diff --git a/src/components/icons/FilledIcons.tsx b/src/components/icons/FilledIcons.tsx
index a5c504b..f85be25 100644
--- a/src/components/icons/FilledIcons.tsx
+++ b/src/components/icons/FilledIcons.tsx
@@ -281,6 +281,26 @@ export function LinkExternalFilled({ size = 20, className = '' }: IconProps) {
  * HubSpot-style infinity loop with gradient shading.
  * Horizontal aspect ratio, scaled to match text cap-height.
  */
+export function DownloadFilled({ size = 20, className = '' }: IconProps) {
+  return (
+    <svg width={size} height={size} viewBox="0 0 24 24" fill="none" className={className}>
+      <rect x="3" y="16" width="18" height="5" rx="1.5" fill="currentColor" opacity="0.25" />
+      <path d="M12 3v10M8 10l4 4 4-4" stroke="currentColor" strokeWidth="2.2" strokeLinecap="round" strokeLinejoin="round" />
+    </svg>
+  );
+}
+
+export function RocketFilled({ size = 20, className = '' }: IconProps) {
+  return (
+    <svg width={size} height={size} viewBox="0 0 24 24" fill="none" className={className}>
+      <ellipse cx="12" cy="9" rx="5" ry="7" fill="currentColor" opacity="0.25" />
+      <path d="M12 2C9 2 6 5 6 9c0 3 1.5 5.5 3 7h6c1.5-1.5 3-4 3-7 0-4-3-7-6-7z" fill="currentColor" />
+      <path d="M9 16l-2 4h10l-2-4" fill="currentColor" opacity="0.4" />
+      <circle cx="12" cy="9" r="2" fill="white" opacity="0.7" />
+    </svg>
+  );
+}
+
 export function PrismFilled({ size = 20, className = '' }: IconProps) {
   const w = Math.round(size * 1.6);
   const h = size;
diff --git a/src/components/plan/AssetCollection.tsx b/src/components/plan/AssetCollection.tsx
index 040944e..f733e50 100644
--- a/src/components/plan/AssetCollection.tsx
+++ b/src/components/plan/AssetCollection.tsx
@@ -1,8 +1,13 @@
 import { useState } from 'react';
 import { motion } from 'motion/react';
-import { Youtube } from 'lucide-react';
+import { YoutubeFilled } from '../icons/FilledIcons';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
-import type { AssetCollectionData, AssetSource, AssetStatus, AssetType } from '../../types/plan';
+import AssetDetailModal from './AssetDetailModal';
+import type { AssetCollectionData, AssetCard, YouTubeRepurposeItem, AssetSource, AssetStatus, AssetType } from '../../types/plan';
+
+type ModalAsset =
+  | { kind: 'asset'; data: AssetCard }
+  | { kind: 'youtube'; data: YouTubeRepurposeItem };
 
 interface AssetCollectionProps {
   data: AssetCollectionData;
@@ -23,13 +28,13 @@ const sourceBadgeColors: Record<AssetSource, string> = {
   homepage: 'bg-slate-100 text-slate-700',
   naver_place: 'bg-[#F3F0FF] text-[#4A3A7C]',
   blog: 'bg-[#EFF0FF] text-[#3A3F7C]',
-  social: 'bg-pink-100 text-pink-700',
+  social: 'bg-[#FFF0F0] text-[#7C3A4B]',
   youtube: 'bg-[#FFF0F0] text-[#7C3A4B]',
 };
 
 const typeBadgeColors: Record<AssetType, string> = {
-  photo: 'bg-indigo-50 text-indigo-700',
-  video: 'bg-purple-50 text-purple-700',
+  photo: 'bg-[#EFF0FF] text-[#3A3F7C]',
+  video: 'bg-[#F3F0FF] text-[#4A3A7C]',
   text: 'bg-[#FFF6ED] text-[#7C5C3A]',
 };
 
@@ -47,6 +52,7 @@ function formatViews(views: number): string {
 
 export default function AssetCollection({ data }: AssetCollectionProps) {
   const [activeFilter, setActiveFilter] = useState<FilterKey>('all');
+  const [selectedAsset, setSelectedAsset] = useState<ModalAsset | null>(null);
 
   const filteredAssets =
     activeFilter === 'all'
@@ -83,7 +89,8 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
           return (
             <motion.div
               key={asset.id}
-              className="rounded-2xl border border-slate-100 bg-white shadow-sm p-5"
+              className="rounded-2xl border border-slate-100 bg-white shadow-sm p-5 cursor-pointer hover:shadow-[3px_4px_12px_rgba(0,0,0,0.06)] hover:border-[#D5CDF5] transition-all"
+              onClick={() => setSelectedAsset({ kind: 'asset', data: asset })}
               initial={{ opacity: 0, y: 20 }}
               whileInView={{ opacity: 1, y: 0 }}
               viewport={{ once: true }}
@@ -122,7 +129,7 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
                     {asset.repurposingSuggestions.map((suggestion, j) => (
                       <span
                         key={j}
-                        className="rounded-full bg-purple-50 text-purple-700 text-xs px-2 py-1"
+                        className="rounded-full bg-[#F3F0FF] text-[#4A3A7C] text-xs px-2 py-1"
                       >
                         {suggestion}
                       </span>
@@ -145,14 +152,15 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
             {data.youtubeRepurpose.map((video, i) => (
               <motion.div
                 key={video.title}
-                className="min-w-[280px] rounded-2xl border border-slate-100 bg-white shadow-sm p-5 shrink-0"
+                className="min-w-[280px] rounded-2xl border border-slate-100 bg-white shadow-sm p-5 shrink-0 cursor-pointer hover:shadow-[3px_4px_12px_rgba(0,0,0,0.06)] hover:border-[#D5CDF5] transition-all"
+                onClick={() => setSelectedAsset({ kind: 'youtube', data: video })}
                 initial={{ opacity: 0, x: 20 }}
                 whileInView={{ opacity: 1, x: 0 }}
                 viewport={{ once: true }}
                 transition={{ duration: 0.4, delay: i * 0.1 }}
               >
                 <div className="flex items-start gap-2 mb-3">
-                  <Youtube size={18} className="text-[#D4889A] shrink-0 mt-1" />
+                  <YoutubeFilled size={18} className="text-[#D4889A] shrink-0 mt-0.5" />
                   <h4 className="font-semibold text-sm text-[#0A1128]">{video.title}</h4>
                 </div>
                 <div className="flex items-center gap-2 mb-3">
@@ -162,7 +170,7 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
                   <span
                     className={`rounded-full px-3 py-1 text-xs font-medium ${
                       video.type === 'Short'
-                        ? 'bg-purple-50 text-purple-700'
+                        ? 'bg-[#F3F0FF] text-[#4A3A7C]'
                         : 'bg-[#EFF0FF] text-[#3A3F7C]'
                     }`}
                   >
@@ -176,7 +184,7 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
                   {video.repurposeAs.map((suggestion, j) => (
                     <span
                       key={j}
-                      className="rounded-full bg-purple-50 text-purple-700 text-xs px-2 py-1"
+                      className="rounded-full bg-[#F3F0FF] text-[#4A3A7C] text-xs px-2 py-1"
                     >
                       {suggestion}
                     </span>
@@ -187,6 +195,10 @@ export default function AssetCollection({ data }: AssetCollectionProps) {
           </div>
         </div>
       )}
+      <AssetDetailModal
+        asset={selectedAsset}
+        onClose={() => setSelectedAsset(null)}
+      />
     </SectionWrapper>
   );
 }
diff --git a/src/components/plan/AssetDetailModal.tsx b/src/components/plan/AssetDetailModal.tsx
new file mode 100644
index 0000000..015c338
--- /dev/null
+++ b/src/components/plan/AssetDetailModal.tsx
@@ -0,0 +1,217 @@
+import { useEffect } from 'react';
+import { motion, AnimatePresence } from 'motion/react';
+import {
+  YoutubeFilled,
+  GlobeFilled,
+  VideoFilled,
+  FileTextFilled,
+  ShareFilled,
+  RefreshFilled,
+  BoltFilled,
+} from '../icons/FilledIcons';
+import type { AssetCard, YouTubeRepurposeItem, AssetSource, AssetType, AssetStatus } from '../../types/plan';
+
+type ModalAsset =
+  | { kind: 'asset'; data: AssetCard }
+  | { kind: 'youtube'; data: YouTubeRepurposeItem };
+
+interface AssetDetailModalProps {
+  asset: ModalAsset | null;
+  onClose: () => void;
+}
+
+const sourceIcon: Record<AssetSource, typeof GlobeFilled> = {
+  homepage: GlobeFilled,
+  naver_place: GlobeFilled,
+  blog: FileTextFilled,
+  social: ShareFilled,
+  youtube: YoutubeFilled,
+};
+
+const typeLabels: Record<AssetType, string> = {
+  photo: '사진',
+  video: '영상',
+  text: '텍스트',
+};
+
+const statusConfig: Record<AssetStatus, { bg: string; text: string; border: string; label: string }> = {
+  collected:      { bg: 'bg-[#F3F0FF]', text: 'text-[#4A3A7C]', border: 'border-[#D5CDF5]', label: '수집 완료' },
+  pending:        { bg: 'bg-[#FFF6ED]', text: 'text-[#7C5C3A]', border: 'border-[#F5E0C5]', label: '수집 대기' },
+  needs_creation: { bg: 'bg-[#FFF0F0]', text: 'text-[#7C3A4B]', border: 'border-[#F5D5DC]', label: '제작 필요' },
+};
+
+function formatViews(views: number): string {
+  if (views >= 1_000_000) return `${(views / 1_000_000).toFixed(1)}M`;
+  if (views >= 1_000) return `${Math.round(views / 1_000)}K`;
+  return String(views);
+}
+
+export default function AssetDetailModal({ asset, onClose }: AssetDetailModalProps) {
+  // Close on Escape
+  useEffect(() => {
+    if (!asset) return;
+    const handler = (e: KeyboardEvent) => { if (e.key === 'Escape') onClose(); };
+    document.addEventListener('keydown', handler);
+    return () => document.removeEventListener('keydown', handler);
+  }, [asset, onClose]);
+
+  return (
+    <AnimatePresence>
+      {asset && (
+        <>
+          {/* Backdrop */}
+          <motion.div
+            className="fixed inset-0 z-50 bg-black/40 backdrop-blur-sm"
+            initial={{ opacity: 0 }}
+            animate={{ opacity: 1 }}
+            exit={{ opacity: 0 }}
+            onClick={onClose}
+          />
+
+          {/* Modal Panel */}
+          <motion.div
+            className="fixed inset-0 z-50 flex items-center justify-center p-4 pointer-events-none"
+            initial={{ opacity: 0, scale: 0.95, y: 16 }}
+            animate={{ opacity: 1, scale: 1, y: 0 }}
+            exit={{ opacity: 0, scale: 0.95, y: 8 }}
+            transition={{ duration: 0.22, ease: 'easeOut' }}
+          >
+            <div
+              className="bg-white rounded-3xl shadow-2xl w-full max-w-lg pointer-events-auto overflow-hidden"
+              onClick={(e) => e.stopPropagation()}
+            >
+              {/* Header bar */}
+              <div className="flex items-center justify-between px-6 pt-5 pb-4 border-b border-slate-100">
+                <div className="flex items-center gap-3">
+                  {asset.kind === 'asset' ? (
+                    <>
+                      {(() => {
+                        const Icon = sourceIcon[asset.data.source];
+                        const status = statusConfig[asset.data.status];
+                        return (
+                          <div className={`w-9 h-9 rounded-xl flex items-center justify-center ${status.bg} border ${status.border}`}>
+                            <Icon size={16} className={status.text} />
+                          </div>
+                        );
+                      })()}
+                      <div>
+                        <p className="font-bold text-[#0A1128] text-sm">{asset.data.title}</p>
+                        <p className="text-xs text-slate-500">{asset.data.sourceLabel} · {typeLabels[asset.data.type]}</p>
+                      </div>
+                    </>
+                  ) : (
+                    <>
+                      <div className="w-9 h-9 rounded-xl bg-[#FFF0F0] border border-[#F5D5DC] flex items-center justify-center">
+                        <YoutubeFilled size={16} className="text-[#D4889A]" />
+                      </div>
+                      <div>
+                        <p className="font-bold text-[#0A1128] text-sm">{asset.data.title}</p>
+                        <p className="text-xs text-slate-500">YouTube · {asset.data.type === 'Short' ? 'Shorts' : 'Long-form'} · {formatViews(asset.data.views)} views</p>
+                      </div>
+                    </>
+                  )}
+                </div>
+                <button
+                  onClick={onClose}
+                  className="w-8 h-8 rounded-full bg-slate-100 hover:bg-slate-200 flex items-center justify-center transition-colors"
+                >
+                  <svg className="w-4 h-4 text-slate-500" fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2}>
+                    <path strokeLinecap="round" strokeLinejoin="round" d="M6 18L18 6M6 6l12 12" />
+                  </svg>
+                </button>
+              </div>
+
+              {/* Body */}
+              <div className="px-6 py-5 space-y-5 max-h-[60vh] overflow-y-auto">
+                {asset.kind === 'asset' && (
+                  <>
+                    {/* Status + type badges */}
+                    <div className="flex flex-wrap gap-2">
+                      {(() => {
+                        const s = statusConfig[asset.data.status];
+                        return (
+                          <span className={`text-xs font-semibold px-3 py-1 rounded-full border ${s.bg} ${s.text} ${s.border}`}>
+                            {s.label}
+                          </span>
+                        );
+                      })()}
+                      <span className="text-xs font-medium px-3 py-1 rounded-full bg-slate-100 text-slate-600">
+                        {typeLabels[asset.data.type]}
+                      </span>
+                    </div>
+
+                    {/* Description */}
+                    <div>
+                      <p className="text-xs font-semibold text-slate-400 uppercase tracking-widest mb-1.5">설명</p>
+                      <p className="text-sm text-slate-700 leading-relaxed">{asset.data.description}</p>
+                    </div>
+
+                    {/* Repurposing suggestions */}
+                    {asset.data.repurposingSuggestions.length > 0 && (
+                      <div>
+                        <div className="flex items-center gap-2 mb-2">
+                          <RefreshFilled size={13} className="text-[#6C5CE7]" />
+                          <p className="text-xs font-semibold text-slate-400 uppercase tracking-widest">리퍼포징 제안</p>
+                        </div>
+                        <div className="flex flex-wrap gap-2">
+                          {asset.data.repurposingSuggestions.map((s, i) => (
+                            <span key={i} className="text-xs px-3 py-1.5 rounded-full bg-[#F3F0FF] text-[#4A3A7C] border border-[#D5CDF5]">
+                              {s}
+                            </span>
+                          ))}
+                        </div>
+                      </div>
+                    )}
+                  </>
+                )}
+
+                {asset.kind === 'youtube' && (
+                  <>
+                    {/* Stats */}
+                    <div className="flex gap-3">
+                      <div className="flex-1 rounded-xl bg-slate-50 border border-slate-100 p-3 text-center">
+                        <p className="text-xl font-bold text-[#0A1128]">{formatViews(asset.data.views)}</p>
+                        <p className="text-xs text-slate-500 mt-0.5">조회수</p>
+                      </div>
+                      <div className="flex-1 rounded-xl bg-[#F3F0FF] border border-[#D5CDF5] p-3 text-center">
+                        <p className="text-xl font-bold text-[#4A3A7C]">{asset.data.type === 'Short' ? 'Shorts' : 'Long'}</p>
+                        <p className="text-xs text-[#6C5CE7] mt-0.5">포맷</p>
+                      </div>
+                    </div>
+
+                    {/* Repurpose targets */}
+                    {asset.data.repurposeAs.length > 0 && (
+                      <div>
+                        <div className="flex items-center gap-2 mb-2">
+                          <BoltFilled size={13} className="text-[#6C5CE7]" />
+                          <p className="text-xs font-semibold text-slate-400 uppercase tracking-widest">리퍼포징 타겟</p>
+                        </div>
+                        <div className="flex flex-wrap gap-2">
+                          {asset.data.repurposeAs.map((s, i) => (
+                            <span key={i} className="text-xs px-3 py-1.5 rounded-full bg-[#F3F0FF] text-[#4A3A7C] border border-[#D5CDF5]">
+                              {s}
+                            </span>
+                          ))}
+                        </div>
+                      </div>
+                    )}
+                  </>
+                )}
+              </div>
+
+              {/* Footer CTA */}
+              <div className="px-6 pb-5 pt-3 border-t border-slate-50">
+                <button
+                  onClick={onClose}
+                  className="w-full py-2.5 rounded-xl bg-gradient-to-r from-[#4F1DA1] to-[#021341] text-white text-sm font-semibold hover:opacity-90 transition-opacity"
+                >
+                  제작 파이프라인에 추가
+                </button>
+              </div>
+            </div>
+          </motion.div>
+        </>
+      )}
+    </AnimatePresence>
+  );
+}
diff --git a/src/components/plan/BrandingGuide.tsx b/src/components/plan/BrandingGuide.tsx
index 8539901..db15609 100644
--- a/src/components/plan/BrandingGuide.tsx
+++ b/src/components/plan/BrandingGuide.tsx
@@ -1,19 +1,19 @@
-import { useState, type ComponentType } from 'react';
+import { useState, useRef, useEffect, type ComponentType } from 'react';
 import { motion } from 'motion/react';
+import { ArrowRight } from 'lucide-react';
 import {
-  Youtube,
-  Instagram,
-  Facebook,
-  Globe,
-  Video,
-  MessageSquare,
-  CheckCircle2,
-  XCircle,
-  AlertCircle,
-  ArrowRight,
-} from 'lucide-react';
+  YoutubeFilled,
+  InstagramFilled,
+  FacebookFilled,
+  GlobeFilled,
+  VideoFilled,
+  MessageFilled,
+  CheckFilled,
+  CrossFilled,
+  WarningFilled,
+} from '../icons/FilledIcons';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
-import type { BrandGuide } from '../../types/plan';
+import type { BrandGuide, ColorSwatch } from '../../types/plan';
 import type { BrandInconsistency } from '../../types/report';
 
