diff --git a/src/lib/transformPlan.ts b/src/lib/transformPlan.ts
index 8b34a04..b48bc85 100644
--- a/src/lib/transformPlan.ts
+++ b/src/lib/transformPlan.ts
@@ -1,4 +1,5 @@
-import type { MarketingPlan, ChannelStrategyCard, ContentPillar, CalendarWeek, CalendarEntry, ContentCountSummary } from '../types/plan';
+import type { MarketingPlan, ChannelStrategyCard, ContentPillar, CalendarWeek, CalendarEntry, ContentCountSummary, AssetCard, YouTubeRepurposeItem } from '../types/plan';
+import type { EnrichmentData } from './transformReport';
 
 /**
  * Raw report data from Supabase marketing_reports table.
@@ -148,6 +149,179 @@ function buildCalendar(channels: ChannelStrategyCard[]): {
   };
 }
 
+function buildAssets(enrichment: EnrichmentData | undefined): { assets: AssetCard[]; youtubeRepurpose: YouTubeRepurposeItem[] } {
+  if (!enrichment) return { assets: [], youtubeRepurpose: [] };
+
+  const assets: AssetCard[] = [];
+  let assetIdx = 0;
+
+  // YouTube videos → video assets
+  if (enrichment.youtube?.videos) {
+    for (const v of enrichment.youtube.videos.slice(0, 5)) {
+      assets.push({
+        id: `yt-${assetIdx++}`,
+        source: 'youtube',
+        sourceLabel: 'YouTube',
+        type: 'video',
+        title: v.title || '영상',
+        description: `조회수 ${(v.views || 0).toLocaleString()} · 좋아요 ${(v.likes || 0).toLocaleString()}`,
+        repurposingSuggestions: ['Shorts 추출', '블로그 스크립트', '카드뉴스'],
+        status: 'collected',
+      });
+    }
+  }
+
+  // Instagram posts → photo assets
+  const igAccounts = enrichment.instagramAccounts || (enrichment.instagram ? [enrichment.instagram] : []);
+  for (const ig of igAccounts) {
+    if (ig.latestPosts) {
+      for (const p of (ig.latestPosts as { type?: string; likes?: number; caption?: string }[]).slice(0, 3)) {
+        assets.push({
+          id: `ig-${assetIdx++}`,
+          source: 'social',
+          sourceLabel: `Instagram @${ig.username || ''}`,
+          type: 'photo',
+          title: (p.caption || '').slice(0, 60) || 'Instagram 게시물',
+          description: `좋아요 ${(p.likes || 0).toLocaleString()}`,
+          repurposingSuggestions: ['피드 리포스트', '스토리 하이라이트'],
+          status: 'collected',
+        });
+      }
+    }
+  }
+
+  // Naver blog posts → text assets
+  if (enrichment.naverBlog?.posts) {
+    for (const post of enrichment.naverBlog.posts.slice(0, 3)) {
+      assets.push({
+        id: `nb-${assetIdx++}`,
+        source: 'blog',
+        sourceLabel: '네이버 블로그',
+        type: 'text',
+        title: post.title || '블로그 포스트',
+        description: post.description || '',
+        repurposingSuggestions: ['SNS 카드뉴스', '영상 스크립트'],
+        status: 'collected',
+      });
+    }
+  }
+
+  // YouTube repurpose items
+  const youtubeRepurpose: YouTubeRepurposeItem[] = (enrichment.youtube?.videos || [])
+    .slice(0, 5)
+    .map(v => ({
+      title: v.title || '',
+      views: v.views || 0,
+      type: ((v.duration && parseInt(v.duration) < 60) ? 'Short' : 'Long') as 'Short' | 'Long',
+      repurposeAs: ['Shorts 3개 추출', '블로그 포스트 변환', '카드뉴스 4장', '카카오톡 CTA'],
+    }));
+
+  return { assets, youtubeRepurpose };
+}
+
+function buildChannelBrandingFromEnrichment(enrichment: EnrichmentData | undefined) {
+  if (!enrichment) return [];
+
+  const rules: { channel: string; icon: string; profilePhoto: string; bannerSpec: string; bioTemplate: string; currentStatus: 'correct' | 'incorrect' | 'missing' }[] = [];
+
+  if (enrichment.youtube) {
+    rules.push({
+      channel: 'YouTube',
+      icon: 'youtube',
+      profilePhoto: enrichment.youtube.thumbnailUrl || '',
+      bannerSpec: '2560×1440px 배너',
+      bioTemplate: enrichment.youtube.description?.slice(0, 200) || '',
+      currentStatus: enrichment.youtube.description ? 'correct' : 'missing',
+    });
+  }
+
+  const igAccounts = enrichment.instagramAccounts || (enrichment.instagram ? [enrichment.instagram] : []);
+  for (const ig of igAccounts) {
+    rules.push({
+      channel: `Instagram @${ig.username || ''}`,
+      icon: 'instagram',
+      profilePhoto: '',
+      bannerSpec: 'N/A (하이라이트 커버)',
+      bioTemplate: ig.bio || '',
+      currentStatus: ig.bio ? 'correct' : 'missing',
+    });
+  }
+
+  if (enrichment.facebook) {
+    rules.push({
+      channel: 'Facebook',
+      icon: 'facebook',
+      profilePhoto: enrichment.facebook.profilePictureUrl || '',
+      bannerSpec: '820×312px 커버 사진',
+      bioTemplate: enrichment.facebook.intro || '',
