "@/components/atoms/Surface";
+import type { BrandGuide } from "@/features/plan/types/marketingPlan";
+import { BrandingChannelIcon } from "@/features/plan/ui/branding/BrandingChannelIcon";
+import {
+  brandingChannelStatusBadgeClass,
+  brandingChannelStatusLabel,
+} from "@/features/plan/ui/branding/brandingChannelStatusClass";
+
+type BrandingChannelRulesTabProps = {
+  channels: BrandGuide["channelBranding"];
+};
+
+export function BrandingChannelRulesTab({ channels }: BrandingChannelRulesTabProps) {
+  return (
+    <div className="animate-fade-in-up">
+      <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-4">
+        {channels.map((ch) => (
+          <Surface key={ch.channel}>
+            <div className="flex items-center gap-3 mb-4 min-w-0">
+              <div className="w-9 h-9 rounded-lg bg-gradient-to-br from-violet-500/10 to-violet-700/10 flex items-center justify-center shrink-0">
+                <BrandingChannelIcon icon={ch.icon} className="text-violet-500" />
+              </div>
+              <p className="font-bold text-navy-900 break-keep truncate min-w-0">{ch.channel}</p>
+              <span
+                className={`ml-auto text-xs font-medium px-3 py-1 rounded-full border shrink-0 break-keep ${brandingChannelStatusBadgeClass(ch.currentStatus)}`}
+              >
+                {brandingChannelStatusLabel(ch.currentStatus)}
+              </span>
+            </div>
+
+            <div className="space-y-3 body-14">
+              <div>
+                <p className="text-neutral-60 label-12 uppercase tracking-wide mb-1 break-keep">Profile Photo</p>
+                <p className="text-neutral-80 font-medium break-keep">{ch.profilePhoto}</p>
+              </div>
+              <div>
+                <p className="text-neutral-60 label-12 uppercase tracking-wide mb-1 break-keep">Banner Spec</p>
+                <p className="text-neutral-80 font-medium break-keep">{ch.bannerSpec}</p>
+              </div>
+              <div>
+                <p className="text-neutral-60 label-12 uppercase tracking-wide mb-1 break-keep">Bio Template</p>
+                <div className="bg-neutral-10 rounded-xl p-3 border border-neutral-20">
+                  <p className="font-mono label-12 text-neutral-70 whitespace-pre-wrap break-keep">{ch.bioTemplate}</p>
+                </div>
+              </div>
+            </div>
+          </Surface>
+        ))}
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/branding/BrandingGuidePanel.tsx b/src/features/plan/ui/branding/BrandingGuidePanel.tsx
new file mode 100644
index 0000000..c350514
--- /dev/null
+++ b/src/features/plan/ui/branding/BrandingGuidePanel.tsx
@@ -0,0 +1,45 @@
+import { useState } from "react";
+import { BrandConsistencyMap } from "@/components/brand/BrandConsistencyMap";
+import { SegmentTabButton } from "@/features/plan/ui/SegmentTabButton";
+import type { BrandGuide } from "@/features/plan/types/marketingPlan";
+import { BRANDING_GUIDE_TAB_ITEMS, type BrandingGuideTabKey } from "@/features/plan/ui/branding/brandingTabItems";
+import { BrandingChannelRulesTab } from "@/features/plan/ui/branding/BrandingChannelRulesTab";
+import { BrandingToneVoiceTab } from "@/features/plan/ui/branding/BrandingToneVoiceTab";
+import { BrandingVisualIdentityTab } from "@/features/plan/ui/branding/BrandingVisualIdentityTab";
+
+type BrandingGuidePanelProps = {
+  data: BrandGuide;
+};
+
+export function BrandingGuidePanel({ data }: BrandingGuidePanelProps) {
+  const [activeTab, setActiveTab] = useState<BrandingGuideTabKey>("visual");
+
+  return (
+    <div>
+      <div className="flex flex-wrap gap-2 mb-8" role="tablist" aria-label="브랜딩 가이드 탭">
+        {BRANDING_GUIDE_TAB_ITEMS.map((tab) => {
+          const isActive = activeTab === tab.key;
+          return (
+            <SegmentTabButton
+              key={tab.key}
+              role="tab"
+              aria-selected={isActive}
+              title={tab.labelKr}
+              active={isActive}
+              onClick={() => setActiveTab(tab.key)}
+            >
+              {tab.label}
+            </SegmentTabButton>
+          );
+        })}
+      </div>
+
+      {activeTab === "visual" ? <BrandingVisualIdentityTab data={data} /> : null}
+      {activeTab === "tone" ? <BrandingToneVoiceTab tone={data.toneOfVoice} /> : null}
+      {activeTab === "channels" ? <BrandingChannelRulesTab channels={data.channelBranding} /> : null}
+      {activeTab === "consistency" ? (
+        <BrandConsistencyMap inconsistencies={data.brandInconsistencies} showHeading={false} />
+      ) : null}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/branding/BrandingToneVoiceTab.tsx b/src/features/plan/ui/branding/BrandingToneVoiceTab.tsx
new file mode 100644
index 0000000..944e0e3
--- /dev/null
+++ b/src/features/plan/ui/branding/BrandingToneVoiceTab.tsx
@@ -0,0 +1,69 @@
+import CheckCircleIcon from "@/assets/report/check-circle.svg?react";
+import XCircleIcon from "@/assets/report/x-circle.svg?react";
+import type { BrandGuide } from "@/features/plan/types/marketingPlan";
+
+type BrandingToneVoiceTabProps = {
+  tone: BrandGuide["toneOfVoice"];
+};
+
+export function BrandingToneVoiceTab({ tone }: BrandingToneVoiceTabProps) {
+  return (
+    <div className="space-y-6 animate-fade-in-up">
+      <div>
+        <h3 className="font-serif font-bold text-2xl text-navy-900 mb-4 break-keep">Personality</h3>
+        <div className="flex flex-wrap gap-2">
+          {tone.personality.map((trait) => (
+            <span
+              key={trait}
+              className="bg-gradient-to-r from-violet-700/10 to-navy-950/10 text-violet-700 border border-lavender-300 rounded-full px-4 py-2 body-14-medium break-keep"
+            >
+              {trait}
+            </span>
+          ))}
+        </div>
+      </div>
+
+      <div>
+        <h3 className="font-serif font-bold text-2xl text-navy-900 mb-4 break-keep">Communication Style</h3>
+        <div className="rounded-2xl bg-neutral-10 p-6 border border-neutral-20">
+          <p className="body-16 text-neutral-80 leading-relaxed break-keep">{tone.communicationStyle}</p>
+        </div>
+      </div>
+
+      <div className="grid grid-cols-1 md:grid-cols-2 gap-6">
+        <div>
+          <h4 className="title-14 text-[var(--color-status-good-text)] mb-3 flex items-center gap-2 break-keep">
+            <CheckCircleIcon width={16} height={16} className="shrink-0 text-[var(--color-status-good-dot)]" aria-hidden />
+            DO
+          </h4>
+          <div className="space-y-3">
+            {tone.doExamples.map((example, i) => (
+              <div
+                key={i}
+                className="border-l-4 border-[var(--color-status-good-dot)] bg-[var(--color-status-good-bg)]/30 p-4 rounded-r-xl"
+              >
+                <p className="body-14 text-neutral-80 break-keep">{example}</p>
+              </div>
+            ))}
+          </div>
+        </div>
+        <div>
+          <h4 className="title-14 text-[var(--color-status-critical-text)] mb-3 flex items-center gap-2 break-keep">
+            <XCircleIcon width={16} height={16} className="shrink-0 text-[var(--color-status-critical-dot)]" aria-hidden />
+            DON&apos;T
+          </h4>
+          <div className="space-y-3">
+            {tone.dontExamples.map((example, i) => (
+              <div
+                key={i}
+                className="border-l-4 border-[var(--color-status-critical-dot)] bg-[var(--color-status-critical-bg)]/30 p-4 rounded-r-xl"
+              >
+                <p className="body-14 text-neutral-80 break-keep">{example}</p>
+              </div>
+            ))}
+          </div>
+        </div>
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/branding/BrandingVisualIdentityTab.tsx b/src/features/plan/ui/branding/BrandingVisualIdentityTab.tsx
new file mode 100644
index 0000000..46abe02
--- /dev/null
+++ b/src/features/plan/ui/branding/BrandingVisualIdentityTab.tsx
@@ -0,0 +1,92 @@
+import CheckCircleIcon from "@/assets/report/check-circle.svg?react";
+import XCircleIcon from "@/assets/report/x-circle.svg?react";
