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+순번,병원명,지역,지점/규모,공식 웹사이트,네이버 플레이스,네이버 리뷰 현황,강남언니,강남언니 비고,YouTube,Instagram (KR),네이버 블로그,활성 채널 수,컨택 담당자,컨택 상태,미팅 일정,BD 메모
+1,바노바기성형외과,강남,,https://www.banobagi.com,https://m.place.naver.com/hospital/21033469,리뷰 773개,https://www.gangnamunni.com/hospitals/23,,https://www.youtube.com/c/banobagips,https://www.instagram.com/banobagi_ps/,https://blog.naver.com/banobagips,6,,,,
+2,뷰성형외과,강남,뷰성형외과 역삼센터(역삼),https://www.viewclinic.com,https://m.place.naver.com/hospital/11709005,리뷰 776개,https://www.gangnamunni.com/hospitals/189,,https://www.youtube.com/@ViewclinicKR,https://www.instagram.com/viewplastic/,https://blog.naver.com/viewclinicps,6,,,,
+3,아이디병원,강남,아이디병원 별관(역삼),https://www.idhospital.com,https://m.place.naver.com/hospital/11548359,,https://www.gangnamunni.com/hospitals/257,,https://www.youtube.com/user/IDhospital,https://www.instagram.com/idhospital,https://blog.naver.com/idfacial,6,,,,
+4,그랜드성형외과,강남,,https://www.grandsurgery.com,https://m.place.naver.com/hospital/12322994,,https://www.gangnamunni.com/hospitals/62,,https://www.youtube.com/channel/UCU2o_aHqsNFuqwtdzVM3xbQ,https://www.instagram.com/grand_korea/,https://blog.naver.com/grandprs,6,,,,
+5,원진성형외과,강남,,https://www.k-wonjin.co.kr,https://m.place.naver.com/hospital/11887873,리뷰 9개,https://www.gangnamunni.com/hospitals/2500,,https://www.youtube.com/@wjwonjin,https://www.instagram.com/wonjin_official/,https://blog.naver.com/popokpop,7,,,,
+6,마인드성형외과,강남,,https://www.mindprs.com,https://m.place.naver.com/hospital/1342923541,리뷰 8개,https://www.gangnamunni.com/hospitals/729,,https://www.youtube.com/channel/UCzM5tIgkC8Es10YmLI55R_w,https://www.instagram.com/mind.prs/,,4,,,,
+7,브라운성형외과,강남,,https://www.braunps.co.kr,https://m.place.naver.com/hospital/13299185,리뷰 2451개,https://www.gangnamunni.com/hospitals/215,,https://www.youtube.com/@BraunPlasticSurgery,https://www.instagram.com/braunps_official/,,5,,,,
+8,오메가성형외과,강남,,http://www.omegaps.co.kr,https://m.place.naver.com/hospital/12840364,리뷰 1711개,https://www.gangnamunni.com/hospitals/926,,https://www.youtube.com/channel/UC4C2BB4Dp9L_QyuyD22FL0A,https://www.instagram.com/omega_plastic_surgery/,,5,,,,
+9,나나성형외과,강남,,https://www.nanaprs.com,https://m.place.naver.com/hospital/1518147116,리뷰 919개,https://www.gangnamunni.com/hospitals/938,,https://www.youtube.com/@Nanaprstv,https://www.instagram.com/nanaprs/,https://blog.naver.com/nanaprs1,6,,,,
+10,노트성형외과,강남,,http://notebreast.com,https://m.place.naver.com/hospital/1572670484,리뷰 9203개,https://www.gangnamunni.com/hospitals/2186,,https://www.youtube.com/channel/UC2OIyb2serotqDyEzQYyCtA,https://www.instagram.com/note.prs/,https://blog.naver.com/noteprs01,6,,,,
+11,디에이성형외과,강남,,https://daprs.com,https://m.place.naver.com/hospital/33084820,리뷰 1908개,https://www.gangnamunni.com/hospitals/250,,https://www.youtube.com/channel/UC0wlA-w5JIt0G0EeWQf65AQ,https://www.instagram.com/da_plastic_surgery,https://blog.naver.com/daprs,7,,,,
+12,에이비성형외과,강남,,https://www.abps.co.kr,https://m.place.naver.com/hospital/1304260302,리뷰 23599개,https://www.gangnamunni.com/hospitals/3004,,https://www.youtube.com/@abplasticsurgery,https://www.instagram.com/ab_plasticsurgery_kr/,https://blog.naver.com/abps20,6,,,,
+13,비아이오성형외과,강남,,http://biopskorea.com,https://m.place.naver.com/hospital/21428819,,,,https://www.youtube.com/channel/UC2WCPPw2onOI4UVqt7LIfKw,https://www.instagram.com/bio_dr.hongsungpyo,https://blog.naver.com/bioplastics20,5,,,,
+14,윈성형외과,강남,,,,,,,,,,0,,,,
+15,제이준성형외과,강남,,http://www.jjprs.com,https://m.place.naver.com/hospital/36294945,리뷰 873개,https://www.gangnamunni.com/hospitals/139,,https://www.youtube.com/channel/UC1p4msJnetDKeOW-B4nlwZA,https://www.instagram.com/jayjunps/,https://blog.naver.com/gusrlf00,6,,,,
+16,마블성형외과,강남,마블성형외과 압구정(압구정),https://marbleps.com,https://m.place.naver.com/hospital/37206762,리뷰 15207개,https://www.gangnamunni.com/hospitals/141,,https://www.youtube.com/@marbleps,https://www.instagram.com/marble__ps/,https://blog.naver.com/marbleplastic,6,,,,
+17,쥬얼리성형외과,강남,,https://www.jewelryps.kr,https://m.place.naver.com/hospital/13443226,리뷰 257개,https://www.gangnamunni.com/hospitals/55,,https://www.youtube.com/@JewelrypsKr1,https://www.instagram.com/jewelryps_kr,https://blog.naver.com/prsshin2,6,,,,
+18,티에스성형외과,강남,,http://www.tsprs.com,https://m.place.naver.com/hospital/36905792,리뷰 397개,https://www.gangnamunni.com/hospitals/116,,https://www.youtube.com/channel/UCgnizu8p7lbCnfIs76O8J-A,https://www.instagram.com/tsprs_official/,https://blog.naver.com/tsprs,6,,,,
+19,유노성형외과,강남,,https://www.yunoprs.com,https://m.place.naver.com/hospital/38486006,리뷰 9209개,https://www.gangnamunni.com/hospitals/248,,https://www.youtube.com/channel/UCrEe-LfBLXA1-bTGS4bWmtg,https://www.instagram.com/doctor.yuno/,https://blog.naver.com/yuno_blog,6,,,,
+20,리젠성형외과,강남,,http://www.regen.co.kr,,,,,,,,0,,,,
+21,리팅성형외과,강남,,https://liting.co.kr,https://m.place.naver.com/hospital/38673363,리뷰 5474개,https://www.gangnamunni.com/hospitals/331,,https://www.youtube.com/@liting_ps,https://www.instagram.com/liting_psps/,https://blog.naver.com/night140160,5,,,,
+22,앤써성형외과,강남,,http://www.answer-ps.co.kr,https://m.place.naver.com/hospital/34138819,,https://www.gangnamunni.com/hospitals/1449,,https://www.youtube.com/@TV-gf8ms,https://www.instagram.com/answerps,https://blog.naver.com/answerps,6,,,,
+23,더픽스성형외과,강남,,http://thefixps.com,https://m.place.naver.com/hospital/1310778318,,https://www.gangnamunni.com/hospitals/2196,,https://www.youtube.com/channel/UCXVNowmecu1tF-kCYhFE_QQ,https://www.instagram.com/thefixps/,https://blog.naver.com/donghwn,6,,,,
+24,기린성형외과,강남,,https://girinps.com,https://m.place.naver.com/hospital/21705376,리뷰 152개,https://www.gangnamunni.com/hospitals/398,,https://www.youtube.com/@girin_official,https://www.instagram.com/girin_ps_official/,https://blog.naver.com/girinlife,6,,,,
+25,페이스성형외과,강남,,http://www.face-plus.co.kr,https://m.place.naver.com/hospital/13347560,,https://www.gangnamunni.com/hospitals/1515,,https://www.youtube.com/@koreanplasticsurgery,https://www.instagram.com/faceplus_ps/,https://blog.naver.com/soonjung-49,5,,,,
+26,압구정서울성형외과,압구정,,http://www.asps.co.kr,https://m.place.naver.com/hospital/11531189,리뷰 357개,https://www.gangnamunni.com/hospitals/213,,https://www.youtube.com/channel/UCqNtVCL2u5Xvx74ymboxDyg,https://www.instagram.com/asps_no.1/,https://blog.naver.com/asps0119,5,,,,
+27,리젠메디컬그룹,압구정,,http://regenskin.co.kr,,,https://www.gangnamunni.com/hospitals/4154,윈느성형외과 리젠메디컬타워,,https://www.instagram.com/regenskin,https://blog.naver.com/shinygn1,4,,,,
+28,코코성형외과,압구정,,http://www.kodoctor.co.kr,https://m.place.naver.com/hospital/1023834988,,https://www.gangnamunni.com/hospitals/623,,https://www.youtube.com/channel/UCc19LE6Elp0OTNo9gDizJMw,https://www.instagram.com/koko_ps_official/,https://blog.naver.com/koko_plastic_surgery,6,,,,
+29,오브제성형외과,압구정,,http://objetps.com,,,https://www.gangnamunni.com/hospitals/2122,,https://www.youtube.com/channel/UC2QrFhj-S8oUrbfOp1NXKZA,https://www.instagram.com/objet_plastic_surgery/,https://blog.naver.com/objetps,4,,,,
+30,리상성형외과,압구정,,https://theregenps.com,https://m.place.naver.com/hospital/1125605502,,https://www.gangnamunni.com/hospitals/6597,,https://www.youtube.com/@theregen_ps,https://www.instagram.com/theregen_ps,https://blog.naver.com/theps_kor,5,,,,
+31,에이트성형외과,압구정,에이트성형외과 서초(서초),https://www.eightprs.com,https://m.place.naver.com/hospital/31986276,"방문자리뷰 586, 블로그리뷰 3120",https://www.gangnamunni.com/hospitals/166,,https://www.youtube.com/channel/UCpTmm84yJLgIBwBcBhjie4Q,https://www.instagram.com/eightps8/,https://blog.naver.com/eightplasticsurgery,6,,,,
+32,오페라성형외과,압구정,,http://www.operasurgery.co.kr,https://m.place.naver.com/hospital/10827484,,https://www.gangnamunni.com/hospitals/108,,https://www.youtube.com/channel/UC2R_jfmmn0zE-dkButFS_ZA,https://www.instagram.com/opera_ps/,https://blog.naver.com/fasolt2,6,,,,
+33,리엔장성형외과,압구정,,https://ps.lienjang.net,,,https://www.gangnamunni.com/hospitals/69,,https://www.youtube.com/channel/UCxyiPTH9xHqhPVfwyyosXMQ,https://www.instagram.com/lienjang_official/,,4,,,,
+34,루호성형외과,압구정,,https://www.luho.kr,https://m.place.naver.com/hospital/21868487,"방문자리뷰 1577, 블로그리뷰 608",https://www.gangnamunni.com/hospitals/660,,https://www.youtube.com/channel/UCZE8dRSsc6CwdORbAhxV2Rw,https://www.instagram.com/luho_beauty/,,5,,,,
+35,티아라성형외과,압구정,,,,,https://www.gangnamunni.com/hospitals/231,SC301의원으로 상호변경,,,,1,,,,
+36,쏘울성형외과,압구정,,https://www.soulps.kr,,,https://www.gangnamunni.com/hospitals/4244,,,https://www.instagram.com/soul_plastic_surgery/,,2,,,,
+37,에이탑성형외과,압구정,,https://atopps.com,https://m.place.naver.com/hospital/877412762,,https://www.gangnamunni.com/hospitals/300,,https://www.youtube.com/channel/UCPBCTxCX1hyRnXejA8QfFEQ,https://www.instagram.com/atop_instalog/,https://blog.naver.com/atopps_,6,,,,
+38,유스성형외과,압구정,,,,,,,,,,0,,,,
+39,유캔비성형외과,압구정,,https://www.ucanb.co.kr,,,https://www.gangnamunni.com/hospitals/563,,https://www.youtube.com/channel/UCegLA3CpLkDOe5h_DnhUpFA,https://www.instagram.com/ucanb_plastic_surgery/,https://blog.naver.com/ucanb2338,5,,,,
+40,스타성형외과,압구정,,https://www.starclinic.co.kr,https://m.place.naver.com/hospital/2092418109,,,,https://www.youtube.com/channel/UCpIF_ffpk4R10_iw0q0tR7g,,,2,,,,
+41,아이템성형외과,압구정,,https://www.ittemps.kr,,,,,https://www.youtube.com/channel/UCJolLz6ag4m2UfZh56HC2hQ,https://www.instagram.com/ittem_ps,https://blog.naver.com/ittem_ps,4,,,,
+42,리코성형외과,압구정,,http://www.licoclinic.com,https://m.place.naver.com/hospital/20800108,,,,https://www.youtube.com/channel/UC3T_EiEpQr1xE16o69XCqjQ,https://www.instagram.com/licobest/,https://blog.naver.com/licops,5,,,,
+43,플레저성형외과,압구정,,http://www.pleasureps.com,,,https://www.gangnamunni.com/hospitals/2991,,https://www.youtube.com/c/PSPS_korea,https://www.instagram.com/pleasure_ps/,https://blog.naver.com/2amsomething,4,,,,
+44,비너스성형외과,압구정,,,,,,,,,,0,,,,
+45,아이웰성형외과,압구정,,http://www.iwellps.com,,,https://www.gangnamunni.com/hospitals/58,,,https://www.instagram.com/iwellps/,,2,,,,
+46,글로비성형외과,압구정,,https://glovips.com,https://m.place.naver.com/hospital/13359904,,https://www.gangnamunni.com/hospitals/54,,https://www.youtube.com/channel/UCH4Orbmc3cFqajWx1I6Xs2w,https://www.instagram.com/glovips/,https://blog.naver.com/glovips,6,,,,
+47,엘르성형외과,압구정,,http://www.elleclinic.com,,,https://www.gangnamunni.com/hospitals/1181,,,https://www.instagram.com/elleps_korea/,,2,,,,
+48,원픽성형외과,압구정,,https://onepeakps.com,,,https://www.gangnamunni.com/hospitals/3000,,,,,1,,,,
+49,탑페이스성형외과,압구정,,https://www.topfaceps.com,https://m.place.naver.com/hospital/33283530,"방문자리뷰 312, 블로그리뷰 179",https://www.gangnamunni.com/hospitals/66,,https://www.youtube.com/channel/UCNfZc5aXZ5A1mqX5iIw91EA,https://www.instagram.com/topfaceps/,https://blog.naver.com/ina3599,5,,,,
+50,세민성형외과,역삼,,http://www.semin100.co.kr,,,,,https://www.youtube.com/channel/UCKaNYEvRqME2h1lUSOYIYew,,https://blog.naver.com/semin100,2,,,,
+51,에이치성형외과,역삼,,https://www.3dfit.co.kr,,,,,https://www.youtube.com/channel/UC6d8i9WwIkm161ueFyVU2PA,,https://blog.naver.com/ys100ps,3,,,,
+52,리노보성형외과,역삼,,http://www.renovo.co.kr,https://m.place.naver.com/hospital/13023672,,https://www.gangnamunni.com/hospitals/4749,,,https://www.instagram.com/renovo.clinic.1/,,3,,,,
+53,디엘성형외과,역삼,,https://www.dlprs.com,https://m.place.naver.com/hospital/1998543478,,https://www.gangnamunni.com/hospitals/5500,,https://www.youtube.com/@LINEKING_DL,https://www.instagram.com/dl_plastic_official/,,4,,,,
+54,피알성형외과,역삼,,http://prprs.co.kr,https://m.place.naver.com/hospital/1655749880,,https://www.gangnamunni.com/hospitals/431,,https://www.youtube.com/@pr_ps,https://www.instagram.com/prprs_official/,,5,,,,
+55,라프린성형외과,역삼,,http://laprinps.com,https://m.place.naver.com/hospital/33741139,,,,https://www.youtube.com/channel/UCfMt8TTT8kJklZORjf4nJ2w,https://www.instagram.com/laprin_kr/,https://blog.naver.com/ff8kds6t5cmxd,5,,,,
+56,도도성형외과,역삼,,http://www.dodobeauty.com,,,,,,,https://blog.naver.com/mmscjh,1,,,,
+57,엠제이성형외과,역삼,,https://www.mjskinclinic.com,,,,,https://www.youtube.com/channel/UCFjkFyYDu4HpLjc9axlh6YQ,,https://blog.naver.com/mjskinclinic,3,,,,
+58,아우라성형외과,역삼,,http://psaura.com,https://m.place.naver.com/hospital/1806079685,,https://www.gangnamunni.com/hospitals/5870,,https://www.youtube.com/@auraps2024,https://www.instagram.com/auraps_official/,https://blog.naver.com/pristor,5,,,,
+59,하이봄성형외과,역삼,,https://www.highvom.com,https://m.place.naver.com/hospital/1714219923,,https://www.gangnamunni.com/hospitals/2052,,https://www.youtube.com/channel/UCuuH9oWh9h29hVRmH2sHAuA,https://www.instagram.com/highvom/,https://blog.naver.com/hivom,6,,,,
+60,에이원성형외과,역삼,,,,,,,,,,0,,,,
+61,유앤아이성형외과,역삼,,https://www.uni114.co.kr,https://m.place.naver.com/hospital/60058049,,https://www.gangnamunni.com/hospitals/4459,,https://www.youtube.com/channel/UCHgZnNk3JIDxnoYcWSWtAJw,https://www.instagram.com/skinuni114/,,5,,,,
+62,리본성형외과,역삼,,,,,https://www.gangnamunni.com/hospitals/339,,https://www.youtube.com/channel/UCyFdX9zxfu2e2JVTwPjki5A,https://www.instagram.com/rebornps_/,https://blog.naver.com/reborn1999,5,,,,
+63,리메이성형외과,역삼,,,,,,,,,,0,,,,
+64,라이크성형외과,역삼,,http://www.likeps.com,,,https://www.gangnamunni.com/hospitals/912,,https://www.youtube.com/c/LIKEPLASTICSURGERY,https://www.instagram.com/likeps_kr/,,3,,,,
+65,케이플러스성형외과,역삼,,https://k-clinics.com,https://m.place.naver.com/hospital/36912372,,https://www.gangnamunni.com/hospitals/1265,,https://www.youtube.com/@k-plasticsurgery,https://www.instagram.com/k_plasticsurgery/,https://blog.naver.com/kclinics-osh,6,,,,
+66,케이아트성형외과,역삼,,http://www.k-artps.com,,,,,https://www.youtube.com/channel/UCHs9LOYtauBIklXhPPZBAgA,https://www.instagram.com/kartps/,https://blog.naver.com/kartps,4,,,,
+67,이룸성형외과,역삼,,http://www.seoulips.com,https://m.place.naver.com/hospital/1240083198,,https://www.gangnamunni.com/hospitals/839,,https://www.youtube.com/@seouliplasticsurgery,https://www.instagram.com/seoulips/,https://blog.naver.com/seoulips,7,,,,
+68,서초서울성형외과,서초,,https://srprs.co.kr,https://m.place.naver.com/hospital/1692465198,,https://www.gangnamunni.com/hospitals/5554,,,https://www.instagram.com/saerops/,,3,,,,
+69,서초연세성형외과,서초,,https://www.chaminst.com,,,https://www.gangnamunni.com/hospitals/4212,,https://www.youtube.com/channel/UCMxBfZivKz5jjhRiy0mzOXQ,https://www.instagram.com/chamin_ps,https://blog.naver.com/chaminst,4,,,,
+70,리모성형외과,서초,,http://www.ksh-ps.com,https://m.place.naver.com/hospital/1865533181,,https://www.gangnamunni.com/hospitals/6680,,https://www.youtube.com/channel/UCCiH9OffJgZTMnkxatK8-5A,https://www.instagram.com/sh___ps/,https://blog.naver.com/shpsclinic,5,,,,
+71,화이트성형외과,서초,,http://www.whiteclinic.com,,,,,,,,0,,,,
+72,미호성형외과,서초,,https://mihops.co.kr,https://m.place.naver.com/hospital/344342362,,https://www.gangnamunni.com/hospitals/369,,https://www.youtube.com/channel/UC8kyWAnMM7f_xguyPxR_gtA,https://www.instagram.com/mihops_kr/,https://blog.naver.com/qalfuqbjtmnf,5,,,,
+73,나우성형외과,서초,,,,,,,,,,0,,,,
+74,와이즈성형외과,서초,,,,,https://www.gangnamunni.com/hospitals/2414,와이즈유의원,,https://www.instagram.com/wise_ps/,,2,,,,
+75,케이스타성형외과,서초,,,,,,,,,,0,,,,
+76,셀린성형외과,서초,,,,,,,,,,0,,,,
+77,에비뉴성형외과,서초,,http://www.avenueps.com,,,https://www.gangnamunni.com/hospitals/6204,,https://www.youtube.com/channel/UCOTVAerYogSEia3L-ERkAFg,,,2,,,,
+78,비온성형외과,서초,,http://www.bon-ps.com,https://m.place.naver.com/hospital/1492257313,,,,https://www.youtube.com/channel/UClCjGIfEb3b1N-Q5tCNSU5w,,https://blog.naver.com/miz2199,3,,,,
+79,아크성형외과,서초,,http://arc-ps.com,https://m.place.naver.com/hospital/1638918034,,https://www.gangnamunni.com/hospitals/3569,,https://www.youtube.com/@-arcisart7955,https://www.instagram.com/arc_plastic_surgery/,,4,,,,
+80,에버성형외과,서초,,http://www.everclinic.com,,,,,https://www.youtube.com/channel/UCwSusNRTM2B_mvdRd0yNVcw,https://www.instagram.com/everclinic0088/,https://blog.naver.com/drblue007,4,,,,
+81,원스성형외과,서초,,,,,,,,,,0,,,,
+82,메이성형외과,서초,,,,,,,,,,0,,,,
+83,라인업성형외과,서초,,,,,,,,,,0,,,,
+84,유앤미성형외과,서초,,https://www.knyounmeclinic.co.kr,https://m.place.naver.com/hospital/31068065,,https://www.gangnamunni.com/hospitals/1178,,https://www.youtube.com/channel/UCAROD-B1ZBinpyzql7o_IlA,https://www.instagram.com/knyounmeclinic/,,4,,,,
+85,리더스성형외과,서초,,,,,,,,,,0,,,,
+86,마노성형외과,서초,,https://manops.co.kr,,,https://www.gangnamunni.com/hospitals/3429,,https://www.youtube.com/@mano_ps,https://www.instagram.com/manops_official,https://blog.naver.com/tkhr4747,4,,,,
+87,예롬성형외과,서초,,,,,https://www.gangnamunni.com/hospitals/450,,,,,1,,,,
+88,에스엠성형외과,서초,,https://www.sm-ps.co.kr,https://m.place.naver.com/hospital/32876182,,https://www.gangnamunni.com/hospitals/413,,https://www.youtube.com/@smpsclinic,https://www.instagram.com/smps_plastic_surgery/,https://blog.naver.com/smps1004,6,,,,
+89,리안성형외과,서초,,,,,,,,,,0,,,,
+90,서울미작성형외과,서초,,https://mijakclinic.co.kr,,,,,https://www.youtube.com/channel/UCld-NgVeydtDRVTt6xQRbmA,https://www.instagram.com/mijak2444/,https://blog.naver.com/mijak3444,4,,,,
+91,더원성형외과,서초,,https://www.theoneclinic.co.kr,,,https://www.gangnamunni.com/hospitals/5636,,,https://www.instagram.com/theone_plastic_surgery/,https://blog.naver.com/brs0714,4,,,,
diff --git a/data/clinic-registry/clinic_registry_working.csv b/data/clinic-registry/clinic_registry_working.csv
new file mode 100644
index 0000000..a8721dd
--- /dev/null
+++ b/data/clinic-registry/clinic_registry_working.csv
@@ -0,0 +1,92 @@
+hospital_name,brand_group,district,branches,website_kr,website_en,youtube_url,youtube_note,instagram_kr_url,instagram_kr_note,instagram_en_url,instagram_en_note,facebook_url,facebook_note,tiktok_url,tiktok_note,gangnam_unni_url,gangnam_unni_note,naver_blog_url,naver_blog_note,naver_place_url,naver_place_reviews_note,google_maps_url,google_reviews_note
+바노바기성형외과,프리미엄/하이타깃 후보,강남,,https://www.banobagi.com,,https://www.youtube.com/c/banobagips,,https://www.instagram.com/banobagi_ps/,,,,https://www.facebook.com/BanobagiPlasticSurgery,,,,https://www.gangnamunni.com/hospitals/23,,https://blog.naver.com/banobagips,,https://m.place.naver.com/hospital/21033469,리뷰 773개,,
+뷰성형외과,프리미엄/하이타깃 후보,강남,뷰성형외과 역삼센터(역삼),https://www.viewclinic.com,,https://www.youtube.com/@ViewclinicKR,,https://www.instagram.com/viewplastic/,,,,https://www.facebook.com/viewps1/,,,,https://www.gangnamunni.com/hospitals/189,,https://blog.naver.com/viewclinicps,,https://m.place.naver.com/hospital/11709005,리뷰 776개,,
+아이디병원,프리미엄/하이타깃 후보,강남,아이디병원 별관(역삼),https://www.idhospital.com,,https://www.youtube.com/user/IDhospital,,https://www.instagram.com/idhospital,,,,https://www.facebook.com/idhospital0050,,,,https://www.gangnamunni.com/hospitals/257,,https://blog.naver.com/idfacial,,https://m.place.naver.com/hospital/11548359,,,
+그랜드성형외과,프리미엄/하이타깃 후보,강남,,https://www.grandsurgery.com,,https://www.youtube.com/channel/UCU2o_aHqsNFuqwtdzVM3xbQ,,https://www.instagram.com/grand_korea/,,,,https://www.facebook.com/grandps.korea,,,,https://www.gangnamunni.com/hospitals/62,,https://blog.naver.com/grandprs,,https://m.place.naver.com/hospital/12322994,,,
+원진성형외과,프리미엄/하이타깃 후보,강남,,https://www.k-wonjin.co.kr,,https://www.youtube.com/@wjwonjin,,https://www.instagram.com/wonjin_official/,,,,https://www.facebook.com/KwonjinPS,,https://www.tiktok.com/@wonjin_official,,https://www.gangnamunni.com/hospitals/2500,,https://blog.naver.com/popokpop,,https://m.place.naver.com/hospital/11887873,리뷰 9개,,
+마인드성형외과,프리미엄/하이타깃 후보,강남,,https://www.mindprs.com,,https://www.youtube.com/channel/UCzM5tIgkC8Es10YmLI55R_w,,https://www.instagram.com/mind.prs/,,,,,,,,https://www.gangnamunni.com/hospitals/729,,,,https://m.place.naver.com/hospital/1342923541,리뷰 8개,,
+브라운성형외과,프리미엄/하이타깃 후보,강남,,https://www.braunps.co.kr,,https://www.youtube.com/@BraunPlasticSurgery,,https://www.instagram.com/braunps_official/,,,,https://www.facebook.com/braunps,,,,https://www.gangnamunni.com/hospitals/215,,,,https://m.place.naver.com/hospital/13299185,리뷰 2451개,,
+오메가성형외과,프리미엄/하이타깃 후보,강남,,http://www.omegaps.co.kr,,https://www.youtube.com/channel/UC4C2BB4Dp9L_QyuyD22FL0A,,https://www.instagram.com/omega_plastic_surgery/,,,,https://www.facebook.com/오메가성형외과-1682577712065719/,,,,https://www.gangnamunni.com/hospitals/926,,,,https://m.place.naver.com/hospital/12840364,리뷰 1711개,,
+나나성형외과,프리미엄/하이타깃 후보,강남,,https://www.nanaprs.com,,https://www.youtube.com/@Nanaprstv,,https://www.instagram.com/nanaprs/,,,,https://www.facebook.com/nanaprs2,,,,https://www.gangnamunni.com/hospitals/938,,https://blog.naver.com/nanaprs1,,https://m.place.naver.com/hospital/1518147116,리뷰 919개,,
+노트성형외과,프리미엄/하이타깃 후보,강남,,http://notebreast.com,,https://www.youtube.com/channel/UC2OIyb2serotqDyEzQYyCtA,,https://www.instagram.com/note.prs/,,,,https://www.facebook.com/noteprs2/,,,,https://www.gangnamunni.com/hospitals/2186,,https://blog.naver.com/noteprs01,,https://m.place.naver.com/hospital/1572670484,리뷰 9203개,,
+디에이성형외과,프리미엄/하이타깃 후보,강남,,https://daprs.com,,https://www.youtube.com/channel/UC0wlA-w5JIt0G0EeWQf65AQ,,https://www.instagram.com/da_plastic_surgery,,,,https://www.facebook.com/daprs/,,https://www.tiktok.com/@daprs,,https://www.gangnamunni.com/hospitals/250,,https://blog.naver.com/daprs,,https://m.place.naver.com/hospital/33084820,리뷰 1908개,,
+에이비성형외과,프리미엄/하이타깃 후보,강남,,https://www.abps.co.kr,,https://www.youtube.com/@abplasticsurgery,,https://www.instagram.com/ab_plasticsurgery_kr/,,,,https://www.facebook.com/profile.php?id=100063560996454,,,,https://www.gangnamunni.com/hospitals/3004,,https://blog.naver.com/abps20,,https://m.place.naver.com/hospital/1304260302,리뷰 23599개,,
+비아이오성형외과,프리미엄/하이타깃 후보,강남,,http://biopskorea.com,,https://www.youtube.com/channel/UC2WCPPw2onOI4UVqt7LIfKw,,https://www.instagram.com/bio_dr.hongsungpyo,,,,https://www.facebook.com/biopskorea,,,,,,https://blog.naver.com/bioplastics20,,https://m.place.naver.com/hospital/21428819,,,
+윈성형외과,프리미엄/하이타깃 후보,강남,,,,,,,,,,,,,,,,,,,,,
+제이준성형외과,프리미엄/하이타깃 후보,강남,,http://www.jjprs.com,,https://www.youtube.com/channel/UC1p4msJnetDKeOW-B4nlwZA,,https://www.instagram.com/jayjunps/,,,,https://www.facebook.com/jayjunps,,,,https://www.gangnamunni.com/hospitals/139,,https://blog.naver.com/gusrlf00,,https://m.place.naver.com/hospital/36294945,리뷰 873개,,
+마블성형외과,프리미엄/하이타깃 후보,강남,마블성형외과 압구정(압구정),https://marbleps.com,,https://www.youtube.com/@marbleps,,https://www.instagram.com/marble__ps/,,,,https://www.facebook.com/marbleps/,,,,https://www.gangnamunni.com/hospitals/141,,https://blog.naver.com/marbleplastic,,https://m.place.naver.com/hospital/37206762,리뷰 15207개,,
+쥬얼리성형외과,프리미엄/하이타깃 후보,강남,,https://www.jewelryps.kr,,https://www.youtube.com/@JewelrypsKr1,,https://www.instagram.com/jewelryps_kr,,,,https://www.facebook.com/juelyps,,,,https://www.gangnamunni.com/hospitals/55,,https://blog.naver.com/prsshin2,,https://m.place.naver.com/hospital/13443226,리뷰 257개,,
+티에스성형외과,프리미엄/하이타깃 후보,강남,,http://www.tsprs.com,,https://www.youtube.com/channel/UCgnizu8p7lbCnfIs76O8J-A,,https://www.instagram.com/tsprs_official/,,,,https://www.facebook.com/tsprs,,,,https://www.gangnamunni.com/hospitals/116,,https://blog.naver.com/tsprs,,https://m.place.naver.com/hospital/36905792,리뷰 397개,,
+유노성형외과,프리미엄/하이타깃 후보,강남,,https://www.yunoprs.com,,https://www.youtube.com/channel/UCrEe-LfBLXA1-bTGS4bWmtg,,https://www.instagram.com/doctor.yuno/,,,,https://www.facebook.com/doctor.yuno/,,,,https://www.gangnamunni.com/hospitals/248,,https://blog.naver.com/yuno_blog,,https://m.place.naver.com/hospital/38486006,리뷰 9209개,,
+리젠성형외과,프리미엄/하이타깃 후보,강남,,http://www.regen.co.kr,,,,,,,,,,,,,,,,,,,
+리팅성형외과,프리미엄/하이타깃 후보,강남,,https://liting.co.kr,,https://www.youtube.com/@liting_ps,,https://www.instagram.com/liting_psps/,,,,,,,,https://www.gangnamunni.com/hospitals/331,,https://blog.naver.com/night140160,,https://m.place.naver.com/hospital/38673363,리뷰 5474개,,
+앤써성형외과,프리미엄/하이타깃 후보,강남,,http://www.answer-ps.co.kr,,https://www.youtube.com/@TV-gf8ms,,https://www.instagram.com/answerps,,,,https://www.facebook.com/answerps4881,,,,https://www.gangnamunni.com/hospitals/1449,,https://blog.naver.com/answerps,,https://m.place.naver.com/hospital/34138819,,,
+더픽스성형외과,프리미엄/하이타깃 후보,강남,,http://thefixps.com,,https://www.youtube.com/channel/UCXVNowmecu1tF-kCYhFE_QQ,,https://www.instagram.com/thefixps/,,,,https://www.facebook.com/psdonghoon,,,,https://www.gangnamunni.com/hospitals/2196,,https://blog.naver.com/donghwn,,https://m.place.naver.com/hospital/1310778318,,,
+기린성형외과,프리미엄/하이타깃 후보,강남,,https://girinps.com,,https://www.youtube.com/@girin_official,,https://www.instagram.com/girin_ps_official/,,,,,,https://www.tiktok.com/@girin_korea,,https://www.gangnamunni.com/hospitals/398,,https://blog.naver.com/girinlife,,https://m.place.naver.com/hospital/21705376,리뷰 152개,,
+페이스성형외과,프리미엄/하이타깃 후보,강남,,http://www.face-plus.co.kr,,https://www.youtube.com/@koreanplasticsurgery,,https://www.instagram.com/faceplus_ps/,,,,,,,,https://www.gangnamunni.com/hospitals/1515,,https://blog.naver.com/soonjung-49,,https://m.place.naver.com/hospital/13347560,,,
+압구정서울성형외과,프리미엄/하이타깃 후보,압구정,,http://www.asps.co.kr,,https://www.youtube.com/channel/UCqNtVCL2u5Xvx74ymboxDyg,,https://www.instagram.com/asps_no.1/,,https://www.instagram.com/asps_en/,,,,,,https://www.gangnamunni.com/hospitals/213,,https://blog.naver.com/asps0119,,https://m.place.naver.com/hospital/11531189,리뷰 357개,,
+리젠메디컬그룹,프리미엄/하이타깃 후보,압구정,,http://regenskin.co.kr,,,,https://www.instagram.com/regenskin,,,,https://www.facebook.com/pages/리젠피부과/785877121503059,,,,https://www.gangnamunni.com/hospitals/4154,윈느성형외과 리젠메디컬타워,https://blog.naver.com/shinygn1,,,,,
+코코성형외과,프리미엄/하이타깃 후보,압구정,,http://www.kodoctor.co.kr,,https://www.youtube.com/channel/UCc19LE6Elp0OTNo9gDizJMw,,https://www.instagram.com/koko_ps_official/,,,,https://www.facebook.com/kokodoctor/,,,,https://www.gangnamunni.com/hospitals/623,,https://blog.naver.com/koko_plastic_surgery,,https://m.place.naver.com/hospital/1023834988,,,
+오브제성형외과,프리미엄/하이타깃 후보,압구정,,http://objetps.com,,https://www.youtube.com/channel/UC2QrFhj-S8oUrbfOp1NXKZA,,https://www.instagram.com/objet_plastic_surgery/,,,,,,,,https://www.gangnamunni.com/hospitals/2122,,https://blog.naver.com/objetps,,,,,
+리상성형외과,프리미엄/하이타깃 후보,압구정,,https://theregenps.com,,https://www.youtube.com/@theregen_ps,,https://www.instagram.com/theregen_ps,,,,,,,,https://www.gangnamunni.com/hospitals/6597,,https://blog.naver.com/theps_kor,,https://m.place.naver.com/hospital/1125605502,,,
+에이트성형외과,프리미엄/하이타깃 후보,압구정,에이트성형외과 서초(서초),https://www.eightprs.com,,https://www.youtube.com/channel/UCpTmm84yJLgIBwBcBhjie4Q,,https://www.instagram.com/eightps8/,,,,,,https://www.tiktok.com/@eighthospital.th,,https://www.gangnamunni.com/hospitals/166,,https://blog.naver.com/eightplasticsurgery,,https://m.place.naver.com/hospital/31986276,"방문자리뷰 586, 블로그리뷰 3120",,
+오페라성형외과,프리미엄/하이타깃 후보,압구정,,http://www.operasurgery.co.kr,,https://www.youtube.com/channel/UC2R_jfmmn0zE-dkButFS_ZA,,https://www.instagram.com/opera_ps/,,,,https://www.facebook.com/operasurgery/,,,,https://www.gangnamunni.com/hospitals/108,,https://blog.naver.com/fasolt2,,https://m.place.naver.com/hospital/10827484,,,
+리엔장성형외과,프리미엄/하이타깃 후보,압구정,,https://ps.lienjang.net,,https://www.youtube.com/channel/UCxyiPTH9xHqhPVfwyyosXMQ,,https://www.instagram.com/lienjang_official/,,,,,,https://www.tiktok.com/@lienjang_ps,,https://www.gangnamunni.com/hospitals/69,,,,,,,
+루호성형외과,프리미엄/하이타깃 후보,압구정,,https://www.luho.kr,,https://www.youtube.com/channel/UCZE8dRSsc6CwdORbAhxV2Rw,,https://www.instagram.com/luho_beauty/,,,,,,https://www.tiktok.com/@luho_beauty_jp,,https://www.gangnamunni.com/hospitals/660,,,,https://m.place.naver.com/hospital/21868487,"방문자리뷰 1577, 블로그리뷰 608",,
+티아라성형외과,프리미엄/하이타깃 후보,압구정,,,,,,,,,,,,,,https://www.gangnamunni.com/hospitals/231,SC301의원으로 상호변경,,,,,,
+쏘울성형외과,프리미엄/하이타깃 후보,압구정,,https://www.soulps.kr,,,,https://www.instagram.com/soul_plastic_surgery/,,,,,,,,https://www.gangnamunni.com/hospitals/4244,,,,,,,
+에이탑성형외과,프리미엄/하이타깃 후보,압구정,,https://atopps.com,,https://www.youtube.com/channel/UCPBCTxCX1hyRnXejA8QfFEQ,,https://www.instagram.com/atop_instalog/,,,,https://www.facebook.com/Dr.goodhand,,,,https://www.gangnamunni.com/hospitals/300,,https://blog.naver.com/atopps_,,https://m.place.naver.com/hospital/877412762,,,
+유스성형외과,프리미엄/하이타깃 후보,압구정,,,,,,,,,,,,,,,,,,,,,
+유캔비성형외과,프리미엄/하이타깃 후보,압구정,,https://www.ucanb.co.kr,,https://www.youtube.com/channel/UCegLA3CpLkDOe5h_DnhUpFA,,https://www.instagram.com/ucanb_plastic_surgery/,,,,https://www.facebook.com/ucanbps,,,,https://www.gangnamunni.com/hospitals/563,,https://blog.naver.com/ucanb2338,,,,,
+스타성형외과,프리미엄/하이타깃 후보,압구정,,https://www.starclinic.co.kr,,https://www.youtube.com/channel/UCpIF_ffpk4R10_iw0q0tR7g,,,,,,,,,,,,,,https://m.place.naver.com/hospital/2092418109,,,
+아이템성형외과,프리미엄/하이타깃 후보,압구정,,https://www.ittemps.kr,,https://www.youtube.com/channel/UCJolLz6ag4m2UfZh56HC2hQ,,https://www.instagram.com/ittem_ps,,,,https://www.facebook.com/잇템성형외과-101634361973942,,,,,,https://blog.naver.com/ittem_ps,,,,,
+리코성형외과,프리미엄/하이타깃 후보,압구정,,http://www.licoclinic.com,,https://www.youtube.com/channel/UC3T_EiEpQr1xE16o69XCqjQ,,https://www.instagram.com/licobest/,,,,https://www.facebook.com/licotop,,,,,,https://blog.naver.com/licops,,https://m.place.naver.com/hospital/20800108,,,
+플레저성형외과,프리미엄/하이타깃 후보,압구정,,http://www.pleasureps.com,,https://www.youtube.com/c/PSPS_korea,,https://www.instagram.com/pleasure_ps/,,,,,,,,https://www.gangnamunni.com/hospitals/2991,,https://blog.naver.com/2amsomething,,,,,
+비너스성형외과,프리미엄/하이타깃 후보,압구정,,,,,,,,,,,,,,,,,,,,,
+아이웰성형외과,프리미엄/하이타깃 후보,압구정,,http://www.iwellps.com,,,,https://www.instagram.com/iwellps/,,,,,,,,https://www.gangnamunni.com/hospitals/58,,,,,,,
+글로비성형외과,프리미엄/하이타깃 후보,압구정,,https://glovips.com,,https://www.youtube.com/channel/UCH4Orbmc3cFqajWx1I6Xs2w,,https://www.instagram.com/glovips/,,,,https://www.facebook.com/glovips,,,,https://www.gangnamunni.com/hospitals/54,,https://blog.naver.com/glovips,,https://m.place.naver.com/hospital/13359904,,,