+      currentStatus: enrichment.facebook.intro ? 'correct' : 'missing',
+    });
+  }
+
+  return rules;
+}
+
+function buildBrandInconsistencies(enrichment: EnrichmentData | undefined, clinicName: string): { field: string; values: { channel: string; value: string; isCorrect: boolean }[]; impact: string; recommendation: string }[] {
+  if (!enrichment) return [];
+  const items: { field: string; values: { channel: string; value: string; isCorrect: boolean }[]; impact: string; recommendation: string }[] = [];
+
+  // Collect names across channels
+  const names: { channel: string; value: string }[] = [];
+  if (clinicName) names.push({ channel: '웹사이트', value: clinicName });
+  if (enrichment.youtube?.channelName) names.push({ channel: 'YouTube', value: enrichment.youtube.channelName });
+  const igAccounts = enrichment.instagramAccounts || (enrichment.instagram ? [enrichment.instagram] : []);
+  for (const ig of igAccounts) {
+    if (ig.username) names.push({ channel: `Instagram @${ig.username}`, value: ig.username });
+  }
+  if (enrichment.facebook?.pageName) names.push({ channel: 'Facebook', value: enrichment.facebook.pageName });
+  if (enrichment.gangnamUnni?.name) names.push({ channel: '강남언니', value: enrichment.gangnamUnni.name });
+
+  if (names.length >= 2) {
+    const websiteName = names[0].value;
+    items.push({
+      field: '병원명',
+      values: names.map(n => ({ channel: n.channel, value: n.value, isCorrect: n.value.toLowerCase().includes(websiteName.toLowerCase().slice(0, 4)) })),
+      impact: '채널마다 다른 이름은 브랜드 인지도를 분산시킵니다',
+      recommendation: '모든 채널에서 동일한 공식 병원명을 사용하세요',
+    });
+  }
+
+  // Collect phone numbers
+  const phones: { channel: string; value: string }[] = [];
+  if (enrichment.googleMaps?.phone) phones.push({ channel: 'Google Maps', value: enrichment.googleMaps.phone as string });
+  if (enrichment.naverPlace?.telephone) phones.push({ channel: '네이버 플레이스', value: enrichment.naverPlace.telephone });
+  if (enrichment.facebook?.phone) phones.push({ channel: 'Facebook', value: enrichment.facebook.phone as string });
+  if (phones.length >= 2) {
+    const ref = phones[0].value.replace(/[^0-9]/g, '');
+    items.push({
+      field: '연락처',
+      values: phones.map(p => ({ channel: p.channel, value: p.value, isCorrect: p.value.replace(/[^0-9]/g, '') === ref })),
+      impact: '다른 전화번호는 고객 혼란을 유발합니다',
+      recommendation: '모든 플랫폼에 동일한 대표 전화번호를 등록하세요',
+    });
+  }
+
+  return items;
+}
+
+function buildBrandColors(branding: Record<string, unknown> | undefined): { name: string; hex: string; usage: string }[] {
+  if (!branding) return [];
+  const colors: { name: string; hex: string; usage: string }[] = [];
+  if (branding.primaryColor) colors.push({ name: 'Primary', hex: branding.primaryColor as string, usage: '메인 브랜드 색상' });
+  if (branding.accentColor) colors.push({ name: 'Accent', hex: branding.accentColor as string, usage: '강조 색상' });
+  if (branding.backgroundColor) colors.push({ name: 'Background', hex: branding.backgroundColor as string, usage: '배경 색상' });
+  if (branding.textColor) colors.push({ name: 'Text', hex: branding.textColor as string, usage: '본문 텍스트' });
+  return colors;
+}
+
+function buildBrandFonts(branding: Record<string, unknown> | undefined): { family: string; weight: string; usage: string; sampleText: string }[] {
+  if (!branding) return [];
+  const fonts: { family: string; weight: string; usage: string; sampleText: string }[] = [];
+  if (branding.headingFont) fonts.push({ family: branding.headingFont as string, weight: 'Bold', usage: '제목/헤딩', sampleText: '안전이 예술이 되는 곳' });
+  if (branding.bodyFont) fonts.push({ family: branding.bodyFont as string, weight: 'Regular', usage: '본문 텍스트', sampleText: '프리미엄 의료 서비스를 경험하세요' });
+  return fonts;
+}
+
 /**
  * Transform a raw Supabase report row into a MarketingPlan.
  * Uses report data (channel analysis, recommendations, services)
@@ -159,6 +333,9 @@ export function transformReportToPlan(row: RawReportRow): MarketingPlan {
   const channelAnalysis = report.channelAnalysis as Record<string, Record<string, unknown>> | undefined;
   const recommendations = report.recommendations as Record<string, unknown>[] | undefined;
   const services = (clinicInfo?.services as string[]) || [];
+  const enrichment = report.channelEnrichment as EnrichmentData | undefined;
+  const scrapeData = row.scrape_data as Record<string, unknown> | undefined;
+  const branding = scrapeData?.branding as Record<string, unknown> | undefined;
 