+import { Surface } from "@/components/atoms/Surface";
+import type { BrandGuide } from "@/features/plan/types/marketingPlan";
+
+type BrandingVisualIdentityTabProps = {
+  data: BrandGuide;
+};
+
+export function BrandingVisualIdentityTab({ data }: BrandingVisualIdentityTabProps) {
+  return (
+    <div className="space-y-8 animate-fade-in-up">
+      <div>
+        <h3 className="font-serif font-bold text-2xl text-navy-900 mb-4 break-keep">Color Palette</h3>
+        <div className="grid grid-cols-2 md:grid-cols-5 gap-4">
+          {data.colors.map((swatch, i) => (
+            <Surface key={`${swatch.name}-${swatch.hex}-${i}`} padding="none" overflowHidden>
+              <div className="h-20" style={{ backgroundColor: swatch.hex }} />
+              <div className="p-3">
+                <p className="font-mono body-14 text-neutral-80">{swatch.hex}</p>
+                <p className="title-14 text-navy-900 break-keep">{swatch.name}</p>
+                <p className="label-12 text-neutral-60 break-keep">{swatch.usage}</p>
+              </div>
+            </Surface>
+          ))}
+        </div>
+      </div>
+
+      <div>
+        <h3 className="font-serif font-bold text-2xl text-navy-900 mb-4 break-keep">Typography</h3>
+        <div className="grid grid-cols-1 md:grid-cols-3 gap-4">
+          {data.fonts.map((spec) => (
+            <Surface key={`${spec.family}-${spec.weight}`}>
+              <p className="label-12 text-neutral-60 uppercase tracking-wide mb-2 break-keep">{spec.family}</p>
+              <p
+                className={`mb-3 text-navy-900 break-keep ${
+                  spec.weight.toLowerCase().includes("bold") ? "text-2xl font-bold" : "text-lg"
+                }`}
+                style={{ fontFamily: spec.family }}
+              >
+                {spec.sampleText}
+              </p>
+              <p className="label-12 text-neutral-60 break-keep">
+                <span className="font-medium text-neutral-80">{spec.weight}</span>
+                {" · "}
+                {spec.usage}
+              </p>
+            </Surface>
+          ))}
+        </div>
+      </div>
+
+      <div>
+        <h3 className="font-serif font-bold text-2xl text-navy-900 mb-4 break-keep">Logo Rules</h3>
+        <div className="grid grid-cols-1 md:grid-cols-2 gap-4">
+          {data.logoRules.map((rule) => (
+            <div
+              key={rule.rule}
+              className={`rounded-2xl p-5 ${
+                rule.correct
+                  ? "border-2 border-[var(--color-status-good-border)] bg-[var(--color-status-good-bg)]/30"
+                  : "border-2 border-[var(--color-status-critical-border)] bg-[var(--color-status-critical-bg)]/30"
+              }`}
+            >
+              <div className="flex items-start gap-3">
+                {rule.correct ? (
+                  <CheckCircleIcon
+                    width={20}
+                    height={20}
+                    className="text-[var(--color-status-good-dot)] shrink-0 mt-1"
+                    aria-hidden
+                  />
+                ) : (
+                  <XCircleIcon
+                    width={20}
+                    height={20}
+                    className="text-[var(--color-status-critical-dot)] shrink-0 mt-1"
+                    aria-hidden
+                  />
+                )}
+                <div className="min-w-0">
+                  <p className="title-14 text-navy-900 break-keep">{rule.rule}</p>
+                  <p className="body-14 text-neutral-70 mt-1 break-keep">{rule.description}</p>
+                </div>
+              </div>
+            </div>
+          ))}
+        </div>
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/branding/brandingChannelStatusClass.ts b/src/features/plan/ui/branding/brandingChannelStatusClass.ts
new file mode 100644
index 0000000..26a12e5
--- /dev/null
+++ b/src/features/plan/ui/branding/brandingChannelStatusClass.ts
@@ -0,0 +1,27 @@
+import type { ChannelBrandingRule } from "@/features/plan/types/marketingPlan";
+
+export function brandingChannelStatusBadgeClass(status: ChannelBrandingRule["currentStatus"]): string {
+  switch (status) {
+    case "correct":
+      return "bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border-[var(--color-status-good-border)]";
+    case "incorrect":
+      return "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border-[var(--color-status-critical-border)]";
+    case "missing":
+      return "bg-neutral-10 text-neutral-60 border-neutral-30";
+    default:
+      return "bg-neutral-10 text-neutral-60 border-neutral-30";
+  }
+}
+
+export function brandingChannelStatusLabel(status: ChannelBrandingRule["currentStatus"]): string {
+  switch (status) {
+    case "correct":
+      return "Correct";
+    case "incorrect":
+      return "Incorrect";
+    case "missing":
+      return "Missing";
+    default:
+      return status;
+  }
+}
diff --git a/src/features/plan/ui/branding/brandingTabItems.ts b/src/features/plan/ui/branding/brandingTabItems.ts
new file mode 100644
index 0000000..be3dad8
--- /dev/null
+++ b/src/features/plan/ui/branding/brandingTabItems.ts
@@ -0,0 +1,8 @@
+export const BRANDING_GUIDE_TAB_ITEMS = [
+  { key: "visual", label: "Visual Identity", labelKr: "비주얼 아이덴티티" },
+  { key: "tone", label: "Tone & Voice", labelKr: "톤 & 보이스" },
+  { key: "channels", label: "Channel Rules", labelKr: "채널별 규칙" },
+  { key: "consistency", label: "Brand Consistency", labelKr: "브랜드 일관성" },
+] as const;
+
+export type BrandingGuideTabKey = (typeof BRANDING_GUIDE_TAB_ITEMS)[number]["key"];
diff --git a/src/features/plan/ui/channelStrategy/ChannelStrategyGrid.tsx b/src/features/plan/ui/channelStrategy/ChannelStrategyGrid.tsx
new file mode 100644
index 0000000..0c0c577
--- /dev/null
+++ b/src/features/plan/ui/channelStrategy/ChannelStrategyGrid.tsx
@@ -0,0 +1,86 @@
+import CalendarIcon from "@/assets/report/calendar.svg?react";
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import type { ChannelStrategyCard } from "@/features/plan/types/marketingPlan";
+import { BrandingChannelIcon } from "@/features/plan/ui/branding/BrandingChannelIcon";
+import { channelStrategyPriorityPillClass } from "@/features/plan/ui/channelStrategy/channelStrategyPillClass";
+
+type ChannelStrategyGridProps = {
+  channels: ChannelStrategyCard[];
+};
+
+function ChannelStrategyCard({ ch, index }: { ch: ChannelStrategyCard; index: number }) {
+  const delayClass =
+    index === 0
+      ? ""
+      : index === 1
+        ? "animation-delay-100"
+        : index === 2
+          ? "animation-delay-200"
+          : "animation-delay-300";
+
+  return (
+    <Surface
+      bordered={false}
+      padding="lg"
+      interactive="lift"
+      className={`animate-fade-in-up ${delayClass}`}
+    >
+      <div className="flex items-center gap-3 mb-4 min-w-0">
+        <div className="w-10 h-10 rounded-xl bg-[var(--color-status-good-bg)] flex items-center justify-center shrink-0">
+          <BrandingChannelIcon icon={ch.icon} className="text-[var(--color-status-good-dot)]" width={20} height={20} />
+        </div>
+        <h4 className="title-18-md-20 text-navy-900 flex-1 min-w-0 break-keep">{ch.channelName}</h4>
+        <Pill weight="semibold" className={`shrink-0 border ${channelStrategyPriorityPillClass(ch.priority)}`}>
+          {ch.priority}
+        </Pill>
+      </div>
+
+      <div className="flex items-center gap-2 mb-4 flex-wrap">
+        <Pill className="border bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border-[var(--color-status-critical-border)]">
+          {ch.currentStatus}
+        </Pill>
+        <span className="body-14 text-neutral-60 shrink-0" aria-hidden>
+          →
+        </span>
+        <Pill className="border bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border-[var(--color-status-good-border)]">
+          {ch.targetGoal}
+        </Pill>
+      </div>
+
+      <div className="flex flex-wrap gap-2 mb-4">
+        {ch.contentTypes.map((type) => (
+          <Pill key={type} className="bg-neutral-10 border border-neutral-20 text-neutral-70">