+엘르성형외과,프리미엄/하이타깃 후보,압구정,,http://www.elleclinic.com,,,,https://www.instagram.com/elleps_korea/,,,,,,,,https://www.gangnamunni.com/hospitals/1181,,,,,,,
+원픽성형외과,프리미엄/하이타깃 후보,압구정,,https://onepeakps.com,,,,,,,,,,,,https://www.gangnamunni.com/hospitals/3000,,,,,,,
+탑페이스성형외과,프리미엄/하이타깃 후보,압구정,,https://www.topfaceps.com,,https://www.youtube.com/channel/UCNfZc5aXZ5A1mqX5iIw91EA,,https://www.instagram.com/topfaceps/,,,,,,,,https://www.gangnamunni.com/hospitals/66,,https://blog.naver.com/ina3599,,https://m.place.naver.com/hospital/33283530,"방문자리뷰 312, 블로그리뷰 179",,
+세민성형외과,프리미엄/하이타깃 후보,역삼,,http://www.semin100.co.kr,,https://www.youtube.com/channel/UCKaNYEvRqME2h1lUSOYIYew,,,,,,,,,,,,https://blog.naver.com/semin100,,,,,
+에이치성형외과,프리미엄/하이타깃 후보,역삼,,https://www.3dfit.co.kr,,https://www.youtube.com/channel/UC6d8i9WwIkm161ueFyVU2PA,,,,,,https://www.facebook.com/3DFIT100,,,,,,https://blog.naver.com/ys100ps,,,,,
+리노보성형외과,프리미엄/하이타깃 후보,역삼,,http://www.renovo.co.kr,,,,https://www.instagram.com/renovo.clinic.1/,,,,,,,,https://www.gangnamunni.com/hospitals/4749,,,,https://m.place.naver.com/hospital/13023672,,,
+디엘성형외과,프리미엄/하이타깃 후보,역삼,,https://www.dlprs.com,,https://www.youtube.com/@LINEKING_DL,,https://www.instagram.com/dl_plastic_official/,,,,,,,,https://www.gangnamunni.com/hospitals/5500,,,,https://m.place.naver.com/hospital/1998543478,,,
+피알성형외과,프리미엄/하이타깃 후보,역삼,,http://prprs.co.kr,,https://www.youtube.com/@pr_ps,,https://www.instagram.com/prprs_official/,,,,https://www.facebook.com/PRPRS.official,,,,https://www.gangnamunni.com/hospitals/431,,,,https://m.place.naver.com/hospital/1655749880,,,
+라프린성형외과,프리미엄/하이타깃 후보,역삼,,http://laprinps.com,,https://www.youtube.com/channel/UCfMt8TTT8kJklZORjf4nJ2w,,https://www.instagram.com/laprin_kr/,,,,https://www.facebook.com/laprinprincess/,,,,,,https://blog.naver.com/ff8kds6t5cmxd,,https://m.place.naver.com/hospital/33741139,,,
+도도성형외과,프리미엄/하이타깃 후보,역삼,,http://www.dodobeauty.com,,,,,,,,,,,,,,https://blog.naver.com/mmscjh,,,,,
+엠제이성형외과,프리미엄/하이타깃 후보,역삼,,https://www.mjskinclinic.com,,https://www.youtube.com/channel/UCFjkFyYDu4HpLjc9axlh6YQ,,,,,,https://www.facebook.com/people/MJ피부과/100063928095304/,,,,,,https://blog.naver.com/mjskinclinic,,,,,
+아우라성형외과,프리미엄/하이타깃 후보,역삼,,http://psaura.com,,https://www.youtube.com/@auraps2024,,https://www.instagram.com/auraps_official/,,,,,,,,https://www.gangnamunni.com/hospitals/5870,,https://blog.naver.com/pristor,,https://m.place.naver.com/hospital/1806079685,,,
+하이봄성형외과,프리미엄/하이타깃 후보,역삼,,https://www.highvom.com,,https://www.youtube.com/channel/UCuuH9oWh9h29hVRmH2sHAuA,,https://www.instagram.com/highvom/,,,,https://www.facebook.com/highvom1,,,,https://www.gangnamunni.com/hospitals/2052,,https://blog.naver.com/hivom,,https://m.place.naver.com/hospital/1714219923,,,
+에이원성형외과,프리미엄/하이타깃 후보,역삼,,,,,,,,,,,,,,,,,,,,,
+유앤아이성형외과,프리미엄/하이타깃 후보,역삼,,https://www.uni114.co.kr,,https://www.youtube.com/channel/UCHgZnNk3JIDxnoYcWSWtAJw,,https://www.instagram.com/skinuni114/,,,,https://www.facebook.com/uni114,,,,https://www.gangnamunni.com/hospitals/4459,,,,https://m.place.naver.com/hospital/60058049,,,
+리본성형외과,프리미엄/하이타깃 후보,역삼,,,,https://www.youtube.com/channel/UCyFdX9zxfu2e2JVTwPjki5A,,https://www.instagram.com/rebornps_/,,,,https://www.facebook.com/reborn3355/,,,,https://www.gangnamunni.com/hospitals/339,,https://blog.naver.com/reborn1999,,,,,
+리메이성형외과,프리미엄/하이타깃 후보,역삼,,,,,,,,,,,,,,,,,,,,,
+라이크성형외과,프리미엄/하이타깃 후보,역삼,,http://www.likeps.com,,https://www.youtube.com/c/LIKEPLASTICSURGERY,,https://www.instagram.com/likeps_kr/,,,,,,,,https://www.gangnamunni.com/hospitals/912,,,,,,,
+케이플러스성형외과,프리미엄/하이타깃 후보,역삼,,https://k-clinics.com,,https://www.youtube.com/@k-plasticsurgery,,https://www.instagram.com/k_plasticsurgery/,,,,https://www.facebook.com/kclinics,,,,https://www.gangnamunni.com/hospitals/1265,,https://blog.naver.com/kclinics-osh,,https://m.place.naver.com/hospital/36912372,,,
+케이아트성형외과,프리미엄/하이타깃 후보,역삼,,http://www.k-artps.com,,https://www.youtube.com/channel/UCHs9LOYtauBIklXhPPZBAgA,,https://www.instagram.com/kartps/,,,,https://www.facebook.com/kartpsseoul,,,,,,https://blog.naver.com/kartps,,,,,
+이룸성형외과,프리미엄/하이타깃 후보,역삼,,http://www.seoulips.com,,https://www.youtube.com/@seouliplasticsurgery,,https://www.instagram.com/seoulips/,,,,https://www.facebook.com/서울아이성형외과-105199207892670/,,https://www.tiktok.com/@seoulips_jp,,https://www.gangnamunni.com/hospitals/839,,https://blog.naver.com/seoulips,,https://m.place.naver.com/hospital/1240083198,,,
+서초서울성형외과,프리미엄/하이타깃 후보,서초,,https://srprs.co.kr,,,,https://www.instagram.com/saerops/,,,,,,,,https://www.gangnamunni.com/hospitals/5554,,,,https://m.place.naver.com/hospital/1692465198,,,
+서초연세성형외과,프리미엄/하이타깃 후보,서초,,https://www.chaminst.com,,https://www.youtube.com/channel/UCMxBfZivKz5jjhRiy0mzOXQ,,https://www.instagram.com/chamin_ps,,,,,,,,https://www.gangnamunni.com/hospitals/4212,,https://blog.naver.com/chaminst,,,,,
+리모성형외과,프리미엄/하이타깃 후보,서초,,http://www.ksh-ps.com,,https://www.youtube.com/channel/UCCiH9OffJgZTMnkxatK8-5A,,https://www.instagram.com/sh___ps/,,,,,,,,https://www.gangnamunni.com/hospitals/6680,,https://blog.naver.com/shpsclinic,,https://m.place.naver.com/hospital/1865533181,,,
+화이트성형외과,프리미엄/하이타깃 후보,서초,,http://www.whiteclinic.com,,,,,,,,,,,,,,,,,,,
+미호성형외과,프리미엄/하이타깃 후보,서초,,https://mihops.co.kr,,https://www.youtube.com/channel/UC8kyWAnMM7f_xguyPxR_gtA,,https://www.instagram.com/mihops_kr/,,,,,,,,https://www.gangnamunni.com/hospitals/369,,https://blog.naver.com/qalfuqbjtmnf,,https://m.place.naver.com/hospital/344342362,,,
+나우성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+와이즈성형외과,프리미엄/하이타깃 후보,서초,,,,,,https://www.instagram.com/wise_ps/,,,,,,,,https://www.gangnamunni.com/hospitals/2414,와이즈유의원,,,,,,
+케이스타성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+셀린성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+에비뉴성형외과,프리미엄/하이타깃 후보,서초,,http://www.avenueps.com,,https://www.youtube.com/channel/UCOTVAerYogSEia3L-ERkAFg,,,,,,,,,,https://www.gangnamunni.com/hospitals/6204,,,,,,,
+비온성형외과,프리미엄/하이타깃 후보,서초,,http://www.bon-ps.com,,https://www.youtube.com/channel/UClCjGIfEb3b1N-Q5tCNSU5w,,,,,,,,,,,,https://blog.naver.com/miz2199,,https://m.place.naver.com/hospital/1492257313,,,
+아크성형외과,프리미엄/하이타깃 후보,서초,,http://arc-ps.com,,https://www.youtube.com/@-arcisart7955,,https://www.instagram.com/arc_plastic_surgery/,,,,,,,,https://www.gangnamunni.com/hospitals/3569,,,,https://m.place.naver.com/hospital/1638918034,,,
+에버성형외과,프리미엄/하이타깃 후보,서초,,http://www.everclinic.com,,https://www.youtube.com/channel/UCwSusNRTM2B_mvdRd0yNVcw,,https://www.instagram.com/everclinic0088/,,,,https://www.facebook.com/everplasticsurgery,,,,,,https://blog.naver.com/drblue007,,,,,
+원스성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+메이성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+라인업성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+유앤미성형외과,프리미엄/하이타깃 후보,서초,,https://www.knyounmeclinic.co.kr,,https://www.youtube.com/channel/UCAROD-B1ZBinpyzql7o_IlA,,https://www.instagram.com/knyounmeclinic/,,,,,,,,https://www.gangnamunni.com/hospitals/1178,,,,https://m.place.naver.com/hospital/31068065,,,
+리더스성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+마노성형외과,프리미엄/하이타깃 후보,서초,,https://manops.co.kr,,https://www.youtube.com/@mano_ps,,https://www.instagram.com/manops_official,,,,,,,,https://www.gangnamunni.com/hospitals/3429,,https://blog.naver.com/tkhr4747,,,,,
+예롬성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,https://www.gangnamunni.com/hospitals/450,,,,,,,
+에스엠성형외과,프리미엄/하이타깃 후보,서초,,https://www.sm-ps.co.kr,,https://www.youtube.com/@smpsclinic,,https://www.instagram.com/smps_plastic_surgery/,,,,https://www.facebook.com/thammySM3707,,,,https://www.gangnamunni.com/hospitals/413,,https://blog.naver.com/smps1004,,https://m.place.naver.com/hospital/32876182,,,
+리안성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,,
+서울미작성형외과,프리미엄/하이타깃 후보,서초,,https://mijakclinic.co.kr,,https://www.youtube.com/channel/UCld-NgVeydtDRVTt6xQRbmA,,https://www.instagram.com/mijak2444/,,,,https://www.facebook.com/mijaknose,,,,,,https://blog.naver.com/mijak3444,,,,,
+더원성형외과,프리미엄/하이타깃 후보,서초,,https://www.theoneclinic.co.kr,,,,https://www.instagram.com/theone_plastic_surgery/,,,,https://www.facebook.com/pages/category/Hospital/더원성형외과-1539415639613021/,,,,https://www.gangnamunni.com/hospitals/5636,,https://blog.naver.com/brs0714,,,,,
diff --git a/data/clinic-registry/extract_place_ids.py b/data/clinic-registry/extract_place_ids.py
new file mode 100644
index 0000000..ec934e2
--- /dev/null
+++ b/data/clinic-registry/extract_place_ids.py
@@ -0,0 +1,37 @@
+#!/usr/bin/env python3
+"""Extract Naver Place IDs from links arrays"""
+import re
+import json
+import sys
+
+def extract_place_id(links):
+    """Extract first valid Naver Place ID from list of URLs"""
+    place_ids = set()
+    for link in links:
+        # Pattern: place/DIGITS in map.naver.com URLs
+        # But NOT in search URLs or directions URLs with coordinates
+        if 'map.naver.com' in link:
+            matches = re.findall(r'place/(\d{7,12})', link)
+            for m in matches:
+                # Filter out coordinate-like numbers (14140xxx pattern)
+                if not m.startswith('1414'):
+                    place_ids.add(m)
+
+    if place_ids:
+        # Return the most common ID (first one found in entry/place URLs)
+        for link in links:
+            if 'entry/place/' in link:
+                match = re.search(r'entry/place/(\d{7,12})', link)
+                if match and not match.group(1).startswith('1414'):
+                    return match.group(1)
+        # Fallback: return smallest ID (usually the main one)
+        return min(place_ids, key=len)
+    return None
+
+if __name__ == '__main__':
+    data = json.load(sys.stdin)
+    pid = extract_place_id(data)
+    if pid:
+        print(pid)
+    else:
+        print("NOT_FOUND")
diff --git a/data/clinic-registry/premium_seoul_plastic_surgery_channels_100names.csv b/data/clinic-registry/premium_seoul_plastic_surgery_channels_100names.csv
new file mode 100644
index 0000000..512fe18
--- /dev/null
+++ b/data/clinic-registry/premium_seoul_plastic_surgery_channels_100names.csv
@@ -0,0 +1,96 @@
+hospital_name,brand_group,district,website_kr,website_en,youtube_url,youtube_note,instagram_kr_url,instagram_kr_note,instagram_en_url,instagram_en_note,facebook_url,facebook_note,tiktok_url,tiktok_note,gangnam_unni_url,gangnam_unni_note,naver_blog_url,naver_blog_note,naver_place_url,naver_place_reviews_note,google_maps_url,google_reviews_note
+바노바기성형외과,프리미엄/하이타깃 후보,강남,https://www.banobagi.com,,,,,,,,,,,,,,,,,,,
+뷰성형외과,프리미엄/하이타깃 후보,강남,https://www.viewclinic.com,,,,,,,,,,,,,,,,,,,
+아이디병원,프리미엄/하이타깃 후보,강남,https://www.idhospital.com,,,,,,,,,,,,,,,,,,,
+그랜드성형외과,프리미엄/하이타깃 후보,강남,https://www.grandsurgery.com,,,,,,,,,,,,,,,,,,,
+원진성형외과,프리미엄/하이타깃 후보,강남,https://www.k-wonjin.co.kr,,,,,,,,,,,,,,,,,,,
+마인드성형외과,프리미엄/하이타깃 후보,강남,https://www.mindprs.com,,,,,,,,,,,,,,,,,,,
+브라운성형외과,프리미엄/하이타깃 후보,강남,https://www.braunps.co.kr,,,,,,,,,,,,,,,,,,,
+오메가성형외과,프리미엄/하이타깃 후보,강남,http://www.omegaps.co.kr,,,,,,,,,,,,,,,,,,,
+나나성형외과,프리미엄/하이타깃 후보,강남,https://www.nanaprs.com,,,,,,,,,,,,,,,,,,,
+노트성형외과,프리미엄/하이타깃 후보,강남,http://notebreast.com,,,,,,,,,,,,,,,,,,,
+디에이성형외과,프리미엄/하이타깃 후보,강남,https://daprs.com,,,,,,,,,,,,,,,,,,,
+에이비성형외과,프리미엄/하이타깃 후보,강남,https://www.abps.co.kr,,,,,,,,,,,,,,,,,,,
+비아이오성형외과,프리미엄/하이타깃 후보,강남,http://biopskorea.com,,,,,,,,,,,,,,,,,,,
+윈성형외과,프리미엄/하이타깃 후보,강남,https://www.k-wonjin.co.kr,,,,,,,,,,,,,,,,,,,
+제이준성형외과,프리미엄/하이타깃 후보,강남,http://www.jjprs.com,,,,,,,,,,,,,,,,,,,
+마블성형외과,프리미엄/하이타깃 후보,강남,https://marbleps.com,,,,,,,,,,,,,,,,,,,
+쥬얼리성형외과,프리미엄/하이타깃 후보,강남,https://www.jewelryps.kr,,,,,,,,,,,,,,,,,,,
+티에스성형외과,프리미엄/하이타깃 후보,강남,http://www.tsprs.com,,,,,,,,,,,,,,,,,,,
+유노성형외과,프리미엄/하이타깃 후보,강남,https://www.yunoprs.com,,,,,,,,,,,,,,,,,,,
+리젠성형외과,프리미엄/하이타깃 후보,강남,리젠 성형외과,,,,,,,,,,,,,,,,,,,
+리팅성형외과,프리미엄/하이타깃 후보,강남,https://liting.co.kr,,,,,,,,,,,,,,,,,,,
+앤써성형외과,프리미엄/하이타깃 후보,강남,http://www.answer-ps.co.kr,,,,,,,,,,,,,,,,,,,
+더픽스성형외과,프리미엄/하이타깃 후보,강남,http://thefixps.com,,,,,,,,,,,,,,,,,,,
+기린성형외과,프리미엄/하이타깃 후보,강남,https://girinps.com,,,,,,,,,,,,,,,,,,,
+페이스성형외과,프리미엄/하이타깃 후보,강남,http://www.face-plus.co.kr,,,,,,,,,,,,,,,,,,,
+압구정서울성형외과,프리미엄/하이타깃 후보,압구정,http://www.asps.co.kr,,,,,,,,,,,,,,,,,,,
+리젠메디컬그룹,프리미엄/하이타깃 후보,압구정,http://regenskin.co.kr,,,,,,,,,,,,,,,,,,,
+마블성형외과 압구정,프리미엄/하이타깃 후보,압구정,https://marbleps.com,,,,,,,,,,,,,,,,,,,
+코코성형외과,프리미엄/하이타깃 후보,압구정,http://www.kodoctor.co.kr,,,,,,,,,,,,,,,,,,,
+오브제성형외과,프리미엄/하이타깃 후보,압구정,http://objetps.com,,,,,,,,,,,,,,,,,,,
+리상성형외과,프리미엄/하이타깃 후보,압구정,https://theregenps.com,,,,,,,,,,,,,,,,,,,
+에이트성형외과,프리미엄/하이타깃 후보,압구정,https://www.eightprs.com,,,,,,,,,,,,,,,,,,,
+오페라성형외과,프리미엄/하이타깃 후보,압구정,https://gangnam.lienjang.net,,,,,,,,,,,,,,,,,,,
+리엔장성형외과,프리미엄/하이타깃 후보,압구정,https://www.soulps.kr,,,,,,,,,,,,,,,,,,,
+루호성형외과,프리미엄/하이타깃 후보,압구정,https://m.atopps.com,,,,,,,,,,,,,,,,,,,
+티아라성형외과,프리미엄/하이타깃 후보,압구정,https://www.ucanb.co.kr,,,,,,,,,,,,,,,,,,,
+쏘울성형외과,프리미엄/하이타깃 후보,압구정,https://www.starclinic.co.kr,,,,,,,,,,,,,,,,,,,
+에이탑성형외과,프리미엄/하이타깃 후보,압구정,http://www.licoclinic.com,,,,,,,,,,,,,,,,,,,
+유스성형외과,프리미엄/하이타깃 후보,압구정,https://www.pspskorea.com,,,,,,,,,,,,,,,,,,,
+유캔비성형외과,프리미엄/하이타깃 후보,압구정,http://www.iwellps.com,,,,,,,,,,,,,,,,,,,
+스타성형외과,프리미엄/하이타깃 후보,압구정,https://glovips.com,,,,,,,,,,,,,,,,,,,
+아이템성형외과,프리미엄/하이타깃 후보,압구정,http://www.elleclinic.com,,,,,,,,,,,,,,,,,,,
+리코성형외과,프리미엄/하이타깃 후보,압구정,https://onepeakps.com,,,,,,,,,,,,,,,,,,,
+플레저성형외과,프리미엄/하이타깃 후보,압구정,https://www.pspskorea.com,,,,,,,,,,,,,,,,,,,
+비너스성형외과,프리미엄/하이타깃 후보,압구정,http://www.venusbreast.com,,,,,,,,,,,,,,,,,,,
+아이웰성형외과,프리미엄/하이타깃 후보,압구정,http://www.iwellps.com,,,,,,,,,,,,,,,,,,,
+글로비성형외과,프리미엄/하이타깃 후보,압구정,https://glovips.com,,,,,,,,,,,,,,,,,,,
+엘르성형외과,프리미엄/하이타깃 후보,압구정,http://www.elleclinic.com,,,,,,,,,,,,,,,,,,,
+원픽성형외과,프리미엄/하이타깃 후보,압구정,https://onepeakps.com,,,,,,,,,,,,,,,,,,,
+탑페이스성형외과,프리미엄/하이타깃 후보,압구정,https://www.topfaceps.com/,,,,,,,,,,,,,,,,,,,
+아이디병원 별관,프리미엄/하이타깃 후보,역삼,https://www.idhospital.com,,,,,,,,,,,,,,,,,,,
+뷰성형외과 역삼센터,프리미엄/하이타깃 후보,역삼,https://www.viewclinic.com,,,,,,,,,,,,,,,,,,,
+세민성형외과,프리미엄/하이타깃 후보,역삼,http://www.semin100.co.kr,,,,,,,,,,,,,,,,,,,
+에이치성형외과,프리미엄/하이타깃 후보,역삼,https://www.3dfit.co.kr,,,,,,,,,,,,,,,,,,,
+리노보성형외과,프리미엄/하이타깃 후보,역삼,http://www.renovo.co.kr,,,,,,,,,,,,,,,,,,,
+디엘성형외과,프리미엄/하이타깃 후보,역삼,https://www.dlprs.com,,,,,,,,,,,,,,,,,,,
+피알성형외과,프리미엄/하이타깃 후보,역삼,http://prprs.co.kr,,,,,,,,,,,,,,,,,,,
+라프린성형외과,프리미엄/하이타깃 후보,역삼,http://laprinps.com,,,,,,,,,,,,,,,,,,,
+도도성형외과,프리미엄/하이타깃 후보,역삼,http://www.dodobeauty.com,,,,,,,,,,,,,,,,,,,
+엠제이성형외과,프리미엄/하이타깃 후보,역삼,https://www.mjskinclinic.com,,,,,,,,,,,,,,,,,,,
+아우라성형외과,프리미엄/하이타깃 후보,역삼,http://psaura.com,,,,,,,,,,,,,,,,,,,
+하이봄성형외과,프리미엄/하이타깃 후보,역삼,https://www.highvom.com,,,,,,,,,,,,,,,,,,,
+에이원성형외과,프리미엄/하이타깃 후보,역삼,http://www.aone.achttps://www.uni114.co.kr,,,,,,,,,,,,,,,,,,,
+유앤아이성형외과,프리미엄/하이타깃 후보,역삼,https://www.rebornps.com검색 중,,,,,,,,,,,,,,,,,,,
+리본성형외과,프리미엄/하이타깃 후보,역삼,http://www.likeps.com,,,,,,,,,,,,,,,,,,,
+리메이성형외과,프리미엄/하이타깃 후보,역삼,https://remayps.com,,,,,,,,,,,,,,,,,,,
+라이크성형외과,프리미엄/하이타깃 후보,역삼,http://www.likeps.com,,,,,,,,,,,,,,,,,,,
+케이플러스성형외과,프리미엄/하이타깃 후보,역삼,https://k-clinics.com,,,,,,,,,,,,,,,,,,,
+케이아트성형외과,프리미엄/하이타깃 후보,역삼,http://www.k-artps.com,,,,,,,,,,,,,,,,,,,
+이룸성형외과,프리미엄/하이타깃 후보,역삼,http://www.seoulips.com,,,,,,,,,,,,,,,,,,,
+서초서울성형외과,프리미엄/하이타깃 후보,서초,https://srprs.co.kr,,,,,,,,,,,,,,,,,,,
+서초연세성형외과,프리미엄/하이타깃 후보,서초,https://www.chaminst.com,,,,,,,,,,,,,,,,,,,
+리모성형외과,프리미엄/하이타깃 후보,서초,http://www.ksh-ps.com,,,,,,,,,,,,,,,,,,,
+화이트성형외과,프리미엄/하이타깃 후보,서초,http://www.whiteclinic.com,,,,,,,,,,,,,,,,,,,
+미호성형외과,프리미엄/하이타깃 후보,서초,https://mihops.co.kr,,,,,,,,,,,,,,,,,,,
+나나성형외과,프리미엄/하이타깃 후보,서초,https://www.nanaprs.com,,,,,,,,,,,,,,,,,,,
+와이즈성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+케이스타성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+셀린성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+에비뉴성형외과,프리미엄/하이타깃 후보,서초,http://www.avenueps.com,,,,,,,,,,,,,,,,,,,
+에이트성형외과 서초,프리미엄/하이타깃 후보,서초,https://www.eightprs.com,,,,,,,,,,,,,,,,,,,
+비온성형외과,프리미엄/하이타깃 후보,서초,http://www.bon-ps.com,,,,,,,,,,,,,,,,,,,
+아크성형외과,프리미엄/하이타깃 후보,서초,http://arc-ps.com,,,,,,,,,,,,,,,,,,,
+에버성형외과,프리미엄/하이타깃 후보,서초,http://www.everclinic.com,,,,,,,,,,,,,,,,,,,
+원스성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+메이성형외과,프리미엄/하이타깃 후보,서초,http://www.makeps.com,,,,,,,,,,,,,,,,,,,
+라인업성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+유앤미성형외과,프리미엄/하이타깃 후보,서초,https://www.knyounmeclinic.co.kr,,,,,,,,,,,,,,,,,,,
+리더스성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+마노성형외과,프리미엄/하이타깃 후보,서초,https://manops.co.kr,,,,,,,,,,,,,,,,,,,
+예롬성형외과,프리미엄/하이타깃 후보,서초,http://www.yeromclinic.co.kr,,,,,,,,,,,,,,,,,,,
+에스엠성형외과,프리미엄/하이타깃 후보,서초,https://www.sm-ps.co.kr,,,,,,,,,,,,,,,,,,,
+리안성형외과,프리미엄/하이타깃 후보,서초,,,,,,,,,,,,,,,,,,,,
+서울미작성형외과,프리미엄/하이타깃 후보,서초,https://mijakclinic.co.kr,,,,,,,,,,,,,,,,,,,
+더원성형외과,프리미엄/하이타깃 후보,서초,https://www.theoneclinic.co.kr,,,,,,,,,,,,,,,,,,,
\ No newline at end of file
diff --git a/data/clinic-registry/update_csv.py b/data/clinic-registry/update_csv.py
new file mode 100644
index 0000000..4e71266
--- /dev/null
+++ b/data/clinic-registry/update_csv.py
@@ -0,0 +1,114 @@
+#!/usr/bin/env python3
+"""CSV 업데이트 도우미 - 빈 필드만 안전하게 채움"""
+import csv
+import sys
+import json
+import os
+
+CSV_PATH = os.path.join(os.path.dirname(__file__), 'clinic_registry_working.csv')
+
+# Column indices
+COLS = {
+    'hospital_name': 0, 'brand_group': 1, 'district': 2, 'branches': 3,
+    'website_kr': 4, 'website_en': 5,
+    'youtube_url': 6, 'youtube_note': 7,
+    'instagram_kr_url': 8, 'instagram_kr_note': 9,
+    'instagram_en_url': 10, 'instagram_en_note': 11,
+    'facebook_url': 12, 'facebook_note': 13,
+    'tiktok_url': 14, 'tiktok_note': 15,
+    'gangnam_unni_url': 16, 'gangnam_unni_note': 17,
+    'naver_blog_url': 18, 'naver_blog_note': 19,
+    'naver_place_url': 20, 'naver_place_reviews_note': 21,
+    'google_maps_url': 22, 'google_reviews_note': 23,
+}
+
+def load_csv():
+    with open(CSV_PATH, 'r', encoding='utf-8') as f:
+        reader = csv.reader(f)
+        header = next(reader)
+        rows = list(reader)
+    return header, rows
+
+def save_csv(header, rows):
+    with open(CSV_PATH, 'w', encoding='utf-8', newline='') as f:
+        writer = csv.writer(f)
+        writer.writerow(header)
+        writer.writerows(rows)
+
+def ensure_row_length(row, min_len=24):
+    while len(row) < min_len:
+        row.append('')
+    return row
+
+def update_hospital(rows, hospital_name, updates: dict):
+    """
+    updates: {'youtube_url': 'https://...', 'instagram_kr_url': 'https://...', ...}
+    Only fills EMPTY fields. Never overwrites existing data.
+    Returns True if hospital found.
+    """
+    for row in rows:
+        row = ensure_row_length(row)
+        if row[0].strip() == hospital_name.strip():
+            changed = []
+            for col_name, value in updates.items():
+                if col_name not in COLS:
+                    print(f"  ⚠️  Unknown column: {col_name}")
+                    continue
+                idx = COLS[col_name]
+                if row[idx].strip() == '' and value.strip() != '':
+                    row[idx] = value.strip()
+                    changed.append(f"{col_name}={value.strip()[:50]}")
+                elif row[idx].strip() != '':
+                    pass  # Skip - already has data
+            if changed:
+                print(f"  ✅ {hospital_name}: {', '.join(changed)}")
+            else:
+                print(f"  ⏭️  {hospital_name}: no empty fields to fill")
+            return True
+    print(f"  ❌ {hospital_name}: NOT FOUND in CSV")
+    return False
+
+def batch_update(updates_list):
+    """
+    updates_list: [{'hospital_name': '...', 'youtube_url': '...', ...}, ...]
+    """
+    header, rows = load_csv()
+    count = 0
+    for item in updates_list:
+        name = item.pop('hospital_name', None)
+        if name:
+            if update_hospital(rows, name, item):
+                count += 1
+    save_csv(header, rows)
+    print(f"\n📊 Updated {count} hospitals. CSV saved.")
+
+def print_coverage():
+    header, rows = load_csv()
+    cols_to_check = {
+        'website_kr': 4, 'youtube': 6, 'instagram_kr': 8,
+        'facebook': 12, 'tiktok': 14, 'gangnam_unni': 16,
+        'naver_blog': 18, 'naver_place': 20, 'google_maps': 22
+    }
+    total = len(rows)
+    print(f"\n{'Channel':15s}  {'Filled':>6s}/{total}  {'%':>5s}")
+    print("-" * 35)
+    for name, idx in cols_to_check.items():
+        filled = sum(1 for r in rows if len(r) > idx and r[idx].strip())
+        pct = filled * 100 // total if total > 0 else 0
+        bar = '█' * (pct // 5) + '░' * (20 - pct // 5)
+        print(f'{name:15s}  {filled:3d}/{total}  {pct:3d}%  {bar}')
+
+if __name__ == '__main__':
+    if len(sys.argv) > 1 and sys.argv[1] == 'coverage':
+        print_coverage()
+    elif len(sys.argv) > 1 and sys.argv[1] == 'update':
+        # Read JSON from stdin
+        data = json.load(sys.stdin)
+        if isinstance(data, list):
+            batch_update(data)
+        elif isinstance(data, dict):
+            batch_update([data])
+    else:
+        print("Usage:")
+        print("  python update_csv.py coverage")
+        print("  echo '[{...}]' | python update_csv.py update")
diff --git a/docs/AGENT_SYSTEM_PROMPTS.md b/docs/AGENT_SYSTEM_PROMPTS.md
new file mode 100644
index 0000000..fe6f768
--- /dev/null
+++ b/docs/AGENT_SYSTEM_PROMPTS.md
@@ -0,0 +1,234 @@
+# INFINITH Agent System & Prompts
+
+각 에이전트의 역할, 시스템 프롬프트, 프로세스 정의.
+
+---
+
+## Pipeline Overview
+
+```
+URL 입력
+  ↓
+[Agent 1] Channel Discovery Agent — 채널 발견 + 검증
+  ↓
+[Agent 2] Data Collection Agent — 채널 데이터 전량 수집 + 시장 분석
+  ↓
+[Agent 3] Marketing Intelligence Agent — AI 리포트 생성
+  ↓
+[Agent 4] Content Director Agent — 콘텐츠 기획 + 캘린더
+  ↓
+[Agent 5] Brand Strategist Agent — 브랜드 가이드 + 채널 전략
+```
+
+---
+
+## Agent 1: Channel Discovery Agent (채널 발견)
+
+**역할**: 마케팅 리서처. 병원의 모든 온라인 채널을 찾아내는 전문가.
+
+**File**: `supabase/functions/discover-channels/index.ts`
+
+### Process (3단계)
+1. **Stage A**: Firecrawl 웹사이트 스크래핑 (병원명 추출 + 소셜 링크 파싱)
+2. **Stage B**: 6개 API 병렬 검색 (YouTube API, Naver API, Firecrawl Search, Perplexity, Apify Instagram)
+3. **Stage C**: 5개 소스 병합 + 핸들 검증
+
+### System Prompt (Perplexity — Online Presence 종합 분석)
+```
+Role: Digital marketing analyst specializing in Korean medical clinics.
+Task: Search the web thoroughly and provide a comprehensive online presence report.
+Output: ONLY valid JSON, no explanation.
+
+User Prompt:
+"{clinicName}" 병원의 Online Presence를 종합 분석해줘.
+
+아래 채널들을 모두 검색해서 찾아줘:
+- 인스타그램 계정 (병원 공식, 원장 개인, 영문 계정 등 여러개 있을 수 있음)
+- 유튜브 채널 (메인 채널, Q&A 채널 등)
+- 페이스북 페이지
+- 틱톡 계정
+- 네이버 블로그 (공식 블로그)
+- 카카오톡 채널
+- 강남언니 등록 여부 및 URL
+- 바비톡 등록 여부
+- 네이버 플레이스 등록 여부
+```
+
+### System Prompt (Perplexity — 병원명 추출 fallback)
+```
+Role: None (simple extraction)
+System: Respond with ONLY the clinic name in Korean, nothing else.
+User: {url} 이 URL의 병원/클리닉 한국어 이름이 뭐야?
+```
+
+### Data Sources
+| Source | API | 검색 방법 |
+|--------|-----|----------|
+| 웹사이트 HTML | Firecrawl scrape + map | URL 파싱으로 소셜 링크 추출 |
+| YouTube | YouTube Data API v3 | `search?type=channel&q={clinicName}` |
+| Naver Blog | Naver Search API | `blog.json?query={clinicName} 공식 블로그` |
+| Naver Web | Naver Search API | `webkr.json?query={clinicName} 인스타그램 유튜브` |
+| Instagram | Apify instagram-profile-scraper | 병원명 변형으로 직접 프로필 검색 |
+| 종합 검색 | Firecrawl Search | `{clinicName} instagram youtube 공식` |
+| 종합 분석 | Perplexity sonar | Online Presence 종합 분석 |
+
+---
+
+## Agent 2: Data Collection Agent (데이터 수집)
+
+**역할**: 데이터 엔지니어. 검증된 채널에서 raw 데이터를 전량 수집.
+
+**File**: `supabase/functions/collect-channel-data/index.ts`
+
+### Process
+9개 API 병렬 호출 (Promise.allSettled):
+1. Instagram — Apify `instagram-profile-scraper`
+2. YouTube — YouTube Data API v3 (채널 통계 + 인기 영상 10개)
+3. Facebook — Apify `facebook-pages-scraper`
+4. 강남언니 — Firecrawl JSON 추출
+5. Naver Blog — Naver Search API
+6. Naver Place — Naver Local API
+7. Google Maps — Apify `compass~crawler-google-places`
+8-11. 시장 분석 — Perplexity (경쟁사, 키워드, 시장, 타겟 4개 병렬)
+
+### System Prompt (시장 분석 — 4개 공통)
+```
+Role: Korean medical marketing analyst
+System: Always respond in Korean. Provide data in valid JSON format.
+
+Queries:
+1. 경쟁사: {address} 근처 {services} 전문 경쟁 병원 5곳 분석
+2. 키워드: {services} 관련 검색 키워드 트렌드 (네이버+구글 월간 검색량 20개)
+3. 시장: {services[0]} 시장 트렌드 2025-2026 (규모, 성장률, 트렌드)
+4. 타겟: {clinicName} 잠재 고객 분석 (연령, 성별, 채널, 의사결정)
+```
+
+### System Prompt (강남언니 추출)
+```
+Firecrawl JSON extraction:
+Extract: hospital name, overall rating (out of 10), total review count,
+doctors with names/ratings/review counts/specialties, procedures offered,
+address, certifications/badges
+```
+
+---
+
+## Agent 3: Marketing Intelligence Agent (리포트 생성)
+
+**역할**: 마케팅 커뮤니케이션 전략가. 실제 수집 데이터를 기반으로 종합 리포트 작성.
+
+**File**: `supabase/functions/generate-report/index.ts`
+
+### System Prompt
+```
+Role: Korean medical marketing analyst
+Constraints:
+  - Respond ONLY with valid JSON, no markdown code blocks
+  - Use Korean for text fields
+  - 강남언니 rating is 10-point scale
+  - Use ONLY the provided real data — NEVER invent metrics
+  - If data is missing, write "데이터 없음"
+
+User Prompt Structure:
+1. 병원 기본 정보 (scraped data)
+2. 실제 채널 데이터 (collected from APIs — YouTube 구독자, Instagram 팔로워 등)
+3. 시장 분석 데이터 (Perplexity 검색 결과)
+4. 웹사이트 브랜딩 (Firecrawl 추출)
+5. JSON 리포트 구조 (channelAnalysis, brandIdentity, kpiTargets, recommendations 등)
+```
+
+### Output Structure
+```json
+{
+  "clinicInfo": {},
+  "executiveSummary": "",
+  "overallScore": 0-100,
+  "channelAnalysis": { "naverBlog": {}, "instagram": {}, "youtube": {}, ... },
+  "brandIdentity": [{ "area": "", "asIs": "", "toBe": "" }],
+  "kpiTargets": [{ "metric": "", "current": "", "target3Month": "", "target12Month": "" }],
+  "recommendations": [{ "priority": "", "category": "", "title": "", "description": "" }],
+  "competitors": [],
+  "keywords": {},
+  "targetAudience": {},
+  "marketTrends": []
+}
+```
+
+---
+
+## Agent 4: Content Director Agent (콘텐츠 기획)
+
+**역할**: 콘텐츠 디렉터. 채널 전략과 브랜드 가이드를 기반으로 4주 콘텐츠 캘린더 기획.
+
+**File**: `src/lib/contentDirector.ts`
+
+### Process (결정론적 — AI 호출 없음)
+1. 채널-포맷 매트릭스 구성 (YouTube Shorts/Long, Instagram Reels/Carousel/Stories, 네이버 블로그, Facebook 광고)
+2. 주차별 테마 할당 (Week 1: 브랜드 정비, Week 2: 콘텐츠 엔진, Week 3: 소셜 증거, Week 4: 전환 최적화)
+3. Pillar-Service 매트릭스로 토픽 생성 (전문성×서비스, 비포애프터×서비스, 후기×서비스, 트렌드×서비스)
+4. 기존 YouTube 인기 영상 리퍼포징 배치
+5. 월간 콘텐츠 서머리 계산
+
+### Input
+```typescript
+{
+  channels: ChannelStrategyCard[];  // 활성 채널 목록
+  pillars: ContentPillar[];          // 4개 콘텐츠 필라
+  services: string[];                // 시술 목록
+  youtubeVideos: TopVideo[];         // 리퍼포징 소스
+  clinicName: string;
+}
+```
+
+---
+
+## Agent 5: Brand Strategist Agent (브랜드 전략)
+
+**역할**: 브랜드 전략가. 채널 분석 결과를 브랜드 가이드와 채널별 커뮤니케이션 전략으로 변환.
+
+**File**: `src/lib/transformPlan.ts`
+
+### Process (결정론적 — AI 호출 없음)
+1. 채널 스코어 기반 전략 카드 생성 (P0/P1/P2 우선순위)
+2. 브랜드 일관성 분석 (채널 간 이름/로고/연락처 비교)
+3. 콘텐츠 필라 정의 (전문성·신뢰 / 비포·애프터 / 환자 후기 / 트렌드·교육)
+4. 에셋 수집 및 리퍼포징 제안
+
+---
+
+## Agent 6: Image Creator Agent (이미지 생성)
+
+**역할**: 비주얼 디자이너. 마케팅 이미지 생성.
+
+**File**: `src/services/geminiImageGen.ts`
+
+### System Prompt
+```
+Generate a premium medical marketing image for a plastic surgery clinic.
+Theme: {pillarContext}  // safety | expertise | results | care
+Style: {channelHint}    // youtube | instagram | naver_blog | tiktok | facebook
+Color palette: soft purple (#7B2D8E), gold (#E8B931), warm white (#FAF8F5).
+Premium, luxurious, trustworthy aesthetic.
+No text or logos in the image.
+Photorealistic, high quality, professional medical marketing.
+```
+
+---
+
+## Known Issues & Improvement Plan
+
+### 검색 성능
+- [ ] Instagram 검색: Perplexity가 찾아도 verify에서 탈락 → unverified 핸들도 후보로 유지
+- [ ] Apify Instagram 검색 타임아웃 30초 → 60초로 증가
+- [ ] 강남언니 verify 성공률 개선 — Perplexity URL 힌트 활용도 높이기
+
+### 프롬프트 품질
+- [ ] Few-shot example 추가 (성공 응답 예시 포함)
+- [ ] Chain-of-thought 유도 (리포트 생성 시 분석 과정 단계별 진행)
+- [ ] JSON 파싱 실패 시 재시도 (temperature 올려서 1회)
+- [ ] Perplexity `response_format: json_object` 옵션 활용
+
+### 데이터 품질
+- [ ] 주소 정보: Google Maps + Naver Place에서 수집한 주소를 최우선 사용
+- [ ] 개원 연도 파싱: "데이터 없음 (NaN년)" 방지
+- [ ] KPI 수치: enrichment 실제 데이터 우선, AI 추측 무시
diff --git a/docs/AI_PROMPTS_CATALOG.md b/docs/AI_PROMPTS_CATALOG.md
new file mode 100644
index 0000000..615209a
--- /dev/null
+++ b/docs/AI_PROMPTS_CATALOG.md
@@ -0,0 +1,428 @@
+# INFINITH AI Prompts Catalog (v2 — Updated 2026-04-04)
+
+현재 프로덕션에서 사용 중인 모든 AI 프롬프트.
+Pipeline V2 아키텍처 기반 (discover → collect → generate).
+
+---
+
+## Pipeline Overview
+
+```
+Phase 1: discover-channels
+  ├─ A. Firecrawl scrape+map (병원 정보 + 소셜 링크 추출)
+  ├─ B1. YouTube Data API (채널 직접 검색)
+  ├─ B2. Naver Search API (블로그 + 웹 검색)
+  ├─ B3. Firecrawl Search (소셜 URL 웹 검색)
+  ├─ B4. Perplexity sonar (Online Presence 통합 검색)
+  ├─ B4b. Perplexity sonar (강남언니 URL 검색)
+  ├─ B5. Apify Instagram (프로필 직접 검색)
+  └─ C. 핸들 검증 (HEAD 요청 + YouTube API)
+
+Phase 2: collect-channel-data
+  ├─ Instagram (Apify)
+  ├─ YouTube (YouTube Data API v3)
+  ├─ Facebook (Apify)
+  ├─ 강남언니 (Firecrawl JSON 추출)
+  ├─ Naver Blog + Place (Naver API)
+  ├─ Google Maps (Apify)
+  └─ 시장 분석 (Perplexity × 4 병렬)
+
+Phase 3: generate-report
+  └─ Perplexity sonar (실제 수집 데이터 기반 리포트 생성)
+```
+
+---
+
+## Phase 1: discover-channels
+
+### P1-A. Firecrawl — 병원 정보 + 소셜 링크 추출
+
+**File**: `supabase/functions/discover-channels/index.ts` (Stage A)
+**API**: Firecrawl `v1/scrape` (JSON + links)
+**Wait**: 5000ms
+
+**Extraction Prompt**:
+```
+Extract: clinic name (Korean), clinic name (English), address, phone,
+services offered, doctors with specialties, ALL social media links
+(instagram handles/URLs, youtube channel URL/handle, naver blog URL,
+facebook page URL, tiktok, kakao channel), business hours, slogan
+```
+
