import { useCallback } from 'react';
import type { MarketingPlan } from '@/features/plan/types/plan';

/**
 * 마케팅 기획의 표 데이터 전체를 단일 CSV로 내보내는 훅.
 * 섹션마다 `=== Section Title ===` 헤더로 구분.
 * Excel/Numbers에서 한글 안 깨지도록 UTF-8 BOM 포함.
 */

type Cell = string | number | boolean | null | undefined;
type Row = Cell[];
type Section = { title: string; rows: Row[] };

function escapeCell(value: Cell): string {
  const s = String(value ?? '');
  if (/[",\n\r]/.test(s)) {
    return `"${s.replace(/"/g, '""')}"`;
  }
  return s;
}

function buildPlanCsv(plan: MarketingPlan): string {
  const sections: Section[] = [];

  // ─── 메타 ───
  sections.push({
    title: 'Plan Metadata',
    rows: [
      ['Field', 'Value'],
      ['Clinic Name', plan.clinicName],
      ['Clinic Name (EN)', plan.clinicNameEn],
      ['Target URL', plan.targetUrl],
      ['Created At', plan.createdAt],
      ['Plan ID', plan.id],
      ['Source Report ID', plan.reportId],
    ],
  });

  // ─── Brand Guide ───
  const bg = plan.brandGuide;
  if (bg?.colors?.length) {
    sections.push({
      title: 'Brand Guide: Colors',
      rows: [
        ['Name', 'Hex', 'Usage'],
        ...bg.colors.map((c) => [c.name, c.hex, c.usage]),
      ],
    });
  }
  if (bg?.fonts?.length) {
    sections.push({
      title: 'Brand Guide: Fonts',
      rows: [
        ['Family', 'Weight', 'Usage', 'Sample Text'],
        ...bg.fonts.map((f) => [f.family, f.weight, f.usage, f.sampleText]),
      ],
    });
  }
  if (bg?.logoRules?.length) {
    sections.push({
      title: 'Brand Guide: Logo Rules',
      rows: [
        ['Rule', 'Description', 'Correct'],
        ...bg.logoRules.map((r) => [r.rule, r.description, r.correct ? 'Y' : 'N']),
      ],
    });
  }
  if (bg?.toneOfVoice) {
    const t = bg.toneOfVoice;
    sections.push({
      title: 'Brand Guide: Tone of Voice',
      rows: [
        ['Field', 'Value'],
        ['Personality', (t.personality ?? []).join(' / ')],
        ['Communication Style', t.communicationStyle],
        ['Do Examples', (t.doExamples ?? []).join(' | ')],
        ['Dont Examples', (t.dontExamples ?? []).join(' | ')],
      ],
    });
  }
  if (bg?.channelBranding?.length) {
    sections.push({
      title: 'Brand Guide: Channel Branding',
      rows: [
        ['Channel', 'Profile Photo', 'Banner Spec', 'Bio Template', 'Current Status'],
        ...bg.channelBranding.map((c) => [
          c.channel,
          c.profilePhoto,
          c.bannerSpec,
          c.bioTemplate,
          c.currentStatus,
        ]),
      ],
    });
  }
  if (bg?.brandInconsistencies?.length) {
    const rows: Row[] = [['Field', 'Channel', 'Value', 'Correct', 'Impact', 'Recommendation']];
    bg.brandInconsistencies.forEach((b) => {
      b.values.forEach((v, i) => {
        rows.push([
          i === 0 ? b.field : '',
          v.channel,
          v.value,
          v.isCorrect ? 'Y' : 'N',
          i === 0 ? b.impact : '',
          i === 0 ? b.recommendation : '',
        ]);
      });
    });
    sections.push({ title: 'Brand Guide: Brand Inconsistencies', rows });
  }

  // ─── Channel Strategies ───
  if (plan.channelStrategies?.length) {
    sections.push({
      title: 'Channel Strategies',
      rows: [
        ['Channel', 'Current Status', 'Target Goal', 'Content Types', 'Posting Frequency', 'Tone', 'Priority', 'Journey Stage'],
        ...plan.channelStrategies.map((s) => [
          s.channelName,
          s.currentStatus,
          s.targetGoal,
          (s.contentTypes ?? []).join(' | '),
          s.postingFrequency,
          s.tone,
          s.priority,
          s.customerJourneyStage ?? '',
        ]),
      ],
    });
  }