+            {type}
+          </Pill>
+        ))}
+      </div>
+
+      <div className="flex items-center gap-2 mb-3 min-w-0">
+        <CalendarIcon width={14} height={14} className="text-[var(--color-status-good-dot)] shrink-0" aria-hidden />
+        <p className="body-14 text-neutral-70 break-keep">{ch.postingFrequency}</p>
+      </div>
+
+      <p className="body-14 italic text-violet-500/80 mb-4 break-keep">{ch.tone}</p>
+
+      <ul className="space-y-2">
+        {ch.formatGuidelines.map((guideline, i) => (
+          <li key={i} className="flex items-start gap-2">
+            <span className="shrink-0 w-2 h-2 rounded-full bg-violet-500 mt-2" aria-hidden />
+            <span className="body-14 text-neutral-80 break-keep">{guideline}</span>
+          </li>
+        ))}
+      </ul>
+    </Surface>
+  );
+}
+
+export function ChannelStrategyGrid({ channels }: ChannelStrategyGridProps) {
+  return (
+    <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
+      {channels.map((ch, index) => (
+        <ChannelStrategyCard key={ch.channelId} ch={ch} index={index} />
+      ))}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/channelStrategy/channelStrategyPillClass.ts b/src/features/plan/ui/channelStrategy/channelStrategyPillClass.ts
new file mode 100644
index 0000000..b00c388
--- /dev/null
+++ b/src/features/plan/ui/channelStrategy/channelStrategyPillClass.ts
@@ -0,0 +1,14 @@
+import type { ChannelStrategyCard } from "@/features/plan/types/marketingPlan";
+
+export function channelStrategyPriorityPillClass(priority: ChannelStrategyCard["priority"]): string {
+  switch (priority) {
+    case "P0":
+      return "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border-[var(--color-status-critical-border)]";
+    case "P1":
+      return "bg-[var(--color-status-warning-bg)] text-[var(--color-status-warning-text)] border-[var(--color-status-warning-border)]";
+    case "P2":
+      return "bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border-[var(--color-status-good-border)]";
+    default:
+      return "bg-neutral-10 text-neutral-60 border-neutral-20";
+  }
+}
diff --git a/src/features/plan/ui/contentCalendar/ContentCalendarPanel.tsx b/src/features/plan/ui/contentCalendar/ContentCalendarPanel.tsx
new file mode 100644
index 0000000..df6729d
--- /dev/null
+++ b/src/features/plan/ui/contentCalendar/ContentCalendarPanel.tsx
@@ -0,0 +1,110 @@
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import type { CalendarData, CalendarEntry, ContentCategory } from "@/features/plan/types/marketingPlan";
+import {
+  CALENDAR_CONTENT_TYPE_LABELS,
+  CALENDAR_DAY_HEADERS,
+  calendarContentTypeVisual,
+} from "@/features/plan/ui/contentCalendar/calendarContentTypeVisual";
+import { ContentCalendarTypeIcon } from "@/features/plan/ui/contentCalendar/ContentCalendarTypeIcon";
+
+type ContentCalendarPanelProps = {
+  data: CalendarData;
+};
+
+function buildDayCells(entries: CalendarEntry[]): CalendarEntry[][] {
+  const dayCells: CalendarEntry[][] = Array.from({ length: 7 }, () => []);
+  for (const entry of entries) {
+    const dayIndex = entry.dayOfWeek;
+    if (dayIndex >= 0 && dayIndex <= 6) {
+      dayCells[dayIndex].push(entry);
+    }
+  }
+  return dayCells;
+}
+
+export function ContentCalendarPanel({ data }: ContentCalendarPanelProps) {
+  const legendTypes = Object.keys(CALENDAR_CONTENT_TYPE_LABELS) as ContentCategory[];
+
+  return (
+    <div>
+      <div className="flex flex-wrap gap-4 mb-8">
+        {data.monthlySummary.map((item) => {
+          const v = calendarContentTypeVisual(item.type);
+          return (
+            <Surface
+              key={item.type}
+              padding="sm"
+              surface="none"
+              className={`flex-1 min-w-[140px] ${v.summaryBg} ${v.summaryBorder}`}
+            >
+              <div className="flex items-center gap-2 mb-2">
+                <span className="w-3 h-3 rounded-full shrink-0" style={{ backgroundColor: item.color }} aria-hidden />
+                <span className={`body-14-medium break-keep ${v.summaryText}`}>{item.label}</span>
+              </div>
+              <span className={`text-2xl font-bold break-keep ${v.summaryText}`}>{item.count}</span>
+            </Surface>
+          );
+        })}
+      </div>
+
+      {data.weeks.map((week) => {
+        const dayCells = buildDayCells(week.entries);
+        return (
+          <Surface key={week.weekNumber} className="mb-4">
+            <p className="title-14 text-navy-900 mb-3 break-keep">{week.label}</p>
+            <div className="grid grid-cols-7 gap-2">
+              {CALENDAR_DAY_HEADERS.map((day) => (
+                <div
+                  key={day}
+                  className="label-12 text-neutral-60 uppercase tracking-wide text-center mb-1 font-medium break-keep"
+                >
+                  {day}
+                </div>
+              ))}
+              {dayCells.map((entries, dayIdx) => (
+                <div
+                  key={dayIdx}
+                  className={`min-h-[80px] rounded-xl p-2 ${
+                    entries.length > 0
+                      ? "bg-neutral-10/80 border border-neutral-20"
+                      : "border border-dashed border-neutral-30/80"
+                  }`}
+                >
+                  {entries.map((entry, entryIdx) => {
+                    const v = calendarContentTypeVisual(entry.contentType);
+                    return (
+                      <div
+                        key={`${entry.title}-${entryIdx}`}
+                        className={`${v.entryBg} border ${v.entryBorder} rounded-lg p-2 mb-1 card-shadow`}
+                      >
+                        <div className="flex items-center gap-1 mb-1">
+                          <ContentCalendarTypeIcon type={entry.contentType} className={v.entryText} />
+                        </div>
+                        <p className="body-14 text-neutral-80 leading-tight break-keep">{entry.title}</p>
+                      </div>
+                    );
+                  })}
+                </div>
+              ))}
+            </div>
+          </Surface>
+        );
+      })}
+
+      <div className="flex flex-wrap gap-3 mt-4">
+        {legendTypes.map((type) => {
+          const v = calendarContentTypeVisual(type);
+          return (
+            <Pill
+              key={type}
+              className={`${v.summaryBg} ${v.summaryText} border ${v.summaryBorder} card-shadow`}
+            >
+              {CALENDAR_CONTENT_TYPE_LABELS[type]}
+            </Pill>
+          );
+        })}
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentCalendar/ContentCalendarTypeIcon.tsx b/src/features/plan/ui/contentCalendar/ContentCalendarTypeIcon.tsx
new file mode 100644
index 0000000..6af8bb5
--- /dev/null
+++ b/src/features/plan/ui/contentCalendar/ContentCalendarTypeIcon.tsx
@@ -0,0 +1,25 @@
+import type { ComponentType, SVGProps } from "react";
+import ExternalLinkIcon from "@/assets/icons/external-link.svg?react";
+import TrendingUpIcon from "@/assets/icons/trending-up.svg?react";
+import VideoIcon from "@/assets/icons/video.svg?react";
+import Link2Icon from "@/assets/report/link-2.svg?react";
+import type { ContentCategory } from "@/features/plan/types/marketingPlan";
+
+type Svg = ComponentType<SVGProps<SVGSVGElement>>;
+
+const MAP: Record<ContentCategory, Svg> = {
+  video: VideoIcon,
+  blog: Link2Icon,
+  social: ExternalLinkIcon,
+  ad: TrendingUpIcon,
+};
+
+type ContentCalendarTypeIconProps = {
+  type: ContentCategory;
+  className?: string;
+};
+
+export function ContentCalendarTypeIcon({ type, className }: ContentCalendarTypeIconProps) {
+  const Icon = MAP[type];
+  return <Icon width={11} height={11} className={className} aria-hidden />;
+}
diff --git a/src/features/plan/ui/contentCalendar/calendarContentTypeVisual.ts b/src/features/plan/ui/contentCalendar/calendarContentTypeVisual.ts
new file mode 100644
index 0000000..68ef2a3
--- /dev/null
+++ b/src/features/plan/ui/contentCalendar/calendarContentTypeVisual.ts
@@ -0,0 +1,69 @@
+import type { ContentCategory } from "@/features/plan/types/marketingPlan";