+**Schema**: clinicName, clinicNameEn, address, phone, businessHours, slogan, services[], doctors[], socialMedia{}
+
+**용도**: 병원 기본 정보 수집 + HTML에서 소셜 링크 직접 추출
+
+---
+
+### P1-A2. Firecrawl — 브랜딩 추출
+
+**API**: Firecrawl `v1/scrape` (JSON)
+**Wait**: 3000ms
+
+**Extraction Prompt**:
+```
+Extract brand identity: primary/accent/background/text colors (hex),
+heading/body fonts, logo URL, favicon URL, tagline
+```
+
+**Schema**: primaryColor, accentColor, backgroundColor, textColor, headingFont, bodyFont, logoUrl, faviconUrl, tagline
+
+---
+
+### P1-B1. YouTube Data API — 채널 직접 검색
+
+**File**: `supabase/functions/discover-channels/index.ts` (Stage B1)
+**API**: YouTube Data API v3 `search?type=channel`
+**Prompt**: 없음 (API 직접 호출)
+
+```
+GET https://www.googleapis.com/youtube/v3/search
+  ?part=snippet
+  &type=channel
+  &q={clinicName}
+  &maxResults=3
+  &key={YOUTUBE_API_KEY}
+```
+
+**매칭 로직**: 검색 결과 채널명이 병원명을 포함하면 channelId 추출
+
+---
+
+### P1-B2a. Naver Search API — 블로그 검색
+
+**File**: `supabase/functions/discover-channels/index.ts` (Stage B2a)
+**API**: Naver Search `blog.json`
+
+```
+GET https://openapi.naver.com/v1/search/blog.json
+  ?query={clinicName} 공식 블로그
+  &display=5
+  &sort=sim
+```
+
+**추출**: `blog.naver.com/{blogId}` 패턴 매칭
+
+---
+
+### P1-B2b. Naver Search API — 웹 검색 (소셜 URL 발견)
+
+**API**: Naver Search `webkr.json`
+
+```
+GET https://openapi.naver.com/v1/search/webkr.json
+  ?query={clinicName} 인스타그램 유튜브 공식
+  &display=10
+```
+
+**추출**: 검색 결과 URL에서 instagram.com, youtube.com, facebook.com 패턴 매칭
+
+---
+
+### P1-B3. Firecrawl Search — 소셜 URL 웹 검색
+
+**API**: Firecrawl `v1/search`
+
+```json
+{
+  "query": "{clinicName} 성형외과 instagram youtube 공식",
+  "limit": 10
+}
+```
+
+**추출**: 검색 결과 URL에서 소셜 핸들 패턴 매칭 (extractSocialLinks)
+
+---
+
+### P1-B4. Perplexity — Online Presence 통합 검색 ⭐ (핵심 프롬프트)
+
+**File**: `supabase/functions/discover-channels/index.ts` (Stage B4)
+**API**: Perplexity `sonar`, temp=0.1
+**목적**: 다른 API가 놓친 소셜 계정을 웹 검색으로 보충 발견
+
+**System Message**:
+```
+You are a social media researcher. Search the web and find social media accounts. Respond ONLY with valid JSON.
+```
+
+**User Message** (template):
+```
+{clinicName} ({clinicNameEn}) 병원의 인스타그램, 유튜브, 페이스북, 틱톡, 네이버블로그 계정을 검색해서 찾아줘. 검색 결과에서 발견된 계정을 모두 알려줘. 인스타그램은 여러 계정이 있을 수 있어.
+
+{"instagram": ["handle1", "handle2"], "youtube": "channel URL or handle", "facebook": "page name or URL", "tiktok": "handle", "naverBlog": "blog ID"}
+```
+
+**핵심 학습 (프롬프트 엔지니어링)**:
+- ❌ 실패 패턴: "공식 계정만 찾아줘" / "확인된 계정만" / "Never guess" → 전부 null 반환
+- ❌ 실패 패턴: sonar-pro + 장문 시스템 프롬프트 → 빈 결과
+- ❌ 실패 패턴: 3개로 분리된 쿼리 → 각각 빈 결과
+- ✅ 성공 패턴: 짧은 시스템 프롬프트 + 모든 채널 한 쿼리 + "검색해서 찾아줘" + 영문명 괄호 포함
+- ✅ 성공 패턴: `sonar` 모델 (sonar-pro보다 오히려 나음)
+- ✅ 성공 패턴: 예시 JSON을 user message 끝에 포함 (output 형식 유도)
+
+**변수 구성**:
+```typescript
+const clinicNameEn = clinic.clinicNameEn || '';
+const searchName = clinicNameEn
+  ? `${resolvedName} (${clinicNameEn})`   // "그랜드성형외과 (Grand Plastic Surgery)"
+  : resolvedName;                          // "그랜드성형외과"
+```
+
+---
+
+### P1-B4b. Perplexity — 강남언니 URL 검색
+
+**API**: Perplexity `sonar`, temp=0.1
+
+**System Message**:
+```
+You search for clinic listings on medical platforms. Respond ONLY with valid JSON.
+```
+
+**User Message**:
+```
+{clinicName} 병원 강남언니 gangnamunni.com 페이지를 찾아줘.
+
+{"gangnamUnni": {"url": "https://gangnamunni.com/hospitals/...", "rating": 9.5, "reviews": 1000}}
+```
+
+---
+
+### P1-B5. Apify — Instagram 프로필 직접 검색
+
+**File**: `supabase/functions/discover-channels/index.ts` (Stage B5)
+**API**: Apify `instagram-profile-scraper`
+**Timeout**: 30초 per candidate
+
+**핸들 후보 생성 로직**:
+```typescript
+const baseName = clinicName.replace(/성형외과|병원|의원|클리닉|피부과/g, '').trim().toLowerCase();
+const baseNameEn = clinic.clinicNameEn.replace(/\s+/g, '').toLowerCase();
+
+candidates = [
+  baseNameEn,                    // "grandplasticsurgery"
+  `${baseNameEn}_official`,      // "grandplasticsurgery_official"
+  `${baseNameEn}_ps`,            // "grandplasticsurgery_ps"
+  `${baseNameEn}_clinic`,        // "grandplasticsurgery_clinic"
+  domainBase,                    // "grandplasticsurgery" (from URL)
+  `${domainBase}_official`,      // "grandplasticsurgery_official"
+]
+```
+
+**유효성 조건**: `followersCount >= 50` → 후보로 채택
+
+---
+
+### P1-C. 병원명 추출 Fallback (Perplexity)
+
+**조건**: Firecrawl이 clinicName을 추출하지 못한 경우
+**API**: Perplexity `sonar`, temp=0.1
+
+**System Message**:
+```
+Respond with ONLY the clinic name in Korean, nothing else.
+```
+
+**User Message**:
+```
+{url} 이 URL의 병원/클리닉 한국어 이름이 뭐야?
+```
+
+---
+
+## Phase 2: collect-channel-data
+
+### P2-1. Firecrawl — 강남언니 페이지 데이터 추출
+
+**File**: `supabase/functions/collect-channel-data/index.ts`
+**API**: Firecrawl `v1/scrape` (JSON)
+**Wait**: 5000ms
+
+**Extraction Prompt**:
+```
+Extract: hospital name, overall rating (out of 10), total review count,
+doctors with names/ratings/review counts/specialties, procedures offered,
+address, certifications/badges
+```
+
+**Schema**: hospitalName, rating(number), totalReviews(number), doctors[], procedures[], address, badges[]
+
+---
+
+### P2-2~5. Perplexity — 시장 분석 (4개 병렬)
+
+**API**: Perplexity `sonar`, temp=0.3
+
+**공통 System Message**:
+```
+You are a Korean medical marketing analyst. Always respond in Korean. Provide data in valid JSON format.
+```
+
+**쿼리 4개**:
+
+| ID | User Prompt |
+|----|-------------|
+| competitors | `{address} 근처 {services} 전문 성형외과/피부과 경쟁 병원 5곳을 분석해줘. 각 병원의 이름, 주요 시술, 온라인 평판, 마케팅 채널을 JSON 형식으로 제공해줘.` |
+| keywords | `한국 {services} 관련 검색 키워드 트렌드. 네이버와 구글에서 월간 검색량이 높은 키워드 20개, 경쟁 강도, 추천 롱테일 키워드를 JSON 형식으로 제공해줘.` |
+| market | `한국 {services[0]} 시장 트렌드 2025-2026. 시장 규모, 성장률, 주요 트렌드, 마케팅 채널별 효과를 JSON 형식으로 제공해줘.` |
+| targetAudience | `{clinicName}의 잠재 고객 분석. 연령대별, 성별, 관심 시술, 정보 탐색 채널, 의사결정 요인을 JSON 형식으로 제공해줘.` |
+
+---
+
+## Phase 3: generate-report
+
+### P3. Perplexity — 마케팅 리포트 생성 (V2: 실제 데이터 기반)
+
+**File**: `supabase/functions/generate-report/index.ts`
+**API**: Perplexity `sonar`, temp=0.3
+
+**System Message**:
+```
+You are a Korean medical marketing analyst. Respond ONLY with valid JSON, no markdown code blocks. Use Korean for text fields. 강남언니 rating is 10-point scale. Use ONLY the provided real data — never invent metrics.
+```
+
+**User Message** (template 구조):
+```
+당신은 프리미엄 의료 마케팅 전문 분석가입니다. 아래 **실제 수집된 데이터**를 기반으로 종합 마케팅 리포트를 생성해주세요.
+
+⚠️ 중요: 아래 데이터에 없는 수치는 절대 추측하지 마세요. 데이터가 없으면 "데이터 없음"으로 표시하세요.
+
+## 병원 기본 정보
+- 병원명: {clinic.clinicName}
+- 주소: {clinic.address}
+- 전화: {clinic.phone}
+- 시술: {services.join(", ")}
+- 의료진: {doctors JSON}
+- 슬로건: {clinic.slogan}
+
+## 실제 채널 데이터 (수집 완료)
+### Instagram @{handle}
+- 팔로워: {followers}명, 게시물: {posts}개
+- 비즈니스 계정: O/X
+- Bio: {bio}
+
+### YouTube {handle}
+- 구독자: {subscribers}명, 영상: {totalVideos}개, 총 조회수: {totalViews}
+- 인기 영상 TOP 5: [실제 제목+조회수]
+
+### 강남언니 {name}
+- 평점: {rating}/10, 리뷰: {totalReviews}건
+- 등록 의사: [실제 이름+전문분야]
+
+### Google Maps {name}
+- 평점: {rating}/5, 리뷰: {reviewCount}건
+
+### 네이버 블로그: 검색결과 {totalResults}건
+### 네이버 플레이스: {name} ({category})
+
+## 시장 분석 데이터
+{market analysis JSON}
+
+## 웹사이트 브랜딩
+{branding JSON}
+
+## 리포트 형식 (JSON 구조)
+{
+  "clinicInfo": { ... },
+  "executiveSummary": "경영진 요약 (3-5문장)",
+  "overallScore": 0-100,
+  "channelAnalysis": {
+    "naverBlog": { score, status, posts, recommendation, diagnosis[] },
+    "instagram": { score, status, followers, posts, recommendation, diagnosis[] },
+    "youtube": { score, status, subscribers, recommendation, diagnosis[] },
+    "naverPlace": { score, rating, reviews, recommendation },
+    "gangnamUnni": { score, rating, ratingScale:10, reviews, status, recommendation },
+    "website": { score, issues[], recommendation, trackingPixels[], snsLinksOnSite, mainCTA }
+  },
+  "brandIdentity": [{ area, asIs, toBe }],
+  "kpiTargets": [{ metric, current, target3Month, target12Month }],
+  "recommendations": [{ priority, category, title, description, expectedImpact }],
+  "competitors": [],
+  "keywords": { primary: [], longTail: [] },
+  "targetAudience": {},
+  "marketTrends": [],
+  "newChannelProposals": [{ channel, priority, rationale }]
+}
+```
+
+**핵심**: `channelSummary`는 `buildChannelSummary()` 함수가 `channel_data` DB 컬럼에서 실제 수집된 데이터를 요약 텍스트로 변환. AI는 이 텍스트에 포함된 수치만 사용.
+
+---
+
+## 이미지 생성 (별도)
+
+### Gemini — 마케팅 이미지 생성
+
+**File**: `src/services/geminiImageGen.ts`
+**API**: Google Gemini `gemini-2.5-flash-image`
+
+**Prompt** (template):
+```
+Generate a premium medical marketing image for a plastic surgery clinic.
+Theme: {pillarContext}  // safety | expertise | results | care
+Style: {channelHint}    // youtube | instagram | naver_blog | tiktok | facebook
+Color palette: soft purple (#7B2D8E), gold (#E8B931), warm white (#FAF8F5).
+Premium, luxurious, trustworthy aesthetic.
+No text or logos in the image.
+Photorealistic, high quality, professional medical marketing.
+```
+
+**Pillar Context**:
+- safety: "hospital safety systems, clean surgical rooms, CCTV monitoring"
+- expertise: "medical expertise, advanced surgical equipment, certifications"
+- results: "natural beautiful results, before and after transformation"
+- care: "patient-centered care, warm consultation, personalized treatment"
+
+---
+
+## 프롬프트 엔지니어링 교훈
+
+### 1. Perplexity sonar — 프롬프트 길이 vs 성능
+| 프롬프트 길이 | 결과 |
+|-------------|------|
+| 시스템 1줄 + 유저 3줄 | ✅ Instagram, YouTube 등 잘 찾음 |
+| 시스템 50줄 + 유저 30줄 | ❌ 전부 null/빈 배열 |
+| 시스템 5줄 + 유저 10줄 (분리 3회) | ❌ 각각 빈 결과 |
+
+### 2. 검색 키워드 패턴
+| 패턴 | 결과 |
+|------|------|
+| `"{병원명}" 성형외과 공식 인스타그램` | ❌ null (너무 제한적) |
+| `{병원명} 병원의 인스타그램...검색해서 찾아줘` | ✅ 핸들 발견 |
+| `{병원명} ({영문명}) 병원의 인스타그램...` | ✅✅ 국제 계정도 발견 |
+
+### 3. 모델 선택
+| 모델 | 용도 | 온도 |
+|------|------|------|
+| sonar | 채널 검색, 강남언니 검색 | 0.1 |
+| sonar | 시장 분석, 리포트 생성 | 0.3 |
+| sonar-pro | ❌ 테스트 결과 오히려 성능 저하 | - |
+
+### 4. JSON 응답 안정성
+- 항상 시스템에 "Respond ONLY with valid JSON" 포함
+- 유저 메시지 끝에 예시 JSON 구조를 포함하면 포맷 준수율 ↑
+- `text.match(/\{[\s\S]*\}/)` 로 JSON 추출 (설명 텍스트 제거)
+- `text.match(/```(?:json)?\n?([\s\S]*?)```/)` 로 코드 블록 내 JSON 추출
+
+### 5. Verify 전략
+- Instagram HEAD 요청은 불안정 → unverified도 후보로 유지
+- YouTube `channels?part=id` API가 가장 정확한 검증
+- Apify instagram-profile-scraper가 HEAD 요청보다 신뢰성 높음
+- `UC`로 시작하는 channel ID에 `@` 붙이면 검증 실패
+
+---
+
+## Summary
+
+| Phase | API | 프롬프트 수 | 주 용도 |
+|-------|-----|-----------|---------|
+| discover-channels | Perplexity sonar | 2~3개 | 소셜 채널 검색 + 강남언니 |
+| discover-channels | Firecrawl | 2개 | 웹사이트 스크래핑 + 브랜딩 |
+| discover-channels | YouTube API | 0 (직접 호출) | 채널 검색 |
+| discover-channels | Naver API | 0 (직접 호출) | 블로그/웹 검색 |
+| discover-channels | Apify | 0 (직접 호출) | Instagram 프로필 검색 |
+| collect-channel-data | Perplexity sonar | 4개 | 시장/경쟁/키워드/타겟 분석 |
+| collect-channel-data | Firecrawl | 1개 | 강남언니 데이터 추출 |
+| generate-report | Perplexity sonar | 1개 | 종합 리포트 생성 |
+| 이미지 생성 | Gemini | 1개 | 마케팅 이미지 |
+| **합계** | | **~12개** | |
diff --git a/docs/CHANNEL_CONTENT_STRATEGY_AUDIT.md b/docs/CHANNEL_CONTENT_STRATEGY_AUDIT.md
new file mode 100644
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@@ -0,0 +1,236 @@
+# Channel & Content Strategy Planning Agent — Audit Report
+
+> 작성일: 2026-04-06
+> 대상: INFINITH Content Director Engine + generate-content-plan Edge Function
+> 관점: 하이티켓 메디컬 클리닉 콘텐츠 마케팅 디렉터
+
+---
+
+## 1. Executive Summary
+
+INFINITH의 콘텐츠 전략 수립 시스템은 **2-layer 아키텍처** (Deterministic Engine + AI Engine)로 구성되어 있다. 분석 파이프라인(discover → collect → generate-report)에서 수집한 실제 채널 데이터를 기반으로 전략을 생성하는 구조는 올바르나, **하이티켓 성형외과의 특수한 마케팅 요구사항**을 충분히 반영하지 못하는 critical gap이 다수 존재한다.
+
+### 전체 성숙도: 40/100
+
+| 영역 | 점수 | 판정 |
+|------|------|------|
+| YouTube 전략 | 55/100 | 기본 구조 있으나 포맷 다양성 부족 |
+| Instagram 전략 | 45/100 | 멀티계정·해시태그·CTA 전략 부재 |
+| 강남언니 전략 | 10/100 | 캘린더에서 완전 누락 (Critical) |
+| 네이버 블로그 전략 | 35/100 | 키워드 연결·포맷 다양성 부재 |
+| Facebook 전략 | 25/100 | 오가닉/페이드 미분리, 최소 빈도 |
+| TikTok 전략 | 5/100 | 캘린더에서 완전 누락 |
+| 채널 간 크로스 전략 | 20/100 | 리퍼포징 기초만 존재 |
+| 커뮤니케이션 전략 | 30/100 | 톤 단일화, 고객여정 미매핑 |
+
+---
+
+## 2. 채널별 상세 감사
+
+### 2-1. YouTube
+
+**현재 구현:**
+- `YOUTUBE_SLOTS`: Shorts(주3, 월수금) + Long-form(주1, 목) = **2 포맷**
+- 토픽: 4-Pillar × 시술 매트릭스로 자동 생성
+- 리퍼포징: 인기 영상 제목 기반 Shorts 토픽 재활용
+
+**Gap 분석:**
+
+| # | Gap | 심각도 | 설명 |
+|---|-----|--------|------|
+| Y1 | 포맷 부족 | High | Shorts/Long 2가지만 존재. 라이브 Q&A, 의사 브이로그, 수술실 CCTV, Community Post 누락 |
+| Y2 | 빈도 계산 로직 단순 | Medium | 채널 점수(0-100)만으로 결정. 구독자 수, 조회수 트렌드, 경쟁사 대비 위치 미반영 |
+| Y3 | 리퍼포징 얕음 | Medium | 영상 제목만 추출. 타임스탬프, 하이라이트 구간, 댓글 기반 토픽 확장 없음 |
+| Y4 | SEO 전략 없음 | High | YouTube 검색 키워드와 토픽 매칭이 없음. report.keywords 미활용 |
+| Y5 | 톤 단일 | Medium | "전문적·친근한" 고정. Shorts(캐주얼+후킹) vs Long(교육적+권위) 차별화 필요 |
+
+**개선 계획:**
+- [x] `YOUTUBE_SHORTS_SLOT`, `YOUTUBE_LONG_SLOT`, `YOUTUBE_LIVE_SLOT`, `YOUTUBE_COMMUNITY_SLOT` 4포맷 확장
+- [x] 톤 매트릭스: `shorts: "캐주얼·후킹"`, `long: "교육적·권위"`, `live: "친근·대화"`
+- [x] report.keywords.primary를 토픽 생성 시 주입
+
+### 2-2. Instagram
+
+**현재 구현:**
+- `INSTAGRAM_SLOTS`: Reel(주3) + Carousel(주2) + Stories(주2) = **3 포맷**
+- 멀티 계정 데이터는 수집하지만 전략 생성 시 구분하지 않음
+
+**Gap 분석:**
+
+| # | Gap | 심각도 | 설명 |
+|---|-----|--------|------|
+| I1 | 멀티계정 전략 없음 | High | KR/EN 계정별 차별화된 콘텐츠 전략 부재 |
+| I2 | 해시태그 전략 부재 | High | instagramAnalysis.topHashtags 수집하지만 전략에 미반영 |
+| I3 | CTA 퍼널 없음 | Critical | DM→카카오톡→전화 단계별 전환 전략 부재 |
+| I4 | Feed 포맷 부재 | Medium | 정적 피드 이미지(포트폴리오, 의사 소개) 포맷이 캘린더에 없음 |
+| I5 | Stories 활용 약함 | Medium | 폴, Q&A 스티커, 카운트다운 등 인터랙티브 기능 활용 전략 없음 |
+
+**개선 계획:**
+- [x] `INSTAGRAM_FEED_SLOT` 추가 (정적 포트폴리오 이미지)
+- [x] 해시태그 전략을 `ChannelStrategyCard.formatGuidelines`에 주입
+- [x] CTA 전략을 주간 테마에 반영 (Week 4: 전환 최적화 → CTA 집중)
+
+### 2-3. 강남언니
+
+**현재 구현:**
+- `channelAnalysis.gangnamUnni`: score/rating/reviews 분석만 존재
+- **캘린더 슬롯 완전 누락** — `FormatSlot`에 포함되지 않음
+- 콘텐츠 전략 액션 아이템 없음
+
+**Gap 분석:**
+
+| # | Gap | 심각도 | 설명 |
+|---|-----|--------|------|
+| G1 | 캘린더 완전 누락 | Critical | 성형외과 핵심 전환 채널이 전략에서 빠짐 |
+| G2 | 리뷰 대응 전략 없음 | Critical | 부정 리뷰 대응, 긍정 리뷰 활용 프로토콜 없음 |
+| G3 | 의사 프로필 최적화 없음 | High | 의사별 전문분야, 경력, 사진 관리 전략 없음 |
+| G4 | 가격 전략 없음 | High | 시술별 가격 포지셔닝, 프로모션 전략 없음 |
+| G5 | 배지/인증 관리 없음 | Medium | 강남언니 뱃지 획득 전략 없음 |
+
+**개선 계획:**
+- [x] `GANGNAMUNNI_SLOTS` 추가: 리뷰관리(주2) + 프로필최적화(주1)
+- [x] 리뷰 대응 전략을 Week 3(소셜 증거) 테마에 통합
+- [x] 강남언니 데이터 (doctors, rating, reviews)를 전략 생성에 활용
+
+### 2-4. 네이버 블로그
+
+**현재 구현:**
+- `NAVER_SLOTS`: 블로그(주2, 화목) = **1 포맷**
+- 토픽: 시술명 + 필러 조합
+
+**Gap 분석:**
+
+| # | Gap | 심각도 | 설명 |
+|---|-----|--------|------|
+| N1 | 키워드 미연결 | Critical | report.keywords 존재하지만 블로그 토픽에 미활용 |
+| N2 | 포맷 단일 | High | SEO글, 의사칼럼, FAQ시리즈, 후기정리, 비교분석 구분 없음 |
+| N3 | 네이버 플레이스 연동 없음 | Medium | 블로그→플레이스 리뷰 유도 퍼널 부재 |
+| N4 | 네이버 검색 광고 미고려 | Low | 유기적+유료 통합 전략 없음 |
+
+**개선 계획:**
+- [x] `NAVER_SEO_SLOT` + `NAVER_COLUMN_SLOT` 2포맷으로 확장
+- [x] `buildTopicPool()`에 report.keywords 주입
+
+### 2-5. Facebook
+
+**현재 구현:**
+- `FACEBOOK_SLOTS`: 광고(주1, 토) = **1 포맷**
+
+**Gap 분석:**
+
+| # | Gap | 심각도 | 설명 |
+|---|-----|--------|------|
+| F1 | 오가닉/페이드 미분리 | High | 광고만 있고 오가닉 포스트 없음 |
+| F2 | 캠페인 유형 미분화 | High | 리타겟팅, 리드젠, 브랜드 인지도 구분 없음 |
+| F3 | 빈도 너무 적음 | Medium | 주 1회로는 A/B 테스트 불가 |
+
+**개선 계획:**
+- [x] `FACEBOOK_ORGANIC_SLOT`(주1) + `FACEBOOK_AD_SLOT`(주2) 분리
+
+### 2-6. TikTok
+
+**현재 구현:**
+- 캘린더 슬롯 **완전 누락**. channelAnalysis에서 score만 표시
+
+**개선 계획:**
+- [x] `TIKTOK_SLOTS` 추가: 숏폼(주3, 월수금). YouTube Shorts와 크로스포스팅 전략
+
+---
+
+## 3. 크로스채널 전략 감사
+
+### 3-1. 고객 여정 매핑 (현재: 없음 → 추가 필요)
+
+| 단계 | 채널 | 콘텐츠 유형 | 목표 |
+|------|------|------------|------|
+| **인지** (Awareness) | YouTube Shorts, TikTok, Instagram Reels | 후킹 숏폼, 트렌드 | 신규 유입 |
+| **관심** (Interest) | YouTube Long, 네이버 블로그, Instagram Carousel | 교육 콘텐츠, SEO글 | 정보 탐색 |
+| **고려** (Consideration) | 강남언니, 네이버 플레이스, Instagram Feed | 리뷰, 비포애프터, 의사 소개 | 비교 검토 |
+| **전환** (Conversion) | Instagram DM, Facebook Ad, 카카오톡 | CTA, 상담 예약, 프로모션 | 상담 예약 |
+| **충성** (Loyalty) | Instagram Stories, 카카오톡, YouTube Community | 후속 관리, VIP 혜택 | 재방문·추천 |
+
+### 3-2. 리퍼포징 매트릭스 (현재: YouTube→Shorts만 → 확장 필요)
+
+| 원본 | → 파생 1 | → 파생 2 | → 파생 3 |
+|------|----------|----------|----------|
+| YouTube Long | Shorts ×3 | 블로그 스크립트 | Carousel 4장 |
+| 네이버 블로그 | Instagram Carousel | Facebook Post | TikTok 요약 |
+| 환자 후기 영상 | Reel 하이라이트 | 강남언니 리뷰 참조 | Stories 추천 |
+| 의사 칼럼 | LinkedIn Post | YouTube Community | 네이버 칼럼 |
+
+---
+
+## 4. 커뮤니케이션 전략 감사
+
+### 4-1. 채널별 톤 매트릭스 (현재: "전문적·친근한" 단일 → 차별화 필요)
+
+| 채널 | 톤 | 말투 예시 | 금지 표현 |
+|------|-----|----------|----------|
+| YouTube Long | 교육적 · 권위 | "오늘은 코성형의 3가지 접근법을 비교해보겠습니다" | 과장, 비교광고 |
+| YouTube Shorts | 캐주얼 · 후킹 | "코성형 전에 이것만은 꼭 확인하세요!" | 의학적 보장 |
+| Instagram Feed | 감성적 · 프리미엄 | "자연스러운 아름다움의 완성" | 저가 이미지 |
+| Instagram Reel | 트렌디 · 공감 | "성형 고민 있으신 분? 이 영상 저장하세요" | 전문용어 과다 |
+| Instagram Stories | 친근 · 일상 | "오늘 수술실에서 있었던 일 🏥" | 환자 정보 노출 |
+| 네이버 블로그 | 정보성 · SEO | "{시술명} 비용, 회복기간, 부작용 총정리" | 감성적 표현 |
+| 강남언니 | 전문 · 응대 | "소중한 후기 감사합니다. 추가 문의 사항..." | 방어적 태도 |
+| Facebook | 타겟팅 · CTA | "지금 상담 예약하시면 3D 시뮬레이션 무료" | 스팸성 반복 |
+| TikTok | 밈 · 교육 | "성형외과 의사가 알려주는 TMI" | 의료광고법 위반 |
+
+### 4-2. 위기 대응 커뮤니케이션 (현재: 없음)
+
+| 상황 | 대응 채널 | 프로토콜 |
+|------|----------|----------|
+| 부정 리뷰 (강남언니) | 강남언니 답변 | 24시간 내 전문 응대, 사과+해결방안 |
+| SNS 부정 댓글 | Instagram/YouTube | 공개 응대 → DM 전환 → 사적 해결 |
+| 의료 사고 루머 | 전 채널 | 공식 입장문 + 법적 대응 병행 |
+| 가격 비교 공격 | 네이버 블로그 | 가치 중심 콘텐츠로 간접 대응 |
+
+---
+
+## 5. 콘텐츠 필러 감사
+
+### 현재 4-Pillar (하드코딩):
+1. 전문성·신뢰 — 의료진, 수술 과정, 인증
+2. 비포·애프터 — 전후 비교, 결과 시각화
+3. 환자 후기 — 인터뷰, 리뷰
+4. 트렌드·교육 — Q&A, 비용 가이드
+
+### 추가 필요 Pillar:
+5. **안전·케어** — 수술 후 관리, 24시간 모니터링, 리커버리 프로그램
+   - 하이티켓 클리닉의 핵심 차별점. 가격이 높은 이유를 정당화하는 콘텐츠
+   - 예시: "수술 후 48시간 집중 케어 시스템", "전담 간호사 1:1 관리"
+
+---
+
+## 6. 개선 사항 요약
+
+### Critical (즉시 반영)
+- [x] C1: 강남언니 캘린더 슬롯 추가
+- [x] C2: TikTok 캘린더 슬롯 추가
+- [x] C3: 채널별 톤 매트릭스 구현
+- [x] C4: 고객 여정 매핑 → 주간 테마 재설계
+- [x] C5: report.keywords → 토픽 생성 연결
+
+### High (이번 스프린트)
+- [x] H1: YouTube 4포맷 확장
+- [x] H2: Instagram Feed 슬롯 추가
+- [x] H3: 네이버 블로그 2포맷 확장
+- [x] H4: Facebook 오가닉/페이드 분리
+- [x] H5: 5th Pillar "안전·케어" 추가
+
+### Medium (다음 스프린트)
+- [ ] M1: 해시태그 전략 자동 생성
+- [ ] M2: 리퍼포징 매트릭스 자동화
+- [ ] M3: 위기 대응 프로토콜 UI
+- [ ] M4: 시즌 전략 (성수기/비수기) 캘린더 반영
+
+---
+
+## 7. 영향 받는 파일
+
+| 파일 | 변경 내용 |
+|------|-----------|
+| `src/lib/contentDirector.ts` | 강남언니/TikTok 슬롯, 5th Pillar, 키워드 연결, 톤 매트릭스 |
+| `src/types/plan.ts` | ChannelStrategyCard에 tone 세분화, customerJourneyStage 추가 |
+| `src/lib/transformPlan.ts` | 5th Pillar 추가, 톤 매트릭스 적용, 키워드 주입 |
+| `supabase/functions/generate-content-plan/index.ts` | AI 프롬프트에 경쟁사·키워드·톤 매트릭스 주입 |
diff --git a/docs/CONTENT_STRATEGY_PLAN.md b/docs/CONTENT_STRATEGY_PLAN.md
new file mode 100644
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--- /dev/null
+++ b/docs/CONTENT_STRATEGY_PLAN.md
@@ -0,0 +1,180 @@
+# 콘텐츠 기획 & 전략 수립 기능 구현 계획
+
+## Context
+
+현재 INFINITH 파이프라인은 3-phase (discover → collect → generate-report)까지 완성되어 있고, DB 스키마에는 `content_plans`, `performance_metrics`, `strategy_adjustments`, `content_performance` 테이블이 이미 설계되어 있다. 하지만:
+- **콘텐츠 플랜 생성 Edge Function이 없다** — `content_plans` 테이블은 비어 있음
+- **`contentDirector.ts`는 완전 deterministic** — AI 호출 없이 하드코딩 템플릿으로 캘린더 생성
+- **PerformancePage는 mock 데이터** — 실제 DB 연동 없음
+- **전략 조정 루프가 없다** — 성과 → 전략 피드백 메커니즘 미구현
+
+이 기능은 파이프라인 Phase 4로 자연스럽게 확장되며, 기존 데이터 흐름 위에 AI 전략 계층을 추가한다.
+
+---
+
+## Phase 1: `generate-content-plan` Edge Function + 타입 확장
+
+### 1-1. Edge Function 생성
+**새 파일:** `supabase/functions/generate-content-plan/index.ts`
+
+- [x] `generate-report/index.ts` 패턴 그대로 따름 (CORS, service role, Deno.serve)
+- [x] Input 인터페이스: `{ reportId, clinicId?, runId? }`
+- [x] `analysis_runs` (또는 `marketing_reports`)에서 channelAnalysis, kpiTargets, recommendations, services 읽기
+- [x] Perplexity sonar 호출 (temp=0.3, 짧은 프롬프트)
+  - System: `"You are a Korean medical marketing content strategist. Respond ONLY with valid JSON."`
+  - User: 채널 점수 요약 + 서비스 목록 + KPI 타겟 + 전략 생성 요청
+- [x] JSON 파싱 (기존 regex 패턴 재사용)
+- [x] `content_plans` 테이블에 INSERT (`is_active=true`, 이전 플랜 비활성화)
+- [x] AI 실패 시 fallback: deterministic `contentDirector.ts` 결과 사용
+
+**AI 출력 스키마:**
+```json
+{
+  "channelStrategies": [{ "channelId", "targetGoal", "contentTypes", "postingFrequency", "priority" }],
+  "contentPillars": [{ "title", "description", "relatedUSP", "exampleTopics" }],
+  "calendar": { "weeks": [{ "weekNumber", "label", "entries": [...] }], "monthlySummary": [...] },
+  "postingSchedule": { "bestTimes", "rationale" }
+}
+```
+
+### 1-2. CalendarEntry 타입 확장
+**수정:** `src/types/plan.ts` (line 107-113)
+
+- [x] `id?: string` — UUID (드래그&드롭, 개별 재생성용)
+- [x] `description?: string` — AI 생성 가이드
+- [x] `pillar?: string` — 콘텐츠 필러 연결
+- [x] `status?: 'draft' | 'approved' | 'published'`
+- [x] `isManualEdit?: boolean` — AI 덮어쓰기 방지 플래그
+- [x] `aiPromptSeed?: string` — 개별 재생성 컨텍스트
+
+### 1-3. 데이터 레이어
+**수정:** `src/lib/supabase.ts`
+
+- [x] `generateContentPlan(reportId, clinicId?, runId?)` — Edge Function 호출
+- [x] `fetchActiveContentPlan(clinicId)` — content_plans 쿼리
+- [x] `updateCalendarEntry(planId, entryId, updates)` — JSONB 패치
+
+**수정:** `src/hooks/useMarketingPlan.ts`
+
+- [x] 데이터 소스 우선순위: content_plans → navigation state → marketing_reports
+
+---
+
+## Phase 2: Enhanced Content Calendar UI
+
+### 2-1. ContentCalendar 인터랙티브 업그레이드
+**수정:** `src/components/plan/ContentCalendar.tsx`
+
+- [x] `useState`로 로컬 편집 상태 관리
+- [x] 엔트리 클릭 → EditEntryModal 열기
+- [x] Status 뱃지 (gray=draft, purple=approved, green=published)
+- [x] 엔트리 hover 시 AI 재생성 버튼
+- [x] Weekly/Monthly 뷰 토글
+- [x] 채널/콘텐츠 타입 필터
+
+### 2-2. EditEntryModal 생성
+**새 파일:** `src/components/plan/EditEntryModal.tsx`
+
+- [x] Title, Description, Channel, Content Type, Day, Status 필드
+- [x] "AI 재생성" 버튼 (aiPromptSeed 기반)
+- [x] Save / Cancel 버튼
+- [x] 기존 디자인 시스템 적용 (rounded-2xl, shadow, purple accent)
+
+---
+
+## Phase 3: Strategy Adjustment Loop
+
+### 3-1. adjust-strategy Edge Function
+**새 파일:** `supabase/functions/adjust-strategy/index.ts`
+
+- [x] Input: `{ clinicId }`
+- [x] `channel_weekly_delta` 뷰로 최근 채널 변화량 조회
+- [x] 활성 `content_plans` 조회
+- [x] `analysis_runs.report`에서 kpiTargets 추출
+- [x] KPI 달성률 계산
+- [x] Perplexity sonar로 조정 추천 생성
+- [x] `performance_metrics` INSERT (channel_deltas, kpi_progress, strategy_suggestions)
+- [x] `strategy_adjustments` INSERT (adjustment_type, before/after values)
+
+### 3-2. StrategyAdjustmentSection
+**새 파일:** `src/components/plan/StrategyAdjustmentSection.tsx`
+
+- [x] KPI 진행률 프로그레스 바
+- [x] 전략 제안 카드 (수락/거절)
+- [x] 조정 이력 타임라인
+
+---
+
+## Phase 4: 파이프라인 & 페이지 통합
+
+### 4-1. AnalysisLoadingPage에 Phase 4 추가
+**수정:** `src/pages/AnalysisLoadingPage.tsx`
+
+- [x] `PHASE_STEPS`에 planning 단계 추가
+- [x] `runPipeline`에서 generate-report 후 `generateContentPlan()` 호출
+
+### 4-2. MarketingPlanPage에 조정 섹션 추가
+**수정:** `src/pages/MarketingPlanPage.tsx`
+
+- [x] AssetCollection 다음에 `<StrategyAdjustmentSection>` 추가
+
+### 4-3. PerformancePage 실제 데이터 연동
+**수정:** `src/pages/PerformancePage.tsx`
+
+- [x] Mock 데이터 → 실제 DB 쿼리로 교체
+- [x] "전략 조정 실행" 버튼 → `triggerStrategyAdjustment()` 호출
+
+**새 파일:** `src/hooks/usePerformanceData.ts`
+
+- [x] `channel_snapshots`, `performance_metrics`, `content_performance` 통합 조회
+
+### 4-4. Route 업데이트
+**수정:** `src/main.tsx`
+
+- [x] `/performance/:clinicId?` 형태로 변경
+
+---
+
+## 파일 변경 요약
+
+### 새로 생성 (6)
+| 파일 | 목적 | Phase |
+|------|------|-------|
+| `supabase/functions/generate-content-plan/index.ts` | AI 콘텐츠 전략 생성 | 1 |
+| `supabase/functions/adjust-strategy/index.ts` | 성과 기반 전략 조정 | 3 |
+| `src/components/plan/EditEntryModal.tsx` | 캘린더 엔트리 편집 | 2 |
+| `src/components/plan/StrategyAdjustmentSection.tsx` | 전략 조정 UI | 3 |
+| `src/hooks/useContentPlan.ts` | content_plans 데이터 훅 | 1 |
+| `src/hooks/usePerformanceData.ts` | 성과 데이터 통합 훅 | 4 |
+
+### 수정 (7)
+| 파일 | 변경 내용 | Phase |
+|------|-----------|-------|
+| `src/types/plan.ts` | CalendarEntry에 optional 필드 6개 추가 | 1 |
+| `src/hooks/useMarketingPlan.ts` | content_plans 우선 소스 추가 | 1 |
+| `src/lib/supabase.ts` | 새 API 함수 4개 추가 | 1 |
+| `src/components/plan/ContentCalendar.tsx` | 인터랙티브 UI 업그레이드 | 2 |
+| `src/pages/AnalysisLoadingPage.tsx` | Phase 4 파이프라인 추가 | 4 |
+| `src/pages/MarketingPlanPage.tsx` | StrategyAdjustment 섹션 추가 | 4 |
+| `src/pages/PerformancePage.tsx` | Mock → 실제 DB 데이터 | 4 |
+
+### 변경 없음 (Fallback 유지)
+- `src/lib/contentDirector.ts` — deterministic fallback 엔진
+- `src/lib/transformPlan.ts` — fallback 변환
+- `supabase/functions/_shared/config.ts` — 재사용
+
+---
+
+## 검증 체크리스트
+
+- [x] Edge Function 테스트: `curl`로 `generate-content-plan` 호출 → `content_plans` 테이블 적재 확인
+- [x] 프론트엔드 테스트: `npm run dev` → `/plan/:id` → content_plans 데이터 렌더링 확인
+- [x] 캘린더 인터랙션: 엔트리 클릭 → 편집 → 저장 → 새로고침 후 유지 확인
+- [x] 파이프라인 E2E: URL 입력 → 4단계 파이프라인 완료 → 플랜 페이지 자동 표시
+- [x] 타입 체크: `npm run lint` (tsc --noEmit) 통과
+
+## 핵심 패턴 참조 파일
+- `supabase/functions/generate-report/index.ts` — Edge Function 패턴
+- `src/lib/contentDirector.ts` — 현재 deterministic 엔진 (fallback)
+- `src/hooks/useMarketingPlan.ts` — 데이터 소스 우선순위 체인
+- `src/components/plan/ContentCalendar.tsx` — 현재 캘린더 UI
diff --git a/docs/DB_SCHEMA_V3.md b/docs/DB_SCHEMA_V3.md
new file mode 100644
index 0000000..ed96bec
--- /dev/null
+++ b/docs/DB_SCHEMA_V3.md
@@ -0,0 +1,262 @@
+# INFINITH SaaS Database Schema V3
+
+**작성일**: 2026-04-05
+**마이그레이션 파일**: `supabase/migrations/20260405_saas_schema_v3.sql`
+
+## 설계 원칙
+
+1. **CLINIC-CENTRIC**: 병원 1개 = 1행. URL이 달라도 같은 병원이면 같은 행
+2. **TIME-SERIES**: 채널 메트릭은 INSERT-only 스냅샷 (시계열 쿼리)
+3. **SEPARATION**: 원시 데이터 / 분석 리포트 / 콘텐츠 전략 분리
+4. **LOOP-READY**: 매 분석이 이전 데이터를 참조해 전략 자동 조정
+5. **MULTI-TENANT**: user_id 기반 접근 제어 (미래 auth)
+
+---
+
+## ERD (Entity Relationship)
+
+```
+clinics (병원 마스터)
+ ├─ analysis_runs (분석 실행 히스토리) ← 매주 1행씩 쌓임
+ │    ├─ channel_snapshots (채널별 시계열 메트릭) ← INSERT-only
+ │    ├─ screenshots (스크린샷 증거)
+ │    └─ performance_metrics (성과 메트릭)
+ │         └─ strategy_adjustments (전략 조정 근거)
+ ├─ channel_configs (사용자 수동 채널 연결)
+ ├─ content_plans (콘텐츠 기획 — 활성 1개)
+ │    └─ content_performance (개별 콘텐츠 성과)
+ └─ (marketing_reports) ← 레거시 호환
+```
+
+---
+
+## 테이블 상세
+
+### 1. `clinics` — 병원 마스터
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| user_id | UUID | 소유자 (미래 auth) |
+| url | TEXT UNIQUE | 대표 URL |
+| name | TEXT | 한국어 병원명 |
+| name_en | TEXT | 영문 병원명 |
+| domain | TEXT | 도메인 |
+| address, phone | TEXT | 기본 정보 |
+| established_year | INT | 개원 연도 |
+| services | TEXT[] | 시술 목록 |
+| branding | JSONB | 컬러, 폰트, 로고, 태그라인 |
+| social_handles | JSONB | 검증된 소셜 핸들 |
+| verified_channels | JSONB | Phase 1 결과 캐시 |
+| analysis_frequency | TEXT | 'manual' / 'daily' / 'weekly' / 'monthly' |
+| last_analyzed_at | TIMESTAMPTZ | 마지막 분석 시간 |
+
+### 2. `analysis_runs` — 분석 실행 히스토리
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id | UUID FK → clinics | |
+| status | TEXT | pending/discovering/collecting/generating/complete/partial/error |
+| scrape_data | JSONB | Firecrawl 원시 데이터 |
+| raw_channel_data | JSONB | API 수집 원시 데이터 |
+| analysis_data | JSONB | 시장 분석 |
+| vision_analysis | JSONB | Vision 분석 결과 |
+| report | JSONB | AI 리포트 |
+| channel_errors | JSONB | 채널별 에러 기록 |
+| trigger | TEXT | 'manual' / 'scheduled' / 'webhook' |
+
+### 3. `channel_snapshots` — 채널별 시계열 ⭐ 핵심
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id | UUID FK → clinics | |
+| run_id | UUID FK → analysis_runs | |
+| channel | TEXT | youtube/instagram/facebook/gangnamUnni/... |
+| handle | TEXT | @handle 또는 URL |
+| followers | INT | 구독자/팔로워 |
+| posts | INT | 게시물/영상 수 |
+| total_views | BIGINT | 총 조회수 |
+| rating | NUMERIC(3,1) | 평점 |
+| reviews | INT | 리뷰 수 |
+| health_score | INT | 0-100 |
+| details | JSONB | 상세 (top videos, latest posts 등) |
+| screenshot_url | TEXT | 채널 랜딩 스크린샷 |
+| captured_at | TIMESTAMPTZ | 캡처 시간 |
+
+**핵심**: INSERT-only. 절대 UPDATE 하지 않음. `captured_at` 기준 시계열 쿼리.
+
+### 4. `screenshots` — 스크린샷 증거
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id, run_id | UUID FK | |
+| channel | TEXT | 어떤 채널 |
+| page_type | TEXT | main/doctors/surgery/landing |
+| url | TEXT | 이미지 URL (Supabase Storage) |
+| source_url | TEXT | 원본 페이지 URL |
+| vision_data | JSONB | Gemini Vision 추출 데이터 |
+
+### 5. `content_plans` — 콘텐츠 기획
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id | UUID FK → clinics | |
+| run_id | UUID FK → analysis_runs | 어떤 분석 기반 |
+| brand_guide | JSONB | 브랜딩 가이드 |
+| channel_strategies | JSONB | 채널별 전략 |
+| content_strategy | JSONB | 필라, 타입, 워크플로우 |
+| calendar | JSONB | 4주 캘린더 |
+| is_active | BOOLEAN | 현재 활성 기획 |
+
+### 6. `channel_configs` — 사용자 수동 채널 연결
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id | UUID FK | |
+| channel | TEXT | 채널 종류 |
+| handle | TEXT | @handle |
+| is_verified | BOOLEAN | 사용자가 직접 확인 |
+| access_token | TEXT | OAuth token (미래) |
+
+### 7. `performance_metrics` — 성과 메트릭 (루프 핵심)
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id, run_id | UUID FK | |
+| prev_run_id | UUID FK | 이전 분석 (비교 기준) |
+| channel_deltas | JSONB | 채널별 변화량 |
+| kpi_progress | JSONB | KPI 달성률 |
+| top_performing_content | JSONB | 성과 좋은 콘텐츠 |
+| underperforming_channels | TEXT[] | 성과 미달 채널 |
+| strategy_suggestions | JSONB | AI 전략 조정 제안 |
+
+### 8. `content_performance` — 개별 콘텐츠 성과
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id | UUID FK | |
+| plan_id | UUID FK | 어떤 기획의 콘텐츠 |
+| channel, content_type | TEXT | 채널 + 유형 |
+| views, likes, comments, shares | INT | 반응 지표 |
+| engagement_rate | NUMERIC | 참여율 |
+| performance_score | INT | 0-100 |
+
+### 9. `strategy_adjustments` — 전략 조정 히스토리
+| 컬럼 | 타입 | 설명 |
+|------|------|------|
+| id | UUID PK | |
+| clinic_id, plan_id | UUID FK | |
+| performance_id | UUID FK | 어떤 성과 분석 기반 |
+| adjustment_type | TEXT | frequency_change/pillar_shift/channel_add/... |
+| description | TEXT | "YouTube Shorts 주 3회 → 5회로 증가" |
+| reason | TEXT | "Shorts 조회수가 Long-form 대비 300% 높음" |
+| before_value, after_value | JSONB | 변경 전/후 값 |
+
+---
+
+## Views (트렌드 쿼리용)
+
+### `channel_latest`
+각 채널의 최신 스냅샷만 반환. `DISTINCT ON` + `ORDER BY captured_at DESC`.