   const channelStrategies = buildChannelStrategies(channelAnalysis, recommendations);
   const pillars = buildContentPillars(recommendations, services);
@@ -168,13 +345,13 @@ export function transformReportToPlan(row: RawReportRow): MarketingPlan {
     id: row.id,
     reportId: row.id,
     clinicName: (clinicInfo?.name as string) || row.clinic_name || '',
-    clinicNameEn: '',
+    clinicNameEn: (clinicInfo?.nameEn as string) || '',
     createdAt: row.created_at,
     targetUrl: row.url,
 
     brandGuide: {
-      colors: [],
-      fonts: [],
+      colors: buildBrandColors(branding),
+      fonts: buildBrandFonts(branding),
       logoRules: [],
       toneOfVoice: {
         personality: ['전문적', '친근한', '신뢰할 수 있는'],
@@ -182,8 +359,8 @@ export function transformReportToPlan(row: RawReportRow): MarketingPlan {
         doExamples: ['정확한 의학 용어 사용', '환자 성공 사례 공유', '전문의 인사이트 제공'],
         dontExamples: ['과장된 효과 주장', '비교 광고', '의학적 보장 표현'],
       },
-      channelBranding: [],
-      brandInconsistencies: [],
+      channelBranding: buildChannelBrandingFromEnrichment(enrichment),
+      brandInconsistencies: buildBrandInconsistencies(enrichment, (clinicInfo?.name as string) || row.clinic_name || ''),
     },
 
     channelStrategies,
@@ -214,9 +391,6 @@ export function transformReportToPlan(row: RawReportRow): MarketingPlan {
 