+
+export type CalendarTypeVisual = {
+  summaryBg: string;
+  summaryBorder: string;
+  summaryText: string;
+  entryBg: string;
+  entryBorder: string;
+  entryText: string;
+};
+
+export function calendarContentTypeVisual(type: ContentCategory): CalendarTypeVisual {
+  switch (type) {
+    case "video":
+      return {
+        summaryBg: "bg-[var(--color-status-good-bg)]",
+        summaryBorder: "border-[var(--color-status-good-border)]",
+        summaryText: "text-[var(--color-status-good-text)]",
+        entryBg: "bg-[var(--color-status-good-bg)]",
+        entryBorder: "border-[var(--color-status-good-border)]",
+        entryText: "text-[var(--color-status-good-text)]",
+      };
+    case "blog":
+      return {
+        summaryBg: "bg-[var(--color-status-info-bg)]",
+        summaryBorder: "border-[var(--color-status-info-border)]",
+        summaryText: "text-[var(--color-status-info-text)]",
+        entryBg: "bg-[var(--color-status-info-bg)]",
+        entryBorder: "border-[var(--color-status-info-border)]",
+        entryText: "text-[var(--color-status-info-text)]",
+      };
+    case "social":
+      return {
+        summaryBg: "bg-[var(--color-status-warning-bg)]",
+        summaryBorder: "border-[var(--color-status-warning-border)]",
+        summaryText: "text-[var(--color-status-warning-text)]",
+        entryBg: "bg-[var(--color-status-warning-bg)]",
+        entryBorder: "border-[var(--color-status-warning-border)]",
+        entryText: "text-[var(--color-status-warning-text)]",
+      };
+    case "ad":
+      return {
+        summaryBg: "bg-[var(--color-status-critical-bg)]",
+        summaryBorder: "border-[var(--color-status-critical-border)]",
+        summaryText: "text-[var(--color-status-critical-text)]",
+        entryBg: "bg-[var(--color-status-critical-bg)]",
+        entryBorder: "border-[var(--color-status-critical-border)]",
+        entryText: "text-[var(--color-status-critical-text)]",
+      };
+    default:
+      return {
+        summaryBg: "bg-neutral-10",
+        summaryBorder: "border-neutral-20",
+        summaryText: "text-neutral-80",
+        entryBg: "bg-neutral-10",
+        entryBorder: "border-neutral-20",
+        entryText: "text-neutral-80",
+      };
+  }
+}
+
+export const CALENDAR_CONTENT_TYPE_LABELS: Record<ContentCategory, string> = {
+  video: "Video",
+  blog: "Blog",
+  social: "Social",
+  ad: "Ad",
+};
+
+export const CALENDAR_DAY_HEADERS = ["월", "화", "수", "목", "금", "토", "일"] as const;
diff --git a/src/features/plan/ui/contentStrategy/ContentStrategyPanel.tsx b/src/features/plan/ui/contentStrategy/ContentStrategyPanel.tsx
new file mode 100644
index 0000000..a591be8
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/ContentStrategyPanel.tsx
@@ -0,0 +1,48 @@
+import { useState } from "react";
+import { SegmentTabButton } from "@/features/plan/ui/SegmentTabButton";
+import type { ContentStrategyData } from "@/features/plan/types/marketingPlan";
+import {
+  CONTENT_STRATEGY_TAB_ITEMS,
+  type ContentStrategyTabKey,
+} from "@/features/plan/ui/contentStrategy/contentStrategyTabItems";
+import { ContentStrategyPillarsTab } from "@/features/plan/ui/contentStrategy/ContentStrategyPillarsTab";
+import { ContentStrategyRepurposingTab } from "@/features/plan/ui/contentStrategy/ContentStrategyRepurposingTab";
+import { ContentStrategyTypesTab } from "@/features/plan/ui/contentStrategy/ContentStrategyTypesTab";
+import { ContentStrategyWorkflowTab } from "@/features/plan/ui/contentStrategy/ContentStrategyWorkflowTab";
+
+type ContentStrategyPanelProps = {
+  data: ContentStrategyData;
+};
+
+export function ContentStrategyPanel({ data }: ContentStrategyPanelProps) {
+  const [activeTab, setActiveTab] = useState<ContentStrategyTabKey>("pillars");
+
+  return (
+    <div>
+      <div className="flex flex-wrap gap-2 mb-8" role="tablist" aria-label="콘텐츠 전략 탭">
+        {CONTENT_STRATEGY_TAB_ITEMS.map((tab) => {
+          const isActive = activeTab === tab.key;
+          return (
+            <SegmentTabButton
+              key={tab.key}
+              role="tab"
+              aria-selected={isActive}
+              title={tab.labelKr}
+              active={isActive}
+              onClick={() => setActiveTab(tab.key)}
+            >
+              {tab.label}
+            </SegmentTabButton>
+          );
+        })}
+      </div>
+
+      {activeTab === "pillars" ? <ContentStrategyPillarsTab pillars={data.pillars} /> : null}
+      {activeTab === "types" ? <ContentStrategyTypesTab rows={data.typeMatrix} /> : null}
+      {activeTab === "workflow" ? <ContentStrategyWorkflowTab steps={data.workflow} /> : null}
+      {activeTab === "repurposing" ? (
+        <ContentStrategyRepurposingTab source={data.repurposingSource} outputs={data.repurposingOutputs} />
+      ) : null}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentStrategy/ContentStrategyPillarsTab.tsx b/src/features/plan/ui/contentStrategy/ContentStrategyPillarsTab.tsx
new file mode 100644
index 0000000..674d926
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/ContentStrategyPillarsTab.tsx
@@ -0,0 +1,40 @@
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import type { ContentPillar } from "@/features/plan/types/marketingPlan";
+
+type ContentStrategyPillarsTabProps = {
+  pillars: ContentPillar[];
+};
+
+export function ContentStrategyPillarsTab({ pillars }: ContentStrategyPillarsTabProps) {
+  return (
+    <div className="grid md:grid-cols-2 gap-6 animate-fade-in-up">
+      {pillars.map((pillar, i) => (
+        <Surface
+          key={pillar.title}
+          padding="lg"
+          className={`border-l-4 animate-fade-in-up ${
+            i === 1 ? "animation-delay-100" : i === 2 ? "animation-delay-200" : i >= 3 ? "animation-delay-300" : ""
+          }`}
+          style={{ borderLeftColor: pillar.color }}
+        >
+          <h4 className="font-serif headline-20 text-navy-900 mb-2 break-keep">{pillar.title}</h4>
+          <p className="body-14 text-neutral-70 mb-3 break-keep">{pillar.description}</p>
+          <Pill className="inline-block bg-neutral-10 text-neutral-80 mb-4">{pillar.relatedUSP}</Pill>
+          <ul className="space-y-2">
+            {pillar.exampleTopics.map((topic, j) => (
+              <li key={j} className="flex items-start gap-2 body-14 text-neutral-80">
+                <span
+                  className="shrink-0 w-2 h-2 rounded-full mt-2"
+                  style={{ backgroundColor: pillar.color }}
+                  aria-hidden
+                />
+                <span className="break-keep">{topic}</span>
+              </li>
+            ))}
+          </ul>
+        </Surface>
+      ))}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentStrategy/ContentStrategyRepurposingTab.tsx b/src/features/plan/ui/contentStrategy/ContentStrategyRepurposingTab.tsx
new file mode 100644
index 0000000..388036a
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/ContentStrategyRepurposingTab.tsx
@@ -0,0 +1,36 @@
+import VideoIcon from "@/assets/icons/video.svg?react";
+import { Surface } from "@/components/atoms/Surface";
+import { UI_PRIMARY_GRADIENT_CLASS } from "@/components/atoms/uiTokens";
+import type { RepurposingOutput } from "@/features/plan/types/marketingPlan";
+
+type ContentStrategyRepurposingTabProps = {
+  source: string;
+  outputs: RepurposingOutput[];
+};
+
+export function ContentStrategyRepurposingTab({ source, outputs }: ContentStrategyRepurposingTabProps) {
+  return (
+    <div className="animate-fade-in-up">
+      <div className={`rounded-2xl p-6 text-white mb-6 ${UI_PRIMARY_GRADIENT_CLASS}`}>
+        <div className="flex items-center gap-3 min-w-0">
+          <VideoIcon width={28} height={28} className="text-lavender-200 shrink-0" aria-hidden />
+          <h4 className="font-serif headline-20 break-keep">{source}</h4>
+        </div>
+      </div>
+
+      <div className="flex justify-center mb-6">
+        <div className="w-px h-8 bg-gradient-to-b from-violet-700 to-neutral-30" aria-hidden />
+      </div>
+
+      <div className="grid md:grid-cols-2 lg:grid-cols-3 gap-3">