 interface BrandingGuideProps {
@@ -30,16 +30,16 @@ const tabItems = [
 type TabKey = (typeof tabItems)[number]['key'];
 
 const channelIconMap: Record<string, ComponentType<{ size?: number; className?: string }>> = {
-  youtube: Youtube,
-  instagram: Instagram,
-  facebook: Facebook,
-  globe: Globe,
-  video: Video,
-  messagesquare: MessageSquare,
+  youtube: YoutubeFilled,
+  instagram: InstagramFilled,
+  facebook: FacebookFilled,
+  globe: GlobeFilled,
+  video: VideoFilled,
+  messagesquare: MessageFilled,
 };
 
 function getChannelIcon(icon: string) {
-  return channelIconMap[icon.toLowerCase()] ?? Globe;
+  return channelIconMap[icon.toLowerCase()] ?? GlobeFilled;
 }
 
 const statusColor: Record<string, string> = {
@@ -54,8 +54,107 @@ const statusLabel: Record<string, string> = {
   missing: 'Missing',
 };
 
+/* ─── Color Swatch Editor Popover ─── */
+function ColorSwatchCard({ swatch, onUpdate }: { swatch: ColorSwatch; onUpdate: (newHex: string) => void }) {
+  const [open, setOpen] = useState(false);
+  const [hexInput, setHexInput] = useState(swatch.hex);
+  const popoverRef = useRef<HTMLDivElement>(null);
+  const colorInputRef = useRef<HTMLInputElement>(null);
+
+  // Close on outside click
+  useEffect(() => {
+    if (!open) return;
+    function handleClick(e: MouseEvent) {
+      if (popoverRef.current && !popoverRef.current.contains(e.target as Node)) {
+        setOpen(false);
+      }
+    }
+    document.addEventListener('mousedown', handleClick);
+    return () => document.removeEventListener('mousedown', handleClick);
+  }, [open]);
+
+  // Sync hex input when swatch changes externally
+  useEffect(() => { setHexInput(swatch.hex); }, [swatch.hex]);
+
+  const applyHex = (value: string) => {
+    const normalized = value.startsWith('#') ? value : `#${value}`;
+    if (/^#[0-9A-Fa-f]{6}$/.test(normalized)) {
+      onUpdate(normalized.toUpperCase());
+      setHexInput(normalized.toUpperCase());
+    }
+  };
+
+  return (
+    <div ref={popoverRef} className="relative rounded-2xl border border-slate-100 overflow-visible shadow-[3px_4px_12px_rgba(0,0,0,0.06)]">
+      {/* Swatch — click to open */}
+      <button
+        className="w-full h-20 rounded-t-2xl cursor-pointer group relative overflow-hidden"
+        style={{ backgroundColor: swatch.hex }}
+        onClick={() => { setOpen((p) => !p); setHexInput(swatch.hex); }}
+        title="색상 편집"
+      >
+        <div className="absolute inset-0 bg-black/0 group-hover:bg-black/10 transition-colors flex items-center justify-center">
+          <svg className="w-5 h-5 text-white opacity-0 group-hover:opacity-80 transition-opacity drop-shadow" fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2}>
+            <path strokeLinecap="round" strokeLinejoin="round" d="M15.232 5.232l3.536 3.536M9 11l6-6 3 3-6 6H9v-3z" />
+          </svg>
+        </div>
+      </button>
+
+      <div className="p-3">
+        <p className="font-mono text-sm text-slate-700">{swatch.hex}</p>
+        <p className="font-medium text-sm text-[#0A1128]">{swatch.name}</p>
+        <p className="text-xs text-slate-500">{swatch.usage}</p>
+      </div>
+
+      {/* Edit Popover */}
+      {open && (
+        <div className="absolute top-full left-0 mt-2 z-50 bg-white rounded-2xl shadow-[4px_6px_16px_rgba(0,0,0,0.12)] border border-slate-100 p-4 w-52">
+          {/* Native color wheel */}
+          <div className="flex items-center gap-3 mb-3">
+            <input
+              ref={colorInputRef}
+              type="color"
+              value={swatch.hex}
+              onChange={(e) => { onUpdate(e.target.value.toUpperCase()); setHexInput(e.target.value.toUpperCase()); }}
+              className="w-10 h-10 rounded-xl border border-slate-200 cursor-pointer p-0.5"
+            />
+            <span className="text-xs text-slate-500">색상 선택</span>
+          </div>
+
+          {/* Hex input */}
+          <div className="flex items-center gap-2">
+            <span className="text-xs font-mono text-slate-400">#</span>
+            <input
+              type="text"
+              value={hexInput.replace('#', '')}
+              onChange={(e) => setHexInput(`#${e.target.value}`)}
+              onBlur={(e) => applyHex(e.target.value)}
+              onKeyDown={(e) => { if (e.key === 'Enter') applyHex(hexInput); }}
+              maxLength={6}
+              placeholder="6C5CE7"
+              className="flex-1 font-mono text-sm border border-slate-200 rounded-lg px-2 py-1.5 text-[#0A1128] focus:outline-none focus:ring-2 focus:ring-[#6C5CE7]/30 focus:border-[#6C5CE7]"
+            />
+          </div>
+          <button
+            onClick={() => setOpen(false)}
+            className="mt-3 w-full text-xs py-1.5 rounded-xl bg-[#F3F0FF] text-[#4A3A7C] font-medium hover:bg-[#EBE6FF] transition-colors"
+          >
+            완료
+          </button>
+        </div>
+      )}
+    </div>
+  );
+}
+
 /* ─── Visual Identity Tab ─── */
 function VisualIdentityTab({ data }: { data: BrandGuide }) {
+  const [colors, setColors] = useState<ColorSwatch[]>(data.colors);
+
+  const handleColorUpdate = (idx: number, newHex: string) => {
+    setColors((prev) => prev.map((c, i) => i === idx ? { ...c, hex: newHex } : c));
+  };
+
   return (
     <motion.div
       initial={{ opacity: 0, y: 20 }}
@@ -67,18 +166,12 @@ function VisualIdentityTab({ data }: { data: BrandGuide }) {
       <div>
         <h3 className="font-serif font-bold text-2xl text-[#0A1128] mb-4">Color Palette</h3>
         <div className="grid grid-cols-2 md:grid-cols-5 gap-4">
-          {data.colors.map((swatch) => (
-            <div
-              key={swatch.hex}
-              className="rounded-2xl border border-slate-100 overflow-hidden"
-            >
-              <div className="h-20" style={{ backgroundColor: swatch.hex }} />
-              <div className="p-3">
-                <p className="font-mono text-sm text-slate-700">{swatch.hex}</p>
-                <p className="font-medium text-sm text-[#0A1128]">{swatch.name}</p>
-                <p className="text-xs text-slate-500">{swatch.usage}</p>
-              </div>
-            </div>
+          {colors.map((swatch: ColorSwatch, idx: number) => (
+            <ColorSwatchCard
+              key={swatch.hex + idx}
+              swatch={swatch}
+              onUpdate={(newHex) => handleColorUpdate(idx, newHex)}
+            />
           ))}
         </div>
       </div>
@@ -114,32 +207,57 @@ function VisualIdentityTab({ data }: { data: BrandGuide }) {
         </div>
       </div>
 