     calendar,
 
-    assetCollection: {
-      assets: [],
-      youtubeRepurpose: [],
-    },
+    assetCollection: buildAssets(enrichment),
   };
 }
diff --git a/src/lib/transformReport.ts b/src/lib/transformReport.ts
index 16a3a4e..1983ed8 100644
--- a/src/lib/transformReport.ts
+++ b/src/lib/transformReport.ts
@@ -7,11 +7,14 @@ import type { MarketingReport, Severity, ChannelScore, DiagnosisItem, TopVideo }
 interface ApiReport {
   clinicInfo?: {
     name?: string;
+    nameEn?: string;
+    established?: string;
     address?: string;
     phone?: string;
     services?: string[];
     doctors?: { name: string; specialty: string }[];
   };
+  newChannelProposals?: { channel?: string; priority?: string; rationale?: string }[];
   executiveSummary?: string;
   overallScore?: number;
   channelAnalysis?: Record<string, {
@@ -24,6 +27,7 @@ interface ApiReport {
     reviews?: number;
     issues?: string[];
     recommendation?: string;
+    diagnosis?: { issue?: string; severity?: string; recommendation?: string }[];
     trackingPixels?: { name: string; installed: boolean }[];
     snsLinksOnSite?: boolean;
     additionalDomains?: { domain: string; purpose: string }[];
@@ -117,7 +121,20 @@ function buildDiagnosis(report: ApiReport): DiagnosisItem[] {
   // Extract issues from channel analysis
   if (report.channelAnalysis) {
     for (const [channel, ch] of Object.entries(report.channelAnalysis)) {
-      if (ch.status === 'inactive' || ch.status === 'weak') {
+      // AI-generated per-channel diagnosis array (new format)
+      if (ch.diagnosis) {
+        for (const d of ch.diagnosis) {
+          if (d.issue) {
+            items.push({
+              category: CHANNEL_ICONS[channel] ? channel : channel,
+              detail: d.recommendation ? `${d.issue} — ${d.recommendation}` : d.issue,
+              severity: (d.severity as Severity) || 'warning',
+            });
+          }
+        }
+      }
+      // Fallback: single recommendation (old format)
+      else if (ch.status === 'inactive' || ch.status === 'weak') {
         items.push({
           category: channel,
           detail: ch.recommendation || `${channel} 채널이 ${ch.status === 'inactive' ? '비활성' : '약함'} 상태입니다`,
@@ -169,9 +186,9 @@ export function transformApiReport(
 
     clinicSnapshot: {
       name: clinic.name || metadata.clinicName || '',
-      nameEn: '',
-      established: '',
-      yearsInBusiness: 0,
+      nameEn: clinic.nameEn || '',
+      established: clinic.established || '',
+      yearsInBusiness: clinic.established ? new Date().getFullYear() - parseInt(clinic.established) : 0,
       staffCount: 0,
       leadDoctor: {
         name: doctor?.name || '',
@@ -303,7 +320,13 @@ export function transformApiReport(
         asIs: issue,
         toBe: '개선 필요',
       })),
-      newChannelProposals: [],
+      newChannelProposals: (r.newChannelProposals || [])
+        .filter((p): p is { channel?: string; priority?: string; rationale?: string } => !!p?.channel)
+        .map(p => ({
+          channel: p.channel || '',
+          priority: p.priority || 'P2',
+          rationale: p.rationale || '',
+        })),
     },
 
     roadmap: [1, 2, 3].map(month => ({
@@ -455,6 +478,100 @@ export interface EnrichmentData {
   };
 }
 