+
+### `channel_weekly_delta`
+현재 vs 7일 전 스냅샷을 `LATERAL JOIN`으로 비교. 팔로워 변화율(%) 자동 계산.
+
+---
+
+## 성과 → 기획 루프 플로우
+
+```
+Week N:
+  1. analysis_run 생성
+  2. channel_snapshots INSERT (현재 메트릭)
+  3. performance_metrics 생성 (이전 run과 비교)
+     → channel_deltas: {youtube: +2%, instagram: +7.1%}
+     → kpi_progress: [{metric: "YouTube 구독자", progress: 97.4%}]
+     → strategy_suggestions: ["Instagram Reels 빈도 증가 권장"]
+  4. strategy_adjustments INSERT (조정 내역)
+  5. content_plans UPDATE (조정 반영)
+     → Content Director가 strategy_suggestions를 기반으로 캘린더 자동 조정
+  6. report 생성 (이전 분석 대비 변화 포함)
+
+Week N+1:
+  → 2번부터 반복. channel_snapshots에 데이터가 쌓이면서 트렌드 정확도 ↑
+```
+
+---
+
+## 기존 호환성
+
+| 기존 테이블 | 상태 | 이관 계획 |
+|-----------|------|---------|
+| `marketing_reports` | 유지 (deprecated) | 기존 API 호환 유지, 새 데이터는 새 테이블에만 저장 |
+| `scrape_results` | 유지 | 캐시용 |
+
+---
+
+## 구현 체크리스트
+
+### Phase 1: DB 마이그레이션 (테이블 생성)
+
+- [x] Supabase Dashboard에서 `20260405_saas_schema_v3.sql` 실행
+- [x] 테이블 9개 생성 확인: clinics, analysis_runs, channel_snapshots, screenshots, content_plans, channel_configs, performance_metrics, content_performance, strategy_adjustments
+- [x] View 2개 생성 확인: channel_latest, channel_weekly_delta
+- [x] RLS 정책 적용 확인
+- [x] 인덱스 생성 확인
+
+### Phase 2: Edge Function 전환 — discover-channels
+
+- [x] `discover-channels/index.ts`: `clinics` 테이블에 UPSERT (url 기준)
+- [x] `discover-channels/index.ts`: `analysis_runs` 테이블에 INSERT (status: 'discovering')
+- [x] `discover-channels/index.ts`: `clinic.verified_channels` 업데이트
+- [x] 기존 `marketing_reports`에도 병행 쓰기 유지 (호환성)
+- [ ] 검증: 분석 실행 → clinics + analysis_runs 행 생성 확인
+
+### Phase 3: Edge Function 전환 — collect-channel-data
+
+- [x] `collect-channel-data/index.ts`: `channel_snapshots`에 채널별 INSERT
+- [x] `collect-channel-data/index.ts`: `screenshots`에 스크린샷 INSERT
+- [x] `collect-channel-data/index.ts`: `analysis_runs.raw_channel_data` 업데이트
+- [x] `collect-channel-data/index.ts`: `analysis_runs.vision_analysis` 업데이트
+- [x] 기존 `marketing_reports.channel_data`에도 병행 쓰기 유지
+- [ ] 검증: channel_snapshots에 채널별 행 생성 확인
+
+### Phase 4: Edge Function 전환 — generate-report
+
+- [x] `generate-report/index.ts`: `analysis_runs.report` 업데이트
+- [x] `generate-report/index.ts`: `analysis_runs.status = 'complete'`
+- [x] `generate-report/index.ts`: `clinics.last_analyzed_at` 업데이트
+- [ ] `content_plans` 자동 생성 (transformPlan 로직 서버사이드 이동)
+- [x] 기존 `marketing_reports.report`에도 병행 쓰기 유지
+- [ ] 검증: analysis_runs.status = 'complete' + report JSONB 생성 확인
+
+### Phase 5: 성과 분석 루프 구현
+
+- [ ] 반복 분석 시 `performance_metrics` 자동 생성 (이전 run 대비)
+- [ ] `channel_weekly_delta` View 쿼리 테스트
+- [ ] `strategy_suggestions` 생성 로직 (Content Director 연동)
+- [ ] `content_plans` 자동 업데이트 (전략 조정 반영)
+- [ ] `strategy_adjustments` 히스토리 기록
+- [ ] 검증: 2회 연속 분석 → performance_metrics에 변화량 기록 확인
+
+### Phase 6: Frontend 전환
+
+- [ ] `useReport` 훅: analysis_runs + channel_snapshots에서 읽기
+- [ ] `useMarketingPlan` 훅: content_plans에서 읽기
+- [ ] ReportPage: channel_snapshots 시계열 데이터로 트렌드 차트 추가
+- [ ] KPIDashboard: performance_metrics의 달성률 표시
+- [ ] 검증: 기존 리포트 URL이 새 테이블에서도 정상 렌더링
+
+### Phase 7: 스케줄링
+
+- [ ] `clinics.analysis_frequency` 기반 자동 분석 트리거
+- [ ] Supabase Cron 또는 external scheduler 연동
+- [ ] `analysis_runs.trigger = 'scheduled'` 기록
+- [ ] 검증: 주간 자동 분석 실행 확인
+
+### Phase 8: 기존 데이터 이관
+
+- [ ] `marketing_reports` → `clinics` + `analysis_runs` 이관 스크립트
+- [ ] `marketing_reports.channel_data` → `channel_snapshots` 변환
+- [ ] `marketing_reports.report` → `analysis_runs.report` 복사
+- [ ] 이관 후 기존 리포트 URL 정상 작동 확인
+- [ ] `marketing_reports` deprecated 마킹
diff --git a/docs/PIPELINE_IMPROVEMENT_PLAN.md b/docs/PIPELINE_IMPROVEMENT_PLAN.md
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+# 검색/분석 파이프라인 종합 개선 계획
+
+**작성일**: 2026-04-04
+**최종 수정**: 2026-04-07 (파이프라인 전수 감사 + P0 버그 수정)
+**상태**: Sprint 0 ✅ 구현 완료 | Sprint 1 ✅ 완료 | Sprint 2 🔜 진행 중
+
+---
+
+## 2026-04-07 전수 감사 결과 (Full Pipeline Audit)
+
+### URL → DB → Channel Discovery → Firecrawl → Report 흐름 검증
+
+전체 4단계 파이프라인을 코드 수준으로 감사한 결과:
+
+### ✅ 이미 구현 완료된 것들
+| 항목 | 파일 | 상태 |
+|------|------|------|
+| Registry-first domain lookup | `discover-channels/index.ts` | ✅ 완전 구현 |
+| Vision Analysis (screenshot + Gemini) | `_shared/visionAnalysis.ts`, `collect-channel-data` | ✅ 완전 구현 |
+| `wrapChannelTask` 에러 격리 | `_shared/retry.ts` | ✅ Promise.all 안전 |
+| `fetchWithRetry` + 지수 백오프 | `_shared/retry.ts` | ✅ Firecrawl/Apify에 적용 |
+| channel_errors 추적 + unconditional DB save | `collect-channel-data/index.ts` | ✅ 구현 |
+| 강남언니 Firecrawl JSON scrape | `collect-channel-data/index.ts` | ✅ 구현 (rating 버그 수정됨) |
+| Vision data → report 강제 주입 harness | `generate-report/index.ts` | ✅ 구현 |
+| Founding year 3단계 fallback chain | collect → generate 양쪽 | ✅ 구현 |
+| V3 dual-write (clinics + analysis_runs) | discover + collect + generate | ✅ 구현 |
+
+### 🔧 이번 세션에서 수정한 P0 버그
+| 버그 | 위치 | 수정 내용 |
+|------|------|----------|
+| 강남언니 rating 0-10 스케일 오변환 | `collect-channel-data:323` | `rating ≤ 5 → ×2` 로직 제거. Firecrawl 프롬프트가 이미 0-10 지시 → 직접 신뢰 |
+| Perplexity 단일 fetch (재시도 없음) | `generate-report:115` | `fetchWithRetry(maxRetries:2, backoffMs:[5000,15000], timeoutMs:90s)` 로 교체 |
+
+### 🚧 남은 Gap (우선순위순)
+| 우선순위 | Gap | 세부 내용 |
+|---------|-----|---------|
+| P1 | Health score 미계산 | `channel_snapshots.health_score` 컬럼은 있지만 항상 NULL. 수집된 followers/rating/reviews 기반으로 계산 필요 |
+| P1 | 네이버 블로그 공식 컨텐츠 미수집 | 현재: Naver Search API로 3rd-party 언급 수집. 필요: 등록된 공식 블로그 URL을 Firecrawl로 직접 스크랩 |
+| P1 | Firecrawl 스크린샷 URL 만료 | GCS URL 7일 후 만료 → Supabase Storage로 아카이빙 필요 |
+| P2 | Delta/트렌드 비교 없음 | `channel_snapshots`에 시계열 데이터 있지만 이전 run 대비 delta 계산 미구현 |
+| P2 | V3 dual-write silent error | 에러 발생 시 console만 출력, `analysis_runs.error_message`에 기록 안 됨 |
+| P3 | 강남언니 rating > 5 엣지케이스 | 수정 후에도 Firecrawl이 0-5 반환 시 그대로 저장. 추후 `rawRating`과 비교하는 정규화 로직 고려 |
+
+---
+
+## Context
+
+현재 파이프라인의 3-phase 아키텍처(discover → collect → generate)는 구조적으로는 괜찮으나, **실행 신뢰성**과 **정보 수집 범위**에 심각한 문제가 있음.
+
+### 핵심 문제
+- **Vision 분석 부재**: 텍스트만 수집 → 이미지 속 정보(개원 연도, 의료진 사진, 인증 마크, 시술 전후) 100% 누락. 전체 정보의 약 40%를 놓침
+- **Silent failure 16건**: 모든 catch 블록이 에러를 삼킴
+- **데이터 품질 8건**: 잘못된 URL, 동명이인 병원, 평점 스케일 혼동
+- **에러 복구 0건**: 재시도 로직 없음, 새로고침 시 데이터 유실
+- **API 불안정 6건**: 타임아웃, 쿼터 소진, 인증 실패 미감지
+
+**목표**: Vision 분석 추가 + 검색 정확도 + 에러 회복력 + UX 투명성 대폭 개선
+
+---
+
+## 진행 상태 체크리스트
+
+### Sprint 0: Vision Analysis 추가 ✅ 완료
+
+성형외과 홈페이지의 핵심 정보가 이미지로 제공됨 (배너, 의료진 사진, 인증 마크 등).
+Firecrawl screenshot + Gemini Vision으로 이미지 속 정보를 추출.
+
+- [x] **WP-V1**. 멀티페이지 스크린샷 캡처 + 저장 (45min)
+  - 파일: `collect-channel-data/index.ts`에 추가 (Phase 2 — 검증된 URL들이 있는 시점)
+  - 캡처 대상 (6+ 페이지):
+    1. **병원 메인 페이지** — 배너, 소셜 아이콘, 카카오톡 버튼
+    2. **의료진 페이지** — siteMap에서 `/doctor`, `/team`, `/staff` URL 자동 탐지
+    3. **시술 안내 페이지** — `/surgery`, `/service`, `/procedure` 탐지
+    4. **YouTube 채널 랜딩** — `youtube.com/@{handle}` (구독자 수, 고정 영상)
+    5. **Instagram 프로필** — `instagram.com/{handle}` (팔로워 수, 피드 미리보기)
+    6. **강남언니 페이지** — verified URL (평점, 리뷰 수, 의료진)
+  - API: Firecrawl `formats: ["screenshot"]` + `screenshotOptions: { fullPage: false, quality: 80, viewport: { width: 1280, height: 800 } }`
+  - 저장: Supabase Storage `screenshots/{reportId}/{channel}.png` → signed URL
+  - DB: `channel_data.screenshots[]`에 `ScreenshotEvidence` 형태로 저장
+  - 프론트엔드: 이미 구현된 `ScreenshotProvider` → `EvidenceGallery` → `EvidenceLightbox` 에 바로 연결
+
+- [x] **WP-V2**. Gemini Vision 분석 (1h)
+  - 파일: 새 `_shared/visionAnalysis.ts`
+  - API: Google Gemini `gemini-2.0-flash` (GEMINI_API_KEY 이미 .env에 있음)
+  - 각 스크린샷별 분석 프롬프트:
+    - **메인 페이지**: 개원 연도, 소셜 아이콘, 카카오톡 버튼, 브랜드 컬러, 슬로건, 인증 마크
+    - **의료진 페이지**: 의사 이름 + 전문 분야 + 약력 (이미지 내 텍스트 OCR)
+    - **시술 페이지**: 시술 카테고리, 가격 정보, 전후 사진 유무
+    - **YouTube 랜딩**: 구독자 수, 영상 수, 최근 업로드 제목, 고정 영상
+    - **Instagram 프로필**: 팔로워 수, 게시물 수, 최근 피드 미리보기, 바이오
+    - **강남언니**: 평점(/10), 리뷰 수, 의료진 수, 시술 종류
+  - 응답: 페이지별 JSON → `channel_data.visionAnalysis`에 저장
+
+- [x] **WP-V3**. Vision 데이터 → 리포트 + 증거 통합 (45min)
+  - 파일: `generate-report/index.ts`, `transformReport.ts`
+  - 변경:
+    - 스크린샷 → `report.screenshots[]` (ScreenshotEvidence 형태)
+      - 프론트엔드의 기존 EvidenceGallery/Lightbox에 바로 표시
+    - Vision 추출 의료진 → `clinicSnapshot.doctors` 보강 (이미지에서 읽은 정보)
+    - Vision 추출 개원 연도 → `clinicSnapshot.established` 보강
+    - Vision 추출 YouTube/Instagram 수치 → KPI에 cross-reference
+    - 각 채널 진단 항목에 `evidenceIds` 연결 → 해당 채널 스크린샷이 증거로 표시
+  - 검증:
+    - 그랜드성형외과 분석 → "SINCE 2004" 개원 연도 추출 확인
+    - YouTube 분석 섹션 → 채널 랜딩 스크린샷 썸네일 표시 확인
+    - Instagram 분석 섹션 → 프로필 스크린샷 표시 확인
+    - 스크린샷 클릭 → 라이트박스 모달에서 풀사이즈 보기 확인
+
+### Vision Analysis 프롬프트 설계
+
+```
+System: You are a medical clinic website visual analyst. Extract structured
+information from website screenshots. Respond ONLY with valid JSON.
+
+User: Analyze this Korean plastic surgery clinic homepage screenshot.
+Extract:
+1. Founding year or operation duration (e.g., "SINCE 2004", "21년 무사고")
+2. Doctor names and specialties shown in profile photos
+3. Certification badges/marks (JCI, 보건복지부, medical tourism)
+4. Main service categories from navigation menu
+5. Social media icons/buttons visible (Instagram, YouTube, Blog, KakaoTalk, etc.)
+6. Floating consultation buttons (KakaoTalk, LINE, WhatsApp)
+7. Brand colors (primary, accent) from visual elements
+8. Any promotional text or slogans in banners
+
+{
+  "foundingYear": "2004",
+  "operationYears": 21,
+  "doctors": [{"name": "김OO", "specialty": "안면윤곽", "position": "대표원장"}],
+  "certifications": ["JCI", "보건복지부 인증"],
+  "serviceCategories": ["눈성형", "코성형", "가슴성형", "안면윤곽"],
+  "socialIcons": [{"platform": "instagram", "visible": true}, ...],
+  "floatingButtons": ["kakaotalk", "line"],
+  "brandColors": {"primary": "#C4A882", "accent": "#FF1493"},
+  "slogans": ["끊임없이 의료성형 뷰티 트렌드를 연구하는 그랜드 의료진"]
+}
+```
+
+### Vision Analysis에 필요한 API/리소스
+
+| API | 용도 | 비용 |
+|-----|------|------|
+| Firecrawl `formats: ["screenshot"]` | 페이지 스크린샷 캡처 | 기존 요금에 포함 |
+| Gemini `gemini-2.0-flash-exp` | 이미지 분석 (Vision) | ~$0.002/이미지 |
+| Gemini `GEMINI_API_KEY` | 이미 설정됨 (.env) | ✅ 사용 가능 |
+
+### Vision으로 수집 가능한 추가 정보 (현재 누락)
+
+| 정보 | 현재 수집 | Vision 추가 후 |
+|------|---------|-------------|
+| 개원 연도 | ❌ AI 추측 (자주 틀림) | ✅ 배너에서 직접 읽기 |
+| 의료진 수/이름 | ⚠️ 강남언니에서만 | ✅ 홈페이지 프로필에서 추출 |
+| 인증 마크 | ❌ 미수집 | ✅ JCI, 보건복지부 등 인식 |
+| 시술 카테고리 | ⚠️ Firecrawl JSON | ✅ 네비게이션 메뉴에서 확인 |
+| 카카오톡 상담 버튼 | ❌ JS 렌더링이라 못 잡음 | ✅ 플로팅 버튼 감지 |
+| 브랜드 컬러 | ⚠️ CSS 추출 (부정확) | ✅ 실제 비주얼에서 추출 |
+| 슬로건/태그라인 | ⚠️ 이미지 내 텍스트 누락 | ✅ 배너 텍스트 OCR |
+
+---
+
+### Sprint 1: 데이터 품질 Quick Wins (~2.5h) ✅ 완료
+
+- [x] **WP-1**. YouTube Channel ID 정규식 수정 (20min)
+- [x] **WP-2**. Naver Place 동명이인 방지 (30min)
+- [x] **WP-3**. Google Maps URL 수정 (20min)
+- [x] **WP-4**. Naver Blog 공식 블로그 분리 (30min)
+- [x] **WP-5**. 강남언니 평점 정규화 (30min)
+- [x] **WP-6**. Perplexity 모델 상수화 (20min)
+- [x] **WP-7**. Apify 타임아웃 증가 (10min)
+
+**추가 완료:**
+- [x] 소셜 버튼 직접 추출 (Firecrawl actions + JS 렌더링 후 href 추출)
+
+---
+
+### Sprint 2: 에러 가시성 ✅ 완료
+
+- [x] **WP-8**. 채널 수집 에러 추적 ⭐ 핵심 (1.5h)
+  - 파일: `collect-channel-data/index.ts`
+  - DB: `ALTER TABLE marketing_reports ADD COLUMN IF NOT EXISTS channel_errors JSONB DEFAULT '{}';`
+  - 변경:
+    - [ ] HTTP 상태 코드 체크 (429, 403, 500)
+    - [ ] `Promise.allSettled` 결과 순회 → `channelErrors` 기록
+    - [ ] 부분 성공이어도 항상 DB 저장 (unconditional save)
+    - [ ] status: `"collected"` vs `"partial"` vs `"collection_failed"`
+    - [ ] 응답: `{ channelData, channelErrors, partialFailure }`
+  - 검증: API 토큰 무효화 시 에러가 기록되는지 확인
+
+- [ ] **WP-9**. Instagram/Facebook 검증 개선 (45min)
+  - 파일: `_shared/verifyHandles.ts`
+  - 변경:
+    - [ ] `verified` 타입: `boolean | "unverifiable"`
+    - [ ] Instagram: 로그인 리다이렉트 감지
+    - [ ] Facebook: HEAD → GET, 실패 시 `"unverifiable"`
+    - [ ] `collect-channel-data`에서 `"unverifiable"` 포함
+  - 검증: Facebook 핸들이 "unverifiable"로 표시되고 수집은 시도됨
+
+---
+
+### Sprint 3: 에러 회복 🔜 일부 완료 (~5.25h)
+
+- [x] **WP-10**. API 재시도 유틸리티 (2h)
+  - 파일: 새 `_shared/retry.ts`
+  - 변경: `fetchWithRetry()` — 지수 백오프, 429 존중, AbortController 타임아웃
+  - 검증: 429 응답 시 자동 재시도 후 성공
+
+- [x] **WP-11**. 부분 실패 복구 (1h)
+  - 파일: `collect-channel-data/index.ts`
+  - 변경: `Promise.allSettled` 직후 무조건 중간 DB 저장
+  - 검증: 일부 채널 실패해도 나머지 데이터 보존
+
+- [ ] **WP-12**. 파이프라인 이어하기 (1.5h)
+  - 파일: `AnalysisLoadingPage.tsx`, `supabase.ts`
+  - 변경:
+    - [ ] `sessionStorage`에 reportId 저장
+    - [ ] URL에 reportId 포함
+    - [ ] DB status 폴링
+    - [ ] status별 이어하기 로직
+  - 검증: 분석 중 새로고침 → 이어서 진행
+
+- [ ] **WP-13**. Enrichment 재시도 버튼 (45min)
+  - 파일: `useEnrichment.ts`, `EmptyState.tsx`
+  - 변경: `retry()` 함수 + "다시 시도" 버튼 (최대 2회)
+  - 검증: Enrichment 실패 후 버튼 클릭 → 재시도 성공
+
+---
+
+### Sprint 4: UX 마무리 (~50min)
+
+- [ ] **WP-14**. EmptyState 상태별 UI (20min)
+  - 파일: `EmptyState.tsx`
+  - 변경: `loading | error | not_found` 상태별 다른 UI
+  - 검증: 각 상태에 맞는 아이콘/메시지/버튼 표시
+
+- [ ] **WP-15**. Firecrawl Rate Limiting (30min)
+  - 파일: `_shared/retry.ts`에 추가
+  - 변경: 도메인별 500ms 간격 강제
+  - 검증: Firecrawl 429 에러 발생 안 함
+
+---
+
+## 핵심 파일 목록
+
+| 파일 | Sprint | 설명 |
+|------|--------|------|
+| `supabase/functions/discover-channels/index.ts` | 0, 1 | 채널 발견 + Vision |
+| `supabase/functions/collect-channel-data/index.ts` | 0, 1, 2, 3 | 데이터 수집 |
+| `supabase/functions/_shared/visionAnalysis.ts` (신규) | 0 | Vision 분석 유틸 |
+| `supabase/functions/_shared/config.ts` | 1 | 공유 설정 |
+| `supabase/functions/_shared/verifyHandles.ts` | 1, 2 | 핸들 검증 |
+| `supabase/functions/_shared/retry.ts` (신규) | 3 | 재시도 유틸 |
+| `supabase/functions/enrich-channels/index.ts` | 1 | 레거시 enrichment |
+| `supabase/functions/generate-report/index.ts` | 0 | 리포트에 Vision 데이터 반영 |
+| `supabase/migrations/20260404_channel_errors.sql` (신규) | 2 | DB 마이그레이션 |
+| `src/pages/AnalysisLoadingPage.tsx` | 3 | 로딩 페이지 |
+| `src/hooks/useEnrichment.ts` | 3 | Enrichment 훅 |
+| `src/components/report/ui/EmptyState.tsx` | 4 | 빈 상태 UI |
+| `src/lib/supabase.ts` | 3 | API 클라이언트 |
+
+## 총 예상 소요 시간
+
+| Sprint | 시간 | 배포 범위 | 상태 |
+|--------|------|---------|------|
+| Sprint 0: Vision Analysis | ~2h | Edge Functions + Gemini | 🔜 다음 |
+| Sprint 1: Quick Wins | ~2.5h | Edge Functions × 5 | ✅ 완료 |
+| Sprint 2: 에러 가시성 | ~2.25h | DB + Edge Functions | 대기 |
+| Sprint 3: 에러 회복 | ~5.25h | Edge Functions + Frontend + Vercel | 대기 |
+| Sprint 4: UX 마무리 | ~50min | Frontend + Vercel | 대기 |
+| **합계** | **~13h** | | |
+
+---
+
+## Vision Analysis 아키텍처
+
+```
+discover-channels (Stage A)
+  ├─ A1. Firecrawl scrape (JSON + links)          ← 기존
+  ├─ A2. Firecrawl map                              ← 기존
+  ├─ A3. Firecrawl branding                         ← 기존
+  ├─ A4. Firecrawl social buttons (JS actions)      ← 방금 추가
+  └─ A5. Firecrawl screenshot + Gemini Vision       ← Sprint 0 신규
+         ├─ 메인 페이지 스크린샷 캡처
+         ├─ Gemini Vision 분석 (개원 연도, 의료진, 인증, 소셜 아이콘)
+         └─ 결과를 clinic 정보 + socialHandles에 병합
+
+collect-channel-data
+  └─ Vision 데이터를 channel_data.visionAnalysis에 저장
+
+generate-report
+  └─ Vision 데이터를 리포트 프롬프트에 포함 (실제 데이터 기반)
+```
diff --git a/docs/REGISTRY_FUNCTIONAL_SPECS.md b/docs/REGISTRY_FUNCTIONAL_SPECS.md
new file mode 100644
index 0000000..b6c4195
--- /dev/null
+++ b/docs/REGISTRY_FUNCTIONAL_SPECS.md
@@ -0,0 +1,284 @@
+# Clinic Registry — Functional Specifications
+
+**Document Type**: Functional Specifications
+**Version**: 1.0
+**Status**: Design Approved — Implementation Hold
+**Date**: 2026-04-05
+**Author**: Claude Code, directed by Haewon Kam
+
+---
+
+## 1. 목적 (Purpose)
+
+잠재 고객사 성형외과의 **사전 검증된 채널 마스터 DB**를 구축하여, INFINITH 분석 파이프라인의 discovery 단계를 **확률적 검색(probabilistic search)**에서 **결정적 조회(deterministic lookup)**로 전환한다.
+
+## 2. Scope
+
+### In-Scope
+- 국내 성형외과 **잠재 고객사 100곳 (MVP)** → 500곳 확장
+- 병원 마스터 정보 (이름, 도메인, 웹사이트, 개원연도, 위치)
+- 사전 검증된 채널 핸들 (YouTube/Instagram/Facebook/Naver Blog/Naver Place/강남언니/TikTok)
+- Human-in-the-loop 방식 초기 구축 (Perplexity Comet 활용)
+- `discover-channels` Edge Function의 Registry-only 전환
+- 미등록 도메인에 대한 에러 UX
+
+### Out-of-Scope
+- 미등록 병원 자동 fallback discovery (명시적으로 제외)
+- 병원 자가 등록 포털 (추후 Sprint)
+- 경쟁사 자동 업데이트 추적
+- 실시간 채널 메트릭 수집 (별도 `collect-channel-data` Function의 책임)
+
+## 3. 사용자 스토리 (User Stories)
+
+### US-1: 등록된 고객사 분석
+**As a** INFINITH 운영자
+**I want** 등록된 병원의 URL로 분석을 요청하면
+**So that** 10초 이내에 검증된 채널 기반의 정확한 분석 결과를 받는다
+
+**Acceptance Criteria**:
+- URL의 도메인이 `clinic_registry.domain`과 매칭되면 discovery 단계를 건너뛴다
+- 분석 리포트에 "✓ Registry-verified" 배지가 표시된다
+- 개원연도, 위치 정보가 자동 포함된다
+
+### US-2: 미등록 병원 차단
+**As a** INFINITH 운영자
+**I want** 등록되지 않은 병원 URL 입력 시 명확한 에러를 받고
+**So that** 검색 오류가 있는 부정확한 분석을 방지한다
+
+**Acceptance Criteria**:
+- 미등록 도메인 입력 시 `404 CLINIC_NOT_REGISTERED` 응답
+- 사용자에게 "지원하지 않는 병원" 안내 + "등록 요청" CTA 표시
+- 에러는 analytics에 기록되어 향후 등록 우선순위에 반영
+
+### US-3: Registry 데이터 큐레이션
+**As a** INFINITH 운영자
+**I want** Perplexity Comet으로 병원 정보를 수집하고 CSV로 import하여
+**So that** 100곳의 검증된 마스터 데이터를 30–60분 내에 구축한다
+
+**Acceptance Criteria**:
+- 제공된 CSV 템플릿에 맞는 데이터를 입력할 수 있다
+- import 스크립트가 데이터 검증 (필수 필드, 중복 domain 체크) 후 DB 적재
+- Import 결과 요약: 성공/실패/경고 카운트
+
+## 4. 데이터 모델 (Data Model)
+
+### 4.1 Table: `clinic_registry`
+
+```sql
+CREATE TABLE clinic_registry (
+  id              uuid PRIMARY KEY DEFAULT gen_random_uuid(),
+  -- 식별 정보
+  name            text NOT NULL,
+  name_aliases    text[] DEFAULT '{}',
+  domain          text UNIQUE NOT NULL,
+  website_url     text NOT NULL,
+  -- 병원 메타
+  founded_year    int,
+  location_gu     text,
+  category        text DEFAULT '성형외과',
+  -- 채널 핸들 (사전 검증)
+  youtube_handle       text,
+  youtube_channel_id   text,
+  instagram_handle     text,
+  facebook_handle      text,
+  facebook_url         text,
+  naver_blog_handle    text,
+  naver_place_id       text,
+  gangnam_unni_url     text,
+  tiktok_handle        text,
+  -- 큐레이션 메타
+  verified_by          text NOT NULL CHECK (verified_by IN ('manual','llm','scrape')),
+  verified_at          timestamptz DEFAULT now(),
+  last_checked_at      timestamptz DEFAULT now(),
+  is_active            boolean DEFAULT true,
+  notes                text
+);
+
+CREATE UNIQUE INDEX idx_clinic_registry_domain ON clinic_registry (domain) WHERE is_active = true;
+CREATE INDEX idx_clinic_registry_aliases ON clinic_registry USING gin (name_aliases);
+CREATE INDEX idx_clinic_registry_last_checked ON clinic_registry (last_checked_at);
+```
+
+### 4.2 Field Dictionary
+
+| Field | Type | Required | Notes |
+|-------|------|----------|-------|
+| `name` | text | ✓ | 공식 병원명 (e.g., "아이디병원") |
+| `name_aliases` | text[] | | 별칭/영문명 (e.g., `{"아이디성형외과","ID Hospital"}`) |
+| `domain` | text | ✓ | `www.` 제거된 도메인. **Lookup key**. |
+| `website_url` | text | ✓ | 전체 URL (redirect 대응) |
+| `founded_year` | int | | 개원연도 (4-digit) |
+| `location_gu` | text | | "강남구", "서초구" 등 |
+| `youtube_channel_id` | text | | `UC...` 형식 (24자) |
+| `naver_place_id` | text | | Naver Place 고유 ID (동명이인 방지) |
+| `verified_by` | enum | ✓ | `manual` / `llm` / `scrape` |
+| `is_active` | boolean | | false면 lookup에서 제외 |
+
+## 5. 기능 요구사항 (Functional Requirements)
+
+### FR-1: Registry Lookup
+- **Input**: `url` (string, full URL)
+- **Process**:
+  1. `new URL(url).hostname` 추출
+  2. `^www\.` prefix 제거
+  3. `clinic_registry` 테이블에서 `domain = {hostname} AND is_active = true` 조회
+- **Output (match)**: `{ clinicName, verifiedChannels, source: 'registry', foundedYear, location }`
+- **Output (miss)**: `{ error: 'CLINIC_NOT_REGISTERED', domain, status: 404 }`
+- **Latency**: <100ms (single indexed query)
+
+### FR-2: VerifiedChannels 매핑
+`clinic_registry` 레코드를 기존 `VerifiedChannels` 타입으로 변환:
+
+```typescript
+function mapRegistryToVerifiedChannels(r: ClinicRegistry): VerifiedChannels {
+  return {
+    youtube: r.youtube_channel_id ? {
+      handle: r.youtube_handle, channelId: r.youtube_channel_id,
+      verified: true, url: `https://youtube.com/${r.youtube_handle}`
+    } : null,
+    instagram: r.instagram_handle ? [{
+      handle: r.instagram_handle, verified: true,
+      url: `https://instagram.com/${r.instagram_handle}`
+    }] : [],
+    facebook: r.facebook_handle ? {
+      handle: r.facebook_handle, verified: true,
+      url: r.facebook_url ?? `https://facebook.com/${r.facebook_handle}`
+    } : null,
+    naverBlog: r.naver_blog_handle ? {
+      handle: r.naver_blog_handle, verified: true,
+      url: `https://blog.naver.com/${r.naver_blog_handle}`
+    } : null,
+    gangnamUnni: r.gangnam_unni_url ? { handle: '', url: r.gangnam_unni_url, verified: true } : null,
+    tiktok: r.tiktok_handle ? {
+      handle: r.tiktok_handle, verified: true,
+      url: `https://tiktok.com/@${r.tiktok_handle}`
+    } : null,
+  };
+}
+```
+
+### FR-3: CSV Import
+- **Input**: CSV 파일 (컬럼: FR-1 field dictionary 참조)
+- **Validation**:
+  - `name`, `domain`, `website_url`, `verified_by` 필수
+  - `domain` 중복 검사 (upsert on conflict)
+  - `youtube_channel_id` 형식 체크 (`^UC[a-zA-Z0-9_-]{22}$`)
+  - `founded_year` 범위 체크 (1950–현재)
+- **Output**: `{ inserted, updated, skipped, errors: [] }`
+
+### FR-4: 미등록 병원 UX
+- `AnalysisLoadingPage.tsx`에서 `CLINIC_NOT_REGISTERED` 응답 감지
+- 표시: 전용 페이지 (로딩 스피너 대신)
+  - 헤드라인: "현재 지원하지 않는 병원입니다"
+  - 본문: "{domain}은(는) 분석 대상 병원 목록에 포함되지 않습니다."
+  - CTA: "병원 등록 요청하기" 버튼 → Slack 알림 또는 간단한 폼
+
+### FR-5: Registry-verified 배지
+- `ClinicSnapshot.tsx`에서 `source === 'registry'`일 때
+  - 녹색 "✓ 검증된 병원" 배지
+  - 개원연도 + 위치 표시 (`founded_year` + `location_gu`)
+
+## 6. 비기능 요구사항 (Non-Functional Requirements)
+
+| 항목 | 목표 | 근거 |
+|------|------|------|
+| Registry lookup 레이턴시 | <100ms | 인덱스된 단일 쿼리 |
+| Registry 정확도 | 100% | Human-in-the-loop 큐레이션 |
+| Registry 커버리지 (MVP) | 100곳 | 잠재 고객사 TOP 100 |
+| CSV import 처리량 | 500행/30초 | 1회성 bulk insert |
+| 재검증 주기 | 30일 | `last_checked_at` 기반 알림 |
+
+## 7. API 계약 (API Contract)
+
+### POST `/functions/v1/discover-channels` (변경됨)
+
+**Request**:
+```json
+{ "url": "https://www.idhospital.com", "clinicName": "아이디병원" }
+```
+
+**Response 200 (registry hit)**:
+```json
+{
+  "clinicName": "아이디병원",
+  "verifiedChannels": { "youtube": {...}, "instagram": [...], ... },
+  "source": "registry",
+  "foundedYear": 2005,
+  "location": "강남구"
+}
+```
+
+**Response 404 (registry miss)**:
+```json
+{
+  "error": "CLINIC_NOT_REGISTERED",
+  "message": "현재 지원하지 않는 병원입니다.",
+  "domain": "unknown-clinic.com"
+}
+```
+
+**Breaking Changes**:
+- 기존 5개 외부 API 호출 전부 제거
+- `source` 필드 추가 (항상 `"registry"` 또는 에러)
+- 미등록 도메인은 404 반환 (이전에는 부정확한 결과라도 200 반환)
+
+## 8. 마이그레이션 전략 (Migration Strategy)
+
+### Phase 0: 문서화 (완료)
+- Plan / Functional Specs / Retrospective ✓
+
+### Phase 1: Schema & Template (30min)
+1. `supabase/migrations/20260405_clinic_registry.sql` 작성/적용
+2. `data/clinic-registry-template.csv` 템플릿 배포
+
+### Phase 2: Human-in-the-loop 수집 (사용자 직접, 30–60min)
+1. 사용자가 Perplexity Comet으로 100곳 정보 수집
+2. CSV 템플릿에 기입
+3. 수동 QA (명백한 오류 제거)
+
+### Phase 3: Import & Integration (1.5h)
+1. `scripts/import-registry.ts` 작성 + 실행
+2. `discover-channels/index.ts` Registry-only 전환
+3. `AnalysisLoadingPage.tsx` 에러 UX
+4. `ClinicSnapshot.tsx` verified 배지
+
+### Phase 4: 검증 (30min)
+1. 등록 도메인 테스트 (아이디병원) → registry hit + 정확한 채널
+2. 미등록 도메인 테스트 → 404 + 등록 요청 UX
+3. Edge Function 배포 + Vercel 배포
+
+## 9. 검증 시나리오 (Test Scenarios)
+
+| # | 시나리오 | Expected |
+|---|----------|----------|
+| T1 | 등록된 `idhospital.com`으로 분석 | `source: registry`, verified 배지, <100ms discovery |
+| T2 | 등록된 `www.banobagi.com`으로 분석 (`www.` 처리) | Registry hit |
+| T3 | 미등록 `random-clinic.com`으로 분석 | 404 + 등록 요청 UX |
+| T4 | `is_active=false`인 병원 분석 | 404 (폐업 병원 차단) |
+| T5 | 잘못된 CSV (중복 domain) import | Error 반환, insert 차단 |
+| T6 | Registry 레코드의 Instagram 핸들 수정 후 재분석 | 수정된 핸들로 즉시 분석 |
+
+## 10. 의존성 & 리스크 (Dependencies & Risks)
+
+### Dependencies
+- Supabase PostgreSQL (기존 인프라)
+- Perplexity Comet (사용자가 수집에 사용)
+- 기존 `collect-channel-data` Function (변경 없음)
+
+### Risks
+| Risk | Mitigation |
+|------|-----------|
+| 병원 폐업/리브랜딩 추적 실패 | `last_checked_at` 30일 기반 알림, `is_active` 플래그 |
+| 채널 핸들 변경 (병원이 Instagram ID 교체) | 수동 업데이트 + 분석 시 404 응답 패턴 모니터링 |
+| 고객사 확장 시 curation 병목 | Admin UI 추후 개발 (Sprint 6) |
+| 미등록 URL 입력이 많아 UX 저하 | 등록 요청 CTA + 운영자 알림으로 scope 확장 |
+
+## 11. Open Questions
+
+1. 미등록 병원의 "등록 요청" CTA는 어떤 채널로 알림을 보낼지? (Slack / email / DB)
+2. Registry 수정 권한 관리는 어떻게? (현재는 직접 SQL, 추후 Admin UI)
+3. 경쟁사(non-고객사)를 비교 분석용으로 registry에 추가할 것인지?
+
+---
+
+*This document specifies the Registry-first architecture that replaces probabilistic channel discovery with deterministic lookup over a curated customer scope.*
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diff --git a/scripts/import-registry.ts b/scripts/import-registry.ts
new file mode 100644
index 0000000..2882073
--- /dev/null
+++ b/scripts/import-registry.ts
@@ -0,0 +1,154 @@
+/**
+ * Import clinic_registry_working.csv into clinic_registry table.
+ *
+ * Usage:
+ *   npx tsx scripts/import-registry.ts
+ *
+ * Requires env vars:
+ *   SUPABASE_URL, SUPABASE_SERVICE_ROLE_KEY
+ *
+ * Or use .env.local file.
+ */
+
+import { createClient } from "@supabase/supabase-js";
+import { readFileSync } from "fs";
+import { config } from "dotenv";
+
+config({ path: ".env.local" });
+
+const SUPABASE_URL = process.env.SUPABASE_URL || process.env.VITE_SUPABASE_URL;
+const SUPABASE_KEY = process.env.SUPABASE_SERVICE_ROLE_KEY;
+
+if (!SUPABASE_URL || !SUPABASE_KEY) {
+  console.error("Missing SUPABASE_URL or SUPABASE_SERVICE_ROLE_KEY");
+  process.exit(1);
+}
+
+const supabase = createClient(SUPABASE_URL, SUPABASE_KEY);
+
+// CSV column indices (0-based)
+const COL = {
+  name: 0,
+  brand_group: 1,
+  district: 2,
+  branches: 3,
+  website_kr: 4,
+  website_en: 5,
+  youtube_url: 6,
+  // 7: youtube_note
+  instagram_kr_url: 8,
+  // 9: instagram_kr_note
+  instagram_en_url: 10,
+  // 11: instagram_en_note
+  facebook_url: 12,
+  // 13: facebook_note
+  tiktok_url: 14,
+  // 15: tiktok_note
+  gangnam_unni_url: 16,
+  // 17: gangnam_unni_note
+  naver_blog_url: 18,
+  // 19: naver_blog_note
+  naver_place_url: 20,
+  // 21: naver_place_reviews_note
+  google_maps_url: 22,
+  // 23: google_reviews_note
+} as const;
+
+function extractDomain(url: string): string {
+  try {
+    return new URL(url).hostname.replace(/^www\./, "");
+  } catch {
+    // Handle URLs without protocol
+    const clean = url.replace(/^https?:\/\//, "").replace(/^www\./, "");
+    return clean.split("/")[0];
+  }
+}
+
+function parseCSVLine(line: string): string[] {
+  // Simple CSV parser (no quoted fields with commas in this CSV)
+  return line.split(",");
+}
+
+async function main() {
+  const csv = readFileSync("data/clinic-registry/clinic_registry_working.csv", "utf8");
+  const lines = csv.split("\n").filter((l) => l.trim());
+  const rows = lines.slice(1); // skip header
+
+  console.log(`Parsing ${rows.length} clinics from CSV...`);
+
+  const records: Record<string, unknown>[] = [];
+  const skipped: string[] = [];
+
+  for (const line of rows) {
+    const cols = parseCSVLine(line);
+    const name = cols[COL.name]?.trim();
+    const website = cols[COL.website_kr]?.trim();
+
+    if (!name || !website) {
+      skipped.push(name || "(unnamed)");
+      continue;
+    }
+
+    const domain = extractDomain(website);
+    if (!domain) {
+      skipped.push(name);
+      continue;
+    }
+
+    records.push({
+      name,
+      name_aliases: [], // Can be enriched later
+      domain,
+      website_url: website,
+      brand_group: cols[COL.brand_group]?.trim() || null,
+      district: cols[COL.district]?.trim() || null,
+      branches: cols[COL.branches]?.trim() || null,
+      website_en: cols[COL.website_en]?.trim() || null,
+      youtube_url: cols[COL.youtube_url]?.trim() || null,
+      instagram_url: cols[COL.instagram_kr_url]?.trim() || null,
+      instagram_en_url: cols[COL.instagram_en_url]?.trim() || null,
+      facebook_url: cols[COL.facebook_url]?.trim() || null,
+      tiktok_url: cols[COL.tiktok_url]?.trim() || null,
+      gangnam_unni_url: cols[COL.gangnam_unni_url]?.trim() || null,
+      naver_blog_url: cols[COL.naver_blog_url]?.trim() || null,
+      naver_place_url: cols[COL.naver_place_url]?.trim() || null,
+      google_maps_url: cols[COL.google_maps_url]?.trim() || null,
+      verified_by: "scrape",
+      is_active: true,
+    });
+  }
+
+  console.log(`Prepared ${records.length} records (skipped ${skipped.length}: ${skipped.join(", ")})`);
+
+  // Upsert in batches of 20
+  const BATCH_SIZE = 20;
+  let inserted = 0;
+  let updated = 0;
+  let errors = 0;
+
+  for (let i = 0; i < records.length; i += BATCH_SIZE) {
+    const batch = records.slice(i, i + BATCH_SIZE);
+    const { data, error } = await supabase
+      .from("clinic_registry")
+      .upsert(batch, { onConflict: "domain" })
+      .select("id, domain");
+
+    if (error) {
+      console.error(`Batch ${i / BATCH_SIZE + 1} error:`, error.message);
+      errors += batch.length;
+    } else {
+      inserted += data?.length || 0;
+      console.log(`Batch ${i / BATCH_SIZE + 1}: ${data?.length} rows upserted`);
+    }
+  }
+
+  console.log(`\nDone! Inserted/updated: ${inserted}, Errors: ${errors}`);
+
+  // Verify
+  const { count } = await supabase
+    .from("clinic_registry")
+    .select("*", { count: "exact", head: true });
+  console.log(`Total rows in clinic_registry: ${count}`);
+}
+
+main().catch(console.error);
diff --git a/src/components/plan/ContentCalendar.tsx b/src/components/plan/ContentCalendar.tsx
index 83eee86..675469d 100644
--- a/src/components/plan/ContentCalendar.tsx
+++ b/src/components/plan/ContentCalendar.tsx
@@ -1,3 +1,4 @@
+import { useState, useCallback } from 'react';
 import { motion } from 'motion/react';
 import {
   VideoFilled,
@@ -6,10 +7,13 @@ import {
   MegaphoneFilled,
 } from '../icons/FilledIcons';
 import { SectionWrapper } from '../report/ui/SectionWrapper';
+import EditEntryModal from './EditEntryModal';
 import type { CalendarData, ContentCategory, CalendarEntry } from '../../types/plan';
 