+        {outputs.map((output, i) => (
+          <Surface key={`${output.format}-${output.channel}-${i}`} radius="xl" padding="sm">
+            <p className="title-14 text-navy-900 mb-1 break-keep">{output.format}</p>
+            <p className="label-12 text-neutral-60 mb-1 break-keep">{output.channel}</p>
+            <p className="label-12 text-neutral-70 break-keep">{output.description}</p>
+          </Surface>
+        ))}
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentStrategy/ContentStrategyTypesTab.tsx b/src/features/plan/ui/contentStrategy/ContentStrategyTypesTab.tsx
new file mode 100644
index 0000000..2d29a22
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/ContentStrategyTypesTab.tsx
@@ -0,0 +1,41 @@
+import { Pill } from "@/components/atoms/Pill";
+import type { ContentTypeRow } from "@/features/plan/types/marketingPlan";
+import { contentStrategyChannelBadgeClass } from "@/features/plan/ui/contentStrategy/contentStrategyChannelBadgeClass";
+
+type ContentStrategyTypesTabProps = {
+  rows: ContentTypeRow[];
+};
+
+export function ContentStrategyTypesTab({ rows }: ContentStrategyTypesTabProps) {
+  return (
+    <div className="rounded-2xl overflow-hidden border border-neutral-20 animate-fade-in-up">
+      <div className="overflow-x-auto">
+        <div className="min-w-[640px]">
+          <div className="grid grid-cols-4 bg-navy-900 text-white">
+            <div className="px-6 py-4 body-14-medium break-keep">Format</div>
+            <div className="px-6 py-4 body-14-medium break-keep">Channels</div>
+            <div className="px-6 py-4 body-14-medium break-keep">Frequency</div>
+            <div className="px-6 py-4 body-14-medium break-keep">Purpose</div>
+          </div>
+          {rows.map((row, i) => (
+            <div
+              key={row.format}
+              className={`grid grid-cols-4 ${i % 2 === 0 ? "bg-white" : "bg-neutral-10"}`}
+            >
+              <div className="px-6 py-4 body-14-medium text-navy-900 break-keep">{row.format}</div>
+              <div className="px-6 py-4 flex flex-wrap gap-2">
+                {row.channels.map((ch) => (
+                  <Pill key={ch} inlineFlex className={contentStrategyChannelBadgeClass(ch)}>
+                    {ch}
+                  </Pill>
+                ))}
+              </div>
+              <div className="px-6 py-4 body-14 text-neutral-80 break-keep">{row.frequency}</div>
+              <div className="px-6 py-4 body-14 text-neutral-70 break-keep">{row.purpose}</div>
+            </div>
+          ))}
+        </div>
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentStrategy/ContentStrategyWorkflowTab.tsx b/src/features/plan/ui/contentStrategy/ContentStrategyWorkflowTab.tsx
new file mode 100644
index 0000000..24b9da8
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/ContentStrategyWorkflowTab.tsx
@@ -0,0 +1,45 @@
+import ChevronRightIcon from "@/assets/report/chevron-right.svg?react";
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import { UI_PRIMARY_GRADIENT_CLASS } from "@/components/atoms/uiTokens";
+import type { WorkflowStep } from "@/features/plan/types/marketingPlan";
+
+type ContentStrategyWorkflowTabProps = {
+  steps: WorkflowStep[];
+};
+
+export function ContentStrategyWorkflowTab({ steps }: ContentStrategyWorkflowTabProps) {
+  return (
+    <div className="flex md:flex-row flex-col gap-4 items-stretch animate-fade-in-up">
+      {steps.map((step, i) => (
+        <div key={step.step} className="flex md:flex-row flex-col items-center gap-4 flex-1 min-w-0">
+          <Surface className="flex-1 w-full">
+            <div
+              className={`w-10 h-10 rounded-full text-white title-14 flex items-center justify-center mb-3 ${UI_PRIMARY_GRADIENT_CLASS}`}
+            >
+              {step.step}
+            </div>
+            <h4 className="title-14 text-navy-900 mb-1 break-keep">{step.name}</h4>
+            <p className="body-14 text-neutral-70 mb-3 break-keep">{step.description}</p>
+            <div className="flex flex-wrap gap-2">
+              <Pill size="sm" weight="none" className="bg-lavender-100 text-violet-700 font-normal">
+                {step.owner}
+              </Pill>
+              <Pill size="sm" weight="none" className="bg-neutral-10 text-neutral-70 font-normal">
+                {step.duration}
+              </Pill>
+            </div>
+          </Surface>
+          {i < steps.length - 1 ? (
+            <ChevronRightIcon
+              width={20}
+              height={20}
+              className="text-neutral-40 shrink-0 hidden md:block"
+              aria-hidden
+            />
+          ) : null}
+        </div>
+      ))}
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/contentStrategy/contentStrategyChannelBadgeClass.ts b/src/features/plan/ui/contentStrategy/contentStrategyChannelBadgeClass.ts
new file mode 100644
index 0000000..3a2fe40
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/contentStrategyChannelBadgeClass.ts
@@ -0,0 +1,26 @@
+/** 채널명 부분 일치로 뱃지 톤 결정 (DEMO `channelColorMap`과 동등한 역할, FE 토큰 위주) */
+export function contentStrategyChannelBadgeClass(channel: string): string {
+  const c = channel.toLowerCase();
+  if (c.includes("youtube")) {
+    return "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] border border-[var(--color-status-critical-border)]";
+  }
+  if (c.includes("instagram")) {
+    return "bg-[var(--color-marketing-blush)]/40 text-navy-800 border border-neutral-30";
+  }
+  if (c.includes("facebook")) {
+    return "bg-[var(--color-status-info-bg)] text-[var(--color-status-info-text)] border border-[var(--color-status-info-border)]";
+  }
+  if (c.includes("blog") || c.includes("블로그") || c.includes("네이버")) {
+    return "bg-[var(--color-status-good-bg)] text-[var(--color-status-good-text)] border border-[var(--color-status-good-border)]";
+  }
+  if (c.includes("tiktok")) {
+    return "bg-lavender-100 text-violet-700 border border-lavender-300";
+  }
+  if (c.includes("카카오") || c.includes("kakao")) {
+    return "bg-[var(--color-status-warning-bg)] text-[var(--color-status-warning-text)] border border-[var(--color-status-warning-border)]";
+  }
+  if (c.includes("홈페이지") || c.includes("website")) {
+    return "bg-neutral-10 text-neutral-80 border border-neutral-20";
+  }
+  return "bg-neutral-10 text-neutral-70 border border-neutral-20";
+}
diff --git a/src/features/plan/ui/contentStrategy/contentStrategyTabItems.ts b/src/features/plan/ui/contentStrategy/contentStrategyTabItems.ts
new file mode 100644
index 0000000..9df3fcf
--- /dev/null
+++ b/src/features/plan/ui/contentStrategy/contentStrategyTabItems.ts
@@ -0,0 +1,8 @@
+export const CONTENT_STRATEGY_TAB_ITEMS = [
+  { key: "pillars", label: "Content Pillars", labelKr: "콘텐츠 필러" },
+  { key: "types", label: "Content Types", labelKr: "콘텐츠 유형" },
+  { key: "workflow", label: "Production Workflow", labelKr: "제작 워크플로우" },
+  { key: "repurposing", label: "Repurposing", labelKr: "콘텐츠 재활용" },
+] as const;
+
+export type ContentStrategyTabKey = (typeof CONTENT_STRATEGY_TAB_ITEMS)[number]["key"];
diff --git a/src/features/plan/ui/header/PlanHeaderDaysBadge.tsx b/src/features/plan/ui/header/PlanHeaderDaysBadge.tsx
new file mode 100644
index 0000000..f58c5a2
--- /dev/null
+++ b/src/features/plan/ui/header/PlanHeaderDaysBadge.tsx
@@ -0,0 +1,11 @@
+/** DEMO PlanHeader 우측 90 Days 배지와 동일 */
+export function PlanHeaderDaysBadge() {
+  return (
+    <div className="shrink-0">
+      <div className="w-32 h-32 rounded-full bg-gradient-to-r from-[#4F1DA1] to-[#021341] flex flex-col items-center justify-center shadow-lg">
+        <span className="text-4xl font-bold text-white leading-none">90</span>
+        <span className="text-sm text-purple-200 break-keep">Days</span>
+      </div>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/header/PlanHeaderHeroBlobs.tsx b/src/features/plan/ui/header/PlanHeaderHeroBlobs.tsx
new file mode 100644
index 0000000..4e68cec
--- /dev/null
+++ b/src/features/plan/ui/header/PlanHeaderHeroBlobs.tsx
@@ -0,0 +1,21 @@
+/**
+ * DEMO PlanHeader의 블롭 위치·색상과 동일 (motion 이동은 FE에서 미구현 — 정적 레이어만 유지).