-      {/* Logo Rules */}
+      {/* Logo Rules — DO / DON'T split columns */}
       <div>
         <h3 className="font-serif font-bold text-2xl text-[#0A1128] mb-4">Logo Rules</h3>
-        <div className="grid grid-cols-1 md:grid-cols-2 gap-4">
-          {data.logoRules.map((rule) => (
-            <div
-              key={rule.rule}
-              className={`rounded-2xl p-5 ${
-                rule.correct
-                  ? 'border-2 border-[#D5CDF5] bg-[#F3F0FF]/30'
-                  : 'border-2 border-[#F5D5DC] bg-[#FFF0F0]/30'
-              }`}
-            >
-              <div className="flex items-start gap-3">
-                {rule.correct ? (
-                  <CheckCircle2 size={20} className="text-[#9B8AD4] shrink-0 mt-1" />
-                ) : (
-                  <XCircle size={20} className="text-[#D4889A] shrink-0 mt-1" />
-                )}
-                <div>
-                  <p className="font-semibold text-[#0A1128]">{rule.rule}</p>
-                  <p className="text-sm text-slate-600 mt-1">{rule.description}</p>
-                </div>
-              </div>
+        <div className="grid grid-cols-1 md:grid-cols-2 gap-6">
+          {/* DO Column */}
+          <div>
+            <div className="flex items-center gap-2 mb-3">
+              <CheckFilled size={18} className="text-[#9B8AD4]" />
+              <span className="font-semibold text-[#4A3A7C] text-sm uppercase tracking-widest">DO</span>
             </div>
-          ))}
+            <div className="space-y-3">
+              {data.logoRules.filter((r) => r.correct).map((rule) => (
+                <div
+                  key={rule.rule}
+                  className="rounded-2xl p-4 border-2 border-[#D5CDF5] bg-[#F3F0FF]/40"
+                >
+                  <div className="flex items-start gap-3">
+                    <CheckFilled size={16} className="text-[#9B8AD4] shrink-0 mt-0.5" />
+                    <div>
+                      <p className="font-semibold text-[#0A1128] text-sm">{rule.rule}</p>
+                      <p className="text-xs text-slate-600 mt-1">{rule.description}</p>
+                    </div>
+                  </div>
+                </div>
+              ))}
+            </div>
+          </div>
+
+          {/* DON'T Column */}
+          <div>
+            <div className="flex items-center gap-2 mb-3">
+              <CrossFilled size={18} className="text-[#D4889A]" />
+              <span className="font-semibold text-[#7C3A4B] text-sm uppercase tracking-widest">DON&apos;T</span>
+            </div>
+            <div className="space-y-3">
+              {data.logoRules.filter((r) => !r.correct).map((rule) => (
+                <div
+                  key={rule.rule}
+                  className="rounded-2xl p-4 border-2 border-[#F5D5DC] bg-[#FFF0F0]/40"
+                >
+                  <div className="flex items-start gap-3">
+                    <CrossFilled size={16} className="text-[#D4889A] shrink-0 mt-0.5" />
+                    <div>
+                      <p className="font-semibold text-[#0A1128] text-sm">{rule.rule}</p>
+                      <p className="text-xs text-slate-600 mt-1">{rule.description}</p>
+                    </div>
+                  </div>
+                </div>
+              ))}
+            </div>
+          </div>
         </div>
       </div>
     </motion.div>
@@ -184,7 +302,7 @@ function ToneVoiceTab({ tone }: { tone: BrandGuide['toneOfVoice'] }) {
       <div className="grid grid-cols-1 md:grid-cols-2 gap-6">
         <div>
           <h4 className="font-semibold text-[#4A3A7C] mb-3 flex items-center gap-2">
-            <CheckCircle2 size={16} /> DO
+            <CheckFilled size={16} className="text-[#9B8AD4]" /> DO
           </h4>
           <div className="space-y-3">
             {tone.doExamples.map((example, i) => (
@@ -199,7 +317,7 @@ function ToneVoiceTab({ tone }: { tone: BrandGuide['toneOfVoice'] }) {
         </div>
         <div>
           <h4 className="font-semibold text-[#7C3A4B] mb-3 flex items-center gap-2">
-            <XCircle size={16} /> DON&apos;T
+            <CrossFilled size={16} className="text-[#D4889A]" /> DON&apos;T
           </h4>
           <div className="space-y-3">
             {tone.dontExamples.map((example, i) => (
@@ -335,9 +453,9 @@ function BrandConsistencyTab({ inconsistencies }: { inconsistencies: BrandIncons
                       </span>
                       <span className="ml-3">
                         {v.isCorrect ? (
-                          <CheckCircle2 size={15} className="text-[#9B8AD4]" />
+                          <CheckFilled size={15} className="text-[#9B8AD4]" />
                         ) : (
-                          <XCircle size={15} className="text-[#D4889A]" />
+                          <CrossFilled size={15} className="text-[#D4889A]" />
                         )}
                       </span>
                     </div>
@@ -346,8 +464,8 @@ function BrandConsistencyTab({ inconsistencies }: { inconsistencies: BrandIncons
 
                 {/* Impact */}
                 <div className="rounded-xl bg-[#FFF6ED] border border-[#F5E0C5] p-4 mb-3">
-                  <p className="text-xs font-semibold text-[#7C5C3A] uppercase tracking-wide mb-1">
-                    <AlertCircle size={12} className="inline mr-1" />
+                  <p className="text-xs font-semibold text-[#7C5C3A] uppercase tracking-wide mb-1 flex items-center gap-1">
+                    <WarningFilled size={12} className="text-[#D4A872]" />
                     Impact
                   </p>
                   <p className="text-sm text-[#7C5C3A]">{item.impact}</p>
@@ -355,8 +473,8 @@ function BrandConsistencyTab({ inconsistencies }: { inconsistencies: BrandIncons
 
                 {/* Recommendation */}
                 <div className="rounded-xl bg-[#F3F0FF] border border-[#D5CDF5] p-4">
-                  <p className="text-xs font-semibold text-[#4A3A7C] uppercase tracking-wide mb-1">
-                    <CheckCircle2 size={12} className="inline mr-1" />
+                  <p className="text-xs font-semibold text-[#4A3A7C] uppercase tracking-wide mb-1 flex items-center gap-1">
+                    <CheckFilled size={12} className="text-[#9B8AD4]" />
                     Recommendation
                   </p>
                   <p className="text-sm text-[#4A3A7C]">{item.recommendation}</p>
diff --git a/src/components/plan/ContentCalendar.tsx b/src/components/plan/ContentCalendar.tsx
index 675469d..13edf27 100644
--- a/src/components/plan/ContentCalendar.tsx
+++ b/src/components/plan/ContentCalendar.tsx
@@ -1,10 +1,18 @@
-import { useState, useCallback } from 'react';
+import React, { useState, useCallback } from 'react';
+import { exportCalendarToICS } from '../../lib/calendarExport';
 import { motion } from 'motion/react';
 import {
   VideoFilled,
   FileTextFilled,
   ShareFilled,
   MegaphoneFilled,
+  YoutubeFilled,
+  InstagramFilled,
+  FacebookFilled,
+  GlobeFilled,
+  TiktokFilled,
+  MessageFilled,
+  CalendarFilled,
 } from '../icons/FilledIcons';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
 import EditEntryModal from './EditEntryModal';
@@ -37,21 +45,24 @@ const contentTypeIcons: Record<ContentCategory, typeof VideoFilled> = {
   ad: MegaphoneFilled,
 };
 
-const channelEmojiMap: Record<string, string> = {
-  youtube: '▶',
-  instagram: '◎',
-  facebook: 'f',
-  blog: '✎',
-  globe: '◉',
-  star: '★',
-  map: '◇',
-  video: '▷',
+// FilledIcon map for channel identification in calendar entries
+const channelIconMap: Record<string, typeof VideoFilled> = {
+  youtube: YoutubeFilled,
+  instagram: InstagramFilled,
+  facebook: FacebookFilled,
+  blog: FileTextFilled,
+  globe: GlobeFilled,
+  video: TiktokFilled,
+  star: GlobeFilled,
+  map: GlobeFilled,
+  messagesquare: MessageFilled,
 };
 
+// Semantic status colors (no raw green/red per design system)
 const statusDotColors: Record<string, string> = {
-  draft: 'bg-slate-300',
-  approved: 'bg-purple-400',
-  published: 'bg-green-400',
+  draft: 'bg-slate-400',
+  approved: 'bg-[#9B8AD4]',
+  published: 'bg-[#7A84D4]',
 };
 
 const dayHeaders = ['월', '화', '수', '목', '금', '토', '일'];
@@ -59,30 +70,106 @@ const dayHeaders = ['월', '화', '수', '목', '금', '토', '일'];
 export default function ContentCalendar({ data, planId, onEntryUpdate }: ContentCalendarProps) {
   const [weeks, setWeeks] = useState(data.weeks);
   const [editingEntry, setEditingEntry] = useState<CalendarEntry | null>(null);
+  const [creatingForWeek, setCreatingForWeek] = useState<number | null>(null);
   const [filterType, setFilterType] = useState<ContentCategory | null>(null);
   const [viewMode, setViewMode] = useState<'weekly' | 'monthly'>('weekly');
+  // DnD state: track which entry is being dragged and from which week
+  const [draggedEntry, setDraggedEntry] = useState<{ entry: CalendarEntry; weekNumber: number } | null>(null);
+  const [dropTargetDay, setDropTargetDay] = useState<{ weekNumber: number; dayIdx: number } | null>(null);
 
   const handleEntryClick = useCallback((entry: CalendarEntry) => {
+    setCreatingForWeek(null);
     setEditingEntry(entry);
   }, []);
 
-  const handleSave = useCallback((updated: CalendarEntry) => {
+  // Open modal in create mode for a given week
+  const handleAddEntry = useCallback((weekNumber: number) => {
+    setCreatingForWeek(weekNumber);
+    setEditingEntry({
+      id: '__new__',
+      dayOfWeek: 0,
+      channel: 'YouTube',
+      channelIcon: 'youtube',
+      contentType: 'video',
+      title: '',
+      status: 'draft',
+    });
+  }, []);
+
+  // Drag handlers — move an entry to a different day within the same week
+  const handleDragStart = useCallback((entry: CalendarEntry, weekNumber: number) => {
+    setDraggedEntry({ entry, weekNumber });
+  }, []);
+
+  const handleDragOver = useCallback((e: React.DragEvent<HTMLDivElement>, weekNumber: number, dayIdx: number) => {
+    e.preventDefault(); // required to allow drop
+    setDropTargetDay({ weekNumber, dayIdx });
+  }, []);
+
+  const handleDragLeave = useCallback(() => {
+    setDropTargetDay(null);
+  }, []);
+
+  const handleDrop = useCallback((weekNumber: number, dayIdx: number) => {
+    if (!draggedEntry || draggedEntry.weekNumber !== weekNumber) return;
     setWeeks((prev) =>
-      prev.map((week) => ({
-        ...week,
-        entries: week.entries.map((e) =>
-          (e.id && e.id === updated.id) ? updated : e
-        ),
-      }))
+      prev.map((week) =>
+        week.weekNumber === weekNumber
+          ? {
+              ...week,
+              entries: week.entries.map((e) =>
+                e.id && e.id === draggedEntry.entry.id
+                  ? { ...e, dayOfWeek: dayIdx, isManualEdit: true }
+                  : e
+              ),
+            }
+          : week
+      )
     );
-    if (onEntryUpdate && updated.id) {
-      onEntryUpdate(updated.id, updated);
+    setDraggedEntry(null);
+    setDropTargetDay(null);
+  }, [draggedEntry]);
+
+  const handleDragEnd = useCallback(() => {
+    setDraggedEntry(null);
+    setDropTargetDay(null);
+  }, []);
+
+  const handleSave = useCallback((updated: CalendarEntry) => {
+    if (updated.id === '__new__' && creatingForWeek !== null) {
+      // Create mode: append new entry with a generated id
+      const newEntry: CalendarEntry = {
+        ...updated,
+        id: `entry-${Date.now()}-${Math.random().toString(36).slice(2, 6)}`,
+      };
+      setWeeks((prev) =>
+        prev.map((week) =>
+          week.weekNumber === creatingForWeek
+            ? { ...week, entries: [...week.entries, newEntry] }
+            : week
+        )
+      );
+      setCreatingForWeek(null);
+    } else {
+      // Edit mode: update existing entry by id
+      setWeeks((prev) =>
+        prev.map((week) => ({
+          ...week,
+          entries: week.entries.map((e) =>
+            e.id && e.id === updated.id ? updated : e
+          ),
+        }))
+      );
+      if (onEntryUpdate && updated.id) {
+        onEntryUpdate(updated.id, updated);
+      }
     }
     setEditingEntry(null);
-  }, [onEntryUpdate]);
+  }, [onEntryUpdate, creatingForWeek]);
 
   const handleClose = useCallback(() => {
     setEditingEntry(null);
+    setCreatingForWeek(null);
   }, []);
 
   const toggleFilter = (type: ContentCategory) => {
@@ -129,24 +216,26 @@ export default function ContentCalendar({ data, planId, onEntryUpdate }: Content
     );
   };
 
-  const renderEntry = (entry: CalendarEntry, entryIdx: number) => {
+  const renderEntry = (entry: CalendarEntry, entryIdx: number, weekNumber?: number) => {
     const colors = contentTypeColors[entry.contentType];
-    const Icon = contentTypeIcons[entry.contentType];
-    const channelSymbol = channelEmojiMap[entry.channelIcon] || '·';
-    const statusDot = statusDotColors[entry.status || 'draft'];
+    const ContentIcon = contentTypeIcons[entry.contentType];
+    const ChannelIcon = channelIconMap[entry.channelIcon] ?? GlobeFilled;
+    const statusDot = statusDotColors[entry.status ?? 'draft'];
+    const isDragging = draggedEntry?.entry.id === entry.id;
 
     return (
       <div
-        key={entry.id || entryIdx}
-        className={`${colors.entry} border rounded-lg p-1.5 mb-1 last:mb-0 cursor-pointer hover:ring-2 hover:ring-purple-200 transition-all group relative`}
+        key={entry.id ?? entryIdx}
+        className={`${colors.entry} border rounded-lg p-1.5 mb-1 last:mb-0 cursor-grab active:cursor-grabbing hover:ring-2 hover:ring-purple-200 transition-all group relative ${isDragging ? 'opacity-40' : ''}`}
+        draggable={weekNumber !== undefined}
+        onDragStart={weekNumber !== undefined ? () => handleDragStart(entry, weekNumber) : undefined}
+        onDragEnd={weekNumber !== undefined ? handleDragEnd : undefined}
         onClick={() => handleEntryClick(entry)}
       >
         <div className="flex items-center gap-1 mb-0.5">
           <span className={`w-1.5 h-1.5 rounded-full ${statusDot} flex-shrink-0`} />
-          <span className={`text-[9px] font-bold ${colors.text} leading-none`}>
-            {channelSymbol}
-          </span>
-          <Icon size={10} className={colors.text} />
+          <ChannelIcon size={10} className={colors.text} />
+          <ContentIcon size={10} className={`${colors.text} opacity-60`} />
         </div>
         <p className="text-[11px] text-slate-700 leading-tight line-clamp-2">
           {entry.title}
@@ -167,16 +256,16 @@ export default function ContentCalendar({ data, planId, onEntryUpdate }: Content
       subtitle="콘텐츠 캘린더 (월간)"
       dark
     >
-      {/* Toolbar: View Toggle + Filters */}
-      <div className="flex items-center justify-between mb-4 flex-wrap gap-2" data-no-print>
-        {/* View toggle */}
-        <div className="flex bg-slate-100 rounded-xl p-0.5">
+      {/* Toolbar: View Toggle + Status Legend */}
+      <div className="flex items-center justify-between mb-6 flex-wrap gap-2" data-no-print>
+        {/* View toggle — styled for dark section bg */}
+        <div className="flex bg-white/10 rounded-xl p-0.5">
           <button
             onClick={() => setViewMode('weekly')}
             className={`px-3 py-1.5 text-xs font-medium rounded-lg transition-all ${
               viewMode === 'weekly'
-                ? 'bg-white text-[#0A1128] shadow-sm'
-                : 'text-slate-500 hover:text-slate-700'
+                ? 'bg-white/20 text-white shadow-sm'
+                : 'text-white/50 hover:text-white/80'
             }`}
           >
             주간
@@ -185,51 +274,72 @@ export default function ContentCalendar({ data, planId, onEntryUpdate }: Content
             onClick={() => setViewMode('monthly')}
             className={`px-3 py-1.5 text-xs font-medium rounded-lg transition-all ${
               viewMode === 'monthly'
-                ? 'bg-white text-[#0A1128] shadow-sm'
-                : 'text-slate-500 hover:text-slate-700'
+                ? 'bg-white/20 text-white shadow-sm'
+                : 'text-white/50 hover:text-white/80'
             }`}
           >
             월간
           </button>
         </div>
 