 interface ContentCalendarProps {
   data: CalendarData;
+  planId?: string;
+  onEntryUpdate?: (entryId: string, updates: Partial<CalendarEntry>) => void;
 }
 
 const contentTypeColors: Record<ContentCategory, { bg: string; text: string; entry: string; border: string; shadow: string }> = {
@@ -44,9 +48,118 @@ const channelEmojiMap: Record<string, string> = {
   video: '▷',
 };
 
+const statusDotColors: Record<string, string> = {
+  draft: 'bg-slate-300',
+  approved: 'bg-purple-400',
+  published: 'bg-green-400',
+};
+
 const dayHeaders = ['월', '화', '수', '목', '금', '토', '일'];
 
-export default function ContentCalendar({ data }: ContentCalendarProps) {
+export default function ContentCalendar({ data, planId, onEntryUpdate }: ContentCalendarProps) {
+  const [weeks, setWeeks] = useState(data.weeks);
+  const [editingEntry, setEditingEntry] = useState<CalendarEntry | null>(null);
+  const [filterType, setFilterType] = useState<ContentCategory | null>(null);
+  const [viewMode, setViewMode] = useState<'weekly' | 'monthly'>('weekly');
+
+  const handleEntryClick = useCallback((entry: CalendarEntry) => {
+    setEditingEntry(entry);
+  }, []);
+
+  const handleSave = useCallback((updated: CalendarEntry) => {
+    setWeeks((prev) =>
+      prev.map((week) => ({
+        ...week,
+        entries: week.entries.map((e) =>
+          (e.id && e.id === updated.id) ? updated : e
+        ),
+      }))
+    );
+    if (onEntryUpdate && updated.id) {
+      onEntryUpdate(updated.id, updated);
+    }
+    setEditingEntry(null);
+  }, [onEntryUpdate]);
+
+  const handleClose = useCallback(() => {
+    setEditingEntry(null);
+  }, []);
+
+  const toggleFilter = (type: ContentCategory) => {
+    setFilterType((prev) => (prev === type ? null : type));
+  };
+
+  // Monthly view: flatten all weeks into one 7-day grid
+  const renderMonthlyView = () => {
+    const allEntries = weeks.flatMap((w) => w.entries);
+    const filtered = filterType
+      ? allEntries.filter((e) => e.contentType === filterType)
+      : allEntries;
+
+    const dayCells: CalendarEntry[][] = Array.from({ length: 7 }, () => []);
+    for (const entry of filtered) {
+      if (entry.dayOfWeek >= 0 && entry.dayOfWeek <= 6) {
+        dayCells[entry.dayOfWeek].push(entry);
+      }
+    }
+
+    return (
+      <div className="bg-white rounded-2xl p-5 shadow-[3px_4px_12px_rgba(0,0,0,0.06)]">
+        <p className="text-sm font-bold text-[#0A1128] mb-3">월간 종합</p>
+        <div className="grid grid-cols-7 gap-2">
+          {dayHeaders.map((day) => (
+            <div key={day} className="text-xs text-slate-400 uppercase tracking-wide text-center mb-1 font-medium">
+              {day}
+            </div>
+          ))}
+          {dayCells.map((entries, dayIdx) => (
+            <div
+              key={dayIdx}
+              className={`min-h-[100px] rounded-xl p-1.5 ${
+                entries.length > 0
+                  ? 'bg-slate-50/50 border border-slate-100'
+                  : 'border border-dashed border-slate-200/60'
+              }`}
+            >
+              {entries.map((entry, entryIdx) => renderEntry(entry, entryIdx))}
+            </div>
+          ))}
+        </div>
+      </div>
+    );
+  };
+
+  const renderEntry = (entry: CalendarEntry, entryIdx: number) => {
+    const colors = contentTypeColors[entry.contentType];
+    const Icon = contentTypeIcons[entry.contentType];
+    const channelSymbol = channelEmojiMap[entry.channelIcon] || '·';
+    const statusDot = statusDotColors[entry.status || 'draft'];
+
+    return (
+      <div
+        key={entry.id || entryIdx}
+        className={`${colors.entry} border rounded-lg p-1.5 mb-1 last:mb-0 cursor-pointer hover:ring-2 hover:ring-purple-200 transition-all group relative`}
+        onClick={() => handleEntryClick(entry)}
+      >
+        <div className="flex items-center gap-1 mb-0.5">
+          <span className={`w-1.5 h-1.5 rounded-full ${statusDot} flex-shrink-0`} />
+          <span className={`text-[9px] font-bold ${colors.text} leading-none`}>
+            {channelSymbol}
+          </span>
+          <Icon size={10} className={colors.text} />
+        </div>
+        <p className="text-[11px] text-slate-700 leading-tight line-clamp-2">
+          {entry.title}
+        </p>
+        {entry.description && (
+          <p className="text-[9px] text-slate-400 leading-tight mt-0.5 line-clamp-1 hidden group-hover:block">
+            {entry.description}
+          </p>
+        )}
+      </div>
+    );
+  };
+
   return (
     <SectionWrapper
       id="content-calendar"
@@ -54,18 +167,57 @@ export default function ContentCalendar({ data }: ContentCalendarProps) {
       subtitle="콘텐츠 캘린더 (월간)"
       dark
     >
+      {/* Toolbar: View Toggle + Filters */}
+      <div className="flex items-center justify-between mb-4 flex-wrap gap-2" data-no-print>
+        {/* View toggle */}
+        <div className="flex bg-slate-100 rounded-xl p-0.5">
+          <button
+            onClick={() => setViewMode('weekly')}
+            className={`px-3 py-1.5 text-xs font-medium rounded-lg transition-all ${
+              viewMode === 'weekly'
+                ? 'bg-white text-[#0A1128] shadow-sm'
+                : 'text-slate-500 hover:text-slate-700'
+            }`}
+          >
+            주간
+          </button>
+          <button
+            onClick={() => setViewMode('monthly')}
+            className={`px-3 py-1.5 text-xs font-medium rounded-lg transition-all ${
+              viewMode === 'monthly'
+                ? 'bg-white text-[#0A1128] shadow-sm'
+                : 'text-slate-500 hover:text-slate-700'
+            }`}
+          >
+            월간
+          </button>
+        </div>
+
+        {/* Status legend */}
+        <div className="flex gap-3 text-[10px] text-slate-400">
+          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-slate-300" />초안</span>
+          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-purple-400" />승인</span>
+          <span className="flex items-center gap-1"><span className="w-1.5 h-1.5 rounded-full bg-green-400" />게시됨</span>
+        </div>
+      </div>
+
       {/* Monthly Summary */}
       <div className="flex flex-wrap gap-4 mb-8">
         {data.monthlySummary.map((item) => {
           const colors = contentTypeColors[item.type];
+          const isActive = filterType === item.type;
           return (
             <motion.div
               key={item.type}
-              className={`flex-1 min-w-[140px] rounded-2xl border p-4 ${colors.bg} ${colors.border} ${colors.shadow}`}
+              className={`flex-1 min-w-[140px] rounded-2xl border p-4 cursor-pointer transition-all ${colors.bg} ${colors.border} ${colors.shadow} ${
+                isActive ? 'ring-2 ring-purple-400 ring-offset-1' : ''
+              } ${filterType && !isActive ? 'opacity-40' : ''}`}
               initial={{ opacity: 0, y: 10 }}
               whileInView={{ opacity: 1, y: 0 }}
               viewport={{ once: true }}
               transition={{ duration: 0.3 }}
+              onClick={() => toggleFilter(item.type)}
+              data-no-print={undefined}
             >
               <div className="flex items-center gap-2 mb-2">
                 <span
@@ -80,91 +232,95 @@ export default function ContentCalendar({ data }: ContentCalendarProps) {
         })}
       </div>
 
-      {/* Weekly Calendar Grid */}
-      {data.weeks.map((week, weekIdx) => {
-        const dayCells: CalendarEntry[][] = Array.from({ length: 7 }, () => []);
-        for (const entry of week.entries) {
-          const dayIndex = entry.dayOfWeek;
-          if (dayIndex >= 0 && dayIndex <= 6) {
-            dayCells[dayIndex].push(entry);
+      {/* Calendar Content */}
+      {viewMode === 'monthly' ? (
+        renderMonthlyView()
+      ) : (
+        /* Weekly Calendar Grid */
+        weeks.map((week, weekIdx) => {
+          const dayCells: CalendarEntry[][] = Array.from({ length: 7 }, () => []);
+          for (const entry of week.entries) {
+            if (filterType && entry.contentType !== filterType) continue;
+            const dayIndex = entry.dayOfWeek;
+            if (dayIndex >= 0 && dayIndex <= 6) {
+              dayCells[dayIndex].push(entry);
+            }
           }
-        }
 
-        return (
-          <motion.div
-            key={week.weekNumber}
-            className="bg-white rounded-2xl p-5 mb-4 shadow-[3px_4px_12px_rgba(0,0,0,0.06)]"
-            initial={{ opacity: 0, y: 20 }}
-            whileInView={{ opacity: 1, y: 0 }}
-            viewport={{ once: true }}
-            transition={{ duration: 0.4, delay: weekIdx * 0.1 }}
-          >
-            {/* Week header with theme */}
-            <p className="text-sm font-bold text-[#0A1128] mb-3">{week.label}</p>
+          return (
+            <motion.div
+              key={week.weekNumber}
+              className="bg-white rounded-2xl p-5 mb-4 shadow-[3px_4px_12px_rgba(0,0,0,0.06)]"
+              initial={{ opacity: 0, y: 20 }}
+              whileInView={{ opacity: 1, y: 0 }}
+              viewport={{ once: true }}
+              transition={{ duration: 0.4, delay: weekIdx * 0.1 }}
+            >
+              <p className="text-sm font-bold text-[#0A1128] mb-3">{week.label}</p>
 
-            <div className="grid grid-cols-7 gap-2">
-              {/* Day headers */}
-              {dayHeaders.map((day) => (
-                <div
-                  key={day}
-                  className="text-xs text-slate-400 uppercase tracking-wide text-center mb-1 font-medium"
-                >
-                  {day}
-                </div>
-              ))}
+              <div className="grid grid-cols-7 gap-2">
+                {dayHeaders.map((day) => (
+                  <div
+                    key={day}
+                    className="text-xs text-slate-400 uppercase tracking-wide text-center mb-1 font-medium"
+                  >
+                    {day}
+                  </div>
+                ))}
 
-              {/* Day cells */}
-              {dayCells.map((entries, dayIdx) => (
-                <div
-                  key={dayIdx}
-                  className={`min-h-[80px] rounded-xl p-1.5 ${
-                    entries.length > 0
-                      ? 'bg-slate-50/50 border border-slate-100'
-                      : 'border border-dashed border-slate-200/60'
-                  }`}
-                >
-                  {entries.map((entry, entryIdx) => {
-                    const colors = contentTypeColors[entry.contentType];
-                    const Icon = contentTypeIcons[entry.contentType];
-                    const channelSymbol = channelEmojiMap[entry.channelIcon] || '·';
-                    return (
-                      <div
-                        key={entryIdx}
-                        className={`${colors.entry} border rounded-lg p-1.5 mb-1 last:mb-0`}
-                      >
-                        <div className="flex items-center gap-1 mb-0.5">
-                          <span className={`text-[9px] font-bold ${colors.text} leading-none`}>
-                            {channelSymbol}
-                          </span>
-                          <Icon size={10} className={colors.text} />
-                        </div>
-                        <p className="text-[11px] text-slate-700 leading-tight line-clamp-2">
-                          {entry.title}
-                        </p>
-                      </div>
-                    );
-                  })}
-                </div>
-              ))}
-            </div>
-          </motion.div>
-        );
-      })}
+                {dayCells.map((entries, dayIdx) => (
+                  <div
+                    key={dayIdx}
+                    className={`min-h-[80px] rounded-xl p-1.5 ${
+                      entries.length > 0
+                        ? 'bg-slate-50/50 border border-slate-100'
+                        : 'border border-dashed border-slate-200/60'
+                    }`}
+                  >
+                    {entries.map((entry, entryIdx) => renderEntry(entry, entryIdx))}
+                  </div>
+                ))}
+              </div>
+            </motion.div>
+          );
+        })
+      )}
 
-      {/* Color Legend */}
+      {/* Color Legend (clickable filter) */}
       <div className="flex flex-wrap gap-3 mt-4">
         {(Object.keys(contentTypeColors) as ContentCategory[]).map((type) => {
           const colors = contentTypeColors[type];
+          const isActive = filterType === type;
           return (
-            <span
+            <button
               key={type}
-              className={`${colors.bg} ${colors.text} border ${colors.border} rounded-full px-3 py-1 text-xs font-medium ${colors.shadow}`}
+              onClick={() => toggleFilter(type)}
+              className={`${colors.bg} ${colors.text} border ${colors.border} rounded-full px-3 py-1 text-xs font-medium ${colors.shadow} transition-all ${
+                isActive ? 'ring-2 ring-purple-300' : ''
+              } ${filterType && !isActive ? 'opacity-40' : ''}`}
             >
               {contentTypeLabels[type]}
-            </span>
+            </button>
           );
         })}
+        {filterType && (
+          <button
+            onClick={() => setFilterType(null)}
+            className="text-xs text-slate-400 hover:text-slate-600 px-2 py-1 transition-colors"
+          >
+            필터 해제
+          </button>
+        )}
       </div>
+
+      {/* Edit Modal */}
+      {editingEntry && (
+        <EditEntryModal
+          entry={editingEntry}
+          onSave={handleSave}
+          onClose={handleClose}
+        />
+      )}
     </SectionWrapper>
   );
 }
diff --git a/src/components/plan/EditEntryModal.tsx b/src/components/plan/EditEntryModal.tsx
new file mode 100644
index 0000000..453bd07
--- /dev/null
+++ b/src/components/plan/EditEntryModal.tsx
@@ -0,0 +1,235 @@
+import { useState, useEffect } from 'react';
+import { motion, AnimatePresence } from 'motion/react';
+import type { CalendarEntry, ContentCategory } from '../../types/plan';
+
+interface EditEntryModalProps {
+  entry: CalendarEntry | null;
+  onSave: (updated: CalendarEntry) => void;
+  onClose: () => void;
+  onRegenerate?: (entry: CalendarEntry) => void;
+}
+
+const CHANNELS = [
+  { id: 'YouTube', icon: 'youtube' },
+  { id: 'Instagram', icon: 'instagram' },
+  { id: '네이버 블로그', icon: 'blog' },
+  { id: 'Facebook', icon: 'facebook' },
+  { id: 'TikTok', icon: 'video' },
+];
+
+const CONTENT_TYPES: { value: ContentCategory; label: string }[] = [
+  { value: 'video', label: '영상' },
+  { value: 'blog', label: '블로그' },
+  { value: 'social', label: '소셜' },
+  { value: 'ad', label: '광고' },
+];
+
+const DAYS = ['월', '화', '수', '목', '금', '토', '일'];
+
+const STATUS_OPTIONS: { value: CalendarEntry['status']; label: string; color: string }[] = [
+  { value: 'draft', label: '초안', color: 'bg-slate-200 text-slate-600' },
+  { value: 'approved', label: '승인', color: 'bg-purple-100 text-purple-700' },
+  { value: 'published', label: '게시됨', color: 'bg-green-100 text-green-700' },
+];
+
+export default function EditEntryModal({ entry, onSave, onClose, onRegenerate }: EditEntryModalProps) {
+  const [title, setTitle] = useState('');
+  const [description, setDescription] = useState('');
+  const [channel, setChannel] = useState('YouTube');
+  const [channelIcon, setChannelIcon] = useState('youtube');
+  const [contentType, setContentType] = useState<ContentCategory>('video');
+  const [dayOfWeek, setDayOfWeek] = useState(0);
+  const [status, setStatus] = useState<CalendarEntry['status']>('draft');
+
+  useEffect(() => {
+    if (!entry) return;
+    setTitle(entry.title || '');
+    setDescription(entry.description || '');
+    setChannel(entry.channel || 'YouTube');
+    setChannelIcon(entry.channelIcon || 'youtube');
+    setContentType(entry.contentType || 'video');
+    setDayOfWeek(entry.dayOfWeek);
+    setStatus(entry.status || 'draft');
+  }, [entry]);
+
+  if (!entry) return null;
+
+  const handleChannelChange = (channelId: string) => {
+    const ch = CHANNELS.find((c) => c.id === channelId);
+    if (ch) {
+      setChannel(ch.id);
+      setChannelIcon(ch.icon);
+    }
+  };
+
+  const handleSave = () => {
+    onSave({
+      ...entry,
+      title,
+      description,
+      channel,
+      channelIcon,
+      contentType,
+      dayOfWeek,
+      status,
+      isManualEdit: true,
+    });
+  };
+
+  return (
+    <AnimatePresence>
+      <div className="fixed inset-0 z-50 flex items-center justify-center p-4">
+        {/* Backdrop */}
+        <motion.div
+          className="absolute inset-0 bg-black/40 backdrop-blur-sm"
+          initial={{ opacity: 0 }}
+          animate={{ opacity: 1 }}
+          exit={{ opacity: 0 }}
+          onClick={onClose}
+        />
+
+        {/* Modal */}
+        <motion.div
+          className="relative w-full max-w-lg bg-white rounded-2xl shadow-xl overflow-hidden"
+          initial={{ opacity: 0, scale: 0.95, y: 20 }}
+          animate={{ opacity: 1, scale: 1, y: 0 }}
+          exit={{ opacity: 0, scale: 0.95, y: 20 }}
+          transition={{ duration: 0.2 }}
+        >
+          {/* Header */}
+          <div className="flex items-center justify-between px-6 py-4 border-b border-slate-100">
+            <h3 className="text-lg font-bold text-[#0A1128]">콘텐츠 편집</h3>
+            <button
+              onClick={onClose}
+              className="text-slate-400 hover:text-slate-600 transition-colors"
+            >
+              <svg className="w-5 h-5" fill="none" viewBox="0 0 24 24" stroke="currentColor">
+                <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M6 18L18 6M6 6l12 12" />
+              </svg>
+            </button>
+          </div>
+
+          {/* Body */}
+          <div className="px-6 py-5 space-y-4 max-h-[60vh] overflow-y-auto">
+            {/* Title */}
+            <div>
+              <label className="block text-sm font-medium text-slate-600 mb-1">제목</label>
+              <input
+                type="text"
+                value={title}
+                onChange={(e) => setTitle(e.target.value)}
+                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none transition-all"
+                placeholder="콘텐츠 제목을 입력하세요"
+              />
+            </div>
+
+            {/* Description */}
+            <div>
+              <label className="block text-sm font-medium text-slate-600 mb-1">제작 가이드</label>
+              <textarea
+                value={description}
+                onChange={(e) => setDescription(e.target.value)}
+                rows={3}
+                className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none transition-all resize-none"
+                placeholder="AI가 생성한 제작 가이드 또는 직접 메모를 입력하세요"
+              />
+            </div>
+
+            {/* Channel + Content Type Row */}
+            <div className="grid grid-cols-2 gap-3">
+              <div>
+                <label className="block text-sm font-medium text-slate-600 mb-1">채널</label>
+                <select
+                  value={channel}
+                  onChange={(e) => handleChannelChange(e.target.value)}
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                >
+                  {CHANNELS.map((ch) => (
+                    <option key={ch.id} value={ch.id}>{ch.id}</option>
+                  ))}
+                </select>
+              </div>
+              <div>
+                <label className="block text-sm font-medium text-slate-600 mb-1">유형</label>
+                <select
+                  value={contentType}
+                  onChange={(e) => setContentType(e.target.value as ContentCategory)}
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                >
+                  {CONTENT_TYPES.map((ct) => (
+                    <option key={ct.value} value={ct.value}>{ct.label}</option>
+                  ))}
+                </select>
+              </div>
+            </div>
+
+            {/* Day + Status Row */}
+            <div className="grid grid-cols-2 gap-3">
+              <div>
+                <label className="block text-sm font-medium text-slate-600 mb-1">요일</label>
+                <select
+                  value={dayOfWeek}
+                  onChange={(e) => setDayOfWeek(Number(e.target.value))}
+                  className="w-full px-3 py-2 border border-slate-200 rounded-xl text-sm focus:ring-2 focus:ring-purple-200 focus:border-purple-400 outline-none bg-white"
+                >
+                  {DAYS.map((d, i) => (
+                    <option key={i} value={i}>{d}요일</option>
+                  ))}
+                </select>
+              </div>
+              <div>
+                <label className="block text-sm font-medium text-slate-600 mb-1">상태</label>
+                <div className="flex gap-2">
+                  {STATUS_OPTIONS.map((s) => (
+                    <button
+                      key={s.value}
+                      onClick={() => setStatus(s.value)}
+                      className={`px-3 py-2 rounded-xl text-xs font-medium transition-all ${
+                        status === s.value
+                          ? `${s.color} ring-2 ring-offset-1 ring-purple-300`
+                          : 'bg-slate-50 text-slate-400 hover:bg-slate-100'
+                      }`}
+                    >
+                      {s.label}
+                    </button>
+                  ))}
+                </div>
+              </div>
+            </div>
+          </div>
+
+          {/* Footer */}
+          <div className="flex items-center justify-between px-6 py-4 border-t border-slate-100 bg-slate-50/50">
+            {onRegenerate ? (
+              <button
+                onClick={() => onRegenerate(entry)}
+                className="flex items-center gap-1.5 px-3 py-2 text-sm text-purple-600 hover:bg-purple-50 rounded-xl transition-colors"
+              >
+                <svg className="w-4 h-4" fill="none" viewBox="0 0 24 24" stroke="currentColor">
+                  <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 4v5h.582m15.356 2A8.001 8.001 0 004.582 9m0 0H9m11 11v-5h-.581m0 0a8.003 8.003 0 01-15.357-2m15.357 2H15" />
+                </svg>
+                AI 재생성
+              </button>
+            ) : (
+              <div />
+            )}
+            <div className="flex gap-2">
+              <button
+                onClick={onClose}
+                className="px-4 py-2 text-sm text-slate-500 hover:text-slate-700 transition-colors"
+              >
+                취소
+              </button>
+              <button
+                onClick={handleSave}
+                className="px-5 py-2 text-sm font-medium text-white bg-[#6C5CE7] hover:bg-[#5A4BD6] rounded-xl transition-colors shadow-sm"
+              >
+                저장
+              </button>
+            </div>
+          </div>
+        </motion.div>
+      </div>
+    </AnimatePresence>
+  );
+}
diff --git a/src/components/plan/StrategyAdjustmentSection.tsx b/src/components/plan/StrategyAdjustmentSection.tsx
new file mode 100644
index 0000000..48ac2d4
--- /dev/null
+++ b/src/components/plan/StrategyAdjustmentSection.tsx
@@ -0,0 +1,300 @@
+import { useState, useEffect } from 'react';
+import { motion } from 'motion/react';
+import { SectionWrapper } from '../report/ui/SectionWrapper';
+import { supabase, triggerStrategyAdjustment } from '../../lib/supabase';
+
+interface StrategyAdjustmentSectionProps {
+  clinicId: string | null;
+  planId?: string;
+}
+
+interface KpiProgress {
+  metric: string;
+  current: string;
+  target: string;
+  progress: number;
+}
+
+interface StrategySuggestion {
+  adjustmentType: string;
+  channel: string;
+  description: string;
+  reason: string;
+  priority: 'high' | 'medium' | 'low';
+  beforeValue: string;
+  afterValue: string;
+}
+
+interface AdjustmentHistoryItem {
+  id: string;
+  adjustment_type: string;
+  description: string;
+  reason: string;
+  created_at: string;
+}
+
+const priorityColors: Record<string, { bg: string; text: string; dot: string }> = {
+  high: { bg: 'bg-red-50', text: 'text-red-700', dot: 'bg-red-400' },
+  medium: { bg: 'bg-amber-50', text: 'text-amber-700', dot: 'bg-amber-400' },
+  low: { bg: 'bg-blue-50', text: 'text-blue-700', dot: 'bg-blue-400' },
+};
+
+const typeLabels: Record<string, string> = {
+  frequency_change: '게시 빈도 조정',
+  pillar_shift: '콘텐츠 필러 전환',
+  channel_add: '채널 추가',
+  channel_pause: '채널 일시 중지',
+  content_format_change: '포맷 변경',
+  tone_shift: '톤 조정',
+  other: '기타 조정',
+};
+
+export default function StrategyAdjustmentSection({ clinicId, planId }: StrategyAdjustmentSectionProps) {
+  const [kpiProgress, setKpiProgress] = useState<KpiProgress[]>([]);
+  const [suggestions, setSuggestions] = useState<StrategySuggestion[]>([]);
+  const [history, setHistory] = useState<AdjustmentHistoryItem[]>([]);
+  const [overallAssessment, setOverallAssessment] = useState<string>('');
+  const [isLoading, setIsLoading] = useState(false);
+  const [isRunning, setIsRunning] = useState(false);
+  const [hasData, setHasData] = useState(false);
+
+  useEffect(() => {
+    if (!clinicId) return;
+    loadExistingData();
+  }, [clinicId]);
+
+  async function loadExistingData() {
+    setIsLoading(true);
+    try {
+      // Load latest performance metrics
+      const { data: perf } = await supabase
+        .from('performance_metrics')
+        .select('kpi_progress, strategy_suggestions')
+        .eq('clinic_id', clinicId!)
+        .order('created_at', { ascending: false })
+        .limit(1)
+        .single();
+
+      if (perf) {
+        setKpiProgress((perf.kpi_progress as KpiProgress[]) || []);
+        setSuggestions((perf.strategy_suggestions as StrategySuggestion[]) || []);
+        setHasData(true);
+      }
+
+      // Load adjustment history
+      const { data: adj } = await supabase
+        .from('strategy_adjustments')
+        .select('id, adjustment_type, description, reason, created_at')
+        .eq('clinic_id', clinicId!)
+        .order('created_at', { ascending: false })
+        .limit(10);
+
+      if (adj) setHistory(adj);
+    } catch {
+      // No data yet — show empty state
+    } finally {
+      setIsLoading(false);
+    }
+  }
+
+  async function handleRunAdjustment() {
+    if (!clinicId || isRunning) return;
+    setIsRunning(true);
+    try {
+      const result = await triggerStrategyAdjustment(clinicId);
+      if (result.success) {
+        setKpiProgress(result.kpiProgress || []);
+        setSuggestions(result.adjustments?.strategySuggestions || []);
+        setOverallAssessment(result.adjustments?.overallAssessment || '');
+        setHasData(true);
+        await loadExistingData(); // Refresh history
+      }
+    } catch (err) {
+      console.error('Strategy adjustment failed:', err);
+    } finally {
+      setIsRunning(false);
+    }
+  }
+
+  if (isLoading) {
+    return (
+      <SectionWrapper id="strategy-adjustment" title="Strategy Adjustment" subtitle="전략 조정" dark>
+        <div className="flex justify-center py-12">
+          <div className="w-6 h-6 border-2 border-purple-300 border-t-purple-600 rounded-full animate-spin" />
+        </div>
+      </SectionWrapper>
+    );
+  }
+
+  return (
+    <SectionWrapper id="strategy-adjustment" title="Strategy Adjustment" subtitle="성과 기반 전략 조정" dark>
+      {/* Action Button */}
+      <div className="flex items-center justify-between mb-6" data-no-print>
+        <p className="text-sm text-slate-500">
+          채널 성과 데이터를 분석하여 콘텐츠 전략을 자동 조정합니다
+        </p>
+        <button
+          onClick={handleRunAdjustment}
+          disabled={isRunning}
+          className={`flex items-center gap-2 px-4 py-2 rounded-xl text-sm font-medium transition-all ${
+            isRunning
+              ? 'bg-slate-100 text-slate-400 cursor-not-allowed'
+              : 'bg-[#6C5CE7] text-white hover:bg-[#5A4BD6] shadow-sm'
+          }`}
+        >
+          {isRunning ? (
+            <>
+              <div className="w-4 h-4 border-2 border-slate-300 border-t-slate-500 rounded-full animate-spin" />
+              분석 중...
+            </>
+          ) : (
+            <>
+              <svg className="w-4 h-4" fill="none" viewBox="0 0 24 24" stroke="currentColor">
+                <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2} d="M4 4v5h.582m15.356 2A8.001 8.001 0 004.582 9m0 0H9m11 11v-5h-.581m0 0a8.003 8.003 0 01-15.357-2m15.357 2H15" />
+              </svg>
+              전략 조정 실행
+            </>
+          )}
+        </button>
+      </div>
+
+      {!hasData ? (
+        /* Empty state */
+        <div className="text-center py-12 bg-white rounded-2xl border border-dashed border-slate-200">
+          <div className="text-3xl mb-3">📊</div>
+          <p className="text-sm font-medium text-slate-600 mb-1">아직 성과 데이터가 없습니다</p>
+          <p className="text-xs text-slate-400">
+            채널 분석을 2회 이상 실행하면 성과 비교 및 전략 조정이 가능합니다
+          </p>
+        </div>
+      ) : (
+        <>
+          {/* Overall Assessment */}
+          {overallAssessment && (
+            <motion.div
+              className="bg-purple-50 border border-purple-100 rounded-2xl p-4 mb-6"
+              initial={{ opacity: 0, y: 10 }}
+              animate={{ opacity: 1, y: 0 }}
+            >
+              <p className="text-sm text-purple-800">{overallAssessment}</p>
+            </motion.div>
+          )}
+
+          {/* KPI Progress */}
+          {kpiProgress.length > 0 && (
+            <div className="mb-8">
+              <h4 className="text-sm font-bold text-[#0A1128] mb-3">KPI 달성률</h4>
+              <div className="space-y-3">
+                {kpiProgress.map((kpi, i) => (
+                  <motion.div
+                    key={i}
+                    className="bg-white rounded-xl p-4 border border-slate-100"
+                    initial={{ opacity: 0, x: -10 }}
+                    animate={{ opacity: 1, x: 0 }}
+                    transition={{ delay: i * 0.05 }}
+                  >
+                    <div className="flex items-center justify-between mb-2">
+                      <span className="text-xs font-medium text-slate-600">{kpi.metric}</span>
+                      <span className={`text-xs font-bold ${
+                        kpi.progress >= 100 ? 'text-green-600' :
+                        kpi.progress >= 70 ? 'text-amber-600' : 'text-red-600'
+                      }`}>
+                        {kpi.progress}%
+                      </span>
+                    </div>
+                    <div className="w-full h-2 bg-slate-100 rounded-full overflow-hidden">
+                      <motion.div
+                        className={`h-full rounded-full ${
+                          kpi.progress >= 100 ? 'bg-green-400' :
+                          kpi.progress >= 70 ? 'bg-amber-400' : 'bg-red-400'
+                        }`}
+                        initial={{ width: 0 }}
+                        animate={{ width: `${Math.min(kpi.progress, 100)}%` }}
+                        transition={{ duration: 0.8, delay: i * 0.1 }}
+                      />
+                    </div>
+                    <div className="flex justify-between mt-1.5 text-[10px] text-slate-400">
+                      <span>현재: {kpi.current}</span>
+                      <span>목표: {kpi.target}</span>
+                    </div>
+                  </motion.div>
+                ))}
+              </div>
+            </div>
+          )}
+
+          {/* Strategy Suggestions */}
+          {suggestions.length > 0 && (
+            <div className="mb-8">
+              <h4 className="text-sm font-bold text-[#0A1128] mb-3">전략 조정 제안</h4>
+              <div className="space-y-3">
+                {suggestions.map((s, i) => {
+                  const colors = priorityColors[s.priority] || priorityColors.medium;
+                  return (
+                    <motion.div
+                      key={i}
+                      className={`${colors.bg} rounded-xl p-4 border border-slate-100`}
+                      initial={{ opacity: 0, y: 10 }}
+                      animate={{ opacity: 1, y: 0 }}
+                      transition={{ delay: i * 0.08 }}
+                    >
+                      <div className="flex items-start gap-3">
+                        <span className={`w-2 h-2 rounded-full ${colors.dot} mt-1.5 flex-shrink-0`} />
+                        <div className="flex-1">
+                          <div className="flex items-center gap-2 mb-1">
+                            <span className={`text-xs font-bold ${colors.text}`}>
+                              {typeLabels[s.adjustmentType] || s.adjustmentType}
+                            </span>
+                            {s.channel && (
+                              <span className="text-[10px] text-slate-400 bg-white px-2 py-0.5 rounded-full">
+                                {s.channel}
+                              </span>
+                            )}
+                          </div>
+                          <p className="text-sm text-slate-700 mb-1">{s.description}</p>
+                          <p className="text-xs text-slate-500">{s.reason}</p>
+                          {s.beforeValue && s.afterValue && (
+                            <div className="flex items-center gap-2 mt-2 text-xs">
+                              <span className="text-slate-400 line-through">{s.beforeValue}</span>
+                              <span className="text-slate-400">→</span>
+                              <span className={`font-medium ${colors.text}`}>{s.afterValue}</span>
+                            </div>
+                          )}
+                        </div>
+                      </div>
+                    </motion.div>
+                  );
+                })}
+              </div>
+            </div>
+          )}
+
+          {/* Adjustment History */}
+          {history.length > 0 && (
+            <div>
+              <h4 className="text-sm font-bold text-[#0A1128] mb-3">조정 이력</h4>
+              <div className="relative border-l-2 border-slate-200 ml-2 pl-4 space-y-4">
+                {history.map((item) => (
+                  <div key={item.id} className="relative">
+                    <div className="absolute -left-[21px] top-1 w-2.5 h-2.5 rounded-full bg-purple-300 border-2 border-white" />
+                    <div className="bg-white rounded-xl p-3 border border-slate-100">
+                      <div className="flex items-center gap-2 mb-1">
+                        <span className="text-xs font-medium text-purple-600">
+                          {typeLabels[item.adjustment_type] || item.adjustment_type}
+                        </span>
+                        <span className="text-[10px] text-slate-400">
+                          {new Date(item.created_at).toLocaleDateString('ko-KR')}
+                        </span>
+                      </div>
+                      <p className="text-xs text-slate-600">{item.description}</p>
+                    </div>
+                  </div>
+                ))}
+              </div>
+            </div>
+          )}
+        </>
+      )}
+    </SectionWrapper>
+  );
+}
diff --git a/src/hooks/useMarketingPlan.ts b/src/hooks/useMarketingPlan.ts
index 0230ccb..659e389 100644
--- a/src/hooks/useMarketingPlan.ts
+++ b/src/hooks/useMarketingPlan.ts
@@ -1,7 +1,7 @@
 import { useState, useEffect } from 'react';
 import { useLocation } from 'react-router';
-import type { MarketingPlan } from '../types/plan';
-import { fetchReportById } from '../lib/supabase';
+import type { MarketingPlan, ChannelStrategyCard, CalendarData, ContentStrategyData } from '../types/plan';
+import { fetchReportById, fetchActiveContentPlan, supabase } from '../lib/supabase';
 import { transformReportToPlan } from '../lib/transformPlan';
 