+/**
+ * Generate data-driven diagnosis items from enrichment data.
+ */
+function generateEnrichmentDiagnosis(enrichment: EnrichmentData): DiagnosisItem[] {
+  const items: DiagnosisItem[] = [];
+
+  // YouTube diagnosis
+  if (enrichment.youtube) {
+    const yt = enrichment.youtube;
+    const videos = yt.videos || [];
+    const shorts = videos.filter(v => v.duration && parseInt(v.duration) < 60);
+    const shortsRatio = videos.length > 0 ? (shorts.length / videos.length) * 100 : 0;
+
+    if (shortsRatio === 0) {
+      items.push({ category: 'YouTube', detail: 'Shorts 콘텐츠가 없습니다. 숏폼 영상은 신규 유입에 가장 효과적인 포맷입니다.', severity: 'warning' });
+    }
+    if (!yt.description || yt.description.length < 50) {
+      items.push({ category: 'YouTube', detail: '채널 설명이 미비합니다. SEO와 채널 신뢰도를 위해 키워드 포함 설명을 작성하세요.', severity: 'warning' });
+    }
+    if (yt.totalVideos && yt.totalViews) {
+      const avgViews = yt.totalViews / yt.totalVideos;
+      if (avgViews < 500) {
+        items.push({ category: 'YouTube', detail: `영상당 평균 조회수 ${Math.round(avgViews)}회로 낮습니다. 썸네일과 제목 최적화가 필요합니다.`, severity: 'warning' });
+      }
+    }
+    if (yt.subscribers && yt.subscribers < 10000) {
+      items.push({ category: 'YouTube', detail: `구독자 ${yt.subscribers.toLocaleString()}명으로 성장 여지가 큽니다. 일관된 업로드 스케줄을 권장합니다.`, severity: 'good' });
+    }
+  }
+
+  // Instagram diagnosis
+  const igAccounts = enrichment.instagramAccounts || (enrichment.instagram ? [enrichment.instagram] : []);
+  for (const ig of igAccounts) {
+    const handle = ig.username || 'Instagram';
+    if (!ig.bio) {
+      items.push({ category: 'Instagram', detail: `@${handle} 바이오가 비어있습니다. CTA 링크와 소개를 추가하세요.`, severity: 'warning' });
+    }
+    if (!ig.externalUrl) {
+      items.push({ category: 'Instagram', detail: `@${handle} 외부 링크(웹사이트/예약)가 설정되지 않았습니다.`, severity: 'warning' });
+    }
+    if (!ig.isBusinessAccount) {
+      items.push({ category: 'Instagram', detail: `@${handle} 비즈니스 계정이 아닙니다. 인사이트 분석을 위해 비즈니스 계정 전환을 권장합니다.`, severity: 'critical' });
+    }
+    if (ig.followers && ig.followers > 1000 && ig.posts && ig.posts < 30) {
+      items.push({ category: 'Instagram', detail: `@${handle} 팔로워 대비 게시물이 적습니다 (${ig.posts}개). 콘텐츠 업로드 빈도를 높이세요.`, severity: 'warning' });
+    }
+  }
+
+  // Facebook diagnosis
+  if (enrichment.facebook) {
+    const fb = enrichment.facebook;
+    if ((fb.followers ?? 0) < 500) {
+      items.push({ category: 'Facebook', detail: `팔로워 ${fb.followers?.toLocaleString() ?? 0}명으로 페이지 활성화가 필요합니다.`, severity: 'warning' });
+    }
+    if (!fb.intro) {
+      items.push({ category: 'Facebook', detail: 'Facebook 페이지 소개글이 없습니다. 병원 정보와 CTA를 추가하세요.', severity: 'warning' });
+    }
+  }
+
+  // 강남언니 diagnosis
+  if (enrichment.gangnamUnni) {
+    const gu = enrichment.gangnamUnni;
+    if (gu.rating && gu.rating < 9.0) {
+      items.push({ category: '강남언니', detail: `평점 ${gu.rating}/10 — 업계 상위권(9.5+) 대비 개선 여지가 있습니다.`, severity: 'warning' });
+    }
+    if (gu.doctors && gu.doctors.length < 3) {
+      items.push({ category: '강남언니', detail: `등록 의사 ${gu.doctors.length}명 — 의료진 프로필을 더 등록하면 신뢰도가 높아집니다.`, severity: 'good' });
+    }
+    if (gu.totalReviews && gu.totalReviews > 5000) {
+      items.push({ category: '강남언니', detail: `리뷰 ${gu.totalReviews.toLocaleString()}건 — 우수한 리뷰 수입니다. 리뷰 관리와 답변에 집중하세요.`, severity: 'excellent' });
+    }
+  }
+
+  // Google Maps diagnosis
+  if (enrichment.googleMaps) {
+    const gm = enrichment.googleMaps;
+    if (gm.rating && gm.rating < 4.5) {
+      items.push({ category: 'Google Maps', detail: `평점 ${gm.rating}/5 — 부정 리뷰 대응과 만족도 개선이 필요합니다.`, severity: 'warning' });
+    }
+    if (gm.reviewCount && gm.reviewCount < 100) {
+      items.push({ category: 'Google Maps', detail: `리뷰 ${gm.reviewCount}건 — 더 많은 환자 리뷰를 유도하세요.`, severity: 'warning' });
+    }
+  }
+
+  // Naver diagnosis
+  if (enrichment.naverBlog) {
+    if (enrichment.naverBlog.totalResults && enrichment.naverBlog.totalResults < 100) {
+      items.push({ category: '네이버 블로그', detail: `블로그 검색 노출 ${enrichment.naverBlog.totalResults}건 — SEO 최적화 블로그 포스팅을 늘리세요.`, severity: 'warning' });
+    }
+  }
+
+  return items;
+}
+
 /**
  * Merge enrichment data into an existing MarketingReport.
  * Returns a new object — does not mutate the original.
@@ -590,13 +707,21 @@ export function mergeEnrichment(
     const gu = enrichment.gangnamUnni;
 
