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10 changed files with 75 additions and 33 deletions

2
.gitignore vendored
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@ -46,3 +46,5 @@ alembic/versions/*.pyc
test_results/
app/test*
docker-compose.yml

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@ -16,7 +16,7 @@ class FirecrawlClient:
HTTPMethod.POST,
url=f"{FIRECRAWL_BASE}/scrape",
headers=self._headers(),
json_body={"url": url, "formats": ["json", "links"], "jsonOptions": json_options, "waitFor": wait_for},
json_body={"url": url, "formats": ["json", "links"], "jsonOptions": json_options, "waitFor": wait_for, "maxAge": 0},
label="firecrawl-scrape",
)
if not resp or not resp.is_success:
@ -76,7 +76,7 @@ class FirecrawlClient:
"url": url,
"formats": ["json", "links", "rawHtml"],
"jsonOptions": {
"prompt": "Extract: clinic name (Korean), clinic name (English), address, phone with dash format, business hours, slogan, services offered, doctors with name/title/specialty, brand identity (primary/accent/background/text colors in hex, heading/body fonts, logo URL from the actual header/main <img> src, og:image from <meta property='og:image'> content, favicon URL)",
"prompt": "Extract: 클리닉 이름 - clinicName (Korean), clinic name (English), address, phone with dash format, business hours, slogan, services offered, doctors with name/title/specialty, brand identity (primary/accent/background/text colors in hex, heading/body fonts, logo URL from the actual header/main <img> src, og:image from <meta property='og:image'> content, favicon URL)",
"schema": {
"type": "object",
"properties": {
@ -127,8 +127,11 @@ class FirecrawlClient:
},
},
"waitFor": 5000,
"maxAge": 0,
"proxy": "auto", # 기본 엔진이 차단되는 사이트(예: viewclinic.com)는 자동으로 stealth 프록시로 재시도.
"timeout": 120000, # proxy:auto면 60s로도 충분했지만(실측), 혹시 모르니 여유있게 120s.
},
timeout=60,
timeout=150, # 위 Firecrawl 잡 타임아웃보다 길어야 우리 쪽 HTTP 클라이언트가 먼저 끊지 않음.
label="firecrawl-clinic-info",
)
if not resp or not resp.is_success:
@ -187,6 +190,7 @@ class FirecrawlClient:
},
},
"waitFor": 5000,
"maxAge": 0,
},
timeout=60,
label="firecrawl-gangnamunni",

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@ -13,7 +13,7 @@ from integrations.llm.schemas.report import (
ScoresInput, ScoresOutput,
OtherChannelsInput, OtherChannelsOutput
)
from integrations.llm.schemas.plan import PlanInput, PlanOutput
from integrations.llm.schemas.plan import PlanInput, PlanOutput, SummarizeInput, SummarizeOutput
from integrations.llm.schemas.market import (
MarketCompetitorsInput, MarketCompetitorsOutput,
MarketKeywordsInput, MarketKeywordsOutput,
@ -64,6 +64,13 @@ plan_prompt = Prompt(
output_class=PlanOutput,
)
summarize_prompt = Prompt(
file_name="summarize_prompt.txt",
prompt_model="PLAN_MODEL",
input_class=SummarizeInput,
output_class=SummarizeOutput,
)
market_competitors_prompt = Prompt(
file_name="market_competitors_prompt.txt",
prompt_model="MARKET_MODEL",

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@ -2,6 +2,15 @@ from typing import Literal
from pydantic import BaseModel
class SummarizeInput(BaseModel):
label: str
data: str
class SummarizeOutput(BaseModel):
summary: str
class PlanInput(BaseModel):
clinic_name: str | None = None
clinic_name_en: str | None = None

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@ -351,7 +351,7 @@ class MarketingReport(BaseModel):
facebook_audit: FacebookAudit
other_channels: list[OtherChannel]
website_audit: WebsiteAudit
problem_diagnosis: list[CriticalIssueItem]
problem_diagnosis: list[DiagnosisItem]
transformation: TransformationProposal
roadmap: list[RoadmapMonth]
kpi_dashboard: list[KPIMetric]
@ -408,17 +408,13 @@ class ScoresOutput(BaseModel):
# --- Diagnosis ---
class CriticalIssueItem(DiagnosisItem):
title: str
class CriticalIssuesInput(BaseModel):
clinic_name: str | None = None
data: str | None = None
class CriticalIssuesOutput(BaseModel):
diagnosis: list[CriticalIssueItem]
diagnosis: list[DiagnosisItem]
# --- Roadmap ---

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@ -3,7 +3,7 @@
{data}
위 데이터를 바탕으로 이 병원의 마케팅 전반에 걸친 핵심 문제점과 개선사항을 진단해줘.
각 항목은 title(해당 문제를 대표하는 2~4단어), category(진단 카테고리), detail(상세 설명), severity(critical/warning/info) 형식의 JSON 배열로 출력해줘.
각 항목은 category(진단 카테고리), detail(상세 설명), severity(critical/warning/info) 형식의 JSON 배열로 출력해줘.
현재 주요 진단 카테고리는 3개야.
브랜드 아이덴티티 파편화

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@ -0,0 +1,7 @@
다음은 "{label}" 원본 데이터입니다.
{data}
위 데이터를 마케팅 플랜 생성에 필요한 핵심 정보만 남기고 간결하게 요약하세요.
구체적인 수치·날짜·고유명사(채널명, 게시물 제목 등)는 그대로 보존하고, 중복되거나 플랜 작성에 불필요한 메타데이터는 제거하세요.
요약문 하나의 문자열로만 출력하세요.