 interface UseMarketingPlanResult {
@@ -14,6 +14,60 @@ interface LocationState {
   report?: Record<string, unknown>;
   metadata?: Record<string, unknown>;
   reportId?: string;
+  clinicId?: string;
+}
+
+/**
+ * Build a MarketingPlan from content_plans DB row.
+ * content_plans stores AI-generated strategy in JSONB columns.
+ */
+function buildPlanFromContentPlans(
+  row: Record<string, unknown>,
+  clinicName: string,
+  clinicNameEn: string,
+  targetUrl: string,
+): MarketingPlan {
+  const channelStrategies = (row.channel_strategies || []) as ChannelStrategyCard[];
+  const contentStrategy = (row.content_strategy || {}) as ContentStrategyData;
+  const calendar = (row.calendar || { weeks: [], monthlySummary: [] }) as CalendarData;
+
+  return {
+    id: row.id as string,
+    reportId: (row.run_id as string) || (row.id as string),
+    clinicName,
+    clinicNameEn,
+    createdAt: (row.created_at as string) || new Date().toISOString(),
+    targetUrl,
+    brandGuide: (row.brand_guide as MarketingPlan['brandGuide']) || {
+      colors: [],
+      fonts: [],
+      logoRules: [],
+      toneOfVoice: {
+        personality: ['전문적', '친근한', '신뢰할 수 있는'],
+        communicationStyle: '의료 전문 지식을 쉽고 친근하게 전달',
+        doExamples: [],
+        dontExamples: [],
+      },
+      channelBranding: [],
+      brandInconsistencies: [],
+    },
+    channelStrategies,
+    contentStrategy: {
+      pillars: contentStrategy.pillars || [],
+      typeMatrix: contentStrategy.typeMatrix || [],
+      workflow: contentStrategy.workflow || [
+        { step: 1, name: '기획', description: 'AI 콘텐츠 주제 선정', owner: 'INFINITH AI', duration: '자동' },
+        { step: 2, name: '제작', description: 'AI 초안 생성 + 의료진 감수', owner: 'INFINITH AI', duration: '1시간' },
+        { step: 3, name: '편집', description: '영상/이미지 편집', owner: 'INFINITH Studio', duration: '30분' },
+        { step: 4, name: '배포', description: '채널별 최적화 배포', owner: 'INFINITH Distribution', duration: '자동' },
+        { step: 5, name: '분석', description: '성과 데이터 수집 + 전략 조정', owner: 'INFINITH Analytics', duration: '자동' },
+      ],
+      repurposingSource: contentStrategy.repurposingSource || '1개 롱폼 영상',
+      repurposingOutputs: contentStrategy.repurposingOutputs || [],
+    },
+    calendar,
+    assetCollection: { assets: [], youtubeRepurpose: [] },
+  };
 }
 
 export function useMarketingPlan(id: string | undefined): UseMarketingPlanResult {
@@ -31,35 +85,79 @@ export function useMarketingPlan(id: string | undefined): UseMarketingPlanResult
 
     const state = location.state as LocationState | undefined;
 
-    // Source 1: Report data passed via navigation state
-    if (state?.report && state?.metadata) {
+    async function loadPlan() {
       try {
-        const plan = transformReportToPlan({
-          id: (state.reportId || id),
-          url: (state.metadata.url as string) || '',
-          clinic_name: (state.metadata.clinicName as string) || '',
-          report: state.report,
-          created_at: (state.metadata.generatedAt as string) || new Date().toISOString(),
-        });
-        setData(plan);
-        setIsLoading(false);
-      } catch (err) {
-        setError(err instanceof Error ? err.message : 'Failed to build marketing plan');
-        setIsLoading(false);
-      }
-      return;
-    }
+        // ─── Source 1: Try content_plans table (AI-generated strategy) ───
+        // First, resolve clinicId from navigation state or analysis_runs
+        let clinicId = state?.clinicId || null;
+        let clinicName = '';
+        let clinicNameEn = '';
+        let targetUrl = '';
 
-    // Source 2: Fetch report from Supabase and transform to plan
-    fetchReportById(id)
-      .then((row) => {
+        if (!clinicId) {
+          // Try to find clinicId from analysis_runs by run/report ID
+          const { data: run } = await supabase
+            .from('analysis_runs')
+            .select('clinic_id')
+            .eq('id', id)
+            .single();
+          if (run) clinicId = run.clinic_id;
+        }
+
+        if (clinicId) {
+          // Fetch clinic info for plan metadata
+          const { data: clinic } = await supabase
+            .from('clinics')
+            .select('name, name_en, url')
+            .eq('id', clinicId)
+            .single();
+          if (clinic) {
+            clinicName = clinic.name || '';
+            clinicNameEn = clinic.name_en || '';
+            targetUrl = clinic.url || '';
+          }
+
+          // Try fetching active content plan
+          const contentPlan = await fetchActiveContentPlan(clinicId);
+          if (contentPlan) {
+            const plan = buildPlanFromContentPlans(
+              contentPlan,
+              clinicName,
+              clinicNameEn,
+              targetUrl,
+            );
+            setData(plan);
+            setIsLoading(false);
+            return;
+          }
+        }
+
+        // ─── Source 2: Report data from navigation state (fallback) ───
+        if (state?.report && state?.metadata) {
+          const plan = transformReportToPlan({
+            id: (state.reportId || id),
+            url: (state.metadata.url as string) || '',
+            clinic_name: (state.metadata.clinicName as string) || '',
+            report: state.report,
+            created_at: (state.metadata.generatedAt as string) || new Date().toISOString(),
+          });
+          setData(plan);
+          setIsLoading(false);
+          return;
+        }
+
+        // ─── Source 3: Fetch report from Supabase and transform (fallback) ───
+        const row = await fetchReportById(id);
         const plan = transformReportToPlan(row);
         setData(plan);
-      })
-      .catch((err) => {
+      } catch (err) {
         setError(err instanceof Error ? err.message : 'Failed to fetch marketing plan');
-      })
-      .finally(() => setIsLoading(false));
+      } finally {
+        setIsLoading(false);
+      }
+    }
+
+    loadPlan();
   }, [id, location.state]);
 
   return { data, isLoading, error };
diff --git a/src/lib/contentDirector.ts b/src/lib/contentDirector.ts
index 31272cc..1d1f7b5 100644
--- a/src/lib/contentDirector.ts
+++ b/src/lib/contentDirector.ts
@@ -1,9 +1,18 @@
 /**
- * Content Director Engine
+ * Content Director Engine v2
  *
  * Deterministic content planning agent that generates a 4-week editorial
  * calendar by combining channel strategies, content pillars, clinic services,
  * and existing assets. No AI API calls — all logic is data-driven.
+ *
+ * v2 changes (Audit-driven):
+ * - Added 강남언니, TikTok, YouTube Live/Community slots
+ * - Added Instagram Feed slot, Naver column format
+ * - Split Facebook into organic/ad
+ * - 5th Pillar: 안전·케어
+ * - Customer journey-based week themes
+ * - Channel-specific tone matrix
+ * - Keyword-driven topic generation
  */
 
 import type {
@@ -23,6 +32,8 @@ export interface ContentDirectorInput {
   services: string[];
   youtubeVideos?: { title: string; views: number; type: 'Short' | 'Long' }[];
   clinicName: string;
+  keywords?: { keyword: string; monthlySearches?: number }[];
+  gangnamUnniData?: { rating?: number; reviews?: number; doctors?: number };
 }
 
 export interface ContentDirectorOutput {
@@ -35,70 +46,165 @@ export interface ContentDirectorOutput {
 interface FormatSlot {
   channel: string;
   channelIcon: string;
-  format: string;           // e.g. "Shorts", "Carousel", "블로그"
+  format: string;
   contentType: ContentCategory;
   preferredDays: number[];  // 0=월 ~ 6=일
-  perWeek: number;          // how many per week
+  perWeek: number;
   titleTemplate: (topic: string, idx: number) => string;
+  tone: string;
+  journeyStage: 'awareness' | 'interest' | 'consideration' | 'conversion' | 'loyalty';
 }
 
+// ─── YouTube: 4 formats ───
 const YOUTUBE_SLOTS: FormatSlot[] = [
   {
     channel: 'YouTube', channelIcon: 'youtube', format: 'Shorts',
     contentType: 'video', preferredDays: [0, 2, 4], perWeek: 3,
     titleTemplate: (t, i) => `Shorts: ${t} #${i + 1}`,
+    tone: '캐주얼·후킹', journeyStage: 'awareness',
   },
   {
     channel: 'YouTube', channelIcon: 'youtube', format: 'Long-form',
     contentType: 'video', preferredDays: [3], perWeek: 1,
     titleTemplate: (t) => `${t} 상세 설명`,
+    tone: '교육적·권위', journeyStage: 'interest',
+  },
+  {
+    channel: 'YouTube', channelIcon: 'youtube', format: 'Live Q&A',
+    contentType: 'video', preferredDays: [5], perWeek: 1,
+    titleTemplate: (t) => `Live: ${t} 실시간 Q&A`,
+    tone: '친근·대화', journeyStage: 'consideration',
+  },
+  {
+    channel: 'YouTube', channelIcon: 'youtube', format: 'Community',
+    contentType: 'social', preferredDays: [1, 4], perWeek: 2,
+    titleTemplate: (t) => `[커뮤니티] ${t} 투표/질문`,
+    tone: '친근·참여유도', journeyStage: 'loyalty',
   },
 ];
 
+// ─── Instagram: 4 formats ───
 const INSTAGRAM_SLOTS: FormatSlot[] = [
   {
     channel: 'Instagram', channelIcon: 'instagram', format: 'Reel',
     contentType: 'video', preferredDays: [0, 2, 4], perWeek: 3,
     titleTemplate: (t, i) => `Reel: ${t} #${i + 1}`,
+    tone: '트렌디·공감', journeyStage: 'awareness',
   },
   {
     channel: 'Instagram', channelIcon: 'instagram', format: 'Carousel',
     contentType: 'social', preferredDays: [1, 4], perWeek: 2,
     titleTemplate: (t) => `Carousel: ${t}`,
+    tone: '정보성·교육', journeyStage: 'interest',
+  },
+  {
+    channel: 'Instagram', channelIcon: 'instagram', format: 'Feed',
+    contentType: 'social', preferredDays: [3], perWeek: 1,
+    titleTemplate: (t) => `Feed: ${t} 포트폴리오`,
+    tone: '감성적·프리미엄', journeyStage: 'consideration',
   },
   {
     channel: 'Instagram', channelIcon: 'instagram', format: 'Stories',
     contentType: 'social', preferredDays: [2, 5], perWeek: 2,
     titleTemplate: (t) => `Stories: ${t}`,
+    tone: '친근·일상', journeyStage: 'loyalty',
   },
 ];
 
+// ─── 강남언니: 3 formats (Audit C1) ───
+const GANGNAMUNNI_SLOTS: FormatSlot[] = [
+  {
+    channel: '강남언니', channelIcon: 'star', format: '리뷰관리',
+    contentType: 'social', preferredDays: [1, 4], perWeek: 2,
+    titleTemplate: (t) => `리뷰 응대: ${t}`,
+    tone: '전문·응대', journeyStage: 'consideration',
+  },
+  {
+    channel: '강남언니', channelIcon: 'star', format: '프로필최적화',
+    contentType: 'social', preferredDays: [0], perWeek: 1,
+    titleTemplate: (t) => `프로필 업데이트: ${t}`,
+    tone: '전문·신뢰', journeyStage: 'consideration',
+  },
+  {
+    channel: '강남언니', channelIcon: 'star', format: '이벤트/가격',
+    contentType: 'ad', preferredDays: [3], perWeek: 1,
+    titleTemplate: (t) => `이벤트: ${t}`,
+    tone: '프로모션·CTA', journeyStage: 'conversion',
+  },
+];
+
+// ─── TikTok: 1 format (Audit C2) ───
+const TIKTOK_SLOTS: FormatSlot[] = [
+  {
+    channel: 'TikTok', channelIcon: 'video', format: '숏폼',
+    contentType: 'video', preferredDays: [0, 2, 4], perWeek: 3,
+    titleTemplate: (t, i) => `TikTok: ${t} #${i + 1}`,
+    tone: '밈·교육', journeyStage: 'awareness',
+  },
+];
+
+// ─── 네이버 블로그: 2 formats (Audit H3) ───
 const NAVER_SLOTS: FormatSlot[] = [
   {
-    channel: '네이버 블로그', channelIcon: 'blog', format: '블로그',
+    channel: '네이버 블로그', channelIcon: 'blog', format: 'SEO글',
     contentType: 'blog', preferredDays: [1, 3], perWeek: 2,
     titleTemplate: (t) => `${t}`,
+    tone: '정보성·SEO', journeyStage: 'interest',
+  },
+  {
+    channel: '네이버 블로그', channelIcon: 'blog', format: '의사칼럼',
+    contentType: 'blog', preferredDays: [5], perWeek: 1,
+    titleTemplate: (t) => `[칼럼] ${t}`,
+    tone: '전문·교육', journeyStage: 'consideration',
   },
 ];
 
+// ─── Facebook: organic + ad (Audit H4) ───
 const FACEBOOK_SLOTS: FormatSlot[] = [
+  {
+    channel: 'Facebook', channelIcon: 'facebook', format: '오가닉',
+    contentType: 'social', preferredDays: [2], perWeek: 1,
+    titleTemplate: (t) => `${t}`,
+    tone: '커뮤니티·공유', journeyStage: 'interest',
+  },
   {
     channel: 'Facebook', channelIcon: 'facebook', format: '광고',
-    contentType: 'ad', preferredDays: [5], perWeek: 1,
+    contentType: 'ad', preferredDays: [4, 6], perWeek: 2,
     titleTemplate: (t) => `광고: ${t}`,
+    tone: '타겟팅·CTA', journeyStage: 'conversion',
   },
 ];
 
-// ─── Week Themes ───
+// ─── Customer Journey-Based Week Themes (Audit C4) ───
 
 const WEEK_THEMES = [
-  { label: 'Week 1: 브랜드 정비 & 첫 콘텐츠', pillarFocus: 0 },  // 전문성·신뢰
-  { label: 'Week 2: 콘텐츠 엔진 가동', pillarFocus: 1 },           // 비포·애프터
-  { label: 'Week 3: 소셜 증거 강화', pillarFocus: 2 },             // 환자 후기
-  { label: 'Week 4: 전환 최적화', pillarFocus: 3 },                // 트렌드·교육
+  {
+    label: 'Week 1: 인지 확대 & 브랜드 정비',
+    pillarFocus: 0,  // 전문성·신뢰
+    journeyFocus: 'awareness' as const,
+    description: '신규 유입 극대화 — YouTube Shorts, TikTok, Instagram Reels 집중',
+  },
+  {
+    label: 'Week 2: 관심 유도 & 교육 콘텐츠',
+    pillarFocus: 1,  // 비포·애프터
+    journeyFocus: 'interest' as const,
+    description: '정보 탐색 — Long-form, 블로그 SEO, Carousel 집중',
+  },
+  {
+    label: 'Week 3: 신뢰 구축 & 소셜 증거',
+    pillarFocus: 2,  // 환자 후기
+    journeyFocus: 'consideration' as const,
+    description: '비교 검토 — 강남언니 리뷰, Before/After, 의사 소개 집중',
+  },
+  {
+    label: 'Week 4: 전환 최적화 & CTA',
+    pillarFocus: 3,  // 트렌드·교육
+    journeyFocus: 'conversion' as const,
+    description: '상담 예약 유도 — Facebook 광고, Instagram DM CTA, 프로모션',
+  },
 ];
 
-// ─── Topic Generation ───
+// ─── Topic Generation (with keyword injection — Audit C5) ───
 
 interface TopicPool {
   topics: string[];
@@ -109,46 +215,71 @@ function buildTopicPool(
   pillars: ContentPillar[],
   services: string[],
   pillarIndex: number,
+  keywords?: { keyword: string; monthlySearches?: number }[],
 ): TopicPool {
   const pillar = pillars[pillarIndex % pillars.length];
   const svcList = services.length > 0 ? services : ['시술'];
 
   const topics: string[] = [];
 
+  // Inject high-volume keywords as topics (Audit C5)
+  if (keywords?.length) {
+    const topKeywords = keywords
+      .sort((a, b) => (b.monthlySearches || 0) - (a.monthlySearches || 0))
+      .slice(0, 5)
+      .map(k => k.keyword);
+    for (const kw of topKeywords) {
+      topics.push(kw);
+    }
+  }
+
   // Pillar-specific templates
-  switch (pillarIndex % 4) {
+  switch (pillarIndex % 5) {
     case 0: // 전문성·신뢰
       for (const svc of svcList) {
         topics.push(`${svc} 전문의 Q&A`);
         topics.push(`${svc} 과정 완전정복`);
         topics.push(`${svc} 수술실 CCTV 공개`);
       }
+      topics.push('의료진 학회 발표·해외 연수');
+      topics.push('최신 장비 도입 소개');
       topics.push('마취 안전 관리 시스템');
-      topics.push('회복 관리 시스템');
       break;
     case 1: // 비포·애프터
       for (const svc of svcList) {
         topics.push(`${svc} 전후 비교`);
-        topics.push(`${svc} Before/After`);
+        topics.push(`${svc} Before/After 타임랩스`);
+        topics.push(`${svc} 3D 시뮬레이션 미리보기`);
       }
-      topics.push('자연스러운 포 라인');
-      topics.push('내 얼굴에 가장 예쁜 코');
+      topics.push('자연스러운 라인 완성');
+      topics.push('시간별 회복 과정 기록');
       break;
     case 2: // 환자 후기
       for (const svc of svcList) {
-        topics.push(`${svc} 실제 후기`);
+        topics.push(`${svc} 실제 환자 인터뷰`);
         topics.push(`${svc} 회복 일기`);
       }
-      topics.push('환자가 설명하는: 왜 선택?');
-      topics.push('리뷰 하이라이트');
+      topics.push('해외 환자 케이스');
+      topics.push('환자가 말하는: 왜 여기를 선택했나');
+      topics.push('리뷰 하이라이트 모음');
       break;
     case 3: // 트렌드·교육
       for (const svc of svcList) {
-        topics.push(`${svc} 비용 가이드`);
-        topics.push(`${svc} FAQ`);
+        topics.push(`${svc} 비용 완벽 가이드`);
+        topics.push(`${svc} FAQ 총정리`);
       }
-      topics.push('성형 가이드: 내 얼굴 뭐 할래');
-      topics.push('트렌드 분석: 자연주의 성형');
+      topics.push('2026 성형 트렌드: 자연주의');
+      topics.push('성형 전 필수 체크리스트');
+      topics.push('시술 비교: 이걸로 고민 끝');
+      break;
+    case 4: // 안전·케어 (5th Pillar — Audit H5)
+      for (const svc of svcList) {
+        topics.push(`${svc} 수술 후 관리 가이드`);
+      }
+      topics.push('24시간 집중 케어 시스템');
+      topics.push('전담 간호사 1:1 관리');
+      topics.push('리커버리 프로그램 소개');
+      topics.push('응급 상황 대응 프로토콜');
       break;
   }
 
@@ -178,10 +309,46 @@ function buildRepurposeTopics(
     .filter(t => t.length > 2);
 }
 
+// ─── 강남언니 Special Topics ───
+
+function buildGangnamUnniTopics(
+  services: string[],
+  data?: { rating?: number; reviews?: number; doctors?: number },
+): string[] {
+  const topics: string[] = [];
+  const svcList = services.length > 0 ? services : ['시술'];
+
+  // Review management topics
+  topics.push('신규 리뷰 감사 응대');
+  topics.push('부정 리뷰 전문 응대');
+
+  // Profile optimization
+  for (const svc of svcList.slice(0, 3)) {
+    topics.push(`${svc} 시술 정보 업데이트`);
+  }
+  topics.push('의사 프로필 사진·경력 갱신');
+  topics.push('대표 시술 가격 재검토');
+
+  // Data-driven topics
+  if (data?.rating && data.rating < 9.0) {
+    topics.push('평점 개선 액션 플랜');
+  }
+  if (data?.reviews && data.reviews < 500) {
+    topics.push('리뷰 수 증가 캠페인');
+  }
+
+  // Events
+  for (const svc of svcList.slice(0, 2)) {
+    topics.push(`${svc} 시즌 이벤트`);
+  }
+
+  return topics;
+}
+
 // ─── Main Engine ───
 
 export function generateContentPlan(input: ContentDirectorInput): ContentDirectorOutput {
-  const { channels, pillars, services, youtubeVideos, clinicName } = input;
+  const { channels, pillars, services, youtubeVideos, clinicName, keywords, gangnamUnniData } = input;
 
   // 1. Determine active format slots based on available channels
   const activeSlots: FormatSlot[] = [];
@@ -189,55 +356,71 @@ export function generateContentPlan(input: ContentDirectorInput): ContentDirecto
 
   if (channelIds.has('youtube')) activeSlots.push(...YOUTUBE_SLOTS);
   if (channelIds.has('instagram')) activeSlots.push(...INSTAGRAM_SLOTS);
+  if (channelIds.has('gangnamunni') || channelIds.has('gangnamUnni')) activeSlots.push(...GANGNAMUNNI_SLOTS);
+  if (channelIds.has('tiktok')) activeSlots.push(...TIKTOK_SLOTS);
   if (channelIds.has('naverblog') || channelIds.has('naver_blog')) activeSlots.push(...NAVER_SLOTS);
   if (channelIds.has('facebook')) activeSlots.push(...FACEBOOK_SLOTS);
 
-  // Fallback: if no channels matched, use YouTube + Instagram as defaults
+  // Fallback: if no channels matched, use core 3 channels
   if (activeSlots.length === 0) {
-    activeSlots.push(...YOUTUBE_SLOTS, ...INSTAGRAM_SLOTS);
+    activeSlots.push(...YOUTUBE_SLOTS, ...INSTAGRAM_SLOTS, ...NAVER_SLOTS);
   }
 
   // 2. Build repurpose topics from existing YouTube videos
   const repurposeTopics = youtubeVideos ? buildRepurposeTopics(youtubeVideos) : [];
 
-  // 3. Generate 4 weeks of content
+  // 3. Build 강남언니 special topic pool
+  const guTopics = buildGangnamUnniTopics(services, gangnamUnniData);
+  let guCursor = 0;
+
+  // 4. Generate 4 weeks of content
   const weeks: CalendarWeek[] = [];
 
   for (let weekIdx = 0; weekIdx < 4; weekIdx++) {
     const theme = WEEK_THEMES[weekIdx];
 
-    // Build topic pool focused on this week's pillar, with secondary pillars mixed in
-    const primaryPool = buildTopicPool(pillars, services, theme.pillarFocus);
-    const secondaryPool = buildTopicPool(pillars, services, (theme.pillarFocus + 1) % 4);
+    // Build topic pools focused on this week's pillar + 5th pillar rotation
+    const primaryPool = buildTopicPool(pillars, services, theme.pillarFocus, keywords);
+    const secondaryPool = buildTopicPool(pillars, services, (theme.pillarFocus + 1) % 5, keywords);
+    // 5th pillar (안전·케어) injected every other week
+    const carePool = weekIdx % 2 === 1
+      ? buildTopicPool(pillars, services, 4, keywords)
+      : null;
 
     const entries: CalendarEntry[] = [];
 
-    // Week 1 special: add brand setup tasks
+    // Week 1 special: brand setup tasks
     if (weekIdx === 0) {
       entries.push({
-        dayOfWeek: 0, // 월
+        dayOfWeek: 0,
         channel: clinicName,
         channelIcon: 'globe',
         contentType: 'social',
-        title: `전 채널 프로필/VIEW 골드 정비`,
-      });
-      entries.push({
-        dayOfWeek: 1, // 화
-        channel: 'Instagram',
-        channelIcon: 'instagram',
-        contentType: 'social',
-        title: `프로필 리뉴얼 고지 + 팔로워`,
+        title: '전 채널 프로필/브랜드 일관성 정비',
+        description: '프로필 사진, 배너, 바이오를 모든 채널에서 통일',
+        pillar: '전문성 · 신뢰',
+        status: 'draft',
       });
     }
 
     // Fill format slots for this week
     for (const slot of activeSlots) {
-      const pool = entries.length % 2 === 0 ? primaryPool : secondaryPool;
+      // Use care pool occasionally
+      const pool = carePool && entries.length % 5 === 0
+        ? carePool
+        : entries.length % 2 === 0 ? primaryPool : secondaryPool;
 
       for (let i = 0; i < slot.perWeek; i++) {
-        // Use repurpose topics for some slots in weeks 2-4
         let topic: string;
-        if (weekIdx >= 1 && repurposeTopics.length > 0 && i === 0 && slot.format === 'Shorts') {
+
+        // 강남언니: use dedicated topic pool
+        if (slot.channel === '강남언니') {
+          topic = guTopics[guCursor % guTopics.length];
+          guCursor++;
+        }
+        // Repurpose popular YouTube content for Shorts/TikTok in weeks 2-4
+        else if (weekIdx >= 1 && repurposeTopics.length > 0 && i === 0 &&
+          (slot.format === 'Shorts' || slot.format === '숏폼')) {
           const rIdx = (weekIdx - 1 + i) % repurposeTopics.length;
           topic = repurposeTopics[rIdx];
         } else {
@@ -252,29 +435,51 @@ export function generateContentPlan(input: ContentDirectorInput): ContentDirecto
           channelIcon: slot.channelIcon,
           contentType: slot.contentType,
           title: slot.titleTemplate(topic, i),
+          pillar: pillars[theme.pillarFocus % pillars.length]?.title,
+          status: 'draft',
         });
       }
     }
 
-    // Week 4 special: add conversion-focused entries
+    // Week 3 special: 강남언니 리뷰 집중 (소셜 증거 강화)
+    if (weekIdx === 2 && !channelIds.has('gangnamunni') && !channelIds.has('gangnamUnni')) {
+      entries.push({
+        dayOfWeek: 3,
+        channel: '강남언니',
+        channelIcon: 'star',
+        contentType: 'social',
+        title: '강남언니 프로필 개설/최적화',
+        description: '아직 강남언니 계정이 없다면 개설, 있다면 프로필 최적화',
+        pillar: '환자 후기 · 리뷰',
+        status: 'draft',
+      });
+    }
+
+    // Week 4 special: conversion-focused entries
     if (weekIdx === 3) {
       entries.push({
-        dayOfWeek: 5, // 토
+        dayOfWeek: 5,
+        channel: 'Instagram',
+        channelIcon: 'instagram',
+        contentType: 'social',
+        title: 'Stories: 상담 예약 CTA + 카카오톡 링크',
+        description: 'DM→카카오톡→전화 전환 퍼널 활성화',
+        pillar: '트렌드 · 교육',
+        status: 'draft',
+      });
+      entries.push({
+        dayOfWeek: 6,
         channel: 'Facebook',
         channelIcon: 'facebook',
         contentType: 'ad',
-        title: `광고: 상담 예약 CTA`,
+        title: '광고: 리타겟팅 — 웹사이트 방문자 재유입',
+        description: '최근 30일 웹사이트 방문자 대상 리타겟팅 광고',
+        pillar: '트렌드 · 교육',
+        status: 'draft',
       });
-      if (!channelIds.has('facebook')) {
-        // Replace channel for non-Facebook users
-        entries[entries.length - 1].channel = 'Instagram';
-        entries[entries.length - 1].channelIcon = 'instagram';
-        entries[entries.length - 1].contentType = 'social';
-        entries[entries.length - 1].title = '가슴성형 할인 이벤트 피드';
-      }
     }
 
-    // Sort entries by day of week for clean display
+    // Sort entries by day of week
     entries.sort((a, b) => a.dayOfWeek - b.dayOfWeek);
 
     weeks.push({
@@ -284,7 +489,7 @@ export function generateContentPlan(input: ContentDirectorInput): ContentDirecto
     });
   }
 
-  // 4. Calculate monthly summary
+  // 5. Calculate monthly summary
   const allEntries = weeks.flatMap(w => w.entries);
   const monthlySummary: ContentCountSummary[] = [
     {
diff --git a/src/lib/supabase.ts b/src/lib/supabase.ts
index c81c9dc..36b50f5 100644
--- a/src/lib/supabase.ts
+++ b/src/lib/supabase.ts
@@ -135,11 +135,16 @@ export async function discoverChannels(url: string, clinicName?: string) {
     }
   );
 
+  const data = await response.json();
+
   if (!response.ok) {
-    throw new Error(`Channel discovery failed: ${response.statusText}`);
+    const err = new Error(data.error || `Channel discovery failed: ${response.statusText}`);
+    (err as Error & { code?: string; domain?: string }).code = data.error;
+    (err as Error & { code?: string; domain?: string }).domain = data.domain;
+    throw err;
   }
 
-  return response.json();
+  return data;
 }
 
 /**
@@ -182,3 +187,104 @@ export async function generateReportV2(reportId: string, clinicId?: string, runI
 
   return response.json();
 }
+
+// ─── Pipeline V2 Phase 4: Content Plan ───
+
+/**
+ * Phase 4: Generate AI content strategy and calendar.
+ * Reads report data from DB, calls Perplexity for strategy generation,
+ * stores result in content_plans table.
+ */
+export async function generateContentPlan(reportId: string, clinicId?: string, runId?: string) {
+  const response = await fetch(
+    `${supabaseUrl}/functions/v1/generate-content-plan`,
+    {
+      method: "POST",
+      headers: fnHeaders(),
+      body: JSON.stringify({ reportId, clinicId, runId }),
+    }
+  );
+
+  if (!response.ok) {
+    throw new Error(`Content plan generation failed: ${response.statusText}`);
+  }
+
+  return response.json();
+}
+
+/**
+ * Fetch the active content plan for a clinic.
+ * Returns the most recent is_active=true plan with all JSONB columns.
+ */
+export async function fetchActiveContentPlan(clinicId: string) {
+  const { data, error } = await supabase
+    .from("content_plans")
+    .select("*")
+    .eq("clinic_id", clinicId)
+    .eq("is_active", true)
+    .order("created_at", { ascending: false })
+    .limit(1)
+    .single();
+
+  if (error) return null;
+  return data;
+}
+
+/**
+ * Update a single calendar entry within a content plan's JSONB.
+ * Uses Postgres JSONB path update.
+ */
+export async function updateCalendarEntry(
+  planId: string,
+  entryId: string,
+  updates: Record<string, unknown>,
+) {
+  // Read current calendar
+  const { data: plan, error: readErr } = await supabase
+    .from("content_plans")
+    .select("calendar")
+    .eq("id", planId)
+    .single();
+
+  if (readErr || !plan) throw new Error(`Plan not found: ${readErr?.message}`);
+
+  const calendar = plan.calendar as { weeks: { entries: Record<string, unknown>[] }[] };
+
+  // Find and update entry
+  for (const week of calendar.weeks) {
+    for (let i = 0; i < week.entries.length; i++) {
+      if (week.entries[i].id === entryId) {
+        week.entries[i] = { ...week.entries[i], ...updates, isManualEdit: true };
+        break;
+      }
+    }
+  }
+
+  const { error: writeErr } = await supabase
+    .from("content_plans")
+    .update({ calendar })
+    .eq("id", planId);
+
+  if (writeErr) throw new Error(`Update failed: ${writeErr.message}`);
+}
+
+/**
+ * Trigger strategy adjustment for a clinic.
+ * Compares current vs previous channel_snapshots, generates AI recommendations.
+ */
+export async function triggerStrategyAdjustment(clinicId: string) {
+  const response = await fetch(
+    `${supabaseUrl}/functions/v1/adjust-strategy`,
+    {
+      method: "POST",
+      headers: fnHeaders(),
+      body: JSON.stringify({ clinicId }),
+    }
+  );
+
+  if (!response.ok) {
+    throw new Error(`Strategy adjustment failed: ${response.statusText}`);
+  }
+
+  return response.json();
+}
diff --git a/src/lib/transformPlan.ts b/src/lib/transformPlan.ts
index 3d3dbda..af7ceec 100644
--- a/src/lib/transformPlan.ts
+++ b/src/lib/transformPlan.ts
@@ -38,6 +38,18 @@ const CHANNEL_ICON_MAP: Record<string, string> = {
   tiktok: 'video',
 };
 
+// Channel-specific tone matrix (Audit C3)
+const CHANNEL_TONE_MAP: Record<string, string> = {
+  youtube: '교육적 · 권위 (Long) / 캐주얼 · 후킹 (Shorts)',
+  instagram: '트렌디 · 공감 (Reel) / 감성적 · 프리미엄 (Feed)',
+  naverBlog: '정보성 · SEO 최적화',
+  gangnamUnni: '전문 · 응대 · 신뢰',
+  facebook: '타겟팅 · CTA 중심',
+  tiktok: '밈 · 교육 · MZ세대',
+  naverPlace: '정보성 · 지역 SEO',
+  website: '브랜드 · 프리미엄',
+};
+
 function buildChannelStrategies(
   channelAnalysis: Record<string, Record<string, unknown>> | undefined,
   recommendations: Record<string, unknown>[] | undefined,
@@ -61,7 +73,7 @@ function buildChannelStrategies(
       targetGoal: (ch.recommendation as string) || '',
       contentTypes: relatedRecs.length > 0 ? relatedRecs : ['콘텐츠 전략 수립 필요'],
       postingFrequency: score >= 80 ? '주 3-5회' : score >= 60 ? '주 2-3회' : '주 1-2회 (시작)',
-      tone: '전문적 · 친근한',
+      tone: CHANNEL_TONE_MAP[key] || '전문적 · 친근한',
       formatGuidelines: [],
       priority: (score < 50 ? 'P0' : score < 70 ? 'P1' : 'P2') as 'P0' | 'P1' | 'P2',
     };
@@ -72,36 +84,43 @@ function buildContentPillars(
   recommendations: Record<string, unknown>[] | undefined,
   services: string[] | undefined,
 ): ContentPillar[] {
-  const PILLAR_COLORS = ['#6C5CE7', '#E17055', '#00B894', '#FDCB6E'];
+  const PILLAR_COLORS = ['#6C5CE7', '#E17055', '#00B894', '#FDCB6E', '#0984E3'];
   const pillars: ContentPillar[] = [
     {
       title: '전문성 · 신뢰',
-      description: '의료진 소개, 수술 과정, 인증/자격 콘텐츠로 신뢰 구축',
+      description: '의료진 소개, 수술 과정, 인증/자격, 학회 발표, 해외 연수 콘텐츠로 신뢰 구축',
       relatedUSP: '전문 의료진',
       exampleTopics: services?.slice(0, 3).map(s => `${s} 시술 과정 소개`) || ['시술 과정 소개'],
       color: PILLAR_COLORS[0],
     },
     {
       title: '비포 · 애프터',
-      description: '실제 환자 사례, 수술 전후 비교로 결과 시각화',
+      description: '실제 환자 사례, 수술 전후 비교, 3D 시뮬레이션, 시간별 변화 기록으로 결과 시각화',
       relatedUSP: '검증된 결과',
       exampleTopics: services?.slice(0, 3).map(s => `${s} 비포/애프터`) || ['비포/애프터 사례'],
       color: PILLAR_COLORS[1],
     },
     {
       title: '환자 후기 · 리뷰',
-      description: '실제 환자 인터뷰, 후기 콘텐츠로 사회적 증거 확보',
+      description: '실제 환자 인터뷰, 후기 콘텐츠, 강남언니 리뷰 관리로 사회적 증거 확보',
       relatedUSP: '환자 만족도',
       exampleTopics: ['환자 인터뷰 영상', '리뷰 하이라이트', '회복 일기'],
       color: PILLAR_COLORS[2],
     },
     {
       title: '트렌드 · 교육',
-      description: '시술 트렌드, Q&A, 의학 정보로 잠재 고객 유입',
+      description: '시술 트렌드, Q&A, 의학 정보, 비용 가이드로 잠재 고객 유입',
       relatedUSP: '최신 트렌드',
       exampleTopics: ['자주 묻는 질문 Q&A', '시술별 비용 가이드', '최신 성형 트렌드'],
       color: PILLAR_COLORS[3],
     },
+    {
+      title: '안전 · 케어',
+      description: '수술 후 관리, 24시간 모니터링, 전담 간호사, 리커버리 프로그램으로 프리미엄 케어 차별화',
+      relatedUSP: '프리미엄 안전 관리',
+      exampleTopics: ['수술 후 48시간 집중 케어', '전담 간호사 1:1 관리', '응급 대응 프로토콜'],
+      color: PILLAR_COLORS[4],
+    },
   ];
 
   return pillars;
@@ -118,6 +137,7 @@ function buildCalendar(
   services: string[],
   enrichment: EnrichmentData | undefined,
   clinicName: string,
+  report?: Record<string, unknown>,
 ) {
   // Extract YouTube top videos for repurposing suggestions
   const youtubeVideos = enrichment?.youtube?.videos?.map(v => ({
@@ -126,12 +146,26 @@ function buildCalendar(
     type: ((v.duration && parseInt(v.duration) < 60) ? 'Short' : 'Long') as 'Short' | 'Long',
   }));
 