     // Update clinic snapshot with real gangnamUnni data
-    if (gu.rating) {
-      merged.clinicSnapshot = {
-        ...merged.clinicSnapshot,
-        overallRating: gu.rating,
-        totalReviews: gu.totalReviews ?? merged.clinicSnapshot.totalReviews,
-        certifications: gu.badges?.length ? gu.badges : merged.clinicSnapshot.certifications,
-      };
+    merged.clinicSnapshot = {
+      ...merged.clinicSnapshot,
+      overallRating: gu.rating ?? merged.clinicSnapshot.overallRating,
+      totalReviews: gu.totalReviews ?? merged.clinicSnapshot.totalReviews,
+      certifications: gu.badges?.length ? gu.badges : merged.clinicSnapshot.certifications,
+      staffCount: gu.doctors?.length ?? merged.clinicSnapshot.staffCount,
+    };
+
+    // Extract nearest station from address (Korean station name pattern)
+    const addressToSearch = gu.address || merged.clinicSnapshot.location;
+    if (addressToSearch && !merged.clinicSnapshot.nearestStation) {
+      const stationMatch = addressToSearch.match(/(\S+역)/);
+      if (stationMatch) {
+        merged.clinicSnapshot = { ...merged.clinicSnapshot, nearestStation: stationMatch[1] };
+      }
     }
 
     // Update lead doctor with gangnamUnni doctor data
@@ -694,5 +819,11 @@ export function mergeEnrichment(
     }
   }
 
+  // Generate data-driven diagnosis from enrichment data
+  const enrichDiagnosis = generateEnrichmentDiagnosis(enrichment);
+  if (enrichDiagnosis.length > 0) {
+    merged.problemDiagnosis = [...merged.problemDiagnosis, ...enrichDiagnosis];
+  }
+
   return merged;
 }
diff --git a/supabase/functions/generate-report/index.ts b/supabase/functions/generate-report/index.ts
index 0a6206a..321b69c 100644
--- a/supabase/functions/generate-report/index.ts
+++ b/supabase/functions/generate-report/index.ts
@@ -88,7 +88,9 @@ ${JSON.stringify(analyzeResult.data?.analysis || {}, null, 2)}
 