-        {/* Status legend */}
-        <div className="flex gap-3 text-[10px] text-slate-400">
-          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-slate-300" />초안</span>
-          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-purple-400" />승인</span>
-          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-green-400" />게시됨</span>
+        {/* iCal Export Button */}
+        <button
+          onClick={() => exportCalendarToICS(weeks)}
+          className="flex items-center gap-1.5 px-3 py-1.5 rounded-xl bg-white/10 hover:bg-white/20 text-white/70 hover:text-white text-xs font-medium transition-all"
+          data-no-print
+        >
+          <CalendarFilled size={12} />
+          캘린더 내보내기
+        </button>
+
+        {/* Status legend with design-system colors */}
+        <div className="flex gap-3 text-[10px] text-white/50">
+          <span className="flex items-center gap-1">
+            <span className="w-1.5 h-1.5 rounded-full bg-slate-400" />초안
+          </span>
+          <span className="flex items-center gap-1">
+            <span className="w-1.5 h-1.5 rounded-full bg-[#9B8AD4]" />승인
+          </span>
+          <span className="flex items-center gap-1">
+            <span className="w-1.5 h-1.5 rounded-full bg-[#7A84D4]" />게시됨
+          </span>
         </div>
       </div>
 
-      {/* Monthly Summary */}
-      <div className="flex flex-wrap gap-4 mb-8">
-        {data.monthlySummary.map((item) => {
+      {/* Monthly Summary — compact counter pills (click to filter) */}
+      <div className="flex flex-wrap gap-3 mb-8">
+        {data.monthlySummary.map((item, i) => {
           const colors = contentTypeColors[item.type];
+          const Icon = contentTypeIcons[item.type];
           const isActive = filterType === item.type;
           return (
-            <motion.div
+            <motion.button
               key={item.type}
-              className={`flex-1 min-w-[140px] rounded-2xl border p-4 cursor-pointer transition-all ${colors.bg} ${colors.border} ${colors.shadow} ${
-                isActive ? 'ring-2 ring-purple-400 ring-offset-1' : ''
+              className={`flex items-center gap-3 px-5 py-3 rounded-2xl border cursor-pointer transition-all ${colors.bg} ${colors.border} ${colors.shadow} ${
+                isActive ? 'ring-2 ring-white/40 ring-offset-2 ring-offset-transparent' : ''
               } ${filterType && !isActive ? 'opacity-40' : ''}`}
+              onClick={() => toggleFilter(item.type)}
               initial={{ opacity: 0, y: 10 }}
               whileInView={{ opacity: 1, y: 0 }}
               viewport={{ once: true }}
-              transition={{ duration: 0.3 }}
-              onClick={() => toggleFilter(item.type)}
-              data-no-print={undefined}
+              transition={{ duration: 0.3, delay: i * 0.07 }}
             >
-              <div className="flex items-center gap-2 mb-2">
-                <span
-                  className="w-3 h-3 rounded-full"
-                  style={{ backgroundColor: item.color }}
-                />
-                <span className={`text-sm font-medium ${colors.text}`}>{item.label}</span>
+              <Icon size={16} className={`${colors.text} opacity-70`} />
+              <div className="flex flex-col items-start">
+                <span className={`text-2xl font-bold leading-none ${colors.text}`}>{item.count}</span>
+                <span className={`text-xs font-medium ${colors.text} opacity-70 mt-0.5`}>{item.label}</span>
               </div>
-              <span className={`text-2xl font-bold ${colors.text}`}>{item.count}</span>
-            </motion.div>
+            </motion.button>
           );
         })}
+        {filterType && (
+          <button
+            onClick={() => setFilterType(null)}
+            className="text-xs text-white/40 hover:text-white/70 px-3 self-center transition-colors"
+          >
+            × 해제
+          </button>
+        )}
       </div>
 
       {/* Calendar Content */}
@@ -268,51 +378,42 @@ export default function ContentCalendar({ data, planId, onEntryUpdate }: Content
                   </div>
                 ))}
 
-                {dayCells.map((entries, dayIdx) => (
-                  <div
-                    key={dayIdx}
-                    className={`min-h-[80px] rounded-xl p-1.5 ${
-                      entries.length > 0
-                        ? 'bg-slate-50/50 border border-slate-100'
-                        : 'border border-dashed border-slate-200/60'
-                    }`}
-                  >
-                    {entries.map((entry, entryIdx) => renderEntry(entry, entryIdx))}
-                  </div>
-                ))}
+                {dayCells.map((entries, dayIdx) => {
+                  const isDropTarget = dropTargetDay?.weekNumber === week.weekNumber && dropTargetDay?.dayIdx === dayIdx;
+                  return (
+                    <div
+                      key={dayIdx}
+                      className={`min-h-[80px] rounded-xl p-1.5 transition-all ${
+                        entries.length > 0
+                          ? 'bg-slate-50/50 border border-slate-100'
+                          : 'border border-dashed border-slate-200/60'
+                      } ${isDropTarget ? 'ring-2 ring-[#6C5CE7]/40 bg-[#F3F0FF]/20 border-[#D5CDF5]' : ''}`}
+                      onDragOver={(e) => handleDragOver(e, week.weekNumber, dayIdx)}
+                      onDragLeave={handleDragLeave}
+                      onDrop={() => handleDrop(week.weekNumber, dayIdx)}
+                    >
+                      {entries.map((entry, entryIdx) => renderEntry(entry, entryIdx, week.weekNumber))}
+                    </div>
+                  );
+                })}
               </div>
+
+              {/* Add Entry Button */}
+              <button
+                onClick={() => handleAddEntry(week.weekNumber)}
+                className="mt-3 w-full flex items-center justify-center gap-1.5 py-2 rounded-xl border border-dashed border-slate-200 text-xs text-slate-400 hover:text-slate-600 hover:border-slate-300 hover:bg-slate-50/50 transition-all"
+                data-no-print
+              >
+                <svg className="w-3.5 h-3.5" fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2.5}>
+                  <path strokeLinecap="round" strokeLinejoin="round" d="M12 5v14M5 12h14" />
+                </svg>
+                콘텐츠 추가
+              </button>
             </motion.div>
           );
         })
       )}
 
-      {/* Color Legend (clickable filter) */}
-      <div className="flex flex-wrap gap-3 mt-4">
-        {(Object.keys(contentTypeColors) as ContentCategory[]).map((type) => {
-          const colors = contentTypeColors[type];
-          const isActive = filterType === type;
-          return (
-            <button
-              key={type}
-              onClick={() => toggleFilter(type)}
-              className={`${colors.bg} ${colors.text} border ${colors.border} rounded-full px-3 py-1 text-xs font-medium ${colors.shadow} transition-all ${
-                isActive ? 'ring-2 ring-purple-300' : ''
-              } ${filterType && !isActive ? 'opacity-40' : ''}`}
-            >
-              {contentTypeLabels[type]}
-            </button>
-          );
-        })}
-        {filterType && (
-          <button
-            onClick={() => setFilterType(null)}
-            className="text-xs text-slate-400 hover:text-slate-600 px-2 py-1 transition-colors"
-          >
-            필터 해제
-          </button>
-        )}
-      </div>
-
       {/* Edit Modal */}
       {editingEntry && (
         <EditEntryModal
diff --git a/src/components/plan/ContentStrategy.tsx b/src/components/plan/ContentStrategy.tsx
index bfb9e82..e7fc14e 100644
--- a/src/components/plan/ContentStrategy.tsx
+++ b/src/components/plan/ContentStrategy.tsx
@@ -1,6 +1,7 @@
 import { useState } from 'react';
 import { motion } from 'motion/react';
-import { ArrowRight, Video, FileText, Share2, Megaphone } from 'lucide-react';
+import { ArrowRight } from 'lucide-react';
+import { VideoFilled } from '../icons/FilledIcons';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
 import type { ContentStrategyData } from '../../types/plan';
 
@@ -19,15 +20,15 @@ type TabKey = (typeof tabItems)[number]['key'];
 
 const channelColorMap: Record<string, string> = {
   YouTube: 'bg-[#FFF0F0] text-[#7C3A4B]',
-  Instagram: 'bg-pink-100 text-pink-700',
+  Instagram: 'bg-[#FFF0F0] text-[#7C3A4B]',
   Blog: 'bg-[#EFF0FF] text-[#3A3F7C]',
   '블로그': 'bg-[#EFF0FF] text-[#3A3F7C]',
   '네이버블로그': 'bg-[#F3F0FF] text-[#4A3A7C]',
   '네이버': 'bg-[#F3F0FF] text-[#4A3A7C]',
-  Facebook: 'bg-indigo-100 text-indigo-700',
+  Facebook: 'bg-[#EFF0FF] text-[#3A3F7C]',
   '홈페이지': 'bg-slate-100 text-slate-700',
   Website: 'bg-slate-100 text-slate-700',
-  TikTok: 'bg-purple-100 text-purple-700',
+  TikTok: 'bg-[#F3F0FF] text-[#4A3A7C]',
   '카카오': 'bg-[#FFF6ED] text-[#7C5C3A]',
 };
 
@@ -168,7 +169,7 @@ export default function ContentStrategy({ data }: ContentStrategyProps) {
                 <h4 className="font-semibold text-[#0A1128] mb-1">{step.name}</h4>
                 <p className="text-sm text-slate-600 mb-3">{step.description}</p>
                 <div className="flex flex-wrap gap-2">
-                  <span className="rounded-full bg-purple-50 text-purple-700 px-2 py-1 text-xs">
+                  <span className="rounded-full bg-[#F3F0FF] text-[#4A3A7C] px-2 py-1 text-xs">
                     {step.owner}
                   </span>
                   <span className="rounded-full bg-slate-100 text-slate-600 px-2 py-1 text-xs">
@@ -197,7 +198,7 @@ export default function ContentStrategy({ data }: ContentStrategyProps) {
           {/* Source Card */}
           <div className="rounded-2xl bg-gradient-to-r from-[#4F1DA1] to-[#021341] p-6 text-white mb-6">
             <div className="flex items-center gap-3">
-              <Video size={28} className="text-purple-300" />
+              <VideoFilled size={28} className="text-white/60" />
               <h4 className="font-serif text-xl font-bold">{data.repurposingSource}</h4>
             </div>
           </div>
diff --git a/src/components/plan/EditEntryModal.tsx b/src/components/plan/EditEntryModal.tsx
index 453bd07..72033f6 100644
--- a/src/components/plan/EditEntryModal.tsx
+++ b/src/components/plan/EditEntryModal.tsx
@@ -28,8 +28,8 @@ const DAYS = ['월', '화', '수', '목', '금', '토', '일'];
 
 const STATUS_OPTIONS: { value: CalendarEntry['status']; label: string; color: string }[] = [
   { value: 'draft', label: '초안', color: 'bg-slate-200 text-slate-600' },
-  { value: 'approved', label: '승인', color: 'bg-purple-100 text-purple-700' },
-  { value: 'published', label: '게시됨', color: 'bg-green-100 text-green-700' },
+  { value: 'approved', label: '승인', color: 'bg-[#F3F0FF] text-[#4A3A7C]' },
+  { value: 'published', label: '게시됨', color: 'bg-[#EFF0FF] text-[#3A3F7C]' },
 ];
 