+ */
+export function PlanHeaderHeroBlobs() {
+  return (
+    <>
+      <div
+        className="absolute top-10 left-10 w-72 h-72 rounded-full bg-indigo-200/30 blur-3xl pointer-events-none"
+        aria-hidden
+      />
+      <div
+        className="absolute bottom-10 right-10 w-96 h-96 rounded-full bg-pink-200/30 blur-3xl pointer-events-none"
+        aria-hidden
+      />
+      <div
+        className="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 w-80 h-80 rounded-full bg-purple-200/20 blur-3xl pointer-events-none"
+        aria-hidden
+      />
+    </>
+  );
+}
diff --git a/src/features/plan/ui/header/PlanHeaderHeroColumn.tsx b/src/features/plan/ui/header/PlanHeaderHeroColumn.tsx
new file mode 100644
index 0000000..e962141
--- /dev/null
+++ b/src/features/plan/ui/header/PlanHeaderHeroColumn.tsx
@@ -0,0 +1,32 @@
+import { PlanHeaderMetaChips } from "@/features/plan/ui/header/PlanHeaderMetaChips";
+
+type PlanHeaderHeroColumnProps = {
+  clinicName: string;
+  clinicNameEn: string;
+  date: string;
+  targetUrl: string;
+};
+
+/** DEMO `PlanHeader` 좌측 타이포·간격과 동일 */
+export function PlanHeaderHeroColumn({
+  clinicName,
+  clinicNameEn,
+  date,
+  targetUrl,
+}: PlanHeaderHeroColumnProps) {
+  return (
+    <div className="flex-1 text-center md:text-left">
+      <p className="text-xs font-semibold text-[#6C5CE7] mb-4 tracking-widest uppercase break-keep">
+        Marketing Execution Plan
+      </p>
+
+      <h1 className="font-serif text-4xl md:text-5xl font-bold text-[#0A1128] mb-3 break-keep">
+        {clinicName}
+      </h1>
+
+      <p className="text-xl text-slate-600 mb-8 break-keep">{clinicNameEn}</p>
+
+      <PlanHeaderMetaChips date={date} targetUrl={targetUrl} />
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/header/PlanHeaderMetaChips.tsx b/src/features/plan/ui/header/PlanHeaderMetaChips.tsx
new file mode 100644
index 0000000..e9d542a
--- /dev/null
+++ b/src/features/plan/ui/header/PlanHeaderMetaChips.tsx
@@ -0,0 +1,24 @@
+import CalendarIcon from "@/assets/report/calendar.svg?react";
+import GlobeIcon from "@/assets/report/globe.svg?react";
+import { PLAN_HEADER_META_CHIP_CLASS } from "@/features/plan/ui/header/planHeaderSectionStyles";
+
+type PlanHeaderMetaChipsProps = {
+  date: string;
+  targetUrl: string;
+};
+
+/** DEMO: 날짜·URL 모두 `<span>` 칩 (링크·truncate·호버 없음) */
+export function PlanHeaderMetaChips({ date, targetUrl }: PlanHeaderMetaChipsProps) {
+  return (
+    <div className="flex flex-wrap gap-3 justify-center md:justify-start">
+      <span className={PLAN_HEADER_META_CHIP_CLASS}>
+        <CalendarIcon className="text-slate-400 shrink-0" width={14} height={14} aria-hidden />
+        <span className="break-keep">{date}</span>
+      </span>
+      <span className={PLAN_HEADER_META_CHIP_CLASS}>
+        <GlobeIcon className="text-slate-400 shrink-0" width={14} height={14} aria-hidden />
+        <span className="break-keep">{targetUrl}</span>
+      </span>
+    </div>
+  );
+}
diff --git a/src/features/plan/ui/header/planHeaderSectionStyles.ts b/src/features/plan/ui/header/planHeaderSectionStyles.ts
new file mode 100644
index 0000000..3975d06
--- /dev/null
+++ b/src/features/plan/ui/header/planHeaderSectionStyles.ts
@@ -0,0 +1,6 @@
+/** `DEMO/src/components/plan/PlanHeader.tsx` 배경·칩 클래스와 동일 */
+export const PLAN_HEADER_BG_CLASS =
+  "bg-[radial-gradient(ellipse_at_top_left,#e0e7ff,transparent_50%),radial-gradient(ellipse_at_bottom_right,#fce7f3,transparent_50%),radial-gradient(ellipse_at_center,#f5f3ff,transparent_60%)]";
+
+export const PLAN_HEADER_META_CHIP_CLASS =
+  "inline-flex items-center gap-2 rounded-full bg-white/60 backdrop-blur-sm border border-white/40 px-3 py-1 text-sm font-medium text-slate-700";
diff --git a/src/features/plan/ui/myAssets/MyAssetUploadPanel.tsx b/src/features/plan/ui/myAssets/MyAssetUploadPanel.tsx
new file mode 100644
index 0000000..569bd06
--- /dev/null
+++ b/src/features/plan/ui/myAssets/MyAssetUploadPanel.tsx
@@ -0,0 +1,333 @@
+import { useCallback, useEffect, useRef, useState, type ChangeEvent, type DragEvent } from "react";
+import { Pill } from "@/components/atoms/Pill";
+import { Surface } from "@/components/atoms/Surface";
+import { SegmentTabButton } from "@/features/plan/ui/SegmentTabButton";
+
+type UploadCategory = "all" | "image" | "video" | "text";
+
+interface UploadedAsset {
+  id: string;
+  file: File;
+  category: "image" | "video" | "text";
+  previewUrl: string | null;
+  name: string;
+  size: string;
+  uploadedAt: Date;
+}
+
+function categorize(file: File): "image" | "video" | "text" {
+  if (file.type.startsWith("image/")) return "image";
+  if (file.type.startsWith("video/")) return "video";
+  return "text";
+}
+
+function formatSize(bytes: number): string {
+  if (bytes >= 1_048_576) return `${(bytes / 1_048_576).toFixed(1)} MB`;
+  if (bytes >= 1024) return `${Math.round(bytes / 1024)} KB`;
+  return `${bytes} B`;
+}
+
+function uid() {
+  return `${Date.now()}-${Math.random().toString(36).slice(2, 8)}`;
+}
+
+const categoryConfig: Record<UploadCategory, { label: string }> = {
+  all: { label: "전체" },
+  image: { label: "Image" },
+  video: { label: "Video" },
+  text: { label: "Text" },
+};
+
+const categoryBadge: Record<"image" | "video" | "text", string> = {
+  image: "bg-lavender-100 text-violet-800 shadow-[2px_3px_6px_rgba(155,138,212,0.12)]",
+  video: "bg-[var(--color-status-critical-bg)] text-[var(--color-status-critical-text)] shadow-[2px_3px_6px_rgba(212,136,154,0.12)]",
+  text: "bg-[var(--color-status-warning-bg)] text-[var(--color-status-warning-text)] shadow-[2px_3px_6px_rgba(212,168,114,0.12)]",
+};
+
+const ACCEPT_MAP: Record<string, string> = {
+  "image/*": ".jpg,.jpeg,.png,.gif,.webp,.svg",
+  "video/*": ".mp4,.mov,.webm,.avi",
+  "text/*": ".txt,.md,.doc,.docx,.pdf,.csv,.json",
+};
+const ALL_ACCEPT = Object.values(ACCEPT_MAP).join(",");
+
+function UploadArrowIcon({ className }: { className?: string }) {
+  return (
+    <svg className={className} width={28} height={28} viewBox="0 0 24 24" fill="none" aria-hidden>
+      <path
+        d="M12 16V4M12 4L8 8M12 4L16 8"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+      <path
+        d="M4 14V18C4 19.1 4.9 20 6 20H18C19.1 20 20 19.1 20 18V14"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+    </svg>
+  );
+}
+
+function FileDocIcon({ className }: { className?: string }) {
+  return (
+    <svg className={className} width={36} height={36} viewBox="0 0 24 24" fill="none" aria-hidden>
+      <path
+        d="M14 2H6C5.46957 2 4.96086 2.21071 4.58579 2.58579C4.21071 2.96086 4 3.46957 4 4V20C4 20.5304 4.21071 21.0391 4.58579 21.4142C4.96086 21.7893 5.46957 22 6 22H18C18.5304 22 19.0391 21.7893 19.4142 21.4142C19.7893 21.0391 20 20.5304 20 20V8L14 2Z"
+        stroke="currentColor"
+        strokeWidth="2"
+        strokeLinecap="round"
+        strokeLinejoin="round"
+      />
+      <path d="M14 2V8H20" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round" />
+    </svg>
+  );
+}
+
+function VideoBadgeIcon({ className }: { className?: string }) {
+  return (
+    <svg className={className} width={10} height={10} viewBox="0 0 24 24" fill="currentColor" aria-hidden>
+      <path d="M8 5v14l11-7z" />
+    </svg>
+  );
+}
+
+export function MyAssetUploadPanel() {