  // ─── Content Strategy ───
  const cs = plan.contentStrategy;
  if (cs?.pillars?.length) {
    sections.push({
      title: 'Content Pillars',
      rows: [
        ['Title', 'Description', 'Related USP', 'Example Topics'],
        ...cs.pillars.map((p) => [p.title, p.description, p.relatedUSP, (p.exampleTopics ?? []).join(' | ')]),
      ],
    });
  }
  if (cs?.typeMatrix?.length) {
    sections.push({
      title: 'Content Type Matrix',
      rows: [
        ['Format', 'Channels', 'Frequency', 'Purpose'],
        ...cs.typeMatrix.map((t) => [t.format, (t.channels ?? []).join(' | '), t.frequency, t.purpose]),
      ],
    });
  }
  if (cs?.workflow?.length) {
    sections.push({
      title: 'Content Workflow',
      rows: [
        ['Step', 'Name', 'Description', 'Owner', 'Duration'],
        ...cs.workflow.map((w) => [w.step, w.name, w.description, w.owner, w.duration]),
      ],
    });
  }
  if (cs?.repurposingOutputs?.length) {
    sections.push({
      title: `Repurposing Outputs (source: ${cs.repurposingSource ?? ''})`,
      rows: [
        ['Format', 'Channel', 'Description'],
        ...cs.repurposingOutputs.map((r) => [r.format, r.channel, r.description]),
      ],
    });
  }

  // ─── Calendar (주차 → 일별 항목으로 풀어 펼침) ───
  const cal = plan.calendar;
  if (cal?.weeks?.length) {
    const rows: Row[] = [['Week', 'Day of Week', 'Channel', 'Content Type', 'Title', 'Description', 'Pillar', 'Status']];
    cal.weeks.forEach((w) => {
      w.entries.forEach((e, i) => {
        rows.push([
          i === 0 ? w.label : '',
          e.dayOfWeek,
          e.channel,
          e.contentType,
          e.title,
          e.description ?? '',
          e.pillar ?? '',
          e.status ?? '',
        ]);
      });
    });
    sections.push({ title: 'Content Calendar', rows });
  }
  if (cal?.monthlySummary?.length) {
    sections.push({
      title: 'Monthly Content Summary',
      rows: [
        ['Type', 'Label', 'Count'],
        ...cal.monthlySummary.map((s) => [s.type, s.label, s.count]),
      ],
    });
  }

  // ─── Asset Collection ───
  const ac = plan.assetCollection;
  if (ac?.assets?.length) {
    sections.push({
      title: 'Asset Collection',
      rows: [
        ['Source', 'Type', 'Title', 'Description', 'Status', 'Repurposing Suggestions'],
        ...ac.assets.map((a) => [
          a.sourceLabel,
          a.type,
          a.title,
          a.description,
          a.status,
          (a.repurposingSuggestions ?? []).join(' | '),
        ]),
      ],
    });
  }
  if (ac?.youtubeRepurpose?.length) {
    sections.push({
      title: 'YouTube Repurpose Sources',
      rows: [
        ['Title', 'Views', 'Type', 'Repurpose As'],
        ...ac.youtubeRepurpose.map((y) => [y.title, y.views, y.type, (y.repurposeAs ?? []).join(' | ')]),
      ],
    });
  }

  // ─── Repurposing Proposals ───
  if (plan.repurposingProposals?.length) {
    sections.push({
      title: 'Repurposing Proposals',
      rows: [
        ['Source Video', 'Source Views', 'Source Type', 'Output Count', 'Priority', 'Estimated Effort'],
        ...plan.repurposingProposals.map((p) => [
          p.sourceVideo.title,
          p.sourceVideo.views,
          p.sourceVideo.type,
          p.outputs.length,
          p.priority,
          p.estimatedEffort,
        ]),
      ],
    });
  }

  // ─── Workflow Items ───
  if (plan.workflow?.items?.length) {
    sections.push({
      title: 'Workflow Items',
      rows: [
        ['Title', 'Content Type', 'Channel', 'Stage', 'Scheduled Date', 'User Notes'],
        ...plan.workflow.items.map((w) => [
          w.title,
          w.contentType,
          w.channel,
          w.stage,
          w.scheduledDate ?? '',
          w.userNotes ?? '',
        ]),
      ],
    });
  }

  // ─── 조립 ───
  const lines: string[] = [];
  sections.forEach((sec, idx) => {
    if (idx > 0) lines.push('');
    lines.push(`=== ${sec.title} ===`);
    sec.rows.forEach((row) => lines.push(row.map(escapeCell).join(',')));
  });

  return lines.join('\r\n');
}

export function useExportPlanCSV() {
  const exportPlanCSV = useCallback((filename: string, plan: MarketingPlan) => {
    const csv = '' + buildPlanCsv(plan); // UTF-8 BOM
    const blob = new Blob([csv], { type: 'text/csv;charset=utf-8' });
    const url = URL.createObjectURL(blob);

    const a = document.createElement('a');
    a.href = url;
    a.download = `${filename}.csv`;
    document.body.appendChild(a);
    a.click();
    document.body.removeChild(a);

    URL.revokeObjectURL(url);
  }, []);

  return { exportPlanCSV };
}