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@ -30,10 +30,6 @@ class DiagnosisItem(CamelModel):
evidence_ids: list[str] | None = None
class CriticalIssueItem(DiagnosisItem):
title: str
class LeadDoctor(CamelModel):
name: str
credentials: str
@ -299,7 +295,7 @@ class MarketingReportResponse(CamelModel):
facebook_audit: FacebookAudit
other_channels: list[OtherChannel]
website_audit: WebsiteAudit
problem_diagnosis: list[CriticalIssueItem]
problem_diagnosis: list[DiagnosisItem]
transformation: TransformationProposal
roadmap: list[RoadmapMonth]
kpi_dashboard: list[KPIMetric]

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@ -1,3 +1,4 @@
import asyncio
import json
import logging
from urllib.parse import urlparse
@ -7,8 +8,8 @@ from common.db.run import update_run_report, update_run_plan, select_run_report_
from common.db.source import select_run_raw_data, select_mainpage_logo_url
from common.db.market import select_market
from integrations.llm.llm_service import LLMService
from integrations.llm.prompt import report_prompt, plan_prompt, youtube_diagnosis_prompt, brand_consistency_prompt, critical_issues_prompt, transformation_prompt, roadmap_prompt, scores_prompt, other_channels_prompt
from integrations.llm.schemas.report import ReportOutput, ClinicSnapshot, YouTubeAudit, BrandConsistencyOutput, CriticalIssuesOutput, CriticalIssueItem, DiagnosisItem, TransformationProposal, RoadmapOutput, RoadmapMonth, ScoresOutput, ChannelScore, WebsiteAudit, OtherChannelsOutput, OtherChannel
from integrations.llm.prompt import report_prompt, plan_prompt, summarize_prompt, youtube_diagnosis_prompt, brand_consistency_prompt, critical_issues_prompt, transformation_prompt, roadmap_prompt, scores_prompt, other_channels_prompt
from integrations.llm.schemas.report import ReportOutput, ClinicSnapshot, YouTubeAudit, BrandConsistencyOutput, CriticalIssuesOutput, DiagnosisItem, TransformationProposal, RoadmapOutput, RoadmapMonth, ScoresOutput, ChannelScore, WebsiteAudit, OtherChannelsOutput, OtherChannel
from services.branding import analyze_branding
from services.instagram_audit import build_instagram_audit
from services.facebook_audit import build_facebook_audit
@ -49,14 +50,8 @@ async def generate_plan(analysis_run_id: str) -> PlanOutput:
def _json(v) -> str | None:
return json.dumps(v, ensure_ascii=False) if v else None
input_data = {
"clinic_name": clinic.get("clinicName"),
"clinic_name_en": clinic.get("clinicNameEn"),
"address": clinic.get("address"),
"phone": clinic.get("phone"),
"slogan": clinic.get("slogan"),
"services": json.dumps(clinic.get("services", []), ensure_ascii=False),
"doctors": json.dumps(clinic.get("doctors", []), ensure_ascii=False),
# map: 큰 입력은 LLM으로 압축 요약해 100KB 초과 에러를 방지하고, 작은 입력은 그대로 둔다.
large_fields = {
"report": _json(report),
"market_competitors": _json(market.get("competitors")),
"market_keywords": _json(market.get("keywords")),
@ -65,16 +60,42 @@ async def generate_plan(analysis_run_id: str) -> PlanOutput:
"tiktok": _json(tiktok),
"instagram": _json(instagram),
"facebook": _json(facebook),
"naver_blog": _json(_naver_blog_summary(naver_blog)),
"naver_cafe": _json(naver_cafe),
"kakao_talk": _json(kakaotalk),
"channel_logos": _json(branding.get("channelLogos")),
"brand_assets": _json(branding.get("brandAssets")),
}
summarized = dict(zip(
large_fields.keys(),
await asyncio.gather(*(_summarize(label, data) for label, data in large_fields.items())),
))
# reduce: 요약된 입력을 모아 최종 플랜 생성.
input_data = {
"clinic_name": clinic.get("clinicName"),
"clinic_name_en": clinic.get("clinicNameEn"),
"address": clinic.get("address"),
"phone": clinic.get("phone"),
"slogan": clinic.get("slogan"),
"services": json.dumps(clinic.get("services", []), ensure_ascii=False),
"doctors": json.dumps(clinic.get("doctors", []), ensure_ascii=False),
"naver_blog": _json(_naver_blog_summary(naver_blog)),
"kakao_talk": _json(kakaotalk),
**summarized,
}
return await LLMService(provider="perplexity").generate(plan_prompt, input_data)
_SUMMARIZE_THRESHOLD = 4000 # 이 길이(문자 수)를 넘는 입력만 요약 LLM 호출 (불필요한 호출 방지)
async def _summarize(label: str, data: str | None) -> str | None:
if not data or len(data) <= _SUMMARIZE_THRESHOLD:
return data
result = await LLMService(provider="perplexity").generate(summarize_prompt, {"label": label, "data": data})
return result.summary
def _build_clinic_snapshot(mainpage: dict, gangnam_unni: dict, brand_assets: dict, logo_url: str | None) -> dict:
snapshot: dict = {}
doctors = gangnam_unni.get("doctors", [])
@ -190,7 +211,7 @@ async def _build_critical_issues(analysis_run_id: str, raw: dict) -> list[dict]:
"data": json.dumps(raw, ensure_ascii=False),
},
)
return [CriticalIssueItem.model_validate(item).model_dump() for item in result.diagnosis]
return [DiagnosisItem.model_validate(item).model_dump() for item in result.diagnosis]
async def _build_scores(analysis_run_id: str, raw: dict) -> ScoresOutput:

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@ -16,4 +16,4 @@ services:
- o2o-net
networks:
o2o-net:
# external: true
external: true