 export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }: EditEntryModalProps) {
@@ -118,7 +118,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                 type="text"
                 value={title}
                 onChange={(e) => setTitle(e.target.value)}
-                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none transition-all"
+                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-[#6C5CE7]/20 focus:border-[#6C5CE7] outline-none transition-all"
                 placeholder="콘텐츠 제목을 입력하세요"
               />
             </div>
@@ -130,7 +130,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                 value={description}
                 onChange={(e) => setDescription(e.target.value)}
                 rows={3}
-                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none transition-all resize-none"
+                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-[#6C5CE7]/20 focus:border-[#6C5CE7] outline-none transition-all resize-none"
                 placeholder="AI가 생성한 제작 가이드 또는 직접 메모를 입력하세요"
               />
             </div>
@@ -142,7 +142,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                 <select
                   value={channel}
                   onChange={(e) => handleChannelChange(e.target.value)}
-                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-[#6C5CE7]/20 focus:border-[#6C5CE7] outline-none bg-white"
                 >
                   {CHANNELS.map((ch) => (
                     <option key={ch.id} value={ch.id}>{ch.id}</option>
@@ -154,7 +154,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                 <select
                   value={contentType}
                   onChange={(e) => setContentType(e.target.value as ContentCategory)}
-                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-[#6C5CE7]/20 focus:border-[#6C5CE7] outline-none bg-white"
                 >
                   {CONTENT_TYPES.map((ct) => (
                     <option key={ct.value} value={ct.value}>{ct.label}</option>
@@ -170,7 +170,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                 <select
                   value={dayOfWeek}
                   onChange={(e) => setDayOfWeek(Number(e.target.value))}
-                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-[#6C5CE7]/20 focus:border-[#6C5CE7] outline-none bg-white"
                 >
                   {DAYS.map((d, i) => (
                     <option key={i} value={i}>{d}요일</option>
@@ -186,7 +186,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
                       onClick={() => setStatus(s.value)}
                       className={`px-3 py-2 rounded-xl text-xs font-medium transition-all ${
                         status === s.value
-                          ? `${s.color} ring-2 ring-offset-1 ring-purple-300`
+                          ? `${s.color} ring-2 ring-offset-1 ring-[#9B8AD4]`
                           : 'bg-slate-50 text-slate-400 hover:bg-slate-100'
                       }`}
                     >
@@ -203,7 +203,7 @@ export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }:
             {onRegenerate ? (
               <button
                 onClick={() => onRegenerate(entry)}
-                className="flex items-center gap-1.5 px-3 py-2 text-sm text-purple-600 hover:bg-purple-50 rounded-xl transition-colors"
+                className="flex items-center gap-1.5 px-3 py-2 text-sm text-[#6C5CE7] hover:bg-[#F3F0FF] rounded-xl transition-colors"
               >
                 <svg className="w-4 h-4" fill="none" viewBox="0 0 24 24" stroke="currentColor">
                   <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 4v5h.582m15.356 2A8.001 8.001 0 004.582 9m0 0H9m11 11v-5h-.581m0 0a8.003 8.003 0 01-15.357-2m15.357 2H15" />
diff --git a/src/components/plan/MyAssetUpload.tsx b/src/components/plan/MyAssetUpload.tsx
index 27de85e..949b2b3 100644
--- a/src/components/plan/MyAssetUpload.tsx
+++ b/src/components/plan/MyAssetUpload.tsx
@@ -123,8 +123,8 @@ export default function MyAssetUpload() {
   return (
     <SectionWrapper
       id="my-asset-upload"
-      title="My Assets"
-      subtitle="나의 에셋 업로드"
+      title="나의 소재"
+      subtitle="소재 업로드 및 관리"
     >
       {/* Drop Zone */}
       <div
diff --git a/src/components/plan/PlanCTA.tsx b/src/components/plan/PlanCTA.tsx
index 1f98ddb..2d2eb3a 100644
--- a/src/components/plan/PlanCTA.tsx
+++ b/src/components/plan/PlanCTA.tsx
@@ -1,6 +1,6 @@
 import { motion } from 'motion/react';
 import { useNavigate, useParams } from 'react-router';
-import { Rocket, Download, Loader2 } from 'lucide-react';
+import { RocketFilled, DownloadFilled } from '../icons/FilledIcons';
 import { useExportPDF } from '../../hooks/useExportPDF';
 
 export default function PlanCTA() {
@@ -23,7 +23,7 @@ export default function PlanCTA() {
         >
           <div className="flex justify-center mb-6">
             <div className="w-14 h-14 rounded-full bg-white/80 backdrop-blur-sm border border-white/40 flex items-center justify-center">
-              <Rocket size={28} className="text-[#4F1DA1]" />
+              <RocketFilled size={28} className="text-[#4F1DA1]" />
             </div>
           </div>
 
@@ -51,9 +51,12 @@ export default function PlanCTA() {
               className="inline-flex items-center justify-center gap-2 rounded-full bg-white border border-slate-200 px-6 py-3 text-sm font-medium text-[#021341] shadow-sm hover:shadow-md transition-shadow disabled:opacity-60"
             >
               {isExporting ? (
-                <Loader2 size={16} className="animate-spin" />
+                <svg className="w-4 h-4 animate-spin" fill="none" viewBox="0 0 24 24">
+                  <circle className="opacity-25" cx="12" cy="12" r="10" stroke="currentColor" strokeWidth="3" />
+                  <path className="opacity-75" fill="currentColor" d="M4 12a8 8 0 018-8v4a4 4 0 00-4 4H4z" />
+                </svg>
               ) : (
-                <Download size={16} />
+                <DownloadFilled size={16} />
               )}
               플랜 다운로드
             </button>
diff --git a/src/components/plan/PlanHeader.tsx b/src/components/plan/PlanHeader.tsx
index cf41d7f..c7fed21 100644
--- a/src/components/plan/PlanHeader.tsx
+++ b/src/components/plan/PlanHeader.tsx
@@ -1,5 +1,5 @@
 import { motion } from 'motion/react';
-import { Calendar, Globe } from 'lucide-react';
+import { CalendarFilled, GlobeFilled } from './../../components/icons/FilledIcons';
 
 function formatDate(raw: string): string {
   try {
@@ -30,17 +30,17 @@ export default function PlanHeader({
     <section className="relative overflow-hidden bg-[radial-gradient(ellipse_at_top_left,#e0e7ff,transparent_50%),radial-gradient(ellipse_at_bottom_right,#fce7f3,transparent_50%),radial-gradient(ellipse_at_center,#f5f3ff,transparent_60%)] py-20 md:py-28 px-6">
       {/* Animated blobs */}
       <motion.div
-        className="absolute top-10 left-10 w-72 h-72 rounded-full bg-indigo-200/30 blur-3xl"
+        className="absolute top-10 left-10 w-72 h-72 rounded-full bg-[#6C5CE7]/10 blur-3xl"
         animate={{ x: [0, 30, 0], y: [0, -20, 0] }}
         transition={{ duration: 8, repeat: Infinity, ease: 'easeInOut' }}
       />
       <motion.div
-        className="absolute bottom-10 right-10 w-96 h-96 rounded-full bg-pink-200/30 blur-3xl"
+        className="absolute bottom-10 right-10 w-96 h-96 rounded-full bg-[#D5CDF5]/30 blur-3xl"
         animate={{ x: [0, -20, 0], y: [0, 30, 0] }}
         transition={{ duration: 10, repeat: Infinity, ease: 'easeInOut' }}
       />
       <motion.div
-        className="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 w-80 h-80 rounded-full bg-purple-200/20 blur-3xl"
+        className="absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 w-80 h-80 rounded-full bg-[#6C5CE7]/8 blur-3xl"
         animate={{ scale: [1, 1.1, 1] }}
         transition={{ duration: 6, repeat: Infinity, ease: 'easeInOut' }}
       />
@@ -93,11 +93,11 @@ export default function PlanHeader({
               transition={{ duration: 0.5, delay: 0.4 }}
             >
               <span className="inline-flex items-center gap-2 rounded-full bg-white/60 backdrop-blur-sm border border-white/40 px-3 py-1 text-sm font-medium text-slate-700">
-                <Calendar size={14} className="text-slate-400" />
+                <CalendarFilled size={14} className="text-slate-400" />
                 {formatDate(date)}
               </span>
               <span className="inline-flex items-center gap-2 rounded-full bg-white/60 backdrop-blur-sm border border-white/40 px-3 py-1 text-sm font-medium text-slate-700">
-                <Globe size={14} className="text-slate-400" />
+                <GlobeFilled size={14} className="text-slate-400" />
                 {targetUrl}
               </span>
             </motion.div>
@@ -115,7 +115,7 @@ export default function PlanHeader({
               <span className="text-4xl font-bold text-white leading-none">
                 90
               </span>
-              <span className="text-sm text-purple-200">Days</span>
+              <span className="text-sm text-white/60">Days</span>
             </div>
           </motion.div>
         </div>
diff --git a/src/components/plan/RepurposingProposal.tsx b/src/components/plan/RepurposingProposal.tsx
new file mode 100644
index 0000000..59e8c70
--- /dev/null
+++ b/src/components/plan/RepurposingProposal.tsx
@@ -0,0 +1,165 @@
+import { useState } from 'react';
+import { motion } from 'motion/react';
+import {
+  YoutubeFilled,
+  InstagramFilled,
+  FacebookFilled,
+  GlobeFilled,
+  TiktokFilled,
+  VideoFilled,
+  RefreshFilled,
+  BoltFilled,
+} from '../icons/FilledIcons';
+import { SectionWrapper } from '../report/ui/SectionWrapper';
+import type { RepurposingProposalItem } from '../../types/plan';
+
+interface RepurposingProposalProps {
+  proposals: RepurposingProposalItem[];
+}
+
+// Maps channel keyword → FilledIcon
+function ChannelIcon({ channel, size = 14 }: { channel: string; size?: number }) {
+  const lower = channel.toLowerCase();
+  const className = 'shrink-0';
+  if (lower.includes('youtube')) return <YoutubeFilled size={size} className={className} />;
+  if (lower.includes('instagram')) return <InstagramFilled size={size} className={className} />;
+  if (lower.includes('facebook')) return <FacebookFilled size={size} className={className} />;
+  if (lower.includes('tiktok')) return <TiktokFilled size={size} className={className} />;
+  if (lower.includes('naver') || lower.includes('blog')) return <GlobeFilled size={size} className={className} />;
+  return <VideoFilled size={size} className={className} />;
+}
+
+const effortConfig: Record<string, { label: string; bg: string; text: string; border: string }> = {
+  low:    { label: '빠른 작업', bg: 'bg-[#F3F0FF]', text: 'text-[#4A3A7C]', border: 'border-[#D5CDF5]' },
+  medium: { label: '중간 작업', bg: 'bg-[#FFF6ED]', text: 'text-[#7C5C3A]', border: 'border-[#F5E0C5]' },
+  high:   { label: '집중 작업', bg: 'bg-[#FFF0F0]', text: 'text-[#7C3A4B]', border: 'border-[#F5D5DC]' },
+};
+
+const priorityConfig: Record<string, { label: string; dot: string }> = {
+  high:   { label: 'P0', dot: 'bg-[#D4889A]' },
+  medium: { label: 'P1', dot: 'bg-[#D4A872]' },
+  low:    { label: 'P2', dot: 'bg-[#9B8AD4]' },
+};
+
+function formatViews(views: number): string {
+  if (views >= 1_000_000) return `${(views / 1_000_000).toFixed(1)}M`;
+  if (views >= 1_000) return `${Math.round(views / 1_000)}K`;
+  return String(views);
+}
+
+export default function RepurposingProposal({ proposals }: RepurposingProposalProps) {
+  const [expandedIdx, setExpandedIdx] = useState<number | null>(0);
+
+  return (
+    <SectionWrapper
+      id="repurposing-proposal"
+      title="Repurposing Proposal"
+      subtitle="콘텐츠 리퍼포징 제안"
+    >
+      <div className="space-y-4">
+        {proposals.map((item, idx) => {
+          const effort = effortConfig[item.estimatedEffort];
+          const priority = priorityConfig[item.priority];
+          const isExpanded = expandedIdx === idx;
+
+          return (
+            <motion.div
+              key={item.sourceVideo.title}
+              className="rounded-2xl border border-slate-100 bg-white shadow-[3px_4px_12px_rgba(0,0,0,0.06)] overflow-hidden"
+              initial={{ opacity: 0, y: 20 }}
+              whileInView={{ opacity: 1, y: 0 }}
+              viewport={{ once: true }}
+              transition={{ duration: 0.4, delay: idx * 0.08 }}
+            >
+              {/* Card Header — click to expand */}
+              <button
+                className="w-full flex items-center gap-4 px-6 py-4 text-left hover:bg-slate-50/50 transition-colors"
+                onClick={() => setExpandedIdx(isExpanded ? null : idx)}
+              >
+                {/* Source video info */}
+                <div className="w-10 h-10 rounded-xl bg-[#F3F0FF] flex items-center justify-center shrink-0">
+                  <YoutubeFilled size={20} className="text-[#6C5CE7]" />
+                </div>
+
+                <div className="flex-1 min-w-0">
+                  <p className="font-bold text-[#0A1128] text-sm truncate">{item.sourceVideo.title}</p>
+                  <div className="flex items-center gap-2 mt-1">
+                    <span className="text-xs text-slate-500">{formatViews(item.sourceVideo.views)} views</span>
+                    <span className="w-1 h-1 rounded-full bg-slate-300" />
+                    <span className="text-xs text-slate-500">{item.sourceVideo.type === 'Short' ? 'Shorts' : 'Long-form'}</span>
+                  </div>
+                </div>
+
+                {/* Badges */}
+                <div className="flex items-center gap-2 shrink-0">
+                  {/* Output count */}
+                  <div className="flex items-center gap-1.5 px-2.5 py-1 rounded-full bg-[#F3F0FF] border border-[#D5CDF5]">
+                    <RefreshFilled size={11} className="text-[#6C5CE7]" />
+                    <span className="text-xs font-semibold text-[#4A3A7C]">{item.outputs.length}개 포맷</span>
+                  </div>
+
+                  {/* Effort */}
+                  <span className={`text-xs font-medium px-2.5 py-1 rounded-full border ${effort.bg} ${effort.text} ${effort.border} hidden sm:inline-flex`}>
+                    {effort.label}
+                  </span>
+
+                  {/* Priority */}
+                  <div className="flex items-center gap-1.5 px-2.5 py-1 rounded-full bg-slate-50 border border-slate-200">
+                    <span className={`w-1.5 h-1.5 rounded-full ${priority.dot}`} />
+                    <span className="text-xs font-bold text-slate-600">{priority.label}</span>
+                  </div>
+
+                  {/* Chevron */}
+                  <svg
+                    className={`w-4 h-4 text-slate-400 transition-transform duration-200 ${isExpanded ? 'rotate-90' : ''}`}
+                    fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2}
+                  >
+                    <path strokeLinecap="round" strokeLinejoin="round" d="M9 5l7 7-7 7" />
+                  </svg>
+                </div>
+              </button>
+
+              {/* Expanded: Repurpose outputs */}
+              {isExpanded && (
+                <motion.div
+                  initial={{ opacity: 0, height: 0 }}
+                  animate={{ opacity: 1, height: 'auto' }}
+                  exit={{ opacity: 0, height: 0 }}
+                  transition={{ duration: 0.2 }}
+                  className="border-t border-slate-100"
+                >
+                  <div className="px-6 py-4">
+                    <div className="flex items-center gap-2 mb-4">
+                      <BoltFilled size={14} className="text-[#6C5CE7]" />
+                      <p className="text-xs font-semibold text-slate-500 uppercase tracking-widest">REPURPOSE AS</p>
+                    </div>
+                    <div className="grid grid-cols-1 md:grid-cols-2 gap-3">
+                      {item.outputs.map((output, oIdx) => (
+                        <motion.div
+                          key={output.format}
+                          className="flex items-start gap-3 p-4 rounded-xl bg-slate-50 border border-slate-100"
+                          initial={{ opacity: 0, x: -8 }}
+                          animate={{ opacity: 1, x: 0 }}
+                          transition={{ delay: oIdx * 0.06 }}
+                        >
+                          <div className="w-8 h-8 rounded-lg bg-gradient-to-br from-[#6C5CE7]/10 to-[#4F1DA1]/10 flex items-center justify-center shrink-0">
+                            <ChannelIcon channel={output.channel} size={16} />
+                          </div>
+                          <div className="min-w-0">
+                            <p className="font-semibold text-[#0A1128] text-sm">{output.format}</p>
+                            <p className="text-xs text-[#6C5CE7] font-medium mb-1">{output.channel}</p>
+                            <p className="text-xs text-slate-500 leading-relaxed">{output.description}</p>
+                          </div>
+                        </motion.div>
+                      ))}
+                    </div>
+                  </div>
+                </motion.div>
+              )}
+            </motion.div>
+          );
+        })}
+      </div>
+    </SectionWrapper>
+  );
+}
diff --git a/src/components/plan/StrategyAdjustmentSection.tsx b/src/components/plan/StrategyAdjustmentSection.tsx
index 48ac2d4..891ee7d 100644
--- a/src/components/plan/StrategyAdjustmentSection.tsx
+++ b/src/components/plan/StrategyAdjustmentSection.tsx
@@ -1,6 +1,7 @@
 import { useState, useEffect } from 'react';
 import { motion } from 'motion/react';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
+import { MegaphoneFilled } from '../icons/FilledIcons';
 import { supabase, triggerStrategyAdjustment } from '../../lib/supabase';
 