+  const [assets, setAssets] = useState<UploadedAsset[]>([]);
+  const [activeFilter, setActiveFilter] = useState<UploadCategory>("all");
+  const [isDragOver, setIsDragOver] = useState(false);
+  const inputRef = useRef<HTMLInputElement>(null);
+  const assetsRef = useRef(assets);
+  assetsRef.current = assets;
+
+  const processFiles = useCallback((files: FileList | File[]) => {
+    const newAssets: UploadedAsset[] = Array.from(files).map((file) => {
+      const cat = categorize(file);
+      const previewUrl = cat === "image" || cat === "video" ? URL.createObjectURL(file) : null;
+      return {
+        id: uid(),
+        file,
+        category: cat,
+        previewUrl,
+        name: file.name,
+        size: formatSize(file.size),
+        uploadedAt: new Date(),
+      };
+    });
+    setAssets((prev) => [...newAssets, ...prev]);
+  }, []);
+
+  useEffect(() => {
+    return () => {
+      for (const a of assetsRef.current) {
+        if (a.previewUrl) URL.revokeObjectURL(a.previewUrl);
+      }
+    };
+  }, []);
+
+  const handleDrop = useCallback(
+    (e: DragEvent) => {
+      e.preventDefault();
+      setIsDragOver(false);
+      if (e.dataTransfer.files.length) processFiles(e.dataTransfer.files);
+    },
+    [processFiles],
+  );
+
+  const handleInputChange = useCallback(
+    (e: ChangeEvent<HTMLInputElement>) => {
+      if (e.target.files?.length) {
+        processFiles(e.target.files);
+        e.target.value = "";
+      }
+    },
+    [processFiles],
+  );
+
+  const removeAsset = useCallback((id: string) => {
+    setAssets((prev) => {
+      const found = prev.find((a) => a.id === id);
+      if (found?.previewUrl) URL.revokeObjectURL(found.previewUrl);
+      return prev.filter((a) => a.id !== id);
+    });
+  }, []);
+
+  const filtered = activeFilter === "all" ? assets : assets.filter((a) => a.category === activeFilter);
+
+  const counts = {
+    all: assets.length,
+    image: assets.filter((a) => a.category === "image").length,
+    video: assets.filter((a) => a.category === "video").length,
+    text: assets.filter((a) => a.category === "text").length,
+  };
+
+  return (
+    <div>
+      <div
+        role="button"
+        tabIndex={0}
+        onKeyDown={(e) => {
+          if (e.key === "Enter" || e.key === " ") {
+            e.preventDefault();
+            inputRef.current?.click();
+          }
+        }}
+        onDragOver={(e) => {
+          e.preventDefault();
+          setIsDragOver(true);
+        }}
+        onDragLeave={() => setIsDragOver(false)}
+        onDrop={handleDrop}
+        onClick={() => inputRef.current?.click()}
+        className={`relative rounded-2xl border-2 border-dashed p-10 md:p-14 text-center cursor-pointer transition-all mb-8 ${
+          isDragOver
+            ? "border-lavender-400 bg-lavender-100/60 scale-[1.01]"
+            : "border-neutral-30 bg-neutral-10/50 hover:border-lavender-300 hover:bg-lavender-50/40"
+        }`}
+      >
+        <input
+          ref={inputRef}
+          type="file"
+          multiple
+          accept={ALL_ACCEPT}
+          onChange={handleInputChange}
+          className="hidden"
+        />
+
+        <div className="flex justify-center mb-4">
+          <div className="w-14 h-14 rounded-2xl bg-lavender-100 flex items-center justify-center shadow-[3px_4px_12px_rgba(155,138,212,0.15)] text-lavender-500">
+            <UploadArrowIcon />
+          </div>
+        </div>
+
+        <p className="title-14 text-navy-900 mb-1 break-keep">파일을 드래그하거나 클릭하여 업로드</p>
+        <p className="body-14 text-neutral-60 break-keep">
+          Image, Video, Text 파일 지원 (JPG, PNG, MP4, MOV, TXT, PDF, DOC 등)
+        </p>
+
+        <div className="flex justify-center gap-2 mt-4 flex-wrap">
+          {(["image", "video", "text"] as const).map((cat) => (
+            <Pill key={cat} className={categoryBadge[cat]}>
+              {cat === "image" ? "Image" : cat === "video" ? "Video" : "Text"}
+            </Pill>
+          ))}
+        </div>
+      </div>
+
+      {assets.length > 0 ? (
+        <>
+          <div className="flex flex-wrap items-center gap-2 mb-6" role="tablist" aria-label="업로드 유형 필터">
+            {(Object.keys(categoryConfig) as UploadCategory[]).map((key) => {
+              const isActive = activeFilter === key;
+              return (
+                <SegmentTabButton
+                  key={key}
+                  role="tab"
+                  aria-selected={isActive}
+                  active={isActive}
+                  inactiveShadow
+                  onClick={() => setActiveFilter(key)}
+                >
+                  {categoryConfig[key].label}
+                  <span className="ml-2 opacity-70">{counts[key]}</span>
+                </SegmentTabButton>
+              );
+            })}
+          </div>
+
+          <div className="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 xl:grid-cols-4 gap-4">
+            {filtered.map((asset) => (
+              <Surface
+                key={asset.id}
+                padding="none"
+                interactive
+                overflowHidden
+                className="group"
+              >
+                <div className="relative h-40 bg-neutral-10 flex items-center justify-center overflow-hidden">
+                  {asset.category === "image" && asset.previewUrl ? (
+                    <img src={asset.previewUrl} alt={asset.name} className="w-full h-full object-cover" />
+                  ) : null}
+                  {asset.category === "video" && asset.previewUrl ? (
+                    <video
+                      src={asset.previewUrl}
+                      className="w-full h-full object-cover"
+                      muted
+                      playsInline
+                      onMouseOver={(e) => (e.target as HTMLVideoElement).play()}
+                      onMouseOut={(e) => {
+                        const v = e.target as HTMLVideoElement;
+                        v.pause();
+                        v.currentTime = 0;
+                      }}
+                    />
+                  ) : null}
+                  {asset.category === "text" ? (
+                    <div className="flex flex-col items-center gap-2">
+                      <FileDocIcon className="text-[var(--color-status-warning-text)]" />
+                      <span className="label-12 text-neutral-60 font-medium">
+                        {asset.name.split(".").pop()?.toUpperCase()}
+                      </span>
+                    </div>
+                  ) : null}
+
+                  <button
+                    type="button"
+                    onClick={(e) => {
+                      e.stopPropagation();
+                      removeAsset(asset.id);
+                    }}
+                    className="absolute top-2 right-2 w-7 h-7 rounded-full bg-white/90 backdrop-blur-sm border border-neutral-20 flex items-center justify-center opacity-0 group-hover:opacity-100 transition-opacity shadow-sm hover:bg-[var(--color-status-critical-bg)] cursor-pointer"
+                    aria-label="업로드 항목 제거"
+                  >
+                    <svg
+                      width={12}
+                      height={12}
+                      viewBox="0 0 12 12"