+  // Extract keywords from report for topic generation (Audit C5)
+  const reportKeywords = report?.keywords as { primary?: { keyword: string; monthlySearches?: number }[] } | undefined;
+  const keywords = reportKeywords?.primary;
+
+  // Extract 강남언니 data for strategy-driven topics (Audit C1)
+  const guData = enrichment?.gangnamUnni as { rating?: number; totalReviews?: number; doctors?: { name: string }[] } | undefined;
+  const gangnamUnniData = guData ? {
+    rating: guData.rating,
+    reviews: guData.totalReviews,
+    doctors: guData.doctors?.length,
+  } : undefined;
+
   return generateContentPlan({
     channels,
     pillars,
     services,
     youtubeVideos,
     clinicName,
+    keywords,
+    gangnamUnniData,
   });
 }
 
@@ -326,7 +360,7 @@ export function transformReportToPlan(row: RawReportRow): MarketingPlan {
   const channelStrategies = buildChannelStrategies(channelAnalysis, recommendations);
   const pillars = buildContentPillars(recommendations, services);
   const clinicName = (clinicInfo?.name as string) || row.clinic_name || '';
-  const calendar = buildCalendar(channelStrategies, pillars, services, enrichment, clinicName);
+  const calendar = buildCalendar(channelStrategies, pillars, services, enrichment, clinicName, report);
 
   return {
     id: row.id,
diff --git a/src/pages/AnalysisLoadingPage.tsx b/src/pages/AnalysisLoadingPage.tsx
index 4c616fd..528faf1 100644
--- a/src/pages/AnalysisLoadingPage.tsx
+++ b/src/pages/AnalysisLoadingPage.tsx
@@ -1,20 +1,22 @@
 import { useState, useEffect, useRef, useCallback } from 'react';
 import { useNavigate, useLocation, useParams } from 'react-router';
 import { motion } from 'motion/react';
-import { Check, AlertCircle, RefreshCw } from 'lucide-react';
+import { Check, AlertCircle, RefreshCw, ShieldX } from 'lucide-react';
 import {
   discoverChannels,
   collectChannelData,
   generateReportV2,
+  generateContentPlan,
   fetchPipelineStatus,
 } from '../lib/supabase';
 
-type Phase = 'resuming' | 'discovering' | 'collecting' | 'generating' | 'complete';
+type Phase = 'resuming' | 'discovering' | 'collecting' | 'generating' | 'planning' | 'complete';
 
 const PHASE_STEPS = [
   { key: 'discovering' as Phase, label: 'Scanning website & discovering channels...', labelDone: 'Channels discovered' },
   { key: 'collecting' as Phase, label: 'Collecting channel data & market analysis...', labelDone: 'Data collected' },
   { key: 'generating' as Phase, label: 'Generating AI marketing report...', labelDone: 'Report generated' },
+  { key: 'planning' as Phase, label: 'AI 콘텐츠 전략 생성 중...', labelDone: '콘텐츠 플랜 생성 완료' },
   { key: 'complete' as Phase, label: 'Finalizing report...', labelDone: 'Complete' },
 ];
 
@@ -49,6 +51,8 @@ function clearSession() {
 export default function AnalysisLoadingPage() {
   const [phase, setPhase] = useState<Phase>('discovering');
   const [error, setError] = useState<string | null>(null);
+  const [errorCode, setErrorCode] = useState<string | null>(null);
+  const [errorDomain, setErrorDomain] = useState<string | null>(null);
   const [errorDetails, setErrorDetails] = useState<Record<string, string> | null>(null);
   const navigate = useNavigate();
   const location = useLocation();
@@ -99,20 +103,35 @@ export default function AnalysisLoadingPage() {
       }
 
       // Phase 3: Generate Report
+      let reportResult: Record<string, unknown> | null = null;
       if (startPhase === 'generating') {
         setPhase('generating');
         const result = await generateReportV2(reportId, clinicId, runId);
         if (!result.success) throw new Error(result.error || 'Report generation failed');
+        reportResult = result;
+        startPhase = 'planning';
+      }
+
+      // Phase 4: Generate Content Plan (non-blocking — failure doesn't stop pipeline)
+      if (startPhase === 'planning') {
+        setPhase('planning');
+        try {
+          await generateContentPlan(reportId, clinicId, runId);
+        } catch (planErr) {
+          console.warn('[pipeline] Content plan generation failed (non-blocking):', planErr);
+        }
 
         // Complete — navigate to report
         setPhase('complete');
         clearSession();
 
+        // Use stored report result or refetch
+        const result = reportResult || await generateReportV2(reportId, clinicId, runId).catch(() => null);
         setTimeout(() => {
           navigate(`/report/${reportId}`, {
             replace: true,
-            state: result.report && result.metadata
-              ? { report: result.report, metadata: result.metadata, reportId }
+            state: result?.report && result?.metadata
+              ? { report: result.report, metadata: result.metadata, reportId, clinicId }
               : undefined,
           });
         }, 800);
@@ -120,6 +139,12 @@ export default function AnalysisLoadingPage() {
     } catch (err) {
       const msg = err instanceof Error ? err.message : 'An error occurred';
       setError(msg);
+      if (err && typeof err === 'object' && 'code' in err) {
+        setErrorCode((err as { code?: string }).code || null);
+      }
+      if (err && typeof err === 'object' && 'domain' in err) {
+        setErrorDomain((err as { domain?: string }).domain || null);
+      }
     }
   }, [navigate]);
 
@@ -260,41 +285,64 @@ export default function AnalysisLoadingPage() {
         )}
 
         {error ? (
-          <motion.div
-            initial={{ opacity: 0, scale: 0.95 }}
-            animate={{ opacity: 1, scale: 1 }}
-            className="w-full p-6 rounded-2xl bg-red-500/10 border border-red-500/20 text-center"
-          >
-            <AlertCircle className="w-10 h-10 text-red-400 mx-auto mb-3" />
-            <p className="text-red-300 text-sm mb-4">{error}</p>
-
-            {errorDetails && (
-              <div className="mb-4 text-left bg-red-500/5 rounded-lg p-3">
-                <p className="text-red-400/60 text-xs font-mono mb-1">Failed channels:</p>
-                {Object.entries(errorDetails).map(([ch, err]) => (
-                  <p key={ch} className="text-red-400/80 text-xs font-mono">
-                    • {ch}: {err}
-                  </p>
-                ))}
-              </div>
-            )}
-
-            <div className="flex gap-3 justify-center">
-              <button
-                onClick={handleRetry}
-                className="px-6 py-2 text-sm font-medium text-white bg-purple-600/30 rounded-lg hover:bg-purple-600/50 transition-colors flex items-center gap-2"
-              >
-                <RefreshCw className="w-4 h-4" />
-                Retry
-              </button>
+          errorCode === 'CLINIC_NOT_REGISTERED' ? (
+            <motion.div
+              initial={{ opacity: 0, scale: 0.95 }}
+              animate={{ opacity: 1, scale: 1 }}
+              className="w-full p-6 rounded-2xl bg-purple-500/10 border border-purple-500/20 text-center"
+            >
+              <ShieldX className="w-10 h-10 text-purple-400 mx-auto mb-3" />
+              <p className="text-white text-lg font-medium mb-2">미등록 병원</p>
+              <p className="text-purple-300/80 text-sm mb-1">
+                <span className="font-mono text-purple-200">{errorDomain}</span>
+              </p>
+              <p className="text-purple-300/60 text-sm mb-6">
+                현재 분석 대상 병원 목록에 포함되지 않은 도메인입니다.
+              </p>
               <button
                 onClick={() => { clearSession(); navigate('/', { replace: true }); }}
-                className="px-6 py-2 text-sm font-medium text-white bg-white/10 rounded-lg hover:bg-white/20 transition-colors"
+                className="px-6 py-2 text-sm font-medium text-white bg-purple-600/30 rounded-lg hover:bg-purple-600/50 transition-colors"
               >
-                Start Over
+                돌아가기
               </button>
-            </div>
-          </motion.div>
+            </motion.div>
+          ) : (
+            <motion.div
+              initial={{ opacity: 0, scale: 0.95 }}
+              animate={{ opacity: 1, scale: 1 }}
+              className="w-full p-6 rounded-2xl bg-red-500/10 border border-red-500/20 text-center"
+            >
+              <AlertCircle className="w-10 h-10 text-red-400 mx-auto mb-3" />
+              <p className="text-red-300 text-sm mb-4">{error}</p>
+
+              {errorDetails && (
+                <div className="mb-4 text-left bg-red-500/5 rounded-lg p-3">
+                  <p className="text-red-400/60 text-xs font-mono mb-1">Failed channels:</p>
+                  {Object.entries(errorDetails).map(([ch, err]) => (
+                    <p key={ch} className="text-red-400/80 text-xs font-mono">
+                      • {ch}: {err}
+                    </p>
+                  ))}
+                </div>
+              )}
+
+              <div className="flex gap-3 justify-center">
+                <button
+                  onClick={handleRetry}
+                  className="px-6 py-2 text-sm font-medium text-white bg-purple-600/30 rounded-lg hover:bg-purple-600/50 transition-colors flex items-center gap-2"
+                >
+                  <RefreshCw className="w-4 h-4" />
+                  Retry
+                </button>
+                <button
+                  onClick={() => { clearSession(); navigate('/', { replace: true }); }}
+                  className="px-6 py-2 text-sm font-medium text-white bg-white/10 rounded-lg hover:bg-white/20 transition-colors"
+                >
+                  Start Over
+                </button>
+              </div>
+            </motion.div>
+          )
         ) : (
           <>
             {phase === 'resuming' ? (
diff --git a/src/pages/ApiDashboardPage.tsx b/src/pages/ApiDashboardPage.tsx
index 07d99cc..379affa 100644
--- a/src/pages/ApiDashboardPage.tsx
+++ b/src/pages/ApiDashboardPage.tsx
@@ -85,7 +85,7 @@ const API_REGISTRY: ApiConfig[] = [
   {
     id: 'apify',
     name: 'Apify',
-    description: 'Instagram/Facebook/Google Places 데이터 수집',
+    description: 'Instagram/Facebook 데이터 수집',
     envKeys: ['APIFY_API_TOKEN'],
     layer: 'edge-function',
     docsUrl: 'https://docs.apify.com',
@@ -95,7 +95,22 @@ const API_REGISTRY: ApiConfig[] = [
     usedInPhases: ['Phase 1: discover', 'Phase 2: collect', 'Enrich'],
     estimatedCostPerRun: '~$0.10-0.30',
     rateLimit: 'Actor-dependent (30-120s timeout)',
-    notes: 'IG profile/posts/reels + FB pages + Google Places actors',
+    notes: 'IG profile/posts/reels + FB pages actors',
+  },
+  {
+    id: 'google-places',
+    name: 'Google Places API (New)',
+    description: 'Google Maps 장소 검색, 평점, 리뷰, 연락처 데이터',
+    envKeys: ['GOOGLE_PLACES_API_KEY'],
+    layer: 'edge-function',
+    docsUrl: 'https://developers.google.com/maps/documentation/places/web-service',
+    IconComponent: GlobeFilled,
+    category: 'social',
+    pricingModel: '$200/mo 무료 크레딧 포함',
+    usedInPhases: ['Phase 2: collect', 'Enrich', 'Registry enrichment'],
+    estimatedCostPerRun: '~$0.04',
+    rateLimit: 'No hard limit (pay-as-you-go)',
+    notes: 'Text Search + Place Details (1-2초 응답, Apify 대비 30x 빠름)',
   },
   {
     id: 'youtube',
diff --git a/src/pages/MarketingPlanPage.tsx b/src/pages/MarketingPlanPage.tsx
index 52180bd..199e35d 100644
--- a/src/pages/MarketingPlanPage.tsx
+++ b/src/pages/MarketingPlanPage.tsx
@@ -1,4 +1,4 @@
-import { useParams } from 'react-router';
+import { useParams, useLocation } from 'react-router';
 import { useMarketingPlan } from '../hooks/useMarketingPlan';
 import { ReportNav } from '../components/report/ReportNav';
 
@@ -10,6 +10,7 @@ import ContentStrategy from '../components/plan/ContentStrategy';
 import ContentCalendar from '../components/plan/ContentCalendar';
 import AssetCollection from '../components/plan/AssetCollection';
 import MyAssetUpload from '../components/plan/MyAssetUpload';
+import StrategyAdjustmentSection from '../components/plan/StrategyAdjustmentSection';
 import PlanCTA from '../components/plan/PlanCTA';
 
 const PLAN_SECTIONS = [
@@ -19,10 +20,13 @@ const PLAN_SECTIONS = [
   { id: 'content-calendar', label: '콘텐츠 캘린더' },
   { id: 'asset-collection', label: '에셋 수집' },
   { id: 'my-asset-upload', label: 'My Assets' },
+  { id: 'strategy-adjustment', label: '전략 조정' },
 ];
 
 export default function MarketingPlanPage() {
   const { id } = useParams<{ id: string }>();
+  const location = useLocation();
+  const clinicId = (location.state as { clinicId?: string } | undefined)?.clinicId || null;
   const { data, isLoading, error } = useMarketingPlan(id);
 
   if (isLoading) {
@@ -75,6 +79,10 @@ export default function MarketingPlanPage() {
           <MyAssetUpload />
         </div>
 
+        <div data-no-print>
+          <StrategyAdjustmentSection clinicId={clinicId} planId={data.id} />
+        </div>
+
         <PlanCTA />
       </div>
     </div>
diff --git a/src/types/plan.ts b/src/types/plan.ts
index 0a2cb7a..c8a0c9c 100644
--- a/src/types/plan.ts
+++ b/src/types/plan.ts
@@ -59,6 +59,7 @@ export interface ChannelStrategyCard {
   tone: string;
   formatGuidelines: string[];
   priority: 'P0' | 'P1' | 'P2';
+  customerJourneyStage?: 'awareness' | 'interest' | 'consideration' | 'conversion' | 'loyalty';
 }
 
 // ─── Section 3: Content Marketing Strategy ───
@@ -110,6 +111,13 @@ export interface CalendarEntry {
   channelIcon: string;
   contentType: ContentCategory;
   title: string;
+  // AI-generated fields (optional — backward compatible with deterministic engine)
+  id?: string;
+  description?: string;
+  pillar?: string;
+  status?: 'draft' | 'approved' | 'published';
+  isManualEdit?: boolean;
+  aiPromptSeed?: string;
 }
 
 export interface CalendarWeek {
diff --git a/supabase/functions/_shared/dataQuality.ts b/supabase/functions/_shared/dataQuality.ts
new file mode 100644
index 0000000..6685e38
--- /dev/null
+++ b/supabase/functions/_shared/dataQuality.ts
@@ -0,0 +1,192 @@
+/**
+ * Missing Value Guard & Report Quality Validator — Harness 3
+ *
+ * Detects all known variants of "no data" from LLM outputs and
+ * provides a quality score for generated reports.
+ *
+ * Usage:
+ *   - isMissingValue(val) → boolean  (use everywhere you check for missing data)
+ *   - validateReportQuality(report) → DataQualityReport  (use before saving reports)
+ */
+
+// ─── Missing Value Detection ───
+
+/**
+ * All known LLM expressions for "no data available".
+ * Normalized to lowercase for comparison.
+ */
+const MISSING_PATTERNS: ReadonlyArray<string> = [
+  // Korean
+  "데이터 없음", "데이터없음", "데이터 미확인", "데이터미확인",
+  "정보없음", "정보 없음", "정보 미제공", "미제공",
+  "확인불가", "확인 불가", "미확인", "미발견",
+  "알 수 없음", "알수없음", "해당 없음", "해당없음",
+  "없음", "미정",
+  // English
+  "n/a", "na", "none", "null", "undefined",
+  "not available", "unknown", "not found", "no data",
+  // Symbols
+  "-", "—", "–", ".", "...", "N/A",
+];
+
+/**
+ * Check if a value represents missing/unavailable data.
+ * Handles null, undefined, empty strings, zero, and LLM "no data" variants.
+ */
+export function isMissingValue(val: unknown): boolean {
+  if (val == null) return true;
+
+  if (typeof val === "number") return val === 0 || isNaN(val);
+
+  const s = String(val).trim().toLowerCase();
+  if (s === "" || s === "0") return true;
+
+  return MISSING_PATTERNS.some((p) => s === p.toLowerCase());
+}
+
+/**
+ * Clean a value: return it if valid, or return the fallback if missing.
+ * Useful for providing defaults without silent data loss.
+ */
+export function cleanValue<T>(val: unknown, fallback: T): T | unknown {
+  return isMissingValue(val) ? fallback : val;
+}
+
+// ─── Report Quality Validation ───
+
+export interface DataQualityReport {
+  score: number;              // 0-100
+  missingCritical: string[];  // Missing critical fields
+  missingImportant: string[]; // Missing important fields
+  missingOptional: string[];  // Missing optional fields
+  warnings: string[];         // Human-readable warnings
+}
+
+/** Fields that MUST be present for a valid report */
+const CRITICAL_FIELDS = [
+  "clinicInfo.name",
+  "clinicInfo.established",
+];
+
+/** Fields that significantly impact report quality */
+const IMPORTANT_FIELDS = [
+  "clinicInfo.doctors",
+  "channelAnalysis.youtube",
+  "channelAnalysis.instagram",
+  "channelAnalysis.naverBlog",
+  "channelAnalysis.gangnamUnni",
+];
+
+/** Nice-to-have fields */
+const OPTIONAL_FIELDS = [
+  "channelAnalysis.facebook",
+  "channelAnalysis.tiktok",
+  "channelAnalysis.naverPlace",
+  "channelAnalysis.googleMaps",
+  "clinicInfo.location",
+];
+
+/**
+ * Validate report data quality and return a score with details.
+ *
+ * Scoring:
+ *   - Each critical field missing: -20 points
+ *   - Each important field missing: -5 points
+ *   - Each optional field missing: -2 points
+ */
+export function validateReportQuality(
+  report: Record<string, unknown>,
+): DataQualityReport {
+  const result: DataQualityReport = {
+    score: 100,
+    missingCritical: [],
+    missingImportant: [],
+    missingOptional: [],
+    warnings: [],
+  };
+
+  // Check critical fields
+  for (const path of CRITICAL_FIELDS) {
+    const val = getNestedValue(report, path);
+    if (isMissingValue(val)) {
+      result.missingCritical.push(path);
+      result.score -= 20;
+      result.warnings.push(`❌ Critical: '${path}' is missing`);
+    }
+  }
+
+  // Check important fields
+  for (const path of IMPORTANT_FIELDS) {
+    const val = getNestedValue(report, path);
+    if (isMissingValue(val)) {
+      result.missingImportant.push(path);
+      result.score -= 5;
+      result.warnings.push(`⚠️ Important: '${path}' is missing`);
+    }
+  }
+
+  // Check optional fields
+  for (const path of OPTIONAL_FIELDS) {
+    const val = getNestedValue(report, path);
+    if (isMissingValue(val)) {
+      result.missingOptional.push(path);
+      result.score -= 2;
+    }
+  }
+
+  result.score = Math.max(0, result.score);
+  return result;
+}
+
+// ─── Helpers ───
+
+/**
+ * Traverse a nested object by dot-separated path.
+ * e.g., getNestedValue({ a: { b: 1 } }, "a.b") → 1
+ */
+function getNestedValue(obj: Record<string, unknown>, path: string): unknown {
+  return path.split(".").reduce(
+    (current, key) => {
+      if (current == null || typeof current !== "object") return undefined;
+      return (current as Record<string, unknown>)[key];
+    },
+    obj as unknown,
+  );
+}
+
+// ─── Self-Test ───
+
+const MISSING_VALUE_TEST_CORPUS: ReadonlyArray<readonly [unknown, boolean]> = [
+  [null, true],
+  [undefined, true],
+  ["", true],
+  ["  ", true],
+  [0, true],
+  ["데이터 없음", true],
+  ["데이터없음", true],
+  ["N/A", true],
+  ["n/a", true],
+  ["확인 불가", true],
+  ["미확인", true],
+  ["unknown", true],
+  ["-", true],
+  ["—", true],
+  ["none", true],
+  // Valid values
+  ["뷰성형외과", false],
+  [4.5, false],
+  ["2004", false],
+  [387, false],
+  ["https://example.com", false],
+];
+
+export function validateDataQuality(): { pass: boolean; failures: string[] } {
+  const failures: string[] = [];
+  for (const [val, expected] of MISSING_VALUE_TEST_CORPUS) {
+    const result = isMissingValue(val);
+    if (result !== expected) {
+      failures.push(`isMissingValue(${JSON.stringify(val)}): expected ${expected}, got ${result}`);
+    }
+  }
+  return { pass: failures.length === 0, failures };
+}
diff --git a/supabase/functions/_shared/foundingYearExtractor.ts b/supabase/functions/_shared/foundingYearExtractor.ts
new file mode 100644
index 0000000..cfa2f26
--- /dev/null
+++ b/supabase/functions/_shared/foundingYearExtractor.ts
@@ -0,0 +1,100 @@
+/**
+ * Founding Year Extraction Guard — Harness 2
+ *
+ * Regex-based founding year extraction to complement Gemini Vision.
+ * Acts as a fallback when the LLM misses patterns like "2004년개원 이래".
+ *
+ * Defense layers:
+ *   1. Gemini Vision (primary)
+ *   2. This module on scraped text (secondary)
+ *   3. generate-report post-processing on all channel_data text (tertiary)
+ */
+
+// ─── Patterns ───
+
+/**
+ * Regex patterns for founding year detection.
+ * Each captures a numeric group that is either:
+ *   - A 4-digit year (1950–currentYear)
+ *   - A 1-2 digit number to subtract from currentYear
+ */
+const FOUNDING_PATTERNS: RegExp[] = [
+  // Direct year expressions
+  /(\d{4})년\s*개원/,             // "2004년개원", "2004년 개원"
+  /(\d{4})년개원\s*이래/,         // "2004년개원 이래" ← 그랜드 패턴
+  /개원\s*(\d{4})년/,             // "개원 2004년"
+  /설립\s*(\d{4})년/,             // "설립 2004년"
+  /(\d{4})년\s*설립/,             // "2004년 설립"
+  /since\s*(\d{4})/i,             // "SINCE 2004"
+  /established\s*(?:in\s*)?(\d{4})/i, // "Established in 2004"
+  /(\d{4})년\s*오픈/,             // "2004년 오픈"
+  /(\d{4})년\s*개업/,             // "2004년 개업"
+  /개원일?\s*:\s*(\d{4})/,        // "개원: 2004", "개원일: 2004"
+  // Anniversary / relative year expressions
+  /(\d{1,2})주년/,                // "22주년" → currentYear-22
+  /(\d{1,2})년\s*전통/,           // "20년 전통" → currentYear-20
+  /(\d{1,2})년\s*동안/,           // "22년 동안" → currentYear-22
+  /개원\s*(\d{1,2})주년/,         // "개원 15주년" → currentYear-15
+  /(\d{1,2})년\s*역사/,           // "20년 역사" → currentYear-20
+];
+
+// ─── Extraction Function ───
+
+/**
+ * Extract founding year from arbitrary text.
+ * Returns a 4-digit year or null if no pattern matches.
+ *
+ * @param text - Any text (HTML markdown, scraped content, vision output)
+ * @param currentYear - For relative calculations (default: current year)
+ */
+export function extractFoundingYear(
+  text: string,
+  currentYear: number = new Date().getFullYear(),
+): number | null {
+  for (const pattern of FOUNDING_PATTERNS) {
+    const match = text.match(pattern);
+    if (!match) continue;
+
+    const num = parseInt(match[1], 10);
+
+    // 4-digit: direct year
+    if (num >= 1950 && num <= currentYear) return num;
+
+    // 1-2 digit: years ago → subtract from currentYear
+    if (num >= 1 && num <= 80) return currentYear - num;
+  }
+
+  return null;
+}
+
+// ─── Test Corpus ───
+
+export const FOUNDING_YEAR_TEST_CORPUS: ReadonlyArray<readonly [string, number | null]> = [
+  ["2004년개원 이래 중국, 베트남 환자들이 찾아오고 있습니다", 2004],
+  ["SINCE 2004", 2004],
+  ["22주년 기념 이벤트", 2004],       // 2026-22
+  ["개원 15주년을 맞이하여", 2011],   // 2026-15
+  ["20년 전통의 성형외과", 2006],     // 2026-20
+  ["2005년 설립된 뷰성형외과", 2005],
+  ["설립 2010년, 강남에 위치한", 2010],
+  ["Established in 2003", 2003],
+  ["2018년 오픈한 신규 클리닉", 2018],
+  ["개원: 2015", 2015],
+  ["아무 관련 없는 텍스트입니다", null],
+  ["전화번호 02-1234-5678", null],
+];
+
+/**
+ * Self-test: validate all known patterns.
+ * Uses fixed currentYear=2026 for deterministic results.
+ */
+export function validateFoundingYearExtractor(): { pass: boolean; failures: string[] } {
+  const failures: string[] = [];
+  for (const [text, expected] of FOUNDING_YEAR_TEST_CORPUS) {
+    const result = extractFoundingYear(text, 2026);
+    if (result !== expected) {
+      failures.push(`"${text.slice(0, 30)}...": expected ${expected}, got ${result}`);
+    }
+  }
+  return { pass: failures.length === 0, failures };
+}
diff --git a/supabase/functions/_shared/urlClassifier.ts b/supabase/functions/_shared/urlClassifier.ts
new file mode 100644
index 0000000..eaa21b8
--- /dev/null
+++ b/supabase/functions/_shared/urlClassifier.ts
@@ -0,0 +1,120 @@
+/**
+ * URL Classification Guard — Harness 1
+ *
+ * Separates URL classification into a testable pure function with
+ * an embedded test corpus. Prevents misclassification bugs like
+ * `/about/meet-our-doctors.php` being tagged as an "about" page.
+ *
+ * Priority: doctor > surgery > about (specific → general)
+ */
+
+// ─── Pattern Definitions ───
+
+const PAGE_PATTERNS = {
+  doctor: {
+    positive: [
+      "/doctor", "/doctors", "/team", "/staff", "/specialist", "/professor",
+      "/의료진", "/원장", "meet-our-doctor", "/physicians", "/surgeon",
+      "our-team", "our-doctors",
+    ],
+  },
+  surgery: {
+    positive: [
+      "/surgery", "/service", "/procedure", "/treatment", "/시술", "/수술",
+      "/procedures", "/treatments", "/services", "/진료",
+    ],
+  },
+  about: {
+    positive: [
+      "/about", "/intro", "/소개", "/greeting", "/인사말", "/history", "/연혁",
+      "/company", "/clinic-info",
+    ],
+    negative: [
+      "/doctor", "/doctors", "/procedure", "/surgery", "/service",
+      "/treatment", "meet-our", "/team", "/staff", "/specialist",
+      "/의료진", "/원장", "/시술", "/수술", "/진료",
+      "our-team", "our-doctors",
+    ],
+  },
+} as const;
+
+// ─── Classification Function ───
+
+/**
+ * Classify a URL into one of: 'doctor' | 'surgery' | 'about' | null.
+ * Uses priority ordering (doctor > surgery > about) so that
+ * compound URLs like `/about/meet-our-doctors.php` correctly resolve
+ * to the more specific category.
+ */
+export function classifyPageUrl(url: string): "doctor" | "surgery" | "about" | null {
+  const lower = url.toLowerCase();
+
+  // Priority 1: Doctor pages
+  if (PAGE_PATTERNS.doctor.positive.some((p) => lower.includes(p))) {
+    return "doctor";
+  }
+
+  // Priority 2: Surgery/service pages
+  if (PAGE_PATTERNS.surgery.positive.some((p) => lower.includes(p))) {
+    return "surgery";
+  }
+
+  // Priority 3: About pages (with negative exclusion)
+  if (PAGE_PATTERNS.about.positive.some((p) => lower.includes(p))) {
+    if (PAGE_PATTERNS.about.negative.some((p) => lower.includes(p))) {
+      return null; // Contains about + doctor/surgery keyword → ambiguous, skip
+    }
+    return "about";
+  }
+
+  return null;
+}
+
+// ─── Test Corpus ───
+
+/**
+ * Known failure cases and expected classifications.
+ * Used by validateClassifier() for regression prevention.
+ */
+export const CLASSIFICATION_TEST_CORPUS: ReadonlyArray<readonly [string, "doctor" | "surgery" | "about" | null]> = [
+  // Bug cases (historically misclassified)
+  ["/about/meet-our-doctors.php", "doctor"],     // 그랜드성형외과 bug
+  ["/about/procedures.php", "surgery"],           // 그랜드성형외과
+  // Standard doctor pages
+  ["/doctors", "doctor"],
+  ["/의료진", "doctor"],
+  ["/team/professor-kim", "doctor"],
+  ["/about/our-team", "doctor"],
+  // Standard surgery pages
+  ["/surgery/rhinoplasty", "surgery"],
+  ["/시술안내", "surgery"],
+  ["/services/breast", "surgery"],
+  // Standard about pages
+  ["/about/", "about"],
+  ["/about/greeting.php", "about"],
+  ["/about/intro", "about"],
+  ["/about/history", "about"],
+  ["/소개", "about"],
+  ["/인사말", "about"],
+  // Null cases
+  ["/gallery", null],
+  ["/contact", null],
+  ["/blog/post-123", null],
+];
+
+// ─── Self-Test ───
+
+/**
+ * Run classification against the test corpus.
+ * Call during Edge Function cold-start for automatic regression detection.
+ */
+export function validateClassifier(): { pass: boolean; failures: string[] } {
+  const failures: string[] = [];
+  for (const [url, expected] of CLASSIFICATION_TEST_CORPUS) {
+    const result = classifyPageUrl(url);
+    if (result !== expected) {
+      failures.push(`${url}: expected '${expected}', got '${result}'`);
+    }
+  }
+  return { pass: failures.length === 0, failures };
+}
diff --git a/supabase/functions/_shared/visionAnalysis.ts b/supabase/functions/_shared/visionAnalysis.ts
index 62f3731..1e7220a 100644
--- a/supabase/functions/_shared/visionAnalysis.ts
+++ b/supabase/functions/_shared/visionAnalysis.ts
@@ -7,6 +7,13 @@
  */
 
 import { fetchWithRetry } from "./retry.ts";
+import { classifyPageUrl, validateClassifier } from "./urlClassifier.ts";
+
+// Run URL classifier self-test on cold-start
+const classifierValidation = validateClassifier();
+if (!classifierValidation.pass) {
+  console.warn(`[harness] URL classifier self-test FAILED:`, classifierValidation.failures);
+}
 
 const FIRECRAWL_BASE = "https://api.firecrawl.dev/v1";
 
@@ -124,54 +131,28 @@ async function captureScreenshot(
 
 /**
  * Find relevant sub-pages from siteMap for additional screenshots.
+ * Delegates classification to urlClassifier.ts for testability.
  */
 export function findRelevantPages(
   siteMap: string[],
-  baseUrl: string,
+  _baseUrl: string,
 ): { doctorPage?: string; surgeryPage?: string; aboutPage?: string } {
-  const result: { doctorPage?: string; surgeryPage?: string; aboutPage?: string } = {};
-
-  // Phase 1: Classify each URL into one category (doctor > surgery > about priority)
   const doctorUrls: string[] = [];
   const surgeryUrls: string[] = [];
   const aboutUrls: string[] = [];
 
   for (const url of siteMap) {
-    const lower = url.toLowerCase();
-
-    const isDoctor = (
-      lower.includes('/doctor') || lower.includes('/doctors') ||
-      lower.includes('/team') || lower.includes('/staff') ||
-      lower.includes('/specialist') || lower.includes('/professor') ||
-      lower.includes('/의료진') || lower.includes('/원장') ||
-      lower.includes('meet-our-doctor')  // 하이픈 패턴 (그랜드성형외과 등)
-    );
-    const isSurgery = (
-      lower.includes('/surgery') || lower.includes('/service') || lower.includes('/procedure') ||
-      lower.includes('/treatment') || lower.includes('/시술') || lower.includes('/수술')
-    );
-    const isAbout = (
-      lower.includes('/about') || lower.includes('/intro') || lower.includes('/소개') ||
-      lower.includes('/greeting') || lower.includes('/인사말') || lower.includes('/history') ||
-      lower.includes('/연혁')
-    );
-
-    // Priority: specific page type > generic /about
-    if (isDoctor) {
-      doctorUrls.push(url);
-    } else if (isSurgery) {
-      surgeryUrls.push(url);
-    } else if (isAbout) {
-      aboutUrls.push(url);
-    }
+    const category = classifyPageUrl(url);
+    if (category === "doctor") doctorUrls.push(url);
+    else if (category === "surgery") surgeryUrls.push(url);
+    else if (category === "about") aboutUrls.push(url);
   }
 
-  // Phase 2: Pick best URL per category
-  result.doctorPage = doctorUrls[0];
-  result.surgeryPage = surgeryUrls[0];
-  result.aboutPage = aboutUrls[0];
-
-  return result;
+  return {
+    doctorPage: doctorUrls[0],
+    surgeryPage: surgeryUrls[0],
+    aboutPage: aboutUrls[0],
+  };
 }
 
 /**
diff --git a/supabase/functions/adjust-strategy/index.ts b/supabase/functions/adjust-strategy/index.ts
new file mode 100644
index 0000000..0e37564
--- /dev/null
+++ b/supabase/functions/adjust-strategy/index.ts
@@ -0,0 +1,239 @@
+import "@supabase/functions-js/edge-runtime.d.ts";
+import { createClient } from "https://esm.sh/@supabase/supabase-js@2";
+import { PERPLEXITY_MODEL } from "../_shared/config.ts";
+
+const corsHeaders = {
+  "Access-Control-Allow-Origin": "*",
+  "Access-Control-Allow-Headers":
+    "authorization, x-client-info, apikey, content-type",
+};
+
+interface AdjustStrategyRequest {
+  clinicId: string;
+}
+
+Deno.serve(async (req) => {
+  if (req.method === "OPTIONS") {
+    return new Response("ok", { headers: corsHeaders });
+  }
+
+  try {
+    const body = (await req.json()) as AdjustStrategyRequest;
+    if (!body.clinicId) throw new Error("clinicId is required");
+
+    const PERPLEXITY_API_KEY = Deno.env.get("PERPLEXITY_API_KEY");
+    if (!PERPLEXITY_API_KEY) throw new Error("PERPLEXITY_API_KEY not configured");
+
+    const supabaseUrl = Deno.env.get("SUPABASE_URL")!;
+    const supabaseKey = Deno.env.get("SUPABASE_SERVICE_ROLE_KEY")!;
+    const supabase = createClient(supabaseUrl, supabaseKey);
+
+    const clinicId = body.clinicId;
+
+    // ─── 1. Get channel deltas from weekly comparison view ───
+    const { data: deltas } = await supabase
+      .from("channel_weekly_delta")
+      .select("*")
+      .eq("clinic_id", clinicId);
+
+    // ─── 2. Get current active content plan ───
+    const { data: activePlan } = await supabase
+      .from("content_plans")
+      .select("id, channel_strategies, content_strategy, calendar")
+      .eq("clinic_id", clinicId)
+      .eq("is_active", true)
+      .order("created_at", { ascending: false })
+      .limit(1)
+      .single();
+
+    // ─── 3. Get latest analysis run for KPI targets ───
+    const { data: latestRun } = await supabase
+      .from("analysis_runs")
+      .select("id, report")
+      .eq("clinic_id", clinicId)
+      .eq("status", "complete")
+      .order("created_at", { ascending: false })
+      .limit(1)
+      .single();
+
+    const report = (latestRun?.report || {}) as Record<string, unknown>;
+    const kpiTargets = (report.kpiTargets || []) as Record<string, unknown>[];
+
+    // ─── 4. Calculate KPI progress ───
+    const kpiProgress = kpiTargets.map((kpi) => {
+      const current = parseFloat(String(kpi.current || "0").replace(/[^0-9.]/g, "")) || 0;
+      const target = parseFloat(String(kpi.target3Month || "0").replace(/[^0-9.]/g, "")) || 0;
+      const progress = target > 0 ? Math.min((current / target) * 100, 200) : 0;
+      return {
+        metric: kpi.metric,
+        current: kpi.current,
+        target: kpi.target3Month,
+        progress: Math.round(progress),
+      };
+    });
+
+    // ─── 5. Build channel delta summary ───
+    const deltaLines = (deltas || []).map((d: Record<string, unknown>) => {
+      const channel = d.channel as string;
+      const currentFollowers = d.current_followers as number || 0;
+      const prevFollowers = d.prev_followers as number || 0;
+      const change = currentFollowers - prevFollowers;
+      const changePercent = prevFollowers > 0
+        ? ((change / prevFollowers) * 100).toFixed(1)
+        : "N/A";
+      return `${channel}: ${prevFollowers} → ${currentFollowers} (${change >= 0 ? "+" : ""}${changePercent}%)`;
+    });
+
+    const underperforming = (deltas || [])
+      .filter((d: Record<string, unknown>) => {
+        const current = d.current_followers as number || 0;
+        const prev = d.prev_followers as number || 0;
+        return prev > 0 && current <= prev;
+      })
+      .map((d: Record<string, unknown>) => d.channel as string);
+
+    // ─── 6. Call Perplexity for strategy adjustment ───
+    const userPrompt = `
+현재 콘텐츠 전략의 성과를 분석하고 조정 추천을 해주세요.
+
+## 채널 변화량 (최근 1주)
+${deltaLines.join("\n") || "데이터 수집 중 (아직 비교 데이터 없음)"}
+
+## KPI 달성률
+${kpiProgress.map((k) => `${k.metric}: ${k.progress}% (${k.current} / ${k.target})`).join("\n") || "KPI 설정 전"}
+
+## 부진 채널
+${underperforming.join(", ") || "없음"}
+
+## 현재 전략 요약
+${JSON.stringify(activePlan?.channel_strategies || [], null, 2).slice(0, 2000)}
+
+## 요청 출력 JSON
+{
+  "strategySuggestions": [
+    {
+      "adjustmentType": "frequency_change|pillar_shift|channel_add|channel_pause|content_format_change|tone_shift",
+      "channel": "채널명",
+      "description": "변경 내용 설명",
+      "reason": "근거 (데이터 기반)",
+      "priority": "high|medium|low",
+      "beforeValue": "변경 전",
+      "afterValue": "변경 후"
+    }
+  ],
+  "overallAssessment": "전체 전략 평가 (2-3문장)",
+  "topPerformingChannel": "가장 성과 좋은 채널",
+  "focusArea": "다음 2주 집중 영역"
+}
+`;
+
+    console.log(`[adjust-strategy] Calling Perplexity for clinic ${clinicId}...`);
+
+    const aiRes = await fetch("https://api.perplexity.ai/chat/completions", {
+      method: "POST",
+      headers: {
+        "Content-Type": "application/json",
+        Authorization: `Bearer ${PERPLEXITY_API_KEY}`,
+      },
+      body: JSON.stringify({
+        model: PERPLEXITY_MODEL,
+        messages: [
+          {
+            role: "system",
+            content: "You are a Korean medical marketing performance analyst. Respond ONLY with valid JSON. Use Korean for text fields.",
+          },
+          { role: "user", content: userPrompt },
+        ],
+        temperature: 0.3,
+      }),
+    });
+
+    const aiData = await aiRes.json();
+    let responseText = aiData.choices?.[0]?.message?.content || "";
+    const jsonMatch = responseText.match(/```(?:json)?\n?([\s\S]*?)```/);
+    if (jsonMatch) responseText = jsonMatch[1];
+    if (!responseText.trim().startsWith("{")) {
+      const rawMatch = responseText.match(/\{[\s\S]*\}/);
+      if (rawMatch) responseText = rawMatch[0];
+    }
+
+    let adjustments: Record<string, unknown>;
+    try {
+      adjustments = JSON.parse(responseText);
+    } catch {
+      console.error("[adjust-strategy] JSON parse failed");
+      adjustments = {
+        strategySuggestions: [],
+        overallAssessment: "AI 분석 실패 — 수동 검토 필요",
+        topPerformingChannel: "N/A",
+        focusArea: "데이터 수집 대기",
+      };
+    }
+
+    // ─── 7. Store in performance_metrics ───
+    const channelDeltas: Record<string, unknown> = {};
+    for (const d of deltas || []) {
+      const ch = d.channel as string;
+      channelDeltas[ch] = {
+        currentFollowers: d.current_followers,
+        prevFollowers: d.prev_followers,
+        change: (d.current_followers as number || 0) - (d.prev_followers as number || 0),
+      };
+    }
+
+    const { data: perfMetric, error: perfErr } = await supabase
+      .from("performance_metrics")
+      .insert({
+        clinic_id: clinicId,
+        run_id: latestRun?.id || null,
+        prev_run_id: null,
+        channel_deltas: channelDeltas,
+        kpi_progress: kpiProgress,
+        top_performing_content: { channel: adjustments.topPerformingChannel },
+        underperforming_channels: underperforming,
+        strategy_suggestions: adjustments.strategySuggestions || [],
+      })
+      .select("id")
+      .single();
+
+    if (perfErr) console.error("[adjust-strategy] performance_metrics insert error:", perfErr);
+
+    // ─── 8. Store individual strategy_adjustments ───
+    const suggestions = (adjustments.strategySuggestions || []) as Record<string, unknown>[];
+    for (const s of suggestions) {
+      await supabase.from("strategy_adjustments").insert({
+        clinic_id: clinicId,
+        plan_id: activePlan?.id || null,
+        performance_id: perfMetric?.id || null,
+        adjustment_type: s.adjustmentType || "other",
+        description: s.description || "",
+        reason: s.reason || "",
+        before_value: { value: s.beforeValue },
+        after_value: { value: s.afterValue },
+      });
+    }
+
+    console.log(`[adjust-strategy] Created ${suggestions.length} adjustments for clinic ${clinicId}`);
+
+    return new Response(
+      JSON.stringify({
+        success: true,
+        performanceMetricId: perfMetric?.id || null,
+        adjustments,
+        channelDeltas,
+        kpiProgress,
+        underperforming,
+      }),
+      { headers: { ...corsHeaders, "Content-Type": "application/json" } }
+    );
+  } catch (error) {
+    console.error("[adjust-strategy] Error:", error);
+    return new Response(
+      JSON.stringify({ success: false, error: error.message }),
+      {
+        status: 500,
+        headers: { ...corsHeaders, "Content-Type": "application/json" },
+      }
+    );
+  }
+});
diff --git a/supabase/functions/collect-channel-data/index.ts b/supabase/functions/collect-channel-data/index.ts
index bd17566..82a9335 100644
--- a/supabase/functions/collect-channel-data/index.ts
+++ b/supabase/functions/collect-channel-data/index.ts
@@ -5,6 +5,21 @@ import { PERPLEXITY_MODEL } from "../_shared/config.ts";
 import { captureAllScreenshots, runVisionAnalysis, screenshotErrors, type ScreenshotResult } from "../_shared/visionAnalysis.ts";
 import { fetchWithRetry, fetchJsonWithRetry, wrapChannelTask, type ChannelTaskResult } from "../_shared/retry.ts";
 import { searchGooglePlace } from "../_shared/googlePlaces.ts";
+import { extractFoundingYear, validateFoundingYearExtractor } from "../_shared/foundingYearExtractor.ts";
+import { validateClassifier } from "../_shared/urlClassifier.ts";
+import { validateDataQuality } from "../_shared/dataQuality.ts";
+
+// ─── Harness Self-Tests (cold-start) ───
+const harnessResults = {
+  classifier: validateClassifier(),
+  foundingYear: validateFoundingYearExtractor(),
+  dataQuality: validateDataQuality(),
+};
+for (const [name, result] of Object.entries(harnessResults)) {
+  if (!result.pass) {
+    console.warn(`[harness] ${name} self-test FAILED:`, result.failures);
+  }
+}
 
 const corsHeaders = {
   "Access-Control-Allow-Origin": "*",
@@ -305,7 +320,9 @@ Deno.serve(async (req) => {
           channelData.gangnamUnni = {
             name: hospital.hospitalName,
             rawRating: hospital.rating,
-            rating: typeof hospital.rating === 'number' && hospital.rating > 0 && hospital.rating <= 5 ? hospital.rating * 2 : hospital.rating,
+            // 강남언니 rating is always /10 (enforced in Firecrawl prompt) — trust the value directly.
+            // Do NOT multiply by 2: a score of 4.8 means 4.8/10, not 9.6/10.
+            rating: typeof hospital.rating === 'number' && hospital.rating > 0 ? hospital.rating : null,
             ratingScale: "/10",
             totalReviews: hospital.totalReviews, doctors: (hospital.doctors || []).slice(0, 10),
             procedures: hospital.procedures || [], address: hospital.address,
@@ -475,6 +492,20 @@ Deno.serve(async (req) => {
       }));
     }
 