 {
   "clinicInfo": {
-    "name": "병원명",
+    "name": "병원명 (한국어)",
+    "nameEn": "영문 병원명",
+    "established": "개원년도 (예: 2005)",
     "address": "주소",
     "phone": "전화번호",
     "services": ["시술1", "시술2"],
@@ -96,20 +98,23 @@ ${JSON.stringify(analyzeResult.data?.analysis || {}, null, 2)}
     "socialMedia": {
       "instagramAccounts": ["국내용 핸들", "해외/영문 핸들", "기타 관련 계정 (@ 없이, 예: banobagi_ps, english_banobagi)"],
       "youtube": "YouTube 채널 핸들 또는 URL",
-      "facebook": "Facebook 페이지명",
+      "facebook": "Facebook 페이지명 또는 URL",
       "naverBlog": "네이버 블로그 ID"
     }
   },
   "executiveSummary": "경영진 요약 (3-5문장)",
   "overallScore": 0-100,
   "channelAnalysis": {
-    "naverBlog": { "score": 0-100, "status": "active|inactive|weak", "posts": 0, "recommendation": "추천사항" },
-    "instagram": { "score": 0-100, "status": "active|inactive|weak", "followers": 0, "recommendation": "추천사항" },
-    "youtube": { "score": 0-100, "status": "active|inactive|weak", "subscribers": 0, "recommendation": "추천사항" },
-    "naverPlace": { "score": 0-100, "rating": 0, "reviews": 0, "recommendation": "추천사항" },
-    "gangnamUnni": { "score": 0-100, "rating": 0, "reviews": 0, "recommendation": "추천사항" },
-    "website": { "score": 0-100, "issues": [], "recommendation": "추천사항", "trackingPixels": [{"name": "Google Analytics|Facebook Pixel|Naver Analytics|etc", "installed": true}], "snsLinksOnSite": true, "additionalDomains": [{"domain": "example.com", "purpose": "용도"}], "mainCTA": "주요 전환 유도 요소" }
+    "naverBlog": { "score": 0-100, "status": "active|inactive|weak", "posts": 0, "recommendation": "추천사항", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] },
+    "instagram": { "score": 0-100, "status": "active|inactive|weak", "followers": 0, "recommendation": "추천사항", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] },
+    "youtube": { "score": 0-100, "status": "active|inactive|weak", "subscribers": 0, "recommendation": "추천사항", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] },
+    "naverPlace": { "score": 0-100, "rating": 0, "reviews": 0, "recommendation": "추천사항", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] },
+    "gangnamUnni": { "score": 0-100, "rating": 0, "reviews": 0, "recommendation": "추천사항", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] },
+    "website": { "score": 0-100, "issues": [], "recommendation": "추천사항", "trackingPixels": [{"name": "Google Analytics|Facebook Pixel|Naver Analytics|etc", "installed": true}], "snsLinksOnSite": true, "additionalDomains": [{"domain": "example.com", "purpose": "용도"}], "mainCTA": "주요 전환 유도 요소", "diagnosis": [{"issue": "구체적 문제", "severity": "critical|warning|good", "recommendation": "개선 방안"}] }
   },
+  "newChannelProposals": [
+    { "channel": "제안 채널명", "priority": "P0|P1|P2", "rationale": "채널 개설 근거" }
+  ],
   "competitors": [
     { "name": "경쟁병원명", "strengths": ["강점1"], "weaknesses": ["약점1"], "marketingChannels": ["채널1"] }
   ],
@@ -130,7 +135,7 @@ ${JSON.stringify(analyzeResult.data?.analysis || {}, null, 2)}
     { "area": "포지셔닝", "asIs": "현재 시장 포지셔닝", "toBe": "목표 포지셔닝" }
   ],
   "kpiTargets": [
-    { "metric": "지표명 (종합 점수, Instagram 팔로워, YouTube 구독자, 네이버 블로그 방문자, 월간 상담 문의 등)", "current": "현재 수치", "target3Month": "3개월 목표 (현실적)", "target12Month": "12개월 목표 (도전적)" }
+    { "metric": "외부 측정 가능한 지표만 포함 (종합 점수, Instagram 팔로워, YouTube 구독자/조회수, 네이버 블로그 검색 노출 수, 강남언니 리뷰 수, Google Maps 평점 등). 병원 내부에서만 알 수 있는 지표(상담 문의, 매출, 예약 수 등)는 절대 포함하지 마세요.", "current": "현재 수치", "target3Month": "3개월 목표 (현실적)", "target12Month": "12개월 목표 (도전적)" }
   ],
   "recommendations": [
     { "priority": "high|medium|low", "category": "카테고리", "title": "제목", "description": "설명", "expectedImpact": "기대 효과" }
diff --git a/supabase/functions/scrape-website/index.ts b/supabase/functions/scrape-website/index.ts
index 5c00433..9dfda4a 100644
--- a/supabase/functions/scrape-website/index.ts
+++ b/supabase/functions/scrape-website/index.ts
@@ -122,9 +122,48 @@ Deno.serve(async (req) => {
 
     const searchData = await searchResponse.json();
 
+    // Step 4: Extract branding (colors, fonts, logos) from the website
+    let brandingData: Record<string, unknown> = {};
+    try {
+      const brandResponse = await fetch("https://api.firecrawl.dev/v1/scrape", {
+        method: "POST",
+        headers: {
+          "Content-Type": "application/json",
+          Authorization: `Bearer ${FIRECRAWL_API_KEY}`,
+        },
+        body: JSON.stringify({
+          url,
+          formats: ["json"],
+          jsonOptions: {
+            prompt: "Extract brand identity from this website: primary brand colors (hex codes), accent colors, background colors, font families used (headings and body), logo image URLs (header logo, favicon), and main tagline/slogan",
+            schema: {
+              type: "object",
+              properties: {
+                primaryColor: { type: "string" },
+                accentColor: { type: "string" },
+                backgroundColor: { type: "string" },
+                textColor: { type: "string" },
+                headingFont: { type: "string" },
+                bodyFont: { type: "string" },
+                logoUrl: { type: "string" },
+                faviconUrl: { type: "string" },
+                tagline: { type: "string" },
+              },
+            },
+          },
+          waitFor: 3000,
+        }),
+      });
+      const brandResult = await brandResponse.json();
+      brandingData = brandResult.data?.json || {};
+    } catch {
+      // Branding extraction is optional — don't fail the whole scrape
+    }
+
     // Combine all data
     const result = {
       clinic: scrapeData.data?.json || {},
+      branding: brandingData,
       siteLinks: scrapeData.data?.links || [],
       siteMap: mapData.success ? mapData.links || [] : [],
       reviews: searchData.data || [],