from typing import Literal
from pydantic import BaseModel


class PlanInput(BaseModel):
    clinic_name: str | None = None
    clinic_name_en: str | None = None
    address: str | None = None
    phone: str | None = None
    slogan: str | None = None
    services: str | None = None
    doctors: str | None = None
    report: str | None = None
    market_competitors: str | None = None
    market_keywords: str | None = None
    market_trend: str | None = None
    market_target_audience: str | None = None
    tiktok: str | None = None
    instagram_en: str | None = None
    facebook_en: str | None = None
    naver_blog: str | None = None
    naver_cafe: str | None = None
    kakao_talk: str | None = None
    channel_logos: str | None = None
    brand_assets: str | None = None


# --- BrandGuide ---

class ColorSwatch(BaseModel):
    name: str
    hex: str
    usage: str


class FontSpec(BaseModel):
    family: str
    weight: str
    usage: str
    sample_text: str


class LogoUsageRule(BaseModel):
    rule: str
    description: str
    correct: bool


class ToneOfVoice(BaseModel):
    personality: list[str]
    communication_style: str
    do_examples: list[str]
    dont_examples: list[str]


class ChannelBrandingRule(BaseModel):
    channel: str
    icon: str
    profile_photo: str
    banner_spec: str
    bio_template: str
    current_status: Literal["correct", "incorrect", "N/A"]


class BrandPlanInconsistencyValue(BaseModel):
    channel: str
    value: str
    is_correct: bool


class BrandPlanInconsistency(BaseModel):
    field: str
    values: list[BrandPlanInconsistencyValue]
    impact: str
    recommendation: str


class BrandGuide(BaseModel):
    colors: list[ColorSwatch]
    fonts: list[FontSpec]
    logo_rules: list[LogoUsageRule]
    tone_of_voice: ToneOfVoice
    channel_branding: list[ChannelBrandingRule]
    brand_inconsistencies: list[BrandPlanInconsistency]


# --- ChannelStrategy ---

class ChannelStrategyCard(BaseModel):
    channel_id: str
    channel_name: str
    icon: str
    current_status: str
    target_goal: str
    content_types: list[str]
    posting_frequency: str
    tone: str
    format_guidelines: list[str]
    priority: Literal["P0", "P1", "P2"]
    customer_journey_stage: Literal["awareness", "interest", "consideration", "conversion", "loyalty"] | None = None


# --- ContentStrategy ---

class ContentPillar(BaseModel):
    title: str
    description: str
    related_usp: str
    example_topics: list[str]
    color: str


class ContentTypeRow(BaseModel):
    format: str
    channels: list[str]
    frequency: str
    purpose: str


class WorkflowStep(BaseModel):
    step: int
    name: str
    description: str
    owner: str
    duration: str


class RepurposingOutput(BaseModel):
    format: str
    channel: str
    description: str


class ContentStrategyData(BaseModel):
    pillars: list[ContentPillar]
    type_matrix: list[ContentTypeRow]
    workflow: list[WorkflowStep]
    repurposing_source: str
    repurposing_outputs: list[RepurposingOutput]


# --- Calendar ---

class CalendarEntry(BaseModel):
    day_of_week: int
    channel: str
    channel_icon: str
    content_type: Literal["video", "blog", "social", "ad"]
    title: str
    id: str | None = None
    description: str | None = None
    pillar: str | None = None
    status: Literal["draft", "approved", "published"] | None = None
    is_manual_edit: bool | None = None
    ai_prompt_seed: str | None = None


class CalendarWeek(BaseModel):
    week_number: int
    label: str
    entries: list[CalendarEntry]


class ContentCountSummary(BaseModel):
    type: Literal["video", "blog", "social", "ad"]
    label: str
    count: int
    color: str


class CalendarData(BaseModel):
    weeks: list[CalendarWeek]
    monthly_summary: list[ContentCountSummary]


# --- AssetCollection ---

class AssetCard(BaseModel):
    id: str
    source: Literal["homepage", "naver_place", "blog", "social", "youtube"]
    source_label: str
    type: Literal["photo", "video", "text"]
    title: str
    description: str
    repurposing_suggestions: list[str]
    status: Literal["collected", "pending", "needs_creation"]


class YouTubeRepurposeItem(BaseModel):
    title: str
    views: int
    type: Literal["Short", "Long"]
    repurpose_as: list[str]


class AssetCollectionData(BaseModel):
    assets: list[AssetCard]
    youtube_repurpose: list[YouTubeRepurposeItem]


# --- Repurposing ---

class RepurposingProposalItem(BaseModel):
    source_video: YouTubeRepurposeItem
    outputs: list[RepurposingOutput]
    estimated_effort: Literal["low", "medium", "high"]
    priority: Literal["high", "medium", "low"]


# --- PlanOutput ---

class PlanOutput(BaseModel):
    brand_guide: BrandGuide
    channel_strategies: list[ChannelStrategyCard]
    content_strategy: ContentStrategyData
    calendar: CalendarData
    asset_collection: AssetCollectionData
    repurposing_proposals: list[RepurposingProposalItem] | None = None