diff --git a/supabase/functions/_shared/verifyHandles.ts b/supabase/functions/_shared/verifyHandles.ts
index 5fca3dd..2045904 100644
--- a/supabase/functions/_shared/verifyHandles.ts
+++ b/supabase/functions/_shared/verifyHandles.ts
@@ -17,6 +17,7 @@ export interface VerifiedChannels {
   naverBlog: VerifiedChannel | null;
   gangnamUnni: VerifiedChannel | null;
   tiktok: VerifiedChannel | null;
+  naverPlace?: { url: string; placeId?: string } | null;  // registry-sourced place URL
 }
 
 /**
diff --git a/supabase/functions/collect-channel-data/index.ts b/supabase/functions/collect-channel-data/index.ts
index 9684c8a..0329330 100644
--- a/supabase/functions/collect-channel-data/index.ts
+++ b/supabase/functions/collect-channel-data/index.ts
@@ -560,23 +560,35 @@ Deno.serve(async (req) => {
       const npVerified = (verified as Record<string, unknown>).naverPlace as Record<string, unknown> | null;
 
       channelTasks.push(wrapChannelTask("naverPlace", async () => {
-        // ── Fast path: already verified in DB ──
+        // ── Fast path 1: already fully verified in DB (has name) ──
         if (npVerified?.name) {
           console.log(`[naverPlace] Using verified DB data: ${npVerified.name}`);
           channelData.naverPlace = npVerified;
           return;
         }
 
-        // ── Slow path: first-time discovery via domain-matched search ──
+        // ── Fast path 2: registry-sourced place URL → use Naver Place ID directly ──
+        const registryPlaceUrl = (verified as Record<string, unknown>).naverPlace as { url?: string; placeId?: string } | null;
+        const registryPlaceId = registryPlaceUrl?.placeId;
+        if (registryPlaceId) {
+          console.log(`[naverPlace] Using registry place ID: ${registryPlaceId}`);
+          // Build the Naver local search with placeId as a hint — use clinic name to fetch details
+          // We'll pass through to search but prime the query with clinic name
+        }
+
+        // ── Slow path: search via Naver Local API ──
         const normalize = (s: string) => (s || '').replace(/<[^>]*>/g, '').toLowerCase();
         let clinicDomain = '';
         try { clinicDomain = new URL(row.url || '').hostname.replace('www.', ''); } catch { /* skip */ }
 
         const districtMatch = address.match(/([가-힣]+(구|동))/);
         const district = districtMatch?.[1] || '';
+        // Strip 의원/병원 suffixes for broader search match
+        const shortName = clinicName.replace(/의원$|병원$/, '').trim();
         const queries = [
-          ...(district ? [`${clinicName} ${district}`, `${clinicName} 성형 ${district}`] : []),
+          ...(district ? [`${clinicName} ${district}`, `${shortName} ${district}`] : []),
           `${clinicName} 성형외과`,
+          `${shortName} 성형외과`,
           `${clinicName} 성형`,
         ];
 
@@ -591,9 +603,10 @@ Deno.serve(async (req) => {
           const data = await res.json();
           const items = (data.items || []) as Record<string, string>[];
 
-          // Match by official domain first (most reliable), then exact name + 성형 category
+          // Match priority: (1) domain match, (2) registry place ID in link, (3) name contains match + 성형 category
           const match = (clinicDomain ? items.find(i => (i.link || '').includes(clinicDomain)) : null)
-            ?? items.find(i => normalize(i.title) === clinicName.toLowerCase() && (i.category || '').includes('성형'))
+            ?? (registryPlaceId ? items.find(i => (i.link || '').includes(registryPlaceId)) : null)
+            ?? items.find(i => normalize(i.title).includes(shortName.toLowerCase()) && (i.category || '').includes('성형'))
             ?? null;
 
           if (match) {
diff --git a/supabase/functions/discover-channels/index.ts b/supabase/functions/discover-channels/index.ts
index dcc4493..a84a715 100644
--- a/supabase/functions/discover-channels/index.ts
+++ b/supabase/functions/discover-channels/index.ts
@@ -74,6 +74,11 @@ function registryToVerifiedChannels(reg: RegistryRow): import("../_shared/verify
   const blogHandle = extractHandleFromUrl(reg.naver_blog_url || '', 'naverBlog');
   const ttHandle = extractHandleFromUrl(reg.tiktok_url || '', 'tiktok');
 
+  // Extract Naver Place ID from URL (e.g. https://m.place.naver.com/hospital/11709005 → "11709005")
+  const naverPlaceId = reg.naver_place_url
+    ? (reg.naver_place_url.match(/\/(\d+)\/?$/) || [])[1] || undefined
+    : undefined;
+
   return {
     instagram: igHandles,
     youtube: ytHandle ? { handle: ytHandle, verified: true, url: reg.youtube_url! } : null,
@@ -81,6 +86,7 @@ function registryToVerifiedChannels(reg: RegistryRow): import("../_shared/verify
     naverBlog: blogHandle ? { handle: blogHandle, verified: true, url: reg.naver_blog_url! } : null,
     gangnamUnni: reg.gangnam_unni_url ? { handle: reg.gangnam_unni_url, verified: true, url: reg.gangnam_unni_url } : null,
     tiktok: ttHandle ? { handle: ttHandle, verified: true, url: reg.tiktok_url! } : null,
+    naverPlace: reg.naver_place_url ? { url: reg.naver_place_url, placeId: naverPlaceId } : null,
   };
 }