 interface StrategyAdjustmentSectionProps {
@@ -161,7 +162,9 @@ export default function StrategyAdjustmentSection({ clinicId, planId }: Strategy
       {!hasData ? (
         /* Empty state */
         <div className="text-center py-12 bg-white rounded-2xl border border-dashed border-slate-200">
-          <div className="text-3xl mb-3">📊</div>
+          <div className="w-10 h-10 rounded-xl bg-[#F3F0FF] flex items-center justify-center mx-auto mb-3">
+            <MegaphoneFilled size={20} className="text-[#6C5CE7]" />
+          </div>
           <p className="text-sm font-medium text-slate-600 mb-1">아직 성과 데이터가 없습니다</p>
           <p className="text-xs text-slate-400">
             채널 분석을 2회 이상 실행하면 성과 비교 및 전략 조정이 가능합니다
diff --git a/src/components/plan/WorkflowTracker.tsx b/src/components/plan/WorkflowTracker.tsx
new file mode 100644
index 0000000..96e5c21
--- /dev/null
+++ b/src/components/plan/WorkflowTracker.tsx
@@ -0,0 +1,389 @@
+import { useState, useCallback } from 'react';
+import { motion, AnimatePresence } from 'motion/react';
+import {
+  YoutubeFilled,
+  InstagramFilled,
+  GlobeFilled,
+  VideoFilled,
+  TiktokFilled,
+  BoltFilled,
+  CheckFilled,
+  CalendarFilled,
+  FileTextFilled,
+  ShareFilled,
+} from '../icons/FilledIcons';
+import { SectionWrapper } from '../report/ui/SectionWrapper';
+import type { WorkflowData, WorkflowItem, WorkflowStage, WorkflowContentType } from '../../types/plan';
+
+interface WorkflowTrackerProps {
+  data: WorkflowData;
+}
+
+const STAGES: { key: WorkflowStage; label: string; short: string }[] = [
+  { key: 'planning', label: '기획 확정', short: '기획' },
+  { key: 'ai-draft', label: 'AI 초안', short: 'AI 초안' },
+  { key: 'review', label: '검토/수정', short: '검토' },
+  { key: 'approved', label: '승인', short: '승인' },
+  { key: 'scheduled', label: '배포 예약', short: '배포' },
+];
+
+const STAGE_COLORS: Record<WorkflowStage, { bg: string; text: string; border: string; dot: string }> = {
+  planning:  { bg: 'bg-slate-100',    text: 'text-slate-600',   border: 'border-slate-200',   dot: 'bg-slate-400' },
+  'ai-draft':{ bg: 'bg-[#EFF0FF]',   text: 'text-[#3A3F7C]',  border: 'border-[#C5CBF5]',  dot: 'bg-[#7A84D4]' },
+  review:    { bg: 'bg-[#FFF6ED]',   text: 'text-[#7C5C3A]',  border: 'border-[#F5E0C5]',  dot: 'bg-[#D4A872]' },
+  approved:  { bg: 'bg-[#F3F0FF]',   text: 'text-[#4A3A7C]',  border: 'border-[#D5CDF5]',  dot: 'bg-[#9B8AD4]' },
+  scheduled: { bg: 'bg-[#F3F0FF]',   text: 'text-[#4A3A7C]',  border: 'border-[#D5CDF5]',  dot: 'bg-[#6C5CE7]' },
+};
+
+const channelIconMap: Record<string, typeof YoutubeFilled> = {
+  youtube: YoutubeFilled,
+  instagram: InstagramFilled,
+  globe: GlobeFilled,
+  video: TiktokFilled,
+  share: ShareFilled,
+};
+
+function StageBar({ currentStage }: { currentStage: WorkflowStage }) {
+  const currentIdx = STAGES.findIndex((s) => s.key === currentStage);
+  return (
+    <div className="flex items-center gap-0 mb-4">
+      {STAGES.map((stage, idx) => {
+        const isPast = idx < currentIdx;
+        const isCurrent = idx === currentIdx;
+        return (
+          <div key={stage.key} className="flex items-center flex-1 min-w-0">
+            <div className={`flex flex-col items-center flex-1 min-w-0`}>
+              <div
+                className={`w-6 h-6 rounded-full flex items-center justify-center text-[10px] font-bold shrink-0 transition-colors ${
+                  isCurrent
+                    ? 'bg-[#6C5CE7] text-white shadow-[0_0_0_3px_rgba(108,92,231,0.2)]'
+                    : isPast
+                    ? 'bg-[#9B8AD4] text-white'
+                    : 'bg-slate-200 text-slate-400'
+                }`}
+              >
+                {isPast ? <CheckFilled size={10} /> : idx + 1}
+              </div>
+              <span className={`text-[9px] mt-1 font-medium whitespace-nowrap ${isCurrent ? 'text-[#6C5CE7]' : isPast ? 'text-[#9B8AD4]' : 'text-slate-400'}`}>
+                {stage.short}
+              </span>
+            </div>
+            {idx < STAGES.length - 1 && (
+              <div className={`h-0.5 flex-1 mx-1 rounded-full transition-colors ${idx < currentIdx ? 'bg-[#9B8AD4]' : 'bg-slate-200'}`} />
+            )}
+          </div>
+        );
+      })}
+    </div>
+  );
+}
+
+function WorkflowCard({ item, onStageChange, onNotesChange }: {
+  item: WorkflowItem;
+  onStageChange: (id: string, stage: WorkflowStage) => void;
+  onNotesChange: (id: string, notes: string) => void;
+}) {
+  const [expanded, setExpanded] = useState(false);
+  const [editingNotes, setEditingNotes] = useState(false);
+  const [notesValue, setNotesValue] = useState(item.userNotes ?? '');
+
+  const stageColor = STAGE_COLORS[item.stage];
+  const ChannelIcon = channelIconMap[item.channelIcon] ?? GlobeFilled;
+  const currentStageIdx = STAGES.findIndex((s) => s.key === item.stage);
+  const nextStage = STAGES[currentStageIdx + 1];
+
+  const saveNotes = () => {
+    onNotesChange(item.id, notesValue);
+    setEditingNotes(false);
+  };
+
+  return (
+    <motion.div
+      layout
+      className="bg-white rounded-2xl border border-slate-100 shadow-[3px_4px_12px_rgba(0,0,0,0.06)] overflow-hidden"
+      initial={{ opacity: 0, y: 16 }}
+      animate={{ opacity: 1, y: 0 }}
+      exit={{ opacity: 0, y: -8 }}
+      transition={{ duration: 0.3 }}
+    >
+      {/* Card Header */}
+      <button
+        className="w-full flex items-center gap-3 px-5 py-4 text-left hover:bg-slate-50/50 transition-colors"
+        onClick={() => setExpanded((p) => !p)}
+      >
+        <div className={`w-8 h-8 rounded-xl flex items-center justify-center shrink-0 ${stageColor.bg} ${stageColor.border} border`}>
+          <ChannelIcon size={16} className={stageColor.text} />
+        </div>
+
+        <div className="flex-1 min-w-0">
+          <p className="font-semibold text-[#0A1128] text-sm truncate">{item.title}</p>
+          <p className="text-xs text-slate-500 mt-0.5">{item.channel}</p>
+        </div>
+
+        <div className="flex items-center gap-2 shrink-0">
+          {/* Stage badge */}
+          <span className={`text-[10px] font-semibold px-2.5 py-1 rounded-full border ${stageColor.bg} ${stageColor.text} ${stageColor.border}`}>
+            {STAGES.find((s) => s.key === item.stage)?.label}
+          </span>
+          {item.scheduledDate && (
+            <div className="flex items-center gap-1 text-[10px] text-slate-500">
+              <CalendarFilled size={10} />
+              <span>{item.scheduledDate.slice(5)}</span>
+            </div>
+          )}
+          <svg
+            className={`w-4 h-4 text-slate-400 transition-transform duration-200 ${expanded ? 'rotate-90' : ''}`}
+            fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2}
+          >
+            <path strokeLinecap="round" strokeLinejoin="round" d="M9 5l7 7-7 7" />
+          </svg>
+        </div>
+      </button>
+
+      {/* Expanded Body */}
+      <AnimatePresence>
+        {expanded && (
+          <motion.div
+            initial={{ opacity: 0, height: 0 }}
+            animate={{ opacity: 1, height: 'auto' }}
+            exit={{ opacity: 0, height: 0 }}
+            transition={{ duration: 0.2 }}
+            className="border-t border-slate-100"
+          >
+            <div className="px-5 py-4 space-y-4">
+              {/* Stage Progress */}
+              <StageBar currentStage={item.stage} />
+
+              {/* AI Draft Content */}
+              {item.contentType === 'video' && item.videoDraft && (
+                <div className="space-y-3">
+                  <div className="flex items-center gap-2">
+                    <BoltFilled size={13} className="text-[#6C5CE7]" />
+                    <p className="text-xs font-semibold text-slate-500 uppercase tracking-widest">AI 스크립트 초안</p>
+                    <span className="text-[10px] text-slate-400 font-mono">{item.videoDraft.duration}</span>
+                  </div>
+                  <pre className="text-xs text-slate-700 bg-slate-50 rounded-xl p-4 whitespace-pre-wrap leading-relaxed border border-slate-100 font-sans">
+                    {item.videoDraft.script}
+                  </pre>
+
+                  <div className="flex items-center gap-2 mt-2">
+                    <FileTextFilled size={13} className="text-[#6C5CE7]" />
+                    <p className="text-xs font-semibold text-slate-500 uppercase tracking-widest">촬영 지시서</p>
+                  </div>
+                  <ul className="space-y-1.5">
+                    {item.videoDraft.shootingGuide.map((guide, i) => (
+                      <li key={i} className="flex items-start gap-2 text-xs text-slate-600">
+                        <span className="w-4 h-4 rounded-full bg-[#F3F0FF] text-[#6C5CE7] flex items-center justify-center text-[9px] font-bold shrink-0 mt-0.5">{i + 1}</span>
+                        {guide}
+                      </li>
+                    ))}
+                  </ul>
+                </div>
+              )}
+
+              {item.contentType === 'image-text' && item.imageTextDraft && (
+                <div className="space-y-3">
+                  <div className="flex items-center gap-2">
+                    <BoltFilled size={13} className="text-[#6C5CE7]" />
+                    <p className="text-xs font-semibold text-slate-500 uppercase tracking-widest">
+                      AI {item.imageTextDraft.type === 'cardnews' ? '카드뉴스 카피' : '블로그 초안'}
+                    </p>
+                  </div>
+                  <div className="bg-slate-50 rounded-xl p-4 border border-slate-100">
+                    <p className="font-bold text-sm text-[#0A1128] mb-3">{item.imageTextDraft.headline}</p>
+                    <ul className="space-y-2">
+                      {item.imageTextDraft.copy.map((line, i) => (
+                        <li key={i} className="text-xs text-slate-600 leading-relaxed whitespace-pre-line">{line}</li>
+                      ))}
+                    </ul>
+                  </div>
+                  {item.imageTextDraft.layoutHint && (
+                    <p className="text-[10px] text-slate-400 italic">{item.imageTextDraft.layoutHint}</p>
+                  )}
+                </div>
+              )}
+
+              {/* User Notes */}
+              <div>
+                <div className="flex items-center justify-between mb-1.5">
+                  <p className="text-xs font-semibold text-slate-500">수정 요청 / 메모</p>
+                  {!editingNotes && (
+                    <button
+                      onClick={(e) => { e.stopPropagation(); setEditingNotes(true); }}
+                      className="text-[10px] text-[#6C5CE7] hover:text-[#4A3A7C] font-medium transition-colors"
+                    >
+                      {notesValue ? '편집' : '+ 추가'}
+                    </button>
+                  )}
+                </div>
+                {editingNotes ? (
+                  <div className="space-y-2">
+                    <textarea
+                      value={notesValue}
+                      onChange={(e) => setNotesValue(e.target.value)}
+                      placeholder="수정할 내용이나 추가 지시사항을 입력하세요..."
+                      className="w-full text-xs text-slate-700 border border-slate-200 rounded-xl px-3 py-2.5 resize-none focus:outline-none focus:ring-2 focus:ring-[#6C5CE7]/30 focus:border-[#6C5CE7] min-h-[80px] placeholder:text-slate-300"
+                      autoFocus
+                    />
+                    <div className="flex gap-2">
+                      <button
+                        onClick={saveNotes}
+                        className="text-xs px-3 py-1.5 rounded-lg bg-[#6C5CE7] text-white font-medium hover:bg-[#5A4DD4] transition-colors"
+                      >
+                        저장
+                      </button>
+                      <button
+                        onClick={() => { setNotesValue(item.userNotes ?? ''); setEditingNotes(false); }}
+                        className="text-xs px-3 py-1.5 rounded-lg bg-slate-100 text-slate-500 font-medium hover:bg-slate-200 transition-colors"
+                      >
+                        취소
+                      </button>
+                    </div>
+                  </div>
+                ) : notesValue ? (
+                  <p className="text-xs text-slate-600 bg-[#FFF6ED] border border-[#F5E0C5] rounded-xl px-3 py-2.5 leading-relaxed">
+                    {notesValue}
+                  </p>
+                ) : (
+                  <p className="text-xs text-slate-300 italic">없음</p>
+                )}
+              </div>
+
+              {/* Stage Advance Button */}
+              {nextStage && item.stage !== 'scheduled' && (
+                <button
+                  onClick={(e) => { e.stopPropagation(); onStageChange(item.id, nextStage.key); }}
+                  className="w-full flex items-center justify-center gap-2 py-2.5 rounded-xl bg-gradient-to-r from-[#4F1DA1] to-[#021341] text-white text-xs font-semibold hover:opacity-90 transition-opacity"
+                >
+                  <span>{nextStage.label}(으)로 이동</span>
+                  <svg className="w-3.5 h-3.5" fill="none" viewBox="0 0 24 24" stroke="currentColor" strokeWidth={2.5}>
+                    <path strokeLinecap="round" strokeLinejoin="round" d="M9 5l7 7-7 7" />
+                  </svg>
+                </button>
+              )}
+              {item.stage === 'scheduled' && (
+                <div className="flex items-center justify-center gap-2 py-2.5 rounded-xl bg-[#F3F0FF] border border-[#D5CDF5]">
+                  <CheckFilled size={14} className="text-[#6C5CE7]" />
+                  <span className="text-xs font-semibold text-[#4A3A7C]">배포 예약 완료</span>
+                </div>
+              )}
+            </div>
+          </motion.div>
+        )}
+      </AnimatePresence>
+    </motion.div>
+  );
+}
+
+export default function WorkflowTracker({ data }: WorkflowTrackerProps) {
+  const [items, setItems] = useState<WorkflowItem[]>(data.items);
+  const [activeTab, setActiveTab] = useState<WorkflowContentType>('video');
+  const [activeStageFilter, setActiveStageFilter] = useState<WorkflowStage | null>(null);
+
+  const handleStageChange = useCallback((id: string, stage: WorkflowStage) => {
+    setItems((prev) => prev.map((item) => item.id === id ? { ...item, stage } : item));
+  }, []);
+
+  const handleNotesChange = useCallback((id: string, notes: string) => {
+    setItems((prev) => prev.map((item) => item.id === id ? { ...item, userNotes: notes } : item));
+  }, []);
+
+  const filtered = items.filter((item) => {
+    if (item.contentType !== activeTab) return false;
+    if (activeStageFilter && item.stage !== activeStageFilter) return false;
+    return true;
+  });
+
+  // Stage counts for current tab
+  const stageCounts = STAGES.map((s) => ({
+    ...s,
+    count: items.filter((i) => i.contentType === activeTab && i.stage === s.key).length,
+  }));
+
+  return (
+    <SectionWrapper
+      id="workflow-tracker"
+      title="Workflow Tracker"
+      subtitle="콘텐츠 제작 파이프라인"
+      dark
+    >
+      {/* Content Type Tabs */}
+      <div className="flex bg-white/10 rounded-xl p-0.5 mb-6 w-fit" data-no-print>
+        {(['video', 'image-text'] as WorkflowContentType[]).map((type) => (
+          <button
+            key={type}
+            onClick={() => { setActiveTab(type); setActiveStageFilter(null); }}
+            className={`flex items-center gap-2 px-4 py-1.5 text-xs font-medium rounded-lg transition-all ${
+              activeTab === type
+                ? 'bg-white/20 text-white shadow-sm'
+                : 'text-white/50 hover:text-white/80'
+            }`}
+          >
+            {type === 'video'
+              ? <VideoFilled size={12} />
+              : <FileTextFilled size={12} />
+            }
+            {type === 'video' ? '동영상 콘텐츠' : '이미지+텍스트'}
+          </button>
+        ))}
+      </div>
+
+      {/* Stage Filter Pills */}
+      <div className="flex flex-wrap gap-2 mb-6">
+        {stageCounts.map((stage) => {
+          if (stage.count === 0) return null;
+          const isActive = activeStageFilter === stage.key;
+          const color = STAGE_COLORS[stage.key];
+          return (
+            <motion.button
+              key={stage.key}
+              onClick={() => setActiveStageFilter(isActive ? null : stage.key)}
+              className={`flex items-center gap-2 px-3 py-1.5 rounded-full border text-xs font-medium transition-all ${color.bg} ${color.text} ${color.border} ${
+                isActive ? 'ring-2 ring-white/40' : ''
+              } ${activeStageFilter && !isActive ? 'opacity-40' : ''}`}
+              initial={{ opacity: 0, scale: 0.9 }}
+              animate={{ opacity: 1, scale: 1 }}
+              transition={{ duration: 0.2 }}
+            >
+              <span className={`w-1.5 h-1.5 rounded-full ${color.dot}`} />
+              {stage.label}
+              <span className="font-bold">{stage.count}</span>
+            </motion.button>
+          );
+        })}
+        {activeStageFilter && (
+          <button
+            onClick={() => setActiveStageFilter(null)}
+            className="text-xs text-white/40 hover:text-white/70 px-2 transition-colors"
+          >
+            × 전체
+          </button>
+        )}
+      </div>
+
+      {/* Card List */}
+      <div className="space-y-3">
+        <AnimatePresence mode="popLayout">
+          {filtered.length === 0 ? (
+            <motion.div
+              initial={{ opacity: 0 }}
+              animate={{ opacity: 1 }}
+              className="text-center py-10 text-white/30 text-sm"
+            >
+              해당 단계의 콘텐츠가 없습니다
+            </motion.div>
+          ) : (
+            filtered.map((item: WorkflowItem) => (
+              <WorkflowCard
+                key={item.id}
+                item={item}
+                onStageChange={handleStageChange}
+                onNotesChange={handleNotesChange}
+              />
+            ))
+          )}
+        </AnimatePresence>
+      </div>
+    </SectionWrapper>
+  );
+}
diff --git a/src/components/studio/StrategySourceStep.tsx b/src/components/studio/StrategySourceStep.tsx
index 19d9c8a..4feea4e 100644
--- a/src/components/studio/StrategySourceStep.tsx
+++ b/src/components/studio/StrategySourceStep.tsx
@@ -16,7 +16,7 @@ const PILLARS = [
 