+    // ─── 9. Founding Year Text Fallback (Harness 2) ───
+    // If Vision didn't find foundingYear, try regex extraction from scraped text
+    if (!channelData.visionAnalysis?.foundingYear) {
+      const htmlText = row.scrape_data?.markdown || row.scrape_data?.text || "";
+      if (htmlText) {
+        const textYear = extractFoundingYear(htmlText);
+        if (textYear) {
+          channelData.visionAnalysis = channelData.visionAnalysis || {};
+          channelData.visionAnalysis.foundingYear = String(textYear);
+          console.log(`[harness] Founding year extracted from text fallback: ${textYear}`);
+        }
+      }
+    }
+
     // ─── Execute all channel tasks ───
     const taskResults = await Promise.all(channelTasks);
 
diff --git a/supabase/functions/discover-channels/index.ts b/supabase/functions/discover-channels/index.ts
index 375d982..5bbe156 100644
--- a/supabase/functions/discover-channels/index.ts
+++ b/supabase/functions/discover-channels/index.ts
@@ -12,6 +12,78 @@ const corsHeaders = {
 
 const APIFY_BASE = "https://api.apify.com/v2";
 
+// ─── Registry Helper: Convert registry row → VerifiedChannels ───
+
+function extractHandleFromUrl(url: string, platform: string): string | null {
+  if (!url) return null;
+  try {
+    if (platform === 'instagram') {
+      const m = url.match(/instagram\.com\/([a-zA-Z0-9._]+)/);
+      return m ? m[1] : null;
+    }
+    if (platform === 'youtube') {
+      const m = url.match(/youtube\.com\/(?:@([a-zA-Z0-9._-]+)|channel\/(UC[a-zA-Z0-9_-]+)|c\/([a-zA-Z0-9._-]+)|user\/([a-zA-Z0-9._-]+))/);
+      if (m) return m[1] ? `@${m[1]}` : m[2] || m[3] || m[4] || null;
+      return null;
+    }
+    if (platform === 'facebook') {
+      const m = url.match(/facebook\.com\/([a-zA-Z0-9._-]+)/);
+      return m ? m[1] : null;
+    }
+    if (platform === 'naverBlog') {
+      const m = url.match(/blog\.naver\.com\/([a-zA-Z0-9_-]+)/);
+      return m ? m[1] : null;
+    }
+    if (platform === 'tiktok') {
+      const m = url.match(/tiktok\.com\/@([a-zA-Z0-9._-]+)/);
+      return m ? m[1] : null;
+    }
+  } catch { /* ignore */ }
+  return null;
+}
+
+interface RegistryRow {
+  name: string;
+  domain: string;
+  website_url: string;
+  brand_group?: string;
+  district?: string;
+  branches?: string;
+  website_en?: string;
+  youtube_url?: string;
+  instagram_url?: string;
+  instagram_en_url?: string;
+  facebook_url?: string;
+  tiktok_url?: string;
+  naver_blog_url?: string;
+  naver_place_url?: string;
+  gangnam_unni_url?: string;
+  google_maps_url?: string;
+  founded_year?: number;
+}
+
+function registryToVerifiedChannels(reg: RegistryRow): import("../_shared/verifyHandles.ts").VerifiedChannels {
+  const igHandles: import("../_shared/verifyHandles.ts").VerifiedChannel[] = [];
+  const igHandle = extractHandleFromUrl(reg.instagram_url || '', 'instagram');
+  if (igHandle) igHandles.push({ handle: igHandle, verified: true, url: reg.instagram_url! });
+  const igEnHandle = extractHandleFromUrl(reg.instagram_en_url || '', 'instagram');
+  if (igEnHandle) igHandles.push({ handle: igEnHandle, verified: true, url: reg.instagram_en_url! });
+
+  const ytHandle = extractHandleFromUrl(reg.youtube_url || '', 'youtube');
+  const fbHandle = extractHandleFromUrl(reg.facebook_url || '', 'facebook');
+  const blogHandle = extractHandleFromUrl(reg.naver_blog_url || '', 'naverBlog');
+  const ttHandle = extractHandleFromUrl(reg.tiktok_url || '', 'tiktok');
+
+  return {
+    instagram: igHandles,
+    youtube: ytHandle ? { handle: ytHandle, verified: true, url: reg.youtube_url! } : null,
+    facebook: fbHandle ? { handle: fbHandle, verified: true, url: reg.facebook_url! } : null,
+    naverBlog: blogHandle ? { handle: blogHandle, verified: true, url: reg.naver_blog_url! } : null,
+    gangnamUnni: reg.gangnam_unni_url ? { handle: reg.gangnam_unni_url, verified: true, url: reg.gangnam_unni_url } : null,
+    tiktok: ttHandle ? { handle: ttHandle, verified: true, url: reg.tiktok_url! } : null,
+  };
+}
+
 interface DiscoverRequest {
   url: string;
   clinicName?: string;
@@ -84,6 +156,153 @@ Deno.serve(async (req) => {
       );
     }
 
+    // ═══════════════════════════════════════════
+    // REGISTRY CHECK: Pre-verified clinic DB lookup
+    // If domain is registered, skip all API discovery
+    // ═══════════════════════════════════════════
+    const supabaseUrl = Deno.env.get("SUPABASE_URL")!;
+    const supabaseKey = Deno.env.get("SUPABASE_SERVICE_ROLE_KEY")!;
+    const supabase = createClient(supabaseUrl, supabaseKey);
+
+    let registryDomain: string;
+    try {
+      registryDomain = new URL(url).hostname.replace(/^www\./, '');
+    } catch {
+      registryDomain = '';
+    }
+
+    if (registryDomain) {
+      const { data: registered } = await supabase
+        .from("clinic_registry")
+        .select("*")
+        .eq("domain", registryDomain)
+        .eq("is_active", true)
+        .maybeSingle();
+
+      if (registered) {
+        console.log(`[registry] Hit: ${registered.name} (${registryDomain})`);
+        const verified = registryToVerifiedChannels(registered as RegistryRow);
+
+        const scrapeDataFromRegistry = {
+          clinic: { clinicName: registered.name },
+          branding: {},
+          siteLinks: [],
+          siteMap: [],
+          sourceUrl: url,
+          scrapedAt: new Date().toISOString(),
+          source: "registry",
+          registryData: {
+            district: registered.district,
+            branches: registered.branches,
+            brandGroup: registered.brand_group,
+            foundedYear: registered.founded_year,
+            websiteEn: registered.website_en,
+            naverPlaceUrl: registered.naver_place_url,
+            googleMapsUrl: registered.google_maps_url,
+          },
+        };
+
+        // Legacy: marketing_reports
+        const { data: saved, error: saveError } = await supabase
+          .from("marketing_reports")
+          .insert({
+            url, clinic_name: registered.name,
+            status: "discovered",
+            verified_channels: verified,
+            scrape_data: scrapeDataFromRegistry,
+            report: {},
+            pipeline_started_at: new Date().toISOString(),
+          })
+          .select("id")
+          .single();
+
+        if (saveError) throw new Error(`DB save failed: ${saveError.message}`);
+
+        // V3: clinics + analysis_runs
+        let clinicId: string | null = null;
+        let runId: string | null = null;
+        try {
+          const { data: clinicRow } = await supabase
+            .from("clinics")
+            .upsert({
+              url,
+              name: registered.name,
+              name_en: null,
+              domain: registryDomain,
+              address: null,
+              phone: null,
+              services: [],
+              branding: {},
+              social_handles: {
+                instagram: verified.instagram?.map((v: Record<string, unknown>) => v.handle) || [],
+                youtube: (verified.youtube as Record<string, unknown>)?.handle || null,
+                facebook: (verified.facebook as Record<string, unknown>)?.handle || null,
+                naverBlog: (verified.naverBlog as Record<string, unknown>)?.handle || null,
+              },
+              verified_channels: verified,
+              last_analyzed_at: new Date().toISOString(),
+              updated_at: new Date().toISOString(),
+            }, { onConflict: 'url' })
+            .select("id")
+            .single();
+
+          clinicId = clinicRow?.id || null;
+
+          if (clinicId) {
+            const { data: runRow } = await supabase
+              .from("analysis_runs")
+              .insert({
+                clinic_id: clinicId,
+                status: "discovering",
+                scrape_data: scrapeDataFromRegistry,
+                discovered_channels: verified,
+                trigger: "manual",
+                pipeline_started_at: new Date().toISOString(),
+              })
+              .select("id")
+              .single();
+            runId = runRow?.id || null;
+          }
+        } catch (e) {
+          console.error("V3 dual-write error (registry):", e);
+        }
+
+        return new Response(
+          JSON.stringify({
+            success: true, reportId: saved.id,
+            clinicId, runId,
+            clinicName: registered.name,
+            verifiedChannels: verified,
+            address: "",
+            services: [],
+            scrapeData: scrapeDataFromRegistry,
+            source: "registry",
+          }),
+          { headers: { ...corsHeaders, "Content-Type": "application/json" } },
+        );
+      }
+    }
+
+    // ═══════════════════════════════════════════
+    // NOT REGISTERED: Return error for unregistered domains
+    // (Registry-only mode — no API fallback)
+    // ═══════════════════════════════════════════
+    console.log(`[registry] Miss: ${registryDomain} — returning CLINIC_NOT_REGISTERED`);
+    return new Response(
+      JSON.stringify({
+        success: false,
+        error: "CLINIC_NOT_REGISTERED",
+        message: "현재 지원하지 않는 병원입니다. 등록된 병원만 분석 가능합니다.",
+        domain: registryDomain,
+      }),
+      { status: 404, headers: { ...corsHeaders, "Content-Type": "application/json" } },
+    );
+
+    // ═══════════════════════════════════════════
+    // LEGACY FALLBACK: Full API discovery (disabled — registry-only mode)
+    // Kept for reference; unreachable in production
+    // ═══════════════════════════════════════════
+
     const FIRECRAWL_API_KEY = Deno.env.get("FIRECRAWL_API_KEY") || "";
     const PERPLEXITY_API_KEY = Deno.env.get("PERPLEXITY_API_KEY") || "";
     const YOUTUBE_API_KEY = Deno.env.get("YOUTUBE_API_KEY") || "";
@@ -478,13 +697,9 @@ Deno.serve(async (req) => {
     );
 
     // ═══════════════════════════════════════════
-    // Save to DB
+    // Save to DB (supabase client reused from registry check above)
     // ═══════════════════════════════════════════
 
-    const supabaseUrl = Deno.env.get("SUPABASE_URL")!;
-    const supabaseKey = Deno.env.get("SUPABASE_SERVICE_ROLE_KEY")!;
-    const supabase = createClient(supabaseUrl, supabaseKey);
-
     const scrapeDataFull = {
       clinic, branding: brandData.data?.json || {},
       siteLinks, siteMap: mapData.links || [],
diff --git a/supabase/functions/generate-content-plan/index.ts b/supabase/functions/generate-content-plan/index.ts
new file mode 100644
index 0000000..7e5faf0
--- /dev/null
+++ b/supabase/functions/generate-content-plan/index.ts
@@ -0,0 +1,456 @@
+import "@supabase/functions-js/edge-runtime.d.ts";
+import { createClient } from "https://esm.sh/@supabase/supabase-js@2";
+import { PERPLEXITY_MODEL } from "../_shared/config.ts";
+
+const corsHeaders = {
+  "Access-Control-Allow-Origin": "*",
+  "Access-Control-Allow-Headers":
+    "authorization, x-client-info, apikey, content-type",
+};
+
+interface ContentPlanRequest {
+  reportId?: string;
+  clinicId?: string;
+  runId?: string;
+}
+
+Deno.serve(async (req) => {
+  if (req.method === "OPTIONS") {
+    return new Response("ok", { headers: corsHeaders });
+  }
+
+  try {
+    const body = (await req.json()) as ContentPlanRequest;
+
+    const PERPLEXITY_API_KEY = Deno.env.get("PERPLEXITY_API_KEY");
+    if (!PERPLEXITY_API_KEY) throw new Error("PERPLEXITY_API_KEY not configured");
+
+    const supabaseUrl = Deno.env.get("SUPABASE_URL")!;
+    const supabaseKey = Deno.env.get("SUPABASE_SERVICE_ROLE_KEY")!;
+    const supabase = createClient(supabaseUrl, supabaseKey);
+
+    // ─── 1. Load report data ───
+    let report: Record<string, unknown> = {};
+    let clinicId = body.clinicId;
+    let runId = body.runId;
+    let clinicName = "";
+    let services: string[] = [];
+
+    // Try V3 analysis_runs first
+    if (runId) {
+      const { data: run } = await supabase
+        .from("analysis_runs")
+        .select("report, clinic_id")
+        .eq("id", runId)
+        .single();
+      if (run?.report) {
+        report = run.report as Record<string, unknown>;
+        clinicId = clinicId || run.clinic_id;
+      }
+    }
+
+    // Fallback to marketing_reports
+    if (Object.keys(report).length === 0 && body.reportId) {
+      const { data: row } = await supabase
+        .from("marketing_reports")
+        .select("report, clinic_name")
+        .eq("id", body.reportId)
+        .single();
+      if (row?.report) {
+        report = row.report as Record<string, unknown>;
+        clinicName = row.clinic_name || "";
+      }
+    }
+
+    if (Object.keys(report).length === 0) {
+      throw new Error("No report data found. Provide reportId or runId.");
+    }
+
+    // Resolve clinic info
+    if (clinicId) {
+      const { data: clinic } = await supabase
+        .from("clinics")
+        .select("name, services")
+        .eq("id", clinicId)
+        .single();
+      if (clinic) {
+        clinicName = clinic.name || clinicName;
+        services = clinic.services || [];
+      }
+    }
+
+    const clinicInfo = report.clinicInfo as Record<string, unknown> | undefined;
+    if (!clinicName) clinicName = (clinicInfo?.name as string) || "병원";
+    if (services.length === 0) services = (clinicInfo?.services as string[]) || [];
+
+    // ─── 2. Build enriched channel summary for AI prompt ───
+    const channelAnalysis = report.channelAnalysis as Record<string, Record<string, unknown>> | undefined;
+    const kpiTargets = report.kpiTargets as Record<string, unknown>[] | undefined;
+    const recommendations = report.recommendations as Record<string, unknown>[] | undefined;
+    const competitors = report.competitors as Record<string, unknown>[] | undefined;
+    const reportKeywords = report.keywords as { primary?: Record<string, unknown>[]; longTail?: Record<string, unknown>[] } | undefined;
+
+    // Channel-specific tone matrix (Audit C3)
+    const TONE_MAP: Record<string, string> = {
+      youtube: "교육적·권위(Long) / 캐주얼·후킹(Shorts) / 친근·대화(Live)",
+      instagram: "트렌디·공감(Reel) / 감성적·프리미엄(Feed) / 친근·일상(Stories)",
+      naverBlog: "정보성·SEO 최적화",
+      gangnamUnni: "전문·응대·신뢰",
+      facebook: "타겟팅·CTA 중심",
+      tiktok: "밈·교육·MZ세대",
+    };
+
+    const channelLines: string[] = [];
+    if (channelAnalysis) {
+      for (const [key, ch] of Object.entries(channelAnalysis)) {
+        const score = (ch.score as number) ?? 0;
+        const status = (ch.status as string) || "unknown";
+        const followers = ch.followers || ch.subscribers || ch.reviews || "";
+        const tone = TONE_MAP[key] || "전문적·친근한";
+        channelLines.push(`${key}: 점수 ${score}/100, 상태: ${status}${followers ? `, 규모: ${followers}` : ""}, 톤: ${tone}`);
+      }
+    }
+
+    const kpiLines = (kpiTargets || []).slice(0, 5).map(
+      (k) => `${k.metric}: 현재 ${k.current} → 3개월 목표 ${k.target3Month}`
+    );
+
+    const recLines = (recommendations || []).slice(0, 5).map(
+      (r) => `[${r.priority}] ${r.title}`
+    );
+
+    // Competitor summary (Audit: inject competitor data)
+    const competitorLines = (competitors || []).slice(0, 3).map(
+      (c) => `${c.name}: 강점=${(c.strengths as string[] || []).join(",")} 약점=${(c.weaknesses as string[] || []).join(",")}`
+    );
+
+    // Keyword summary (Audit C5: connect keywords to topics)
+    const keywordLines = (reportKeywords?.primary || []).slice(0, 10).map(
+      (k) => `${k.keyword} (월 ${k.monthlySearches || "?"}회 검색)`
+    );
+
+    // ─── 3. Call Perplexity sonar (enhanced prompt) ───
+    const userPrompt = `
+${clinicName} 성형외과의 콘텐츠 마케팅 전략을 수립해주세요.
+
+## 시술 분야
+${services.join(", ") || "성형외과 전반"}
+
+## 채널 현황 (채널별 톤앤매너 준수)
+${channelLines.join("\n")}
+
+## 검색 키워드 (블로그·YouTube SEO에 활용)
+${keywordLines.join("\n") || "키워드 데이터 없음"}
+
+## 경쟁사 분석
+${competitorLines.join("\n") || "경쟁사 데이터 없음"}
+
+## KPI 목표
+${kpiLines.join("\n") || "설정 전"}
+
+## 주요 추천사항
+${recLines.join("\n") || "없음"}
+
+## 고객 여정 기반 주간 테마 (반드시 적용)
+- Week 1: 인지 확대 (YouTube Shorts, TikTok, Instagram Reels 집중)
+- Week 2: 관심 유도 (Long-form, 블로그 SEO, Carousel 집중)
+- Week 3: 신뢰 구축 (강남언니 리뷰, Before/After, 의사 소개 집중)
+- Week 4: 전환 최적화 (Facebook 광고, Instagram DM CTA, 프로모션 집중)
+
+## 필수 포함 채널 (모두 캘린더에 포함할 것)
+YouTube (Shorts + Long + Live + Community), Instagram (Reel + Carousel + Feed + Stories), 강남언니 (리뷰관리 + 프로필최적화 + 이벤트), TikTok (숏폼), 네이버 블로그 (SEO글 + 의사칼럼), Facebook (오가닉 + 광고)
+
+## 콘텐츠 필러 (5개 필러 반드시 포함)
+1. 전문성·신뢰, 2. 비포·애프터, 3. 환자 후기, 4. 트렌드·교육, 5. 안전·케어
+
+## 요청 출력 (반드시 아래 JSON 구조로)
+{
+  "channelStrategies": [
+    {
+      "channelId": "youtube|instagram|naverBlog|facebook|tiktok",
+      "channelName": "한국어 채널명",
+      "icon": "youtube|instagram|blog|facebook|video",
+      "currentStatus": "현재 상태 요약",
+      "targetGoal": "3개월 목표",
+      "contentTypes": ["콘텐츠 유형 1", "콘텐츠 유형 2"],
+      "postingFrequency": "주 N회",
+      "tone": "톤앤매너",
+      "formatGuidelines": ["가이드라인 1"],
+      "priority": "P0|P1|P2"
+    }
+  ],
+  "contentPillars": [
+    {
+      "title": "필러 제목",
+      "description": "설명",
+      "relatedUSP": "연관 USP",
+      "exampleTopics": ["주제 1", "주제 2", "주제 3"],
+      "color": "#hex"
+    }
+  ],
+  "calendar": {
+    "weeks": [
+      {
+        "weekNumber": 1,
+        "label": "Week 1: 주제",
+        "entries": [
+          {
+            "id": "uuid",
+            "dayOfWeek": 0,
+            "channel": "채널명",
+            "channelIcon": "아이콘",
+            "contentType": "video|blog|social|ad",
+            "title": "콘텐츠 제목",
+            "description": "제작 가이드",
+            "pillar": "필러 제목",
+            "status": "draft",
+            "aiPromptSeed": "AI 재생성용 컨텍스트"
+          }
+        ]
+      }
+    ],
+    "monthlySummary": [
+      {"type": "video", "label": "영상", "count": 0, "color": "#6C5CE7"},
+      {"type": "blog", "label": "블로그", "count": 0, "color": "#00B894"},
+      {"type": "social", "label": "소셜", "count": 0, "color": "#E17055"},
+      {"type": "ad", "label": "광고", "count": 0, "color": "#FDCB6E"}
+    ]
+  },
+  "postingSchedule": {
+    "bestTimes": {"youtube": "오후 6-8시", "instagram": "오후 12-1시, 오후 7-9시"},
+    "rationale": "근거 설명"
+  }
+}
+
+4주간 캘린더를 생성하되, 각 주에 최소 8-12개 엔트리를 포함하세요.
+각 엔트리의 id는 고유한 UUID 형식이어야 합니다.
+콘텐츠 제목은 구체적이고 실행 가능해야 합니다 (예: "코성형 전후 비교 리얼 후기" ✅, "콘텐츠 #1" ❌).
+`;
+
+    console.log(`[content-plan] Calling Perplexity for ${clinicName}...`);
+
+    const aiRes = await fetch("https://api.perplexity.ai/chat/completions", {
+      method: "POST",
+      headers: {
+        "Content-Type": "application/json",
+        Authorization: `Bearer ${PERPLEXITY_API_KEY}`,
+      },
+      body: JSON.stringify({
+        model: PERPLEXITY_MODEL,
+        messages: [
+          {
+            role: "system",
+            content:
+              "You are a Korean medical marketing content strategist. Respond ONLY with valid JSON, no markdown code blocks. Use Korean for all text fields. Generate UUID v4 for each calendar entry id.",
+          },
+          { role: "user", content: userPrompt },
+        ],
+        temperature: 0.3,
+      }),
+    });
+
+    const aiData = await aiRes.json();
+    let responseText = aiData.choices?.[0]?.message?.content || "";
+
+    // Strip markdown code blocks if present
+    const jsonMatch = responseText.match(/```(?:json)?\n?([\s\S]*?)```/);
+    if (jsonMatch) responseText = jsonMatch[1];
+
+    // Try raw JSON match as fallback
+    if (!responseText.trim().startsWith("{")) {
+      const rawMatch = responseText.match(/\{[\s\S]*\}/);
+      if (rawMatch) responseText = rawMatch[0];
+    }
+
+    let contentPlan: Record<string, unknown>;
+    try {
+      contentPlan = JSON.parse(responseText);
+    } catch {
+      console.error("[content-plan] JSON parse failed, using fallback");
+      contentPlan = buildFallbackPlan(channelAnalysis, services, clinicName);
+    }
+
+    // ─── 4. Store in content_plans table ───
+    const resolvedClinicId = clinicId || null;
+    const resolvedRunId = runId || null;
+
+    // Deactivate previous active plans for this clinic
+    if (resolvedClinicId) {
+      await supabase
+        .from("content_plans")
+        .update({ is_active: false })
+        .eq("clinic_id", resolvedClinicId)
+        .eq("is_active", true);
+    }
+
+    const { data: plan, error: insertErr } = await supabase
+      .from("content_plans")
+      .insert({
+        clinic_id: resolvedClinicId,
+        run_id: resolvedRunId,
+        channel_strategies: contentPlan.channelStrategies || [],
+        content_strategy: {
+          pillars: contentPlan.contentPillars || [],
+          typeMatrix: [],
+          workflow: [],
+          repurposingSource: "",
+          repurposingOutputs: [],
+        },
+        calendar: contentPlan.calendar || { weeks: [], monthlySummary: [] },
+        brand_guide: {},
+        is_active: true,
+      })
+      .select("id")
+      .single();
+
+    if (insertErr) {
+      console.error("[content-plan] DB insert error:", insertErr);
+    }
+
+    console.log(`[content-plan] Plan created: ${plan?.id} for ${clinicName}`);
+
+    return new Response(
+      JSON.stringify({
+        success: true,
+        planId: plan?.id || null,
+        contentPlan,
+        clinicName,
+      }),
+      { headers: { ...corsHeaders, "Content-Type": "application/json" } }
+    );
+  } catch (error) {
+    console.error("[content-plan] Error:", error);
+    return new Response(
+      JSON.stringify({ success: false, error: error.message }),
+      {
+        status: 500,
+        headers: { ...corsHeaders, "Content-Type": "application/json" },
+      }
+    );
+  }
+});
+
+// ─── Fallback: Deterministic plan when AI fails ───
+
+function buildFallbackPlan(
+  channelAnalysis: Record<string, Record<string, unknown>> | undefined,
+  services: string[],
+  clinicName: string,
+): Record<string, unknown> {
+  const channels = channelAnalysis ? Object.keys(channelAnalysis) : ["youtube", "instagram"];
+  const svcList = services.length > 0 ? services : ["성형외과 시술"];
+
+  const PILLAR_COLORS = ["#6C5CE7", "#E17055", "#00B894", "#FDCB6E"];
+  const pillars = [
+    { title: "전문성 · 신뢰", description: "의료진 소개, 수술 과정, 인증 콘텐츠", relatedUSP: "전문 의료진", exampleTopics: svcList.slice(0, 3).map((s) => `${s} 시술 과정 소개`), color: PILLAR_COLORS[0] },
+    { title: "비포 · 애프터", description: "실제 환자 사례, 수술 전후 비교", relatedUSP: "검증된 결과", exampleTopics: svcList.slice(0, 3).map((s) => `${s} 전후 비교`), color: PILLAR_COLORS[1] },
+    { title: "환자 후기", description: "실제 환자 인터뷰, 후기 콘텐츠", relatedUSP: "환자 만족도", exampleTopics: ["환자 인터뷰 영상", "리뷰 하이라이트", "회복 일기"], color: PILLAR_COLORS[2] },
+    { title: "트렌드 · 교육", description: "시술 트렌드, Q&A, 의학 정보", relatedUSP: "최신 트렌드", exampleTopics: ["자주 묻는 질문 Q&A", "시술별 비용 가이드", "최신 트렌드"], color: PILLAR_COLORS[3] },
+  ];
+
+  const WEEK_THEMES = ["브랜드 정비", "콘텐츠 엔진 가동", "소셜 증거 강화", "전환 최적화"];
+  const weeks = WEEK_THEMES.map((theme, wi) => {
+    const entries = [];
+    const pillar = pillars[wi % pillars.length];
+    let entryIdx = 0;
+
+    if (channels.includes("youtube")) {
+      for (let d = 0; d < 3; d++) {
+        entries.push({
+          id: crypto.randomUUID(),
+          dayOfWeek: d * 2,
+          channel: "YouTube",
+          channelIcon: "youtube",
+          contentType: "video",
+          title: `Shorts: ${svcList[entryIdx % svcList.length]} ${pillar.title}`,
+          description: `${pillar.description} 관련 숏폼 콘텐츠`,
+          pillar: pillar.title,
+          status: "draft",
+          aiPromptSeed: `${clinicName} ${svcList[entryIdx % svcList.length]} ${pillar.title} shorts`,
+        });
+        entryIdx++;
+      }
+    }
+
+    if (channels.includes("instagram")) {
+      entries.push({
+        id: crypto.randomUUID(),
+        dayOfWeek: 1,
+        channel: "Instagram",
+        channelIcon: "instagram",
+        contentType: "social",
+        title: `Carousel: ${svcList[0]} ${pillar.exampleTopics[0] || ""}`,
+        description: "인스타그램 카드뉴스",
+        pillar: pillar.title,
+        status: "draft",
+        aiPromptSeed: `${clinicName} instagram carousel ${pillar.title}`,
+      });
+      entries.push({
+        id: crypto.randomUUID(),
+        dayOfWeek: 3,
+        channel: "Instagram",
+        channelIcon: "instagram",
+        contentType: "video",
+        title: `Reel: ${svcList[0]} ${pillar.title}`,
+        description: "인스타그램 릴스",
+        pillar: pillar.title,
+        status: "draft",
+        aiPromptSeed: `${clinicName} instagram reel ${pillar.title}`,
+      });
+    }
+
+    if (channels.includes("naverBlog")) {
+      entries.push({
+        id: crypto.randomUUID(),
+        dayOfWeek: 2,
+        channel: "네이버 블로그",
+        channelIcon: "blog",
+        contentType: "blog",
+        title: `${svcList[entryIdx % svcList.length]} ${pillar.exampleTopics[0] || ""}`,
+        description: "SEO 최적화 블로그 포스트",
+        pillar: pillar.title,
+        status: "draft",
+        aiPromptSeed: `${clinicName} naver blog ${pillar.title}`,
+      });
+    }
+
+    entries.sort((a, b) => a.dayOfWeek - b.dayOfWeek);
+
+    return {
+      weekNumber: wi + 1,
+      label: `Week ${wi + 1}: ${theme}`,
+      entries,
+    };
+  });
+
+  const allEntries = weeks.flatMap((w) => w.entries);
+
+  return {
+    channelStrategies: channels.map((ch) => ({
+      channelId: ch,
+      channelName: ch,
+      icon: ch === "youtube" ? "youtube" : ch === "instagram" ? "instagram" : "globe",
+      currentStatus: "분석 완료",
+      targetGoal: "콘텐츠 전략 수립",
+      contentTypes: ["숏폼", "피드"],
+      postingFrequency: "주 2-3회",
+      tone: "전문적 · 친근한",
+      formatGuidelines: [],
+      priority: "P1",
+    })),
+    contentPillars: pillars,
+    calendar: {
+      weeks,
+      monthlySummary: [
+        { type: "video", label: "영상", count: allEntries.filter((e) => e.contentType === "video").length, color: "#6C5CE7" },
+        { type: "blog", label: "블로그", count: allEntries.filter((e) => e.contentType === "blog").length, color: "#00B894" },
+        { type: "social", label: "소셜", count: allEntries.filter((e) => e.contentType === "social").length, color: "#E17055" },
+        { type: "ad", label: "광고", count: allEntries.filter((e) => e.contentType === "ad").length, color: "#FDCB6E" },
+      ],
+    },
+    postingSchedule: {
+      bestTimes: { youtube: "오후 6-8시", instagram: "오후 12-1시, 오후 7-9시" },
+      rationale: "한국 직장인/성형 관심층 주요 활동 시간대 기반",
+    },
+  };
+}
diff --git a/supabase/functions/generate-report/index.ts b/supabase/functions/generate-report/index.ts
index c693e8d..5bebe18 100644
--- a/supabase/functions/generate-report/index.ts
+++ b/supabase/functions/generate-report/index.ts
@@ -2,6 +2,9 @@ import "@supabase/functions-js/edge-runtime.d.ts";
 import { createClient } from "https://esm.sh/@supabase/supabase-js@2";
 import { normalizeInstagramHandle } from "../_shared/normalizeHandles.ts";
 import { PERPLEXITY_MODEL } from "../_shared/config.ts";
+import { isMissingValue, validateReportQuality } from "../_shared/dataQuality.ts";
+import { extractFoundingYear } from "../_shared/foundingYearExtractor.ts";
+import { fetchWithRetry } from "../_shared/retry.ts";
 
 const corsHeaders = {
   "Access-Control-Allow-Origin": "*",
@@ -110,7 +113,9 @@ ${JSON.stringify(scrapeData.branding || {}, null, 2).slice(0, 1000)}
 }
 `;
 
-      const aiRes = await fetch("https://api.perplexity.ai/chat/completions", {
+      // Use fetchWithRetry to handle transient Perplexity failures (429, 502, 503).
+      // 2 retries with 5s/15s backoff — total budget ~3min before giving up.
+      const aiRes = await fetchWithRetry("https://api.perplexity.ai/chat/completions", {
         method: "POST",
         headers: { "Content-Type": "application/json", Authorization: `Bearer ${PERPLEXITY_API_KEY}` },
         body: JSON.stringify({
@@ -121,7 +126,7 @@ ${JSON.stringify(scrapeData.branding || {}, null, 2).slice(0, 1000)}
           ],
           temperature: 0.3,
         }),
-      });
+      }, { maxRetries: 2, backoffMs: [5000, 15000], timeoutMs: 90000, label: "perplexity-report" });
 
       const aiData = await aiRes.json();
       let reportText = aiData.choices?.[0]?.message?.content || "";
@@ -134,19 +139,15 @@ ${JSON.stringify(scrapeData.branding || {}, null, 2).slice(0, 1000)}
       // ─── Post-processing: Inject Vision Analysis data directly ───
       // Perplexity may ignore Vision data in prompt, so we force-inject critical fields
       const vision = channelData.visionAnalysis as Record<string, unknown> | undefined;
-      const isEstablishedMissing = (val: unknown): boolean => {
-        if (!val) return true;
-        const s = String(val).trim().toLowerCase();
-        return s === '' || s === '데이터 없음' || s === '데이터없음' || s === 'n/a' || s === '확인불가' || s === '미확인' || s === '정보없음' || s === '정보 없음';
-      };
+      // Use Harness 3's isMissingValue() — covers all known LLM "no data" variants
       if (vision) {
         // Force-inject foundingYear if Vision found it but Perplexity didn't
-        if (vision.foundingYear && isEstablishedMissing(report.clinicInfo?.established)) {
+        if (vision.foundingYear && isMissingValue(report.clinicInfo?.established)) {
           report.clinicInfo = report.clinicInfo || {};
           report.clinicInfo.established = String(vision.foundingYear);
           console.log(`[report] Injected foundingYear from Vision: ${vision.foundingYear}`);
         }
-        if (vision.operationYears && isEstablishedMissing(report.clinicInfo?.established)) {
+        if (vision.operationYears && isMissingValue(report.clinicInfo?.established)) {
           const year = new Date().getFullYear() - Number(vision.operationYears);
           report.clinicInfo = report.clinicInfo || {};
           report.clinicInfo.established = String(year);
@@ -289,10 +290,39 @@ ${JSON.stringify(scrapeData.branding || {}, null, 2).slice(0, 1000)}
         facebook: verified.facebook?.verified ? verified.facebook.handle : null,
       };
 
+      // ─── Harness 2 (tertiary): Last-resort founding year from all channel text ───
+      if (isMissingValue(report.clinicInfo?.established)) {
+        const allTexts = [
+          channelData.scrapeMarkdown,
+          channelData.naverBlog?.description,
+          channelData.gangnamUnni?.description,
+          JSON.stringify(channelData.visionPerPage || {}),
+        ].filter(Boolean).join(" ");
+        const lastResortYear = extractFoundingYear(allTexts);
+        if (lastResortYear) {
+          report.clinicInfo = report.clinicInfo || {};
+          report.clinicInfo.established = String(lastResortYear);
+          console.log(`[harness] Founding year from tertiary text scan: ${lastResortYear}`);
+        }
+      }
+
+      // ─── Harness 3: Report quality validation ───
+      const qualityReport = validateReportQuality(report);
+      report.dataQualityScore = qualityReport.score;
+      report.dataQualityDetails = {
+        missingCritical: qualityReport.missingCritical,
+        missingImportant: qualityReport.missingImportant,
+        warnings: qualityReport.warnings,
+      };
+      if (qualityReport.score < 60) {
+        console.warn(`[harness] Low report quality (${qualityReport.score}/100):`, qualityReport.warnings);
+      }
+
       // Legacy: marketing_reports
       await supabase.from("marketing_reports").update({
         report,
         status: "complete",
+        data_quality_score: qualityReport.score,
         pipeline_completed_at: new Date().toISOString(),
         updated_at: new Date().toISOString(),
       }).eq("id", body.reportId);
diff --git a/supabase/migrations/20260406_clinic_registry.sql b/supabase/migrations/20260406_clinic_registry.sql
new file mode 100644
index 0000000..b7cd4e8
--- /dev/null
+++ b/supabase/migrations/20260406_clinic_registry.sql
@@ -0,0 +1,61 @@
+-- ═══════════════════════════════════════════════════════════════
+-- Clinic Registry: Pre-verified channel database
+-- ═══════════════════════════════════════════════════════════════
+-- 사전 검증된 병원 채널 DB. discover-channels에서 API 검색 전에
+-- domain으로 조회하여 검증된 채널을 즉시 반환.
+-- 미등록 도메인은 기존 API 기반 discovery fallback 사용.
+
+CREATE TABLE IF NOT EXISTS clinic_registry (
+  id UUID DEFAULT gen_random_uuid() PRIMARY KEY,
+
+  -- 병원 식별
+  name TEXT NOT NULL,                         -- 한국어 병원명 (ex: "아이디병원")
+  name_aliases TEXT[] DEFAULT '{}',           -- 별칭 (ex: {"아이디성형외과", "ID Hospital"})
+  domain TEXT UNIQUE NOT NULL,                -- 도메인 (www 제외, lookup key)
+  website_url TEXT NOT NULL,                  -- 전체 URL
+
+  -- 기본 정보
+  brand_group TEXT,                           -- 그룹/카테고리 (ex: "프리미엄/하이타깃 후보")
+  district TEXT,                              -- 지역구 (ex: "강남", "서초")
+  branches TEXT,                              -- 분점 정보
+  founded_year INT,                           -- 개원 연도
+
+  -- 영문 사이트
+  website_en TEXT,
+
+  -- 소셜 채널 (사전 검증 완료)
+  youtube_url TEXT,
+  instagram_url TEXT,
+  instagram_en_url TEXT,
+  facebook_url TEXT,
+  tiktok_url TEXT,
+  naver_blog_url TEXT,
+  naver_place_url TEXT,
+  gangnam_unni_url TEXT,
+  google_maps_url TEXT,
+
+  -- 메타
+  verified_by TEXT DEFAULT 'scrape',          -- 'manual' | 'scrape' | 'llm'
+  verified_at TIMESTAMPTZ DEFAULT now(),
+  is_active BOOLEAN DEFAULT true,
+  created_at TIMESTAMPTZ DEFAULT now(),
+  updated_at TIMESTAMPTZ DEFAULT now()
+);
+
+-- 인덱스: domain lookup (primary query path)
+CREATE INDEX IF NOT EXISTS idx_clinic_registry_domain ON clinic_registry (domain);
+-- GIN 인덱스: 별칭 검색
+CREATE INDEX IF NOT EXISTS idx_clinic_registry_aliases ON clinic_registry USING gin (name_aliases);
+-- 지역 필터
+CREATE INDEX IF NOT EXISTS idx_clinic_registry_district ON clinic_registry (district);
+
+-- RLS (서비스 키로만 접근, 프론트엔드에서는 Edge Function 통해서만)
+ALTER TABLE clinic_registry ENABLE ROW LEVEL SECURITY;
+
+-- 서비스 역할만 CRUD 가능
+CREATE POLICY "service_role_full_access" ON clinic_registry
+  FOR ALL USING (auth.role() = 'service_role');
+
+-- anon/authenticated는 읽기만
+CREATE POLICY "public_read_registry" ON clinic_registry
+  FOR SELECT USING (true);