95 lines
3.9 KiB
Python
95 lines
3.9 KiB
Python
"""mockup 7개 역분석 — 채널 규모별 3개월/12개월 target 성장률 공식."""
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def _round_clean(n: int) -> int:
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if n < 100: return n
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if n < 1000: return round(n / 100) * 100
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if n < 10_000: return round(n / 500) * 500
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if n < 100_000: return round(n / 1000) * 1000
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if n < 1_000_000: return round(n / 5000) * 5000
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return round(n / 50_000) * 50_000
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def _target_multiplier(current: int) -> tuple[float, float]:
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if current < 1_000: return (2.5, 9.0)
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if current < 5_000: return (1.7, 4.0)
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if current < 25_000: return (1.5, 2.5)
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if current < 50_000: return (1.3, 2.2)
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return (1.1, 1.9)
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def _follower_kpi(metric: str, val: int | None, unit: str = "명") -> dict | None:
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if not val: return None
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m3, m12 = _target_multiplier(val)
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return {
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"metric": metric,
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"current": f"{val:,}{unit}",
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"target_3_month": f"{_round_clean(int(val * m3)):,}{unit}",
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"target_12_month": f"{_round_clean(int(val * m12)):,}{unit}",
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}
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def _blog_frequency(posts: list) -> tuple[str, str, str] | None:
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"""RSS posts timestamp로 (current, target_3m, target_12m) 라벨 반환. target은 절대 downgrade 안 함."""
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from common.utils import parse_ts
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dts = sorted((d for d in (parse_ts(p.get("postDate")) for p in posts) if d), reverse=True)
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if len(dts) < 2: return None
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avg_gap = (dts[0] - dts[-1]).days / (len(dts) - 1)
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if avg_gap > 90: current = f"방치 ({dts[0].strftime('%Y-%m')})"
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elif avg_gap <= 1: current = f"주 {7 // max(int(avg_gap), 1)}회"
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elif avg_gap <= 3: current = "주 2~3회"
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elif avg_gap <= 14: current = "주 1~2회"
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elif avg_gap <= 30: current = f"월 {max(30 // int(avg_gap), 1)}회"
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else: current = "월 1회 미만"
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if avg_gap > 3: return current, "주 2회", "주 3회"
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if avg_gap > 2: return current, "주 3회", "주 5회"
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if avg_gap > 1: return current, "주 5회", "주 7회"
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return current, f"{current} 유지", f"{current} 유지"
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def build_kpi_dashboard(
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instagram: dict, facebook: dict, youtube: dict, gangnam_unni: dict, hospital: dict,
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naver_blog: dict | None = None,
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) -> list[dict]:
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ig_en = hospital.get("instagramEn") or {}
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fb_en = hospital.get("facebookEn") or {}
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tiktok = hospital.get("tiktok") or {}
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cafe = hospital.get("naverCafe") or {}
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kpis: list[dict] = []
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for k in [
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_follower_kpi("YouTube 구독자", youtube.get("subscribers")),
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_follower_kpi("Instagram KR 팔로워", instagram.get("followers")),
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_follower_kpi("Instagram EN 팔로워", ig_en.get("followers")),
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_follower_kpi("Facebook KR 팔로워", facebook.get("followers")),
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_follower_kpi("Facebook EN 팔로워", fb_en.get("followers")),
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_follower_kpi("TikTok 팔로워", tiktok.get("followers")),
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_follower_kpi("Naver Cafe 회원 수", cafe.get("memberCount")),
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]:
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if k: kpis.append(k)
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if naver_blog:
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freq = _blog_frequency(naver_blog.get("posts") or [])
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if freq:
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cur, t3, t12 = freq
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kpis.append({
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"metric": "네이버 블로그 포스팅 빈도",
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"current": cur,
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"target_3_month": t3,
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"target_12_month": t12,
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})
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gu_reviews = gangnam_unni.get("totalReviews")
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if gu_reviews:
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if gu_reviews < 1000: rm3, rm12 = 2.0, 6.0
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elif gu_reviews < 5000: rm3, rm12 = 1.10, 1.50
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else: rm3, rm12 = 1.07, 1.27
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kpis.append({
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"metric": "강남언니 리뷰",
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"current": f"{gu_reviews:,}개",
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"target_3_month": f"{_round_clean(int(gu_reviews * rm3)):,}개",
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"target_12_month": f"{_round_clean(int(gu_reviews * rm12)):,}개",
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})
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return kpis
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