 const SOURCES: { key: AssetSourceType; title: string; description: string }[] = [
   { key: 'collected', title: '수집된 에셋', description: '홈페이지, 블로그, SNS에서 수집한 기존 에셋' },
-  { key: 'my_assets', title: 'My Assets', description: '직접 업로드한 이미지, 영상, 텍스트 파일' },
+  { key: 'my_assets', title: '나의 소재', description: '직접 업로드한 이미지, 영상, 텍스트 파일' },
   { key: 'ai_generated', title: 'AI 생성', description: 'AI가 새로 생성하는 이미지, 텍스트, 영상' },
 ];
 
diff --git a/src/data/mockPlan.ts b/src/data/mockPlan.ts
index 48767af..da0bcc6 100644
--- a/src/data/mockPlan.ts
+++ b/src/data/mockPlan.ts
@@ -269,4 +269,148 @@ export const mockPlan: MarketingPlan = {
       { title: '서울대 의학박사의 가슴재수술 성공전략', views: 1400, type: 'Long', repurposeAs: ['Shorts 추출', 'SEO 블로그', 'Carousel'] },
     ],
   },
+
+  // ─── Section 6: Repurposing Proposals ───
+  repurposingProposals: [
+    {
+      sourceVideo: { title: '한번에 성공하는 성형', views: 574000, type: 'Short', repurposeAs: [] },
+      estimatedEffort: 'low',
+      priority: 'high',
+      outputs: [
+        { format: 'Instagram Reel', channel: 'Instagram KR', description: '자막 추가 + 한국어 해시태그 최적화 후 즉시 크로스포스팅' },
+        { format: 'TikTok', channel: 'TikTok', description: '트렌딩 사운드 교체 + 텍스트 오버레이 재구성' },
+        { format: '광고 소재', channel: 'Facebook / Instagram', description: '가장 임팩트 있는 3초 후크 장면 + CTA 오버레이' },
+      ],
+    },
+    {
+      sourceVideo: { title: '코성형! 내 얼굴에 가장 예쁜 코', views: 124000, type: 'Long', repurposeAs: [] },
+      estimatedEffort: 'medium',
+      priority: 'high',
+      outputs: [
+        { format: 'Shorts 5개 추출', channel: 'YouTube', description: '핵심 설명 구간 15-60초 클립 5개 자동 추출' },
+        { format: 'Carousel 3개', channel: 'Instagram KR', description: '코성형 타입별 비교 정보 카드뉴스로 재구성' },
+        { format: 'Blog Post', channel: 'Naver Blog', description: '영상 스크립트 → 2,000자 SEO 블로그 포스트 변환' },
+        { format: 'Stories 시리즈', channel: 'Instagram', description: '촬영 비하인드 + Q&A 스니펫 5개' },
+      ],
+    },
+    {
+      sourceVideo: { title: '아나운서 박은영, 가슴 할 결심', views: 127000, type: 'Long', repurposeAs: [] },
+      estimatedEffort: 'medium',
+      priority: 'medium',
+      outputs: [
+        { format: 'Shorts 3개 추출', channel: 'YouTube / Instagram / TikTok', description: '스토리 하이라이트 구간 크로스포스팅' },
+        { format: '스토리 시리즈', channel: 'Instagram KR', description: '상담 결정 과정 + 회복 타임라인 Stories' },
+        { format: '광고 소재', channel: 'Facebook', description: '환자 신뢰도 강화 소셜 프루프 광고 소재' },
+      ],
+    },
+    {
+      sourceVideo: { title: '코성형+지방이식 전후', views: 525000, type: 'Short', repurposeAs: [] },
+      estimatedEffort: 'low',
+      priority: 'high',
+      outputs: [
+        { format: 'Instagram Reel', channel: 'Instagram KR', description: 'Before/After 포맷 최적화 + 동의서 확인 후 게시' },
+        { format: 'TikTok', channel: 'TikTok', description: '트렌드 사운드 교체 + Stitch 유도 CTA 추가' },
+        { format: 'Naver 블로그 삽입', channel: 'Naver Blog', description: '코+지방이식 복합 시술 블로그 포스트에 영상 임베드' },
+      ],
+    },
+  ],
+  workflow: {
+    items: [
+      {
+        id: 'wf-001',
+        title: '코성형 전후 비교 YouTube Shorts',
+        contentType: 'video',
+        channel: 'YouTube Shorts',
+        channelIcon: 'youtube',
+        stage: 'ai-draft',
+        videoDraft: {
+          script: `[인트로 — 0~3초]\n"코가 달라지면 인상이 달라져요."\n(전 사진 → 후 사진 전환)\n\n[본문 — 3~25초]\n"VIEW 성형외과의 코성형, 단순히 높이는 것이 아닙니다."\n"얼굴 전체 비율을 분석한 맞춤형 디자인,"\n"21년 무사고 기록이 말해줍니다."\n(수술 과정 그래픽 삽입)\n\n[CTA — 25~30초]\n"지금 상담 예약 — 링크 프로필 참고"`,
+          shootingGuide: [
+            '전/후 고화질 사진 세로 4:5 비율로 준비',
+            '자연광 또는 소프트박스 조명에서 정면 + 3/4 앵글 촬영',
+            '배경: 클리닉 로고 배경 또는 화이트 배경',
+            '의사 얼굴 없이 사진 위주 편집 (환자 동의서 필수)',
+          ],
+          duration: '30초',
+        },
+      },
+      {
+        id: 'wf-002',
+        title: '가슴성형 궁금증 5가지 — Instagram Reel',
+        contentType: 'video',
+        channel: 'Instagram',
+        channelIcon: 'instagram',
+        stage: 'review',
+        userNotes: '마지막 슬라이드에 전화번호 대신 카카오톡 채널명으로 바꿔주세요',
+        videoDraft: {
+          script: `[후크 — 0~2초]\n"가슴성형 전에 꼭 알아야 할 5가지"\n\n[1] 보형물 종류: 라운드 vs 물방울\n[2] 절개 위치 선택법\n[3] 회복 기간 현실 (3일~2주)\n[4] 재수술률을 낮추는 병원 고르는 기준\n[5] VIEW 21년 무사고의 비결\n\n[CTA]\n"자세한 상담은 카카오채널 \'뷰성형외과의원\'"`,
+          shootingGuide: [
+            '텍스트 슬라이드 5장 제작 (배경: #7B2D8E 그라디언트)',
+            '각 슬라이드에 VIEW 로고 워터마크 우측 하단 배치',
+            '트랜지션: 빠른 슬라이드 컷 (0.2초)',
+            '배경음악: 경쾌한 팝 인스트루멘탈 (저작권 무료)',
+          ],
+          duration: '45초',
+        },
+      },
+      {
+        id: 'wf-003',
+        title: '코성형 Q&A 카드뉴스 — Naver 블로그',
+        contentType: 'image-text',
+        channel: 'Naver Blog',
+        channelIcon: 'globe',
+        stage: 'planning',
+        imageTextDraft: {
+          type: 'cardnews',
+          headline: '코성형, 궁금한 게 너무 많죠? 전문의가 직접 답합니다',
+          copy: [
+            '[카드 1] 코성형 후 붓기는 얼마나 지속되나요?\n→ 초기 붓기 1~2주, 완전 회복 3~6개월. 일상 복귀는 보통 1주일.',
+            '[카드 2] 실리콘 vs 연골, 어떤 재료가 좋나요?\n→ 높이와 형태 교정에 따라 다름. VIEW는 개인 맞춤형 복합 재료 활용.',
+            '[카드 3] 코성형 후 운동은 언제부터?\n→ 가벼운 걷기: 1주 후 / 격렬한 운동: 최소 4주 후.',
+            '[카드 4] VIEW 코성형이 다른 이유\n→ 21년 무사고 · 전담 의료진 · 3D 시뮬레이션 상담 제공.',
+          ],
+          layoutHint: '4장 카드 세로형, 보라+골드 브랜드 컬러, 마지막 카드에 CTA (상담 예약 버튼)',
+        },
+      },
+      {
+        id: 'wf-004',
+        title: '눈성형 회복기 솔직 후기 블로그 포스트',
+        contentType: 'image-text',
+        channel: 'Naver Blog',
+        channelIcon: 'globe',
+        stage: 'approved',
+        scheduledDate: '2026-04-14',
+        imageTextDraft: {
+          type: 'blog',
+          headline: '눈성형 2주 후 솔직 리뷰 — VIEW 성형외과 후기',
+          copy: [
+            '수술 당일: 2시간 소요, 국소마취. 통증 최소화 확인.',
+            '수술 다음날: 붓기 있지만 일상생활 가능 수준.',
+            '1주일 후: 자연스러운 라인 확인. 실밥 제거.',
+            '2주일 후: 친구들도 "뭔가 달라졌는데?" 반응.',
+            'VIEW의 장점: 의사 선생님이 수술 전 충분히 상담해주셔서 기대치 조정이 잘 됐습니다.',
+          ],
+          layoutHint: '1200px 썸네일 + 본문 2000자 이상, 키워드: 눈성형 후기, 강남 눈성형, VIEW 성형외과',
+        },
+      },
+      {
+        id: 'wf-005',
+        title: '21년 무사고 스토리 TikTok',
+        contentType: 'video',
+        channel: 'TikTok',
+        channelIcon: 'video',
+        stage: 'scheduled',
+        scheduledDate: '2026-04-10',
+        videoDraft: {
+          script: `"21년 동안 단 한 건의 의료사고도 없었습니다."\n(숫자 카운터 애니메이션: 0 → 21)\n"이게 VIEW의 자랑입니다."\n#강남성형외과 #무사고 #VIEW성형외과`,
+          shootingGuide: [
+            '텍스트 애니메이션 위주 편집 (After Effects 또는 CapCut)',
+            '배경: 클리닉 내부 실사 영상 블러 처리',
+            '폰트: VIEW 브랜드 서체 일치',
+          ],
+          duration: '15초',
+        },
+      },
+    ],
+  },
 };
diff --git a/src/hooks/useMarketingPlan.ts b/src/hooks/useMarketingPlan.ts
index 659e389..77133ee 100644
--- a/src/hooks/useMarketingPlan.ts
+++ b/src/hooks/useMarketingPlan.ts
@@ -3,6 +3,7 @@ import { useLocation } from 'react-router';
 import type { MarketingPlan, ChannelStrategyCard, CalendarData, ContentStrategyData } from '../types/plan';
 import { fetchReportById, fetchActiveContentPlan, supabase } from '../lib/supabase';
 import { transformReportToPlan } from '../lib/transformPlan';
+import { mockPlan } from '../data/mockPlan';
 
 interface UseMarketingPlanResult {
   data: MarketingPlan | null;
@@ -87,6 +88,13 @@ export function useMarketingPlan(id: string | undefined): UseMarketingPlanResult
 
     async function loadPlan() {
       try {
+        // ─── Dev / Demo: return mock data immediately ───
+        if (id === 'demo') {
+          setData(mockPlan);
+          setIsLoading(false);
+          return;
+        }
+
         // ─── Source 1: Try content_plans table (AI-generated strategy) ───
         // First, resolve clinicId from navigation state or analysis_runs
         let clinicId = state?.clinicId || null;
diff --git a/src/lib/calendarExport.ts b/src/lib/calendarExport.ts
new file mode 100644
index 0000000..4f22295
--- /dev/null
+++ b/src/lib/calendarExport.ts
@@ -0,0 +1,101 @@
+import type { CalendarWeek, CalendarEntry } from '../types/plan';
+
+/**
+ * Returns the Monday date of a given ISO week number in a year.
+ * Week 1 = the week containing the first Thursday of the year (ISO 8601).
+ */
+function isoWeekToDate(year: number, week: number, dayOffset: number): Date {
+  // Jan 4 is always in week 1
+  const jan4 = new Date(year, 0, 4);
+  const dayOfWeek = jan4.getDay() || 7; // convert Sun=0 to 7
+  const monday = new Date(jan4);
+  monday.setDate(jan4.getDate() - (dayOfWeek - 1) + (week - 1) * 7);
+  monday.setDate(monday.getDate() + dayOffset);
+  return monday;
+}
+
+function formatICSDate(date: Date): string {
+  const pad = (n: number) => String(n).padStart(2, '0');
+  return (
+    `${date.getFullYear()}${pad(date.getMonth() + 1)}${pad(date.getDate())}` +
+    `T${pad(date.getHours())}${pad(date.getMinutes())}${pad(date.getSeconds())}`
+  );
+}
+
+function escapeICS(str: string): string {
+  return str
+    .replace(/\\/g, '\\\\')
+    .replace(/;/g, '\\;')
+    .replace(/,/g, '\\,')
+    .replace(/\n/g, '\\n');
+}
+
+function buildVEvent(
+  entry: CalendarEntry,
+  weekNumber: number,
+  year: number,
+  uid: string,
+): string {
+  const startDate = isoWeekToDate(year, weekNumber, entry.dayOfWeek);
+  // All-day event: DTSTART is DATE only, DTEND is next day
+  const endDate = new Date(startDate);
+  endDate.setDate(endDate.getDate() + 1);
+
+  const formatDate = (d: Date) => {
+    const pad = (n: number) => String(n).padStart(2, '0');
+    return `${d.getFullYear()}${pad(d.getMonth() + 1)}${pad(d.getDate())}`;
+  };
+
+  const lines = [
+    'BEGIN:VEVENT',
+    `UID:${uid}`,
+    `DTSTAMP:${formatICSDate(new Date())}Z`,
+    `DTSTART;VALUE=DATE:${formatDate(startDate)}`,
+    `DTEND;VALUE=DATE:${formatDate(endDate)}`,
+    `SUMMARY:${escapeICS(`[${entry.channel}] ${entry.title}`)}`,
+    entry.description ? `DESCRIPTION:${escapeICS(entry.description)}` : null,
+    `CATEGORIES:${escapeICS(entry.contentType.toUpperCase())}`,
+    `STATUS:${entry.status === 'published' ? 'CONFIRMED' : entry.status === 'approved' ? 'TENTATIVE' : 'NEEDS-ACTION'}`,
+    'END:VEVENT',
+  ].filter(Boolean) as string[];
+
+  return lines.join('\r\n');
+}
+
+export function exportCalendarToICS(
+  weeks: CalendarWeek[],
+  calendarName = 'INFINITH 콘텐츠 캘린더',
+): void {
+  const year = new Date().getFullYear();
+
+  const vEvents = weeks.flatMap((week) =>
+    week.entries.map((entry, idx) =>
+      buildVEvent(
+        entry,
+        week.weekNumber,
+        year,
+        `infinith-${week.weekNumber}-${entry.id ?? idx}@infinith.ai`,
+      ),
+    ),
+  );
+
+  const icsContent = [
+    'BEGIN:VCALENDAR',
+    'VERSION:2.0',
+    'PRODID:-//INFINITH//Marketing Content Calendar//KO',
+    `X-WR-CALNAME:${escapeICS(calendarName)}`,
+    'X-WR-TIMEZONE:Asia/Seoul',
+    'CALSCALE:GREGORIAN',
+    'METHOD:PUBLISH',
+    ...vEvents,
+    'END:VCALENDAR',
+  ].join('\r\n');
+
+  const blob = new Blob([icsContent], { type: 'text/calendar;charset=utf-8' });
+  const url = URL.createObjectURL(blob);
+  const a = document.createElement('a');
+  a.href = url;
+  a.download = 'infinith-content-calendar.ics';
+  a.click();
+  URL.revokeObjectURL(url);
+}
diff --git a/src/pages/MarketingPlanPage.tsx b/src/pages/MarketingPlanPage.tsx
index 199e35d..6ab9e57 100644
--- a/src/pages/MarketingPlanPage.tsx
+++ b/src/pages/MarketingPlanPage.tsx
@@ -9,8 +9,10 @@ import ChannelStrategy from '../components/plan/ChannelStrategy';
 import ContentStrategy from '../components/plan/ContentStrategy';
 import ContentCalendar from '../components/plan/ContentCalendar';
 import AssetCollection from '../components/plan/AssetCollection';
+import RepurposingProposal from '../components/plan/RepurposingProposal';
 import MyAssetUpload from '../components/plan/MyAssetUpload';
 import StrategyAdjustmentSection from '../components/plan/StrategyAdjustmentSection';
+import WorkflowTracker from '../components/plan/WorkflowTracker';
 import PlanCTA from '../components/plan/PlanCTA';
 
 const PLAN_SECTIONS = [
@@ -19,7 +21,9 @@ const PLAN_SECTIONS = [
   { id: 'content-strategy', label: '콘텐츠 전략' },
   { id: 'content-calendar', label: '콘텐츠 캘린더' },
   { id: 'asset-collection', label: '에셋 수집' },
-  { id: 'my-asset-upload', label: 'My Assets' },
+  { id: 'repurposing-proposal', label: '리퍼포징 제안' },
+  { id: 'workflow-tracker', label: '제작 파이프라인' },
+  { id: 'my-asset-upload', label: '나의 소재' },
   { id: 'strategy-adjustment', label: '전략 조정' },
 ];
 
@@ -75,6 +79,14 @@ export default function MarketingPlanPage() {
 
         <AssetCollection data={data.assetCollection} />
 
+        {data.repurposingProposals && data.repurposingProposals.length > 0 && (
+          <RepurposingProposal proposals={data.repurposingProposals} />
+        )}
+
+        {data.workflow && (
+          <WorkflowTracker data={data.workflow} />
+        )}
+
         <div data-no-print>
           <MyAssetUpload />
         </div>
diff --git a/src/types/plan.ts b/src/types/plan.ts
index c8a0c9c..7a1275b 100644
--- a/src/types/plan.ts
+++ b/src/types/plan.ts
@@ -167,6 +167,50 @@ export interface AssetCollectionData {
   youtubeRepurpose: YouTubeRepurposeItem[];
 }
 
+// ─── Section 6: Repurposing Proposal ───
+
+export interface RepurposingProposalItem {
+  sourceVideo: YouTubeRepurposeItem;
+  outputs: RepurposingOutput[];
+  estimatedEffort: 'low' | 'medium' | 'high';
+  priority: 'high' | 'medium' | 'low';
+}
+
+// ─── Section 7: Workflow Tracker ───
+
+export type WorkflowStage = 'planning' | 'ai-draft' | 'review' | 'approved' | 'scheduled';
+export type WorkflowContentType = 'video' | 'image-text';
+
+export interface WorkflowVideoDraft {
+  script: string;
+  shootingGuide: string[];
+  duration: string; // e.g. '60초', '15분'
+}
+
+export interface WorkflowImageTextDraft {
+  type: 'cardnews' | 'blog';
+  headline: string;
+  copy: string[];
+  layoutHint?: string;
+}
+
+export interface WorkflowItem {
+  id: string;
+  title: string;
+  contentType: WorkflowContentType;
+  channel: string;
+  channelIcon: string;
+  stage: WorkflowStage;
+  userNotes?: string; // 사람이 입력한 수정 사항
+  videoDraft?: WorkflowVideoDraft;
+  imageTextDraft?: WorkflowImageTextDraft;
+  scheduledDate?: string;
+}
+
+export interface WorkflowData {
+  items: WorkflowItem[];
+}
+
 // ─── Root Plan Type ───
 
 export interface MarketingPlan {
@@ -181,4 +225,6 @@ export interface MarketingPlan {
   contentStrategy: ContentStrategyData;
   calendar: CalendarData;
   assetCollection: AssetCollectionData;
+  repurposingProposals?: RepurposingProposalItem[];
+  workflow?: WorkflowData;
 }