+                      fill="none"
+                      className="text-[var(--color-status-critical-text)]"
+                      aria-hidden
+                    >
+                      <path
+                        d="M2 2L10 10M10 2L2 10"
+                        stroke="currentColor"
+                        strokeWidth="1.5"
+                        strokeLinecap="round"
+                      />
+                    </svg>
+                  </button>
+
+                  <Pill
+                    weight="semibold"
+                    className={`absolute top-2 left-2 ${categoryBadge[asset.category]}`}
+                  >
+                    {asset.category === "image"
+                      ? "Image"
+                      : asset.category === "video"
+                        ? "Video"
+                        : "Text"}
+                  </Pill>
+
+                  {asset.category === "video" ? (
+                    <div className="absolute bottom-2 right-2 flex items-center gap-1 bg-black/50 backdrop-blur-sm rounded-full px-2 py-1">
+                      <VideoBadgeIcon className="text-white" />
+                      <span className="label-12 text-white font-medium">Video</span>
+                    </div>
+                  ) : null}
+                </div>
+
+                <div className="p-4">
+                  <p className="body-14 font-medium text-navy-900 truncate mb-1">{asset.name}</p>
+                  <p className="label-12 text-neutral-60">{asset.size}</p>
+                </div>
+              </Surface>
+            ))}
+          </div>
+        </>
+      ) : null}
+    </div>
+  );
+}
diff --git a/src/features/report/ui/ReportPage.tsx b/src/features/report/ui/ReportPage.tsx
new file mode 100644
index 0000000..c4e7891
--- /dev/null
+++ b/src/features/report/ui/ReportPage.tsx
@@ -0,0 +1,40 @@
+import { useParams } from "react-router-dom";
+import { useReportSubNav } from "@/features/report/hooks/useReportSubNav";
+import { ReportChannelsSection } from "@/features/report/ui/ReportChannelsSection";
+import { ReportClinicSection } from "@/features/report/ui/ReportClinicSection";
+import { ReportDiagnosisSection } from "@/features/report/ui/ReportDiagnosisSection";
+import { ReportFacebookSection } from "@/features/report/ui/ReportFacebookSection";
+import { ReportInstagramSection } from "@/features/report/ui/ReportInstagramSection";
+import { ReportKpiSection } from "@/features/report/ui/ReportKpiSection";
+import { ReportOtherChannelsSection } from "@/features/report/ui/ReportOtherChannelsSection";
+import { ReportOverviewSection } from "@/features/report/ui/ReportOverviewSection";
+import { ReportRoadmapSection } from "@/features/report/ui/ReportRoadmapSection";
+import { ReportTransformationSection } from "@/features/report/ui/ReportTransformationSection";
+import { ReportYouTubeSection } from "@/features/report/ui/ReportYouTubeSection";
+
+export function ReportPage() {
+  const { id } = useParams<{ id: string }>();
+  useReportSubNav();
+
+  return (
+    <div data-report-content>
+      <p className="body-14 text-neutral-60 px-6 max-w-7xl mx-auto py-2">
+        Report ID: <span className="text-navy-900 font-medium">{id}</span>
+      </p>
+
+      <div className="divide-y divide-neutral-20">
+        <ReportOverviewSection />
+        <ReportClinicSection />
+        <ReportChannelsSection />
+        <ReportYouTubeSection />
+        <ReportInstagramSection />
+        <ReportFacebookSection />
+        <ReportOtherChannelsSection />
+        <ReportDiagnosisSection />
+        <ReportTransformationSection />
+        <ReportRoadmapSection />
+        <ReportKpiSection />
+      </div>
+    </div>
+  );
+}
diff --git a/src/layouts/PageNavigator.tsx b/src/layouts/PageNavigator.tsx
index a28a217..4364820 100644
--- a/src/layouts/PageNavigator.tsx
+++ b/src/layouts/PageNavigator.tsx
@@ -5,6 +5,9 @@ import ChevronRightIcon from "@/assets/home/chevron-right.svg?react";
 /** 리포트 라우트가 `report/:id`일 때 점/플로우에서 이동할 기본 경로 */
 const DEFAULT_REPORT_NAV_PATH = "/report/demo";
 
+/** 플랜 라우트가 `plan/:id`일 때 점/플로우에서 이동할 기본 경로 */
+const DEFAULT_PLAN_NAV_PATH = "/plan/demo";
+
 type FlowStep = {
   id: string;
   label: string;
@@ -21,7 +24,12 @@ const PAGE_FLOW: FlowStep[] = [
     navigatePath: DEFAULT_REPORT_NAV_PATH,
     isActive: (p) => p === "/report" || p.startsWith("/report/"),
   },
-  { id: "plan", label: "콘텐츠 기획", navigatePath: "/plan", isActive: (p) => p === "/plan" },
+  {
+    id: "plan",
+    label: "콘텐츠 기획",
+    navigatePath: DEFAULT_PLAN_NAV_PATH,
+    isActive: (p) => p === "/plan" || p.startsWith("/plan/"),
+  },
   { id: "studio", label: "콘텐츠 제작", navigatePath: "/studio", isActive: (p) => p === "/studio" },
   { id: "channels", label: "채널 연결", navigatePath: "/channels", isActive: (p) => p === "/channels" },
   {
diff --git a/src/pages/Plan.tsx b/src/pages/Plan.tsx
new file mode 100644
index 0000000..18f204d
--- /dev/null
+++ b/src/pages/Plan.tsx
@@ -0,0 +1,5 @@
+import { MarketingPlanPage } from "@/features/plan/ui/MarketingPlanPage";
+
+export function PlanPage() {
+  return <MarketingPlanPage />;
+}
diff --git a/src/pages/Report.tsx b/src/pages/Report.tsx
index c4e7891..512dfd3 100644
--- a/src/pages/Report.tsx
+++ b/src/pages/Report.tsx
@@ -1,40 +1,5 @@
-import { useParams } from "react-router-dom";
-import { useReportSubNav } from "@/features/report/hooks/useReportSubNav";
-import { ReportChannelsSection } from "@/features/report/ui/ReportChannelsSection";
-import { ReportClinicSection } from "@/features/report/ui/ReportClinicSection";
-import { ReportDiagnosisSection } from "@/features/report/ui/ReportDiagnosisSection";
-import { ReportFacebookSection } from "@/features/report/ui/ReportFacebookSection";
-import { ReportInstagramSection } from "@/features/report/ui/ReportInstagramSection";
-import { ReportKpiSection } from "@/features/report/ui/ReportKpiSection";
-import { ReportOtherChannelsSection } from "@/features/report/ui/ReportOtherChannelsSection";
-import { ReportOverviewSection } from "@/features/report/ui/ReportOverviewSection";
-import { ReportRoadmapSection } from "@/features/report/ui/ReportRoadmapSection";
-import { ReportTransformationSection } from "@/features/report/ui/ReportTransformationSection";
-import { ReportYouTubeSection } from "@/features/report/ui/ReportYouTubeSection";
+import { ReportPage as ReportFeaturePage } from "@/features/report/ui/ReportPage";
 
 export function ReportPage() {
-  const { id } = useParams<{ id: string }>();
-  useReportSubNav();
-
-  return (
-    <div data-report-content>
-      <p className="body-14 text-neutral-60 px-6 max-w-7xl mx-auto py-2">
-        Report ID: <span className="text-navy-900 font-medium">{id}</span>
-      </p>
-
-      <div className="divide-y divide-neutral-20">
-        <ReportOverviewSection />
-        <ReportClinicSection />
-        <ReportChannelsSection />
-        <ReportYouTubeSection />
-        <ReportInstagramSection />
-        <ReportFacebookSection />
-        <ReportOtherChannelsSection />
-        <ReportDiagnosisSection />
-        <ReportTransformationSection />
-        <ReportRoadmapSection />
-        <ReportKpiSection />
-      </div>
-    </div>
-  );
+  return <ReportFeaturePage />;
 }
-- 
